--- title: "Ecommerce platforms in New Zealand: Which brands are most popular in search?" description: "Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Share of Search among Shopify, Wix, Squarespace, WooCommerce, Ecwid and BigCommerce, the ecommerce platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ecommerce-platforms" publisher: "Brandwave" --- # Ecommerce platforms in New Zealand: Which brands are most popular in search? Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Share of Search among Shopify, Wix, Squarespace, WooCommerce, Ecwid and BigCommerce, the ecommerce platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ecommerce platforms - **Market**: New Zealand - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Shopify, 43.1% ## Which brand is most popular in search among ecommerce platforms in New Zealand? - In August 2026, Shopify was the most searched among ecommerce platforms in New Zealand, with an estimated 28.5K branded searches and 43.1% estimated Share of Search within this set. - Wix is in 2nd place, 15.3 percentage points behind at 27.8% Share of Search. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand increased from 37.5% to 43.1%. - Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms in New Zealand decreased from 32.7% to 27.8%. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand peaked at 45.8% in December 2025 and was lowest at 37.5% in October 2025. - Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand peaked at 27.3% in August 2026 and was lowest at 23.2% in February 2026. - Across the 11 months ending August 2026, Squarespace, WooCommerce, Ecwid and BigCommerce held steady: their estimated Share of Search among ecommerce platforms in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Shopify vs Wix: compare search popularity](/demand/nz/compare/shopify-vs-wix): 43.1% against 27.8% Share of Search. - [Shopify vs Squarespace: compare search popularity](/demand/nz/compare/shopify-vs-squarespace): 43.1% against 27.3% Share of Search. - [Wix vs Squarespace: compare search popularity](/demand/nz/compare/squarespace-vs-wix): 27.8% against 27.3% Share of Search. ## How did search popularity change for New Zealand ecommerce platforms in August 2026? - In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%. - Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026. - Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026. - Estimated monthly branded searches for BigCommerce in New Zealand fell 51.7% over 11 measured months, from 290 to 140 in August 2026. - Estimated monthly branded searches for WooCommerce in New Zealand fell 32.9% over 11 measured months, from 820 to 550 in August 2026. - Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Shopify | 43.1% | 28.5K | -0.7% | Shopify | | 2 | Wix | 27.8% | 18.4K | -2.9% | Wix | | 3 | Squarespace | 27.3% | 18.1K | +0.1% | Squarespace | | 4 | WooCommerce | 0.83% | 550 | 0.0% | WooCommerce | | 5 | Ecwid | 0.77% | 510 | +21.4% | Ecwid | | 6 | BigCommerce | 0.21% | 140 | -6.7% | BigCommerce | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shopify | 24.6K | 37.5% | 1 | | Oct 2025 | Wix | 21.4K | 32.7% | 2 | | Oct 2025 | Squarespace | 17.8K | 27.2% | 3 | | Oct 2025 | WooCommerce | 820 | 1.2% | 4 | | Oct 2025 | Ecwid | 630 | 0.96% | 5 | | Oct 2025 | BigCommerce | 290 | 0.44% | 6 | | Nov 2025 | Shopify | 28.3K | 45.4% | 1 | | Nov 2025 | Wix | 17.7K | 28.5% | 2 | | Nov 2025 | Squarespace | 14.7K | 23.6% | 3 | | Nov 2025 | WooCommerce | 810 | 1.3% | 4 | | Nov 2025 | Ecwid | 520 | 0.84% | 5 | | Nov 2025 | BigCommerce | 230 | 0.37% | 6 | | Dec 2025 | Shopify | 23.1K | 45.8% | 1 | | Dec 2025 | Wix | 14.2K | 28.2% | 2 | | Dec 2025 | Squarespace | 12K | 23.8% | 3 | | Dec 2025 | WooCommerce | 550 | 1.1% | 4 | | Dec 2025 | Ecwid | 350 | 0.7% | 5 | | Dec 2025 | BigCommerce | 210 | 0.42% | 6 | | Jan 2026 | Shopify | 28.7K | 45.5% | 1 | | Jan 2026 | Wix | 18K | 28.5% | 2 | | Jan 2026 | Squarespace | 14.9K | 23.7% | 3 | | Jan 2026 | WooCommerce | 790 | 1.3% | 4 | | Jan 2026 | Ecwid | 430 | 0.68% | 5 | | Jan 2026 | BigCommerce | 210 | 0.33% | 6 | | Feb 2026 | Shopify | 29.3K | 45.7% | 1 | | Feb 2026 | Wix | 18.9K | 29.4% | 2 | | Feb 2026 | Squarespace | 14.8K | 23.2% | 3 | | Feb 2026 | WooCommerce | 550 | 0.86% | 4 | | Feb 2026 | Ecwid | 430 | 0.67% | 5 | | Feb 2026 | BigCommerce | 140 | 0.22% | 6 | | Mar 2026 | Shopify | 30.4K | 41.6% | 1 | | Mar 2026 | Wix | 23.4K | 32% | 2 | | Mar 2026 | Squarespace | 17.9K | 24.6% | 3 | | Mar 2026 | WooCommerce | 660 | 0.9% | 4 | | Mar 2026 | Ecwid | 510 | 0.7% | 5 | | Mar 2026 | BigCommerce | 180 | 0.25% | 6 | | Apr 2026 | Shopify | 28.8K | 42.9% | 1 | | Apr 2026 | Wix | 19.3K | 28.7% | 2 | | Apr 2026 | Squarespace | 18K | 26.8% | 3 | | Apr 2026 | WooCommerce | 540 | 0.8% | 4 | | Apr 2026 | Ecwid | 430 | 0.64% | 5 | | Apr 2026 | BigCommerce | 160 | 0.24% | 6 | | May 2026 | Shopify | 30.1K | 42.8% | 1 | | May 2026 | Wix | 20.7K | 29.4% | 2 | | May 2026 | Squarespace | 18.2K | 25.8% | 3 | | May 2026 | WooCommerce | 680 | 0.97% | 4 | | May 2026 | Ecwid | 520 | 0.74% | 5 | | May 2026 | BigCommerce | 160 | 0.23% | 6 | | Jun 2026 | Shopify | 30.1K | 43% | 1 | | Jun 2026 | Wix | 19.6K | 28.1% | 2 | | Jun 2026 | Squarespace | 18.7K | 26.7% | 3 | | Jun 2026 | WooCommerce | 670 | 0.96% | 4 | | Jun 2026 | Ecwid | 630 | 0.9% | 5 | | Jun 2026 | BigCommerce | 180 | 0.26% | 6 | | Jul 2026 | Shopify | 28.7K | 42.9% | 1 | | Jul 2026 | Wix | 19K | 28.4% | 2 | | Jul 2026 | Squarespace | 18.1K | 27% | 3 | | Jul 2026 | WooCommerce | 550 | 0.82% | 4 | | Jul 2026 | Ecwid | 420 | 0.63% | 5 | | Jul 2026 | BigCommerce | 150 | 0.22% | 6 | | Aug 2026 | Shopify | 28.5K | 43.1% | 1 | | Aug 2026 | Wix | 18.4K | 27.8% | 2 | | Aug 2026 | Squarespace | 18.1K | 27.3% | 3 | | Aug 2026 | WooCommerce | 550 | 0.83% | 4 | | Aug 2026 | Ecwid | 510 | 0.77% | 5 | | Aug 2026 | BigCommerce | 140 | 0.21% | 6 | | Sep 2026 | BigCommerce | — | — | — | | Sep 2026 | Ecwid | — | — | — | | Sep 2026 | Shopify | — | — | — | | Sep 2026 | Squarespace | — | — | — | | Sep 2026 | Wix | — | — | — | | Sep 2026 | WooCommerce | — | — | — | ## What is being compared - **BigCommerce**: Measured on the search terms “bigcommerce”, “bigcommerce com”, “bigcommerce ecommerce”, “bigcommerce nz”, “bigcommerce online store” and “bigcommerce pricing”, summed into one figure. - **Ecwid**: Measured on the search terms “ecwid”, “ecwid com”, “ecwid ecommerce”, “ecwid nz”, “ecwid online store” and “ecwid pricing”, summed into one figure. - **Shopify**: Measured on the search terms “my shopify”, “shopify”, “shopify app store”, “shopify apps”, “shopify com”, “shopify create website”, “shopify dropshipping”, “shopify ecommerce”, “shopify fees”, “shopify near me”, “shopify new zealand”, “shopify nz”, “shopify online”, “shopify online store”, “shopify partners”, “shopify payments”, “shopify plans”, “shopify plus”, “shopify pos”, “shopify pos lite”, “shopify store themes”, “shopify stores”, “shopify themes” and “shopify web”, summed into one figure. - **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace cost”, “squarespace create website”, “squarespace ecommerce”, “squarespace examples”, “squarespace host”, “squarespace how much”, “squarespace near me”, “squarespace nz”, “squarespace om”, “squarespace online”, “squarespace online store”, “squarespace plans”, “squarespace pricing”, “squarespace templates”, “squarespace web” and “squarespace web builder”, summed into one figure. - **Wix**: Measured on the search terms “wix”, “wix com”, “wix cost”, “wix ecommerce”, “wix editor”, “wix filter search”, “wix near me”, “wix nz”, “wix online store”, “wix site maker”, “wix studio”, “wix templates”, “wix w”, “wix website designs” and “wix website maker”, summed into one figure. - **WooCommerce**: Measured on the search terms “woocommerce”, “woocommerce com”, “woocommerce ecommerce”, “woocommerce nz”, “woocommerce online store” and “woocommerce pricing”, summed into one figure. - [BigCommerce](/demand/nz/brands/bigcommerce) - [Ecwid](/demand/nz/brands/ecwid) - [Shopify](/demand/nz/brands/shopify) - [Squarespace](/demand/nz/brands/squarespace) - [Wix](/demand/nz/brands/wix) - [WooCommerce](/demand/nz/brands/woocommerce) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ecommerce platforms in New Zealand? In August 2026, Shopify was the most searched among ecommerce platforms in New Zealand, with an estimated 28.5K branded searches and 43.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Ecommerce platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ecommerce-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ecommerce-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.