---
title: "Edger brands in New Zealand: Which are searched most?"
description: "Compare the edger brands people buy. Share of Search among Makita, Ryobi, Husqvarna, Stihl, Ozito, Lawnmaster and ECHO, the edger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-edger-brands"
publisher: "Brandwave"
---

# Edger brands in New Zealand: Which are searched most?

Compare the edger brands people buy. Share of Search among Makita, Ryobi, Husqvarna, Stihl, Ozito, Lawnmaster and ECHO, the edger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Edger brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 23.2%

## Which brand is most popular in search among edger brands in New Zealand?

- In September 2026, Makita was the most searched among edger brands in New Zealand, with an estimated 8.1K branded searches, 23.2% of all searches for the seven we track.
- Ryobi is in 2nd place, 1.8 percentage points behind at 21.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among edger brands in New Zealand increased from 18.9% to 23.2%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among edger brands in New Zealand increased from 17.5% to 21.5%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among edger brands in New Zealand decreased from 29.8% to 20.8%.
- Across the 12 months ending September 2026, Ozito’s share of searches among edger brands in New Zealand increased from 10.6% to 11.7%.
- Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand decreased from 2.9% to 2.1%.
- Across the 12 months ending September 2026, Makita’s share of searches among edger brands in New Zealand peaked at 23.2% in September 2026 and was lowest at 16.5% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among edger brands in New Zealand peaked at 24.6% in December 2025 and was lowest at 15.4% in May 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among edger brands in New Zealand peaked at 26.6% in May 2026 and was lowest at 20% in October 2025.
- Across the 12 months ending September 2026, Ozito’s share of searches among edger brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 9.7% in February 2026.
- Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand peaked at 2.9% in October 2025 and was lowest at 1.3% in July 2026.
- Across the 12 months ending September 2026, Makita rose from 3rd to 1st among edger brands in New Zealand.
- Across the 12 months ending September 2026, Ryobi rose from 4th to 2nd among edger brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 3rd among edger brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 2nd to 4th among edger brands in New Zealand.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among edger brands in New Zealand moved less than 0.5 percentage points.

## Top edger brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Ryobi appeared every time. Makita was recommended most often, coming first in two out of five answers. Ryobi was second, and Stihl was third. Husqvarna, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Lawnmaster | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Ozito | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about edger brands

- Asked ChatGPT "Which edger brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi
- Asked ChatGPT "What are the best edger brands in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito
- Asked ChatGPT "What's the best edger brand in New Zealand for a tidy lawn edge?": 1. Makita, 2. Ryobi, 3. Stihl, 4. Ozito
- Searched Google, AI Overview "garden edger nz": 1. Lawnmaster, 2. Ryobi, 3. Stihl, 4. Ozito, 5. Makita
- Searched Google, AI Overview "battery edger": 1. Lawnmaster, 2. Makita, 3. Ryobi

Not named in any answer: Husqvarna and ECHO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 23.2% against 21.5% Share of Search.
- [Makita vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-makita): 23.2% against 20.8% Share of Search.
- [Makita vs Stihl: compare search popularity](/demand/nz/compare/makita-vs-stihl): 23.2% against 20.3% Share of Search.
- [Makita vs Ozito: compare search popularity](/demand/nz/compare/makita-vs-ozito): 23.2% against 11.7% Share of Search.
- [Ryobi vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-ryobi): 21.5% against 20.8% Share of Search.
- [Ryobi vs Stihl: compare search popularity](/demand/nz/compare/ryobi-vs-stihl): 21.5% against 20.3% Share of Search.
- [Ryobi vs Ozito: compare search popularity](/demand/nz/compare/ozito-vs-ryobi): 21.5% against 11.7% Share of Search.
- [Husqvarna vs Stihl: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 20.8% against 20.3% Share of Search.
- [Husqvarna vs Ozito: compare search popularity](/demand/nz/compare/husqvarna-vs-ozito): 20.8% against 11.7% Share of Search.
- [Stihl vs Ozito: compare search popularity](/demand/nz/compare/ozito-vs-stihl): 20.3% against 11.7% Share of Search.

