---
title: "Earth auger brands in New Zealand: Which are searched most?"
description: "Compare the earth auger brands people buy. Share of Search among Makita, Husqvarna, Stihl, DeWalt, ECHO, Honda, Hyundai and Greenworks, the earth auger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands"
publisher: "Brandwave"
---

# Earth auger brands in New Zealand: Which are searched most?

Compare the earth auger brands people buy. Share of Search among Makita, Husqvarna, Stihl, DeWalt, ECHO, Honda, Hyundai and Greenworks, the earth auger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Earth auger brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 29.2%

## Which brand is most popular in search among earth auger brands in New Zealand?

- In September 2026, Makita was the most searched among earth auger brands in New Zealand, with an estimated 8.1K branded searches, 29.2% of all searches for the eight we track.
- Husqvarna is in 2nd place, 2.8 percentage points behind at 26.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among earth auger brands in New Zealand increased from 23.3% to 29.2