---
title: "Ecommerce personalisation platforms in New Zealand: Which brands are most popular in search?"
description: "Compare product recommendation and personalisation platforms available to New Zealand online stores. Share of Search among Nosto, Rebuy, Bloomreach, Dynamic Yield and Recombee, the ecommerce personalisation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ecommerce-personalisation-platforms"
publisher: "Brandwave"
---

# Ecommerce personalisation platforms in New Zealand: Which brands are most popular in search?

Compare product recommendation and personalisation platforms available to New Zealand online stores. Share of Search among Nosto, Rebuy, Bloomreach, Dynamic Yield and Recombee, the ecommerce personalisation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ecommerce personalisation platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nosto, 33.3%

## Which brand is most popular in search among ecommerce personalisation platforms in New Zealand?

- In August 2026, Nosto was the most searched among ecommerce personalisation platforms in New Zealand, with an estimated 60 branded searches and 33.3% estimated Share of Search within this set.
- Rebuy is in 2nd place, 11.1 percentage points behind at 22.2% Share of Search.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 18.8% to 33.3%.
- Across the 11 months ending August 2026, Rebuy’s estimated Share of Search among ecommerce personalisation platforms in New Zealand decreased from 25% to 22.2%.
- Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 12.5% to 16.7%.
- Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among ecommerce personalisation platforms in New Zealand decreased from 37.5% to 16.7%.
- Across the 11 months ending August 2026, Recombee’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 6.3% to 11.1%.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 35% in June 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, Rebuy’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 36.4% in January 2026 and was lowest at 15% in June 2026.
- Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 30.4% in November 2025 and was lowest at 10% in May 2026.
- Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 40% in February 2026 and was lowest at 9.1% in January 2026.
- Across the 11 months ending August 2026, Recombee’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 15.8% in July 2026 and was lowest at 4.3% in November 2025.
- Across the 11 months ending August 2026, Nosto rose from 3rd to 1st among ecommerce personalisation platforms in New Zealand.
- Across the 11 months ending August 2026, Bloomreach rose from 4th to 3rd among ecommerce personalisation platforms in New Zealand.
- Across the 11 months ending August 2026, Dynamic Yield fell from 1st to 4th among ecommerce personalisation platforms in New Zealand.

## Compare search popularity between leading brands

- [Nosto vs Rebuy: compare search popularity](/demand/nz/compare/nosto-vs-rebuy): 33.3% against 22.2% Share of Search.
- [Nosto vs Bloomreach: compare search popularity](/demand/nz/compare/bloomreach-vs-nosto): 33.3% against 16.7% Share of Search.
- [Nosto vs Dynamic Yield: compare search popularity](/demand/nz/compare/dynamic-yield-vs-nosto): 33.3% against 16.7% Share of Search.
- [Nosto vs Recombee: compare search popularity](/demand/nz/compare/nosto-vs-recombee): 33.3% against 11.1% Share of Search.
- [Rebuy vs Bloomreach: compare search popularity](/demand/nz/compare/bloomreach-vs-rebuy): 22.2% against 16.7% Share of Search.
- [Rebuy vs Dynamic Yield: compare search popularity](/demand/nz/compare/dynamic-yield-vs-rebuy): 22.2% against 16.7% Share of Search.
- [Rebuy vs Recombee: compare search popularity](/demand/nz/compare/rebuy-vs-recombee): 22.2% against 11.1% Share of Search.
- [Bloomreach vs Dynamic Yield: compare search popularity](/demand/nz/compare/bloomreach-vs-dynamic-yield): 16.7% Share of Search each.
- [Bloomreach vs Recombee: compare search popularity](/demand/nz/compare/bloomreach-vs-recombee): 16.7% against 11.1% Share of Search.
- [Dynamic Yield vs Recombee: compare search popularity](/demand/nz/compare/dynamic-yield-vs-recombee): 16.7% against 11.1% Share of Search.

