---
title: "Ecommerce subscription apps in New Zealand: Which brands are most popular in search?"
description: "Compare subscription apps available to New Zealand ecommerce stores. Share of Search among Appstle, Skio, Recharge, Bold Subscriptions and Loop Subscriptions, the ecommerce subscription apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ecommerce-subscription-apps"
publisher: "Brandwave"
---

# Ecommerce subscription apps in New Zealand: Which brands are most popular in search?

Compare subscription apps available to New Zealand ecommerce stores. Share of Search among Appstle, Skio, Recharge, Bold Subscriptions and Loop Subscriptions, the ecommerce subscription apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ecommerce subscription apps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Appstle, 89.5%

## Which brand is most popular in search among ecommerce subscription apps in New Zealand?

- In August 2026, Appstle was the most searched among ecommerce subscription apps in New Zealand, with an estimated 1.4K branded searches and 89.5% estimated Share of Search within this set.
- Skio is in 2nd place, 83.6 percentage points behind at 5.9% Share of Search.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand decreased from 90.1% to 89.5%.
- Across the 11 months ending August 2026, Skio’s estimated Share of Search among ecommerce subscription apps in New Zealand increased from 4.6% to 5.9%.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand decreased from 4% to 2.6%.
- Across the 11 months ending August 2026, Bold Subscriptions’ estimated Share of Search among ecommerce subscription apps in New Zealand increased from 0.66% to 1.3%.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 96.1% in December 2025 and was lowest at 88.3% in February 2026.
- Across the 11 months ending August 2026, Skio’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 6% in April 2026 and was lowest at 1.9% in December 2025.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 5% in February 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Loop Subscriptions’ estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 1.7% in February 2026 and was lowest at 0.43% in December 2025.
- Across the 11 months ending August 2026, Loop Subscriptions held steady: its estimated Share of Search among ecommerce subscription apps in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Appstle vs Skio: compare search popularity](/demand/nz/compare/appstle-vs-skio): 89.5% against 5.9% Share of Search.
- [Appstle vs Recharge: compare search popularity](/demand/nz/compare/appstle-vs-recharge): 89.5% against 2.6% Share of Search.
- [Skio vs Recharge: compare search popularity](/demand/nz/compare/recharge-vs-skio): 5.9% against 2.6% Share of Search.

