--- title: "Ecommerce loyalty software in New Zealand: Which brands are most popular in search?" description: "Compare the loyalty and rewards apps New Zealand online stores retain customers with. Share of Search among Marsello, Yotpo, Rivo, Smile.io and LoyaltyLion, the ecommerce loyalty software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ecommerce-loyalty-software" publisher: "Brandwave" --- # Ecommerce loyalty software in New Zealand: Which brands are most popular in search? Compare the loyalty and rewards apps New Zealand online stores retain customers with. Share of Search among Marsello, Yotpo, Rivo, Smile.io and LoyaltyLion, the ecommerce loyalty software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ecommerce loyalty software - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Marsello, 76.2% ## Which brand is most popular in search among ecommerce loyalty software in New Zealand? - In August 2026, Marsello was the most searched among ecommerce loyalty software in New Zealand, with an estimated 640 branded searches and 76.2% estimated Share of Search within this set. - Yotpo is in 2nd place, 58.3 percentage points behind at 17.9% Share of Search. - Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 20.7% to 76.2%. - Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty software in New Zealand decreased from 75% to 17.9%. - Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 0.86% to 2.4%. - Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand increased from 1.7% to 2.4%. - Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty software in New Zealand decreased from 1.7% to 1.2%. - Across the 11 months ending August 2026, Rivo’s estimated Share of Search among ecommerce loyalty software in New Zealand peaked at 5.7% in March 2026 and was lowest at 0.86% in October 2025. - Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand peaked at 5.7% in December 2025 and was lowest at 1.7% in October 2025. - Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among ecommerce loyalty software in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.2% in August 2026. - Across the 11 months ending August 2026, Marsello rose from 2nd to 1st among ecommerce loyalty software in New Zealand. - Across the 11 months ending August 2026, Yotpo fell from 1st to 2nd among ecommerce loyalty software in New Zealand. - Across the 11 months ending August 2026, Rivo rose from 5th to 3rd among ecommerce loyalty software in New Zealand. - Across the 11 months ending August 2026, LoyaltyLion fell from 3rd to 5th among ecommerce loyalty software in New Zealand. ## Compare search popularity between leading brands - [Marsello vs Yotpo: compare search popularity](/demand/nz/compare/marsello-vs-yotpo): 76.2% against 17.9% Share of Search. - [Marsello vs Rivo: compare search popularity](/demand/nz/compare/marsello-vs-rivo): 76.2% against 2.4% Share of Search. - [Marsello vs Smile.io: compare search popularity](/demand/nz/compare/marsello-vs-smile-io): 76.2% against 2.4% Share of Search. - [Yotpo vs Rivo: compare search popularity](/demand/nz/compare/rivo-vs-yotpo): 17.9% against 2.4% Share of Search. - [Yotpo vs Smile.io: compare search popularity](/demand/nz/compare/smile-io-vs-yotpo): 17.9% against 2.4% Share of Search. - [Rivo vs Smile.io: compare search popularity](/demand/nz/compare/rivo-vs-smile-io): 2.4% Share of Search each. ## How did search popularity change for New Zealand ecommerce loyalty software in August 2026? - In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%. - In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 23.3% to 17.9%. - In August 2026, Rivo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%. - In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%. - Estimated monthly branded searches for LoyaltyLion in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Marsello | 76.2% | 640 | +56.1% | Marsello | | 2 | Yotpo | 17.9% | 150 | +7.1% | Yotpo | | 3 | Rivo | 