## How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026?

- In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%.
- In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%.
- In August 2026, Dynamic Yield lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 31.6% to 16.7%.
- In August 2026, Recombee lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 15.8% to 11.1%.
- In August 2026, Bloomreach lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 21.1% to 16.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nosto | 33.3% | 60 | +100.0% | Nosto |
| 2 | Rebuy | 22.2% | 40 | +33.3% | Rebuy |
| 3 | Bloomreach | 16.7% | 30 | -25.0% | Bloomreach |
| 4 | Dynamic Yield | 16.7% | 30 | -50.0% | Dynamic Yield |
| 5 | Recombee | 11.1% | 20 | -33.3% | Recombee |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dynamic Yield | 60 | 37.5% | 1 |
| Oct 2025 | Rebuy | 40 | 25% | 2 |
| Oct 2025 | Nosto | 30 | 18.8% | 3 |
| Oct 2025 | Bloomreach | 20 | 12.5% | 4 |
| Oct 2025 | Recombee | 10 | 6.3% | 5 |
| Nov 2025 | Dynamic Yield | 80 | 34.8% | 1 |
| Nov 2025 | Bloomreach | 70 | 30.4% | 2 |
| Nov 2025 | Rebuy | 40 | 17.4% | 3 |
| Nov 2025 | Nosto | 30 | 13% | 4 |
| Nov 2025 | Recombee | 10 | 4.3% | 5 |
| Dec 2025 | Dynamic Yield | 50 | 35.7% | 1 |
| Dec 2025 | Bloomreach | 30 | 21.4% | 2 |
| Dec 2025 | Rebuy | 30 | 21.4% | 3 |
| Dec 2025 | Nosto | 20 | 14.3% | 4 |
| Dec 2025 | Recombee | 10 | 7.1% | 5 |
| Jan 2026 | Rebuy | 40 | 36.4% | 1 |
| Jan 2026 | Nosto | 30 | 27.3% | 2 |
| Jan 2026 | Bloomreach | 20 | 18.2% | 3 |
| Jan 2026 | Dynamic Yield | 10 | 9.1% | 4 |
| Jan 2026 | Recombee | 10 | 9.1% | 5 |
| Feb 2026 | Dynamic Yield | 80 | 40% | 1 |
| Feb 2026 | Bloomreach | 40 | 20% | 2 |
| Feb 2026 | Rebuy | 40 | 20% | 3 |
| Feb 2026 | Nosto | 30 | 15% | 4 |
| Feb 2026 | Recombee | 10 | 5% | 5 |
| Mar 2026 | Dynamic Yield | 70 | 31.8% | 1 |
| Mar 2026 | Nosto | 60 | 27.3% | 2 |
| Mar 2026 | Rebuy | 50 | 22.7% | 3 |
| Mar 2026 | Bloomreach | 30 | 13.6% | 4 |
| Mar 2026 | Recombee | 10 | 4.5% | 5 |
| Apr 2026 | Dynamic Yield | 40 | 28.6% | 1 |
| Apr 2026 | Rebuy | 40 | 28.6% | 2 |
| Apr 2026 | Nosto | 30 | 21.4% | 3 |
| Apr 2026 | Bloomreach | 20 | 14.3% | 4 |
| Apr 2026 | Recombee | 10 | 7.1% | 5 |
| May 2026 | Dynamic Yield | 70 | 35% | 1 |
| May 2026 | Nosto | 60 | 30% | 2 |
| May 2026 | Rebuy | 40 | 20% | 3 |
| May 2026 | Bloomreach | 20 | 10% | 4 |
| May 2026 | Recombee | 10 | 5% | 5 |
| Jun 2026 | Nosto | 70 | 35% | 1 |
| Jun 2026 | Dynamic Yield | 60 | 30% | 2 |
| Jun 2026 | Bloomreach | 30 | 15% | 3 |
| Jun 2026 | Rebuy | 30 | 15% | 4 |
| Jun 2026 | Recombee | 10 | 5% | 5 |
| Jul 2026 | Dynamic Yield | 60 | 31.6% | 1 |
| Jul 2026 | Bloomreach | 40 | 21.1% | 2 |
| Jul 2026 | Nosto | 30 | 15.8% | 3 |
| Jul 2026 | Rebuy | 30 | 15.8% | 4 |
| Jul 2026 | Recombee | 30 | 15.8% | 5 |
| Aug 2026 | Nosto | 60 | 33.3% | 1 |
| Aug 2026 | Rebuy | 40 | 22.2% | 2 |
| Aug 2026 | Bloomreach | 30 | 16.7% | 3 |
| Aug 2026 | Dynamic Yield | 30 | 16.7% | 4 |
| Aug 2026 | Recombee | 20 | 11.1% | 5 |
| Sep 2026 | Bloomreach | — | — | — |
| Sep 2026 | Dynamic Yield | — | — | — |
| Sep 2026 | Nosto | — | — | — |
| Sep 2026 | Rebuy | — | — | — |
| Sep 2026 | Recombee | — | — | — |

## What is being compared

- **Bloomreach**: Measured on the search terms “bloomreach”, “bloomreach cms”, “bloomreach discovery”, “bloomreach engagement”, “bloomreach pricing” and “bloomreach product recommendations”, summed into one figure.
- **Dynamic Yield**: Measured on the search terms “dynamic yield”, “dynamic yield com”, “dynamic yield mastercard”, “dynamic yield personalisation”, “dynamic yield pricing”, “dynamic yield product recommendations”, “dynamic yield shopping muse”, “dynamic yield software”, “dynamicyield”, “dynamicyield com”, “mastercard dynamic yield” and “shopping muse”, summed into one figure.
- **Nosto**: Measured on the search terms “nosto”, “nosto com”, “nosto company”, “nosto personalisation”, “nosto personalization”, “nosto pricing”, “nosto search”, “nosto solution” and “stackla nosto”, summed into one figure.
- **Rebuy**: Measured on the search terms “rebuy engine”, “rebuy engine shopify”, “rebuy personalization engine”, “rebuy shopify”, “rebuy shopify app” and “rebuyengine com”, summed into one figure.
- **Recombee**: Measured on the search terms “recombee” and “recombee pricing”, summed into one figure.

- [Bloomreach](/demand/nz/brands/bloomreach)
- [Dynamic Yield](/demand/nz/brands/dynamic-yield)
- [Nosto](/demand/nz/brands/nosto)
- [Rebuy](/demand/nz/brands/rebuy)
- [Recombee](/demand/nz/brands/recombee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ecommerce personalisation platforms in New Zealand?

In August 2026, Nosto was the most searched among ecommerce personalisation platforms in New Zealand, with an estimated 60 branded searches and 33.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ecommerce personalisation platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ecommerce-personalisation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ecommerce-personalisation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
