--- title: "Husqvarna vs Stihl: Which is searched more in New Zealand?" description: "Is Husqvarna or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands/compare/husqvarna-vs-stihl" publisher: "Brandwave" --- # Husqvarna vs Stihl: Which is searched more in New Zealand? Is Husqvarna or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Husqvarna and Stihl - **Competitive set**: Earth auger brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Husqvarna Share of Search**: 26.5% - **Stihl Share of Search**: 25.6% ## Is Husqvarna or Stihl more popular in search? - In September 2026, Husqvarna had more branded searches than Stihl among earth auger brands in New Zealand. Husqvarna had about 7,330 branded searches, while Stihl had 7,080. Husqvarna made up 26.5% of all earth auger brand searches we track, and Stihl accounted for 25.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in May 2026, Husqvarna took it in September 2026. - Across the 12 months ending September 2026, Husqvarna’s share of searches among earth auger brands in New Zealand moved from 36.6% to 26.5%, and its estimated monthly branded searches moved from 10.4K to 7.3K. - Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands in New Zealand moved from 24.6% to 25.6%, and its estimated monthly branded searches moved from 7K to 7.1K. ## Top earth auger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stihl appeared in all four answers. Husqvarna did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Honda | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hyundai | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | ECHO | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Makita | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Husqvarna | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Greenworks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about earth auger brands - Asked ChatGPT "Which earth auger brand should I buy in New Zealand?": 1. Honda, 2. Stihl, 3. Hyundai, 4. Makita - Asked ChatGPT "What are the best earth auger brands in New Zealand?": 1. Stihl, 2. Honda, 3. ECHO, 4. Hyundai - Asked ChatGPT "What's the best earth auger brand in New Zealand for digging fence holes?": 1. Honda, 2. Stihl - Searched Google, AI Overview "earth auger nz": 1. Stihl, 2. Honda Not named in any answer: Husqvarna, DeWalt and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand earth auger brands in September 2026? - In September 2026, Makita overtook Stihl and Husqvarna to become the leader among earth auger brands in New Zealand, with 29.2% of the searches. - In September 2026, Stihl lost share of searches among earth auger brands in New Zealand, from 27.8% to 25.6%. - Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026. ## Month by month | Month | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 36.6% | 1 | 7K | 24.6% | 2 | | Nov 2025 | 10.4K | 32.8% | 1 | 8.4K | 26.6% | 2 | | Dec 2025 | 8.6K | 30.7% | 1 | 8.4K | 29.7% | 2 | | Jan 2026 | 8.6K | 30.8% | 1 | 8.4K | 30% | 2 | | Feb 2026 | 8.8K | 30.9% | 1 | 8.5K | 29.9% | 2 | | Mar 2026 | 8.6K | 32% | 1 | 7K | 26% | 2 | | Apr 2026 | 8.5K | 32.1% | 1 | 7.1K | 26.7% | 2 | | May 2026 | 8.4K | 29.9% | 2 | 8.6K | 30.5% | 1 | | Jun 2026 | 7K | 26.8% | 2 | 7.1K | 27% | 1 | | Jul 2026 | 6.8K | 27.3% | 2 | 7.1K | 28.3% | 1 | | Aug 2026 | 6.8K | 26.5% | 2 | 7.2K | 27.8% | 1 | | Sep 2026 | 7.3K | 26.5% | 2 | 7.1K | 25.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure. - [Husqvarna profile](/demand/nz/brands/husqvarna) - [Stihl profile](/demand/nz/brands/stihl) - [All earth auger brands in New Zealand](/demand/nz/categories/nz-earth-auger-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Husqvarna or Stihl more popular in search? In September 2026, Husqvarna had more branded searches than Stihl among earth auger brands in New Zealand. Husqvarna had about 7,330 branded searches, while Stihl had 7,080. Husqvarna made up 26.5% of all earth auger brand searches we track, and Stihl accounted for 25.6%. ## Cite this page Brandwave. "Husqvarna vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands/compare/husqvarna-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands/compare/husqvarna-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.