## How did search popularity change for New Zealand ecommerce subscription apps in August 2026?

- In August 2026, Bold Subscriptions gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 0.66% to 1.3%.
- In August 2026, Skio gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 5.3% to 5.9%.
- In August 2026, Appstle lost estimated Share of Search among ecommerce subscription apps in New Zealand, from 90.7% to 89.5%.
- Estimated monthly branded searches for Recharge in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Appstle | 89.5% | 1.4K | -0.7% | Appstle |
| 2 | Skio | 5.9% | 90 | +12.5% | Recharge |
| 3 | Recharge | 2.6% | 40 | 0.0% | Recharge |
| 4 | Bold Subscriptions | 1.3% | 20 | +100.0% | Bold Subscriptions |
| 5 | Loop Subscriptions | 0.66% | 10 | 0.0% | Loop Subscriptions |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Appstle | 1.4K | 90.1% | 1 |
| Oct 2025 | Skio | 70 | 4.6% | 2 |
| Oct 2025 | Recharge | 60 | 4% | 3 |
| Oct 2025 | Bold Subscriptions | 10 | 0.66% | 4 |
| Oct 2025 | Loop Subscriptions | 10 | 0.66% | 5 |
| Nov 2025 | Appstle | 1.4K | 90% | 1 |
| Nov 2025 | Skio | 70 | 4.7% | 2 |
| Nov 2025 | Recharge | 50 | 3.3% | 3 |
| Nov 2025 | Bold Subscriptions | 20 | 1.3% | 4 |
| Nov 2025 | Loop Subscriptions | 10 | 0.67% | 5 |
| Dec 2025 | Appstle | 4.5K | 96.1% | 1 |
| Dec 2025 | Skio | 90 | 1.9% | 2 |
| Dec 2025 | Recharge | 50 | 1.1% | 3 |
| Dec 2025 | Bold Subscriptions | 20 | 0.43% | 4 |
| Dec 2025 | Loop Subscriptions | 20 | 0.43% | 5 |
| Jan 2026 | Appstle | 1.4K | 91.3% | 1 |
| Jan 2026 | Recharge | 50 | 3.4% | 2 |
| Jan 2026 | Skio | 40 | 2.7% | 3 |
| Jan 2026 | Bold Subscriptions | 20 | 1.3% | 4 |
| Jan 2026 | Loop Subscriptions | 20 | 1.3% | 5 |
| Feb 2026 | Appstle | 1.1K | 88.3% | 1 |
| Feb 2026 | Recharge | 60 | 5% | 2 |
| Feb 2026 | Skio | 50 | 4.2% | 3 |
| Feb 2026 | Loop Subscriptions | 20 | 1.7% | 4 |
| Feb 2026 | Bold Subscriptions | 10 | 0.83% | 5 |
| Mar 2026 | Appstle | 1.4K | 88.9% | 1 |
| Mar 2026 | Skio | 90 | 5.9% | 2 |
| Mar 2026 | Recharge | 40 | 2.6% | 3 |
| Mar 2026 | Bold Subscriptions | 20 | 1.3% | 4 |
| Mar 2026 | Loop Subscriptions | 20 | 1.3% | 5 |
| Apr 2026 | Appstle | 1.4K | 90.1% | 1 |
| Apr 2026 | Skio | 90 | 6% | 2 |
| Apr 2026 | Recharge | 40 | 2.6% | 3 |
| Apr 2026 | Bold Subscriptions | 10 | 0.66% | 4 |
| Apr 2026 | Loop Subscriptions | 10 | 0.66% | 5 |
| May 2026 | Appstle | 1.7K | 90.3% | 1 |
| May 2026 | Skio | 80 | 4.3% | 2 |
| May 2026 | Recharge | 60 | 3.2% | 3 |
| May 2026 | Bold Subscriptions | 20 | 1.1% | 4 |
| May 2026 | Loop Subscriptions | 20 | 1.1% | 5 |
| Jun 2026 | Appstle | 1.4K | 91.3% | 1 |
| Jun 2026 | Skio | 60 | 4% | 2 |
| Jun 2026 | Recharge | 30 | 2% | 3 |
| Jun 2026 | Bold Subscriptions | 20 | 1.3% | 4 |
| Jun 2026 | Loop Subscriptions | 20 | 1.3% | 5 |
| Jul 2026 | Appstle | 1.4K | 90.7% | 1 |
| Jul 2026 | Skio | 80 | 5.3% | 2 |
| Jul 2026 | Recharge | 40 | 2.6% | 3 |
| Jul 2026 | Bold Subscriptions | 10 | 0.66% | 4 |
| Jul 2026 | Loop Subscriptions | 10 | 0.66% | 5 |
| Aug 2026 | Appstle | 1.4K | 89.5% | 1 |
| Aug 2026 | Skio | 90 | 5.9% | 2 |
| Aug 2026 | Recharge | 40 | 2.6% | 3 |
| Aug 2026 | Bold Subscriptions | 20 | 1.3% | 4 |
| Aug 2026 | Loop Subscriptions | 10 | 0.66% | 5 |
| Sep 2026 | Appstle | — | — | — |
| Sep 2026 | Bold Subscriptions | — | — | — |
| Sep 2026 | Loop Subscriptions | — | — | — |
| Sep 2026 | Recharge | — | — | — |
| Sep 2026 | Skio | — | — | — |

## What is being compared

- **Appstle**: Measured on the search terms “appstle bundles”, “appstle com”, “appstle loyalty”, “appstle memberships”, “appstle shopify”, “appstle shopify app”, “appstle subscription app”, “appstle subscriptions” and “appstle subscriptions shopify”, summed into one figure.
- **Bold Subscriptions**: Measured on the search terms “bold subscriptions”, “bold subscriptions pricing”, “bold subscriptions shopify” and “shopify bold subscriptions”, summed into one figure.
- **Loop Subscriptions**: Measured on the search terms “loop subscriptions” and “loop subscriptions shopify”, summed into one figure.
- **Recharge**: Measured on the search terms “recharge payments”, “recharge recurring billing”, “recharge shopify”, “recharge shopify payments”, “recharge shopify pricing”, “recharge shopify subscriptions”, “recharge subscription app”, “recharge subscription app shopify”, “recharge subscriptions”, “recharge subscriptions shopify” and “shopify recharge subscriptions”, summed into one figure.
- **Skio**: Measured on the search terms “skio”, “skio app”, “skio com”, “skio shopify”, “skio shopify app”, “skio subscription”, “skio subscription app”, “skio subscriptions” and “skio subscriptions shopify”, summed into one figure.

- [Appstle](/demand/nz/brands/appstle)
- [Bold Subscriptions](/demand/nz/brands/bold-subscriptions)
- [Loop Subscriptions](/demand/nz/brands/loop-subscriptions)
- [Recharge](/demand/nz/brands/recharge)
- [Skio](/demand/nz/brands/skio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ecommerce subscription apps in New Zealand?

In August 2026, Appstle was the most searched among ecommerce subscription apps in New Zealand, with an estimated 1.4K branded searches and 89.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ecommerce subscription apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ecommerce-subscription-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ecommerce-subscription-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.