2.4% | 20 | 0.0% | Rivo | | 4 | Smile.io | 2.4% | 20 | 0.0% | Smile.io | | 5 | LoyaltyLion | 1.2% | 10 | 0.0% | LoyaltyLion | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yotpo | 870 | 75% | 1 | | Oct 2025 | Marsello | 240 | 20.7% | 2 | | Oct 2025 | LoyaltyLion | 20 | 1.7% | 3 | | Oct 2025 | Smile.io | 20 | 1.7% | 4 | | Oct 2025 | Rivo | 10 | 0.86% | 5 | | Nov 2025 | Yotpo | 350 | 54.7% | 1 | | Nov 2025 | Marsello | 240 | 37.5% | 2 | | Nov 2025 | Rivo | 20 | 3.1% | 3 | | Nov 2025 | Smile.io | 20 | 3.1% | 4 | | Nov 2025 | LoyaltyLion | 10 | 1.6% | 5 | | Dec 2025 | Marsello | 250 | 47.2% | 1 | | Dec 2025 | Yotpo | 230 | 43.4% | 2 | | Dec 2025 | Smile.io | 30 | 5.7% | 3 | | Dec 2025 | LoyaltyLion | 10 | 1.9% | 4 | | Dec 2025 | Rivo | 10 | 1.9% | 5 | | Jan 2026 | Yotpo | 330 | 55.9% | 1 | | Jan 2026 | Marsello | 200 | 33.9% | 2 | | Jan 2026 | Smile.io | 30 | 5.1% | 3 | | Jan 2026 | LoyaltyLion | 20 | 3.4% | 4 | | Jan 2026 | Rivo | 10 | 1.7% | 5 | | Feb 2026 | Marsello | 300 | 56.6% | 1 | | Feb 2026 | Yotpo | 180 | 34% | 2 | | Feb 2026 | Rivo | 20 | 3.8% | 3 | | Feb 2026 | Smile.io | 20 | 3.8% | 4 | | Feb 2026 | LoyaltyLion | 10 | 1.9% | 5 | | Mar 2026 | Marsello | 290 | 54.7% | 1 | | Mar 2026 | Yotpo | 190 | 35.8% | 2 | | Mar 2026 | Rivo | 30 | 5.7% | 3 | | Mar 2026 | LoyaltyLion | 10 | 1.9% | 4 | | Mar 2026 | Smile.io | 10 | 1.9% | 5 | | Apr 2026 | Marsello | 290 | 58% | 1 | | Apr 2026 | Yotpo | 170 | 34% | 2 | | Apr 2026 | Smile.io | 20 | 4% | 3 | | Apr 2026 | LoyaltyLion | 10 | 2% | 4 | | Apr 2026 | Rivo | 10 | 2% | 5 | | May 2026 | Marsello | 350 | 64.8% | 1 | | May 2026 | Yotpo | 140 | 25.9% | 2 | | May 2026 | Smile.io | 30 | 5.6% | 3 | | May 2026 | LoyaltyLion | 10 | 1.9% | 4 | | May 2026 | Rivo | 10 | 1.9% | 5 | | Jun 2026 | Marsello | 420 | 68.9% | 1 | | Jun 2026 | Yotpo | 140 | 23% | 2 | | Jun 2026 | Smile.io | 30 | 4.9% | 3 | | Jun 2026 | LoyaltyLion | 10 | 1.6% | 4 | | Jun 2026 | Rivo | 10 | 1.6% | 5 | | Jul 2026 | Marsello | 410 | 68.3% | 1 | | Jul 2026 | Yotpo | 140 | 23.3% | 2 | | Jul 2026 | Rivo | 20 | 3.3% | 3 | | Jul 2026 | Smile.io | 20 | 3.3% | 4 | | Jul 2026 | LoyaltyLion | 10 | 1.7% | 5 | | Aug 2026 | Marsello | 640 | 76.2% | 1 | | Aug 2026 | Yotpo | 150 | 17.9% | 2 | | Aug 2026 | Rivo | 20 | 2.4% | 3 | | Aug 2026 | Smile.io | 20 | 2.4% | 4 | | Aug 2026 | LoyaltyLion | 10 | 1.2% | 5 | | Sep 2026 | LoyaltyLion | — | — | — | | Sep 2026 | Marsello | — | — | — | | Sep 2026 | Rivo | — | — | — | | Sep 2026 | Smile.io | — | — | — | | Sep 2026 | Yotpo | — | — | — | ## What is being compared - **LoyaltyLion**: Measured on the search term “loyaltylion”. - **Marsello**: Measured on the search terms “marsello”, “marsello com”, “marsello loyalty program” and “marsello nz”, summed into one figure. - **Rivo**: Measured on the search terms “rivo loyalty”, “rivo loyalty program” and “rivo rewards”, summed into one figure. - **Smile.io**: Measured on the search terms “smile io”, “smile io loyalty program”, “smile io points”, “smile io rewards”, “smileio”, “smileio points” and “smileio rewards”, summed into one figure. - **Yotpo**: Measured on the search terms “swell rewards”, “yotpo”, “yotpo com”, “yotpo cost”, “yotpo loyalty”, “yotpo ratings” and “yotpo review”, summed into one figure. - [LoyaltyLion](/demand/nz/brands/loyaltylion) - [Marsello](/demand/nz/brands/marsello) - [Rivo](/demand/nz/brands/rivo) - [Smile.io](/demand/nz/brands/smile-io) - [Yotpo](/demand/nz/brands/yotpo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ecommerce loyalty software in New Zealand? In August 2026, Marsello was the most searched among ecommerce loyalty software in New Zealand, with an estimated 640 branded searches and 76.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Ecommerce loyalty software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ecommerce-loyalty-software This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ecommerce-loyalty-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.