--- title: "ECHO vs Honda: Which is searched more in New Zealand?" description: "Is ECHO or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands/compare/echo-vs-honda" publisher: "Brandwave" --- # ECHO vs Honda: Which is searched more in New Zealand? Is ECHO or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Earth auger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Honda - **Competitive set**: Earth auger brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.51% - **Honda Share of Search**: 0.22% ## Is ECHO or Honda more popular in search? - In September 2026, ECHO had more branded searches than Honda among earth auger brands in New Zealand. ECHO had about 140 branded searches, while Honda had 60. ECHO made up 0.51% of all earth auger brand searches we track, and Honda accounted for 0.22%. - ECHO was ahead of Honda in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among earth auger brands in New Zealand moved from 0.42% to 0.51%, and its estimated monthly branded searches moved from 120 to 140. - Across the 12 months ending September 2026, Honda’s share of searches among earth auger brands in New Zealand moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 60. ## Top earth auger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Honda appeared in all four answers. ECHO was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Honda was listed before ECHO in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stihl | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Honda | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hyundai | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | ECHO | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Makita | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Husqvarna | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Greenworks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about earth auger brands - Asked ChatGPT "Which earth auger brand should I buy in New Zealand?": 1. Honda, 2. Stihl, 3. Hyundai, 4. Makita - Asked ChatGPT "What are the best earth auger brands in New Zealand?": 1. Stihl, 2. Honda, 3. ECHO, 4. Hyundai - Asked ChatGPT "What's the best earth auger brand in New Zealand for digging fence holes?": 1. Honda, 2. Stihl - Searched Google, AI Overview "earth auger nz": 1. Stihl, 2. Honda Not named in any answer: Husqvarna, DeWalt and Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand earth auger brands in September 2026? - Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Honda estimated searches | Honda Share of Search | Honda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.42% | 5 | 60 | 0.21% | 6 | | Nov 2025 | 140 | 0.44% | 5 | 50 | 0.16% | 6 | | Dec 2025 | 140 | 0.5% | 5 | 40 | 0.14% | 6 | | Jan 2026 | 130 | 0.46% | 5 | 50 | 0.18% | 6 | | Feb 2026 | 110 | 0.39% | 5 | 50 | 0.18% | 6 | | Mar 2026 | 120 | 0.45% | 5 | 60 | 0.22% | 6 | | Apr 2026 | 100 | 0.38% | 5 | 50 | 0.19% | 6 | | May 2026 | 140 | 0.5% | 5 | 60 | 0.21% | 6 | | Jun 2026 | 120 | 0.46% | 5 | 90 | 0.34% | 6 | | Jul 2026 | 100 | 0.4% | 5 | 60 | 0.24% | 6 | | Aug 2026 | 120 | 0.46% | 5 | 80 | 0.31% | 6 | | Sep 2026 | 140 | 0.51% | 5 | 60 | 0.22% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Honda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure. - **Honda**: Measured on the search terms “honda auger” and “honda post hole borer”, summed into one figure. - [ECHO profile](/demand/nz/brands/echo) - [Honda profile](/demand/nz/brands/honda) - [All earth auger brands in New Zealand](/demand/nz/categories/nz-earth-auger-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Honda more popular in search? In September 2026, ECHO had more branded searches than Honda among earth auger brands in New Zealand. ECHO had about 140 branded searches, while Honda had 60. ECHO made up 0.51% of all earth auger brand searches we track, and Honda accounted for 0.22%. ## Cite this page Brandwave. "ECHO vs Honda: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands/compare/echo-vs-honda This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands/compare/echo-vs-honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.