## How did search popularity change for New Zealand edger brands in September 2026?

- In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.
- In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.
- In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%.
- In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%.
- In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.6% to 11.7%.
- In September 2026, Husqvarna lost share of searches among edger brands in New Zealand, from 21.6% to 20.8%.
- Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 23.2% | 8.1K | +22.7% | Makita |
| 2 | Ryobi | 21.5% | 7.5K | +19.1% | Ryobi |
| 3 | Husqvarna | 20.8% | 7.3K | +7.2% | Husqvarna |
| 4 | Stihl | 20.3% | 7.1K | -1.5% | Stihl |
| 5 | Ozito | 11.7% | 4.1K | +2.5% | Ozito |
| 6 | Lawnmaster | 2.1% | 720 | +50.0% | Lawnmaster |
| 7 | ECHO | 0.4% | 140 | +16.7% | ECHO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.4K | 29.8% | 1 |
| Oct 2025 | Stihl | 7K | 20% | 2 |
| Oct 2025 | Makita | 6.6K | 18.9% | 3 |
| Oct 2025 | Ryobi | 6.1K | 17.5% | 4 |
| Oct 2025 | Ozito | 3.7K | 10.6% | 5 |
| Oct 2025 | Lawnmaster | 1K | 2.9% | 6 |
| Oct 2025 | ECHO | 120 | 0.34% | 7 |
| Nov 2025 | Husqvarna | 10.5K | 26.2% | 1 |
| Nov 2025 | Ryobi | 9.4K | 23.5% | 2 |
| Nov 2025 | Stihl | 8.4K | 21.1% | 3 |
| Nov 2025 | Makita | 6.6K | 16.5% | 4 |
| Nov 2025 | Ozito | 3.9K | 9.9% | 5 |
| Nov 2025 | Lawnmaster | 1K | 2.5% | 6 |
| Nov 2025 | ECHO | 140 | 0.35% | 7 |
| Dec 2025 | Ryobi | 9.4K | 24.6% | 1 |
| Dec 2025 | Husqvarna | 8.8K | 22.9% | 2 |
| Dec 2025 | Stihl | 8.4K | 21.8% | 3 |
| Dec 2025 | Makita | 6.6K | 17.2% | 4 |
| Dec 2025 | Ozito | 4.1K | 10.8% | 5 |
| Dec 2025 | Lawnmaster | 880 | 2.3% | 6 |
| Dec 2025 | ECHO | 140 | 0.37% | 7 |
| Jan 2026 | Husqvarna | 8.7K | 24.1% | 1 |
| Jan 2026 | Stihl | 8.4K | 23.2% | 2 |
| Jan 2026 | Ryobi | 7.3K | 20.2% | 3 |
| Jan 2026 | Makita | 6.6K | 18.2% | 4 |
| Jan 2026 | Ozito | 4.2K | 11.5% | 5 |
| Jan 2026 | Lawnmaster | 880 | 2.4% | 6 |
| Jan 2026 | ECHO | 130 | 0.36% | 7 |
| Feb 2026 | Husqvarna | 8.8K | 25.8% | 1 |
| Feb 2026 | Stihl | 8.5K | 24.8% | 2 |
| Feb 2026 | Makita | 6.6K | 19.3% | 3 |
| Feb 2026 | Ryobi | 6K | 17.5% | 4 |
| Feb 2026 | Ozito | 3.3K | 9.7% | 5 |
| Feb 2026 | Lawnmaster | 880 | 2.6% | 6 |
| Feb 2026 | ECHO | 110 | 0.32% | 7 |
| Mar 2026 | Husqvarna | 8.6K | 25.6% | 1 |
| Mar 2026 | Ryobi | 7.2K | 21.4% | 2 |
| Mar 2026 | Stihl | 7K | 20.8% | 3 |
| Mar 2026 | Makita | 6.6K | 19.6% | 4 |
| Mar 2026 | Ozito | 3.4K | 10.2% | 5 |
| Mar 2026 | Lawnmaster | 720 | 2.1% | 6 |
| Mar 2026 | ECHO | 120 | 0.36% | 7 |
| Apr 2026 | Husqvarna | 8.5K | 26.2% | 1 |
| Apr 2026 | Stihl | 7.1K | 21.9% | 2 |
| Apr 2026 | Makita | 6.6K | 20.4% | 3 |
| Apr 2026 | Ryobi | 6K | 18.5% | 4 |
