--- title: "Shopify vs Squarespace: Which is searched more in New Zealand?" description: "Is Shopify or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ecommerce-platforms/compare/shopify-vs-squarespace" publisher: "Brandwave" --- # Shopify vs Squarespace: Which is searched more in New Zealand? Is Shopify or Squarespace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify and Squarespace - **Competitive set**: Ecommerce platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Shopify Share of Search**: 42.1% - **Squarespace Share of Search**: 27.7% ## Is Shopify or Squarespace more popular in search? - In September 2026, Shopify had more branded searches than Squarespace among ecommerce platforms in New Zealand. Shopify had about 24,400 branded searches, while Squarespace had 16,000. Shopify made up 42.1% of all ecommerce platform searches we track, and Squarespace accounted for 27.7%. - Shopify was ahead of Squarespace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shopify’s share of searches among ecommerce platforms in New Zealand moved from 35.6% to 42.1%, and its estimated monthly branded searches moved from 21K to 24.4K. - Across the 12 months ending September 2026, Squarespace’s share of searches among ecommerce platforms in New Zealand moved from 27.6% to 27.7%, and its estimated monthly branded searches moved from 16.3K to 16K. ## Top ecommerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shopify appeared in all five answers. Squarespace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shopify was listed before Squarespace in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shopify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | WooCommerce | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BigCommerce | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Wix | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Squarespace | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Ecwid | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about ecommerce platforms - Asked ChatGPT "Which ecommerce platform should I use in New Zealand?": 1. Shopify, 2. WooCommerce, 3. Squarespace, 4. BigCommerce - Asked ChatGPT "What are the best ecommerce platforms in New Zealand?": 1. Shopify, 2. WooCommerce, 3. Wix, 4. BigCommerce, 5. Squarespace - Asked ChatGPT "What's the best ecommerce platform in New Zealand for online store setup?": 1. Shopify, 2. WooCommerce, 3. BigCommerce, 4. Wix - Searched Google, AI Overview "ecommerce platform nz": 1. Shopify, 2. WooCommerce, 3. Squarespace - Searched Google, AI Overview "online store software": 1. Shopify, 2. WooCommerce, 3. Wix, 4. BigCommerce, 5. Ecwid Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand ecommerce platforms in September 2026? - Squarespace’s share of searches among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.7% in September 2026. - Estimated monthly branded searches for Shopify in New Zealand rose 16% over 12 measured months, from 21K to 24.4K in September 2026. ## Month by month | Month | Shopify estimated searches | Shopify Share of Search | Shopify rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21K | 35.6% | 1 | 16.3K | 27.6% | 3 | | Nov 2025 | 25.2K | 44.5% | 1 | 13.3K | 23.6% | 3 | | Dec 2025 | 20.4K | 44.6% | 1 | 11K | 23.9% | 3 | | Jan 2026 | 25.1K | 44.2% | 1 | 13.4K | 23.5% | 3 | | Feb 2026 | 26.1K | 44.9% | 1 | 13.4K | 23% | 3 | | Mar 2026 | 26.8K | 40.4% | 1 | 16.4K | 24.7% | 3 | | Apr 2026 | 25.6K | 41.9% | 1 | 16.4K | 26.7% | 3 | | May 2026 | 26.3K | 41.6% | 1 | 16.3K | 25.8% | 3 | | Jun 2026 | 26.3K | 42% | 1 | 16.4K | 26.1% | 3 | | Jul 2026 | 25.6K | 42.2% | 1 | 16K | 26.4% | 3 | | Aug 2026 | 25.1K | 41.9% | 1 | 16.4K | 27.3% | 3 | | Sep 2026 | 24.4K | 42.1% | 1 | 16K | 27.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify**: Measured on the search terms “my shopify”, “shopify”, “shopify apps”, “shopify dropshipping”, “shopify ecommerce”, “shopify fees”, “shopify partners”, “shopify payments”, “shopify plus”, “shopify pos”, “shopify pos lite”, “shopify stores”, “shopify themes” and “shopify web”, summed into one figure. - **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace ecommerce”, “squarespace host”, “squarespace om” and “squarespace web”, summed into one figure. - [Shopify profile](/demand/nz/brands/shopify) - [Squarespace profile](/demand/nz/brands/squarespace) - [All ecommerce platforms in New Zealand](/demand/nz/categories/nz-ecommerce-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shopify or Squarespace more popular in search? In September 2026, Shopify had more branded searches than Squarespace among ecommerce platforms in New Zealand. Shopify had about 24,400 branded searches, while Squarespace had 16,000. Shopify made up 42.1% of all ecommerce platform searches we track, and Squarespace accounted for 27.7%. ## Cite this page Brandwave. "Shopify vs Squarespace: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ecommerce-platforms/compare/shopify-vs-squarespace This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ecommerce-platforms/compare/shopify-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.