| Apr 2026 | Ozito | 3.5K | 10.9% | 5 |
| Apr 2026 | Lawnmaster | 590 | 1.8% | 6 |
| Apr 2026 | ECHO | 100 | 0.31% | 7 |
| May 2026 | Stihl | 8.6K | 26.6% | 1 |
| May 2026 | Husqvarna | 8.4K | 25.9% | 2 |
| May 2026 | Makita | 6.6K | 20.4% | 3 |
| May 2026 | Ryobi | 5K | 15.4% | 4 |
| May 2026 | Ozito | 3.1K | 9.7% | 5 |
| May 2026 | Lawnmaster | 480 | 1.5% | 6 |
| May 2026 | ECHO | 140 | 0.43% | 7 |
| Jun 2026 | Stihl | 7.1K | 23.6% | 1 |
| Jun 2026 | Husqvarna | 7K | 23.4% | 2 |
| Jun 2026 | Makita | 6.6K | 22% | 3 |
| Jun 2026 | Ryobi | 5.3K | 17.6% | 4 |
| Jun 2026 | Ozito | 3.4K | 11.3% | 5 |
| Jun 2026 | Lawnmaster | 480 | 1.6% | 6 |
| Jun 2026 | ECHO | 120 | 0.4% | 7 |
| Jul 2026 | Stihl | 7.1K | 23.9% | 1 |
| Jul 2026 | Husqvarna | 6.8K | 23% | 2 |
| Jul 2026 | Makita | 6.6K | 22.3% | 3 |
| Jul 2026 | Ryobi | 5K | 16.8% | 4 |
| Jul 2026 | Ozito | 3.7K | 12.4% | 5 |
| Jul 2026 | Lawnmaster | 390 | 1.3% | 6 |
| Jul 2026 | ECHO | 100 | 0.34% | 7 |
| Aug 2026 | Stihl | 7.2K | 22.9% | 1 |
| Aug 2026 | Husqvarna | 6.8K | 21.6% | 2 |
| Aug 2026 | Makita | 6.6K | 21% | 3 |
| Aug 2026 | Ryobi | 6.3K | 20% | 4 |
| Aug 2026 | Ozito | 4K | 12.6% | 5 |
| Aug 2026 | Lawnmaster | 480 | 1.5% | 6 |
| Aug 2026 | ECHO | 120 | 0.38% | 7 |
| Sep 2026 | Makita | 8.1K | 23.2% | 1 |
| Sep 2026 | Ryobi | 7.5K | 21.5% | 2 |
| Sep 2026 | Husqvarna | 7.3K | 20.8% | 3 |
| Sep 2026 | Stihl | 7.1K | 20.3% | 4 |
| Sep 2026 | Ozito | 4.1K | 11.7% | 5 |
| Sep 2026 | Lawnmaster | 720 | 2.1% | 6 |
| Sep 2026 | ECHO | 140 | 0.4% | 7 |

## What is being compared

- **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Lawnmaster**: Measured on the search term “lawnmaster”.
- **Makita**: Measured on the search term “makita”.
- **Ozito**: Measured on the search terms “ozito”, “ozito air compressor”, “ozito airless sprayer”, “ozito angle grinder”, “ozito grinder”, “ozito impact wrench”, “ozito multi tool”, “ozito power washer”, “ozito pxc”, “ozito rotary tool” and “ozito router”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure.
- **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure.

- [ECHO](/demand/nz/brands/echo)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Lawnmaster](/demand/nz/brands/lawnmaster)
- [Makita](/demand/nz/brands/makita)
- [Ozito](/demand/nz/brands/ozito)
- [Ryobi](/demand/nz/brands/ryobi)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among edger brands in New Zealand?

In September 2026, Makita was the most searched among edger brands in New Zealand, with an estimated 8.1K branded searches, 23.2% of all searches for the seven we track.

## Cite this page

Brandwave. "Edger brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-edger-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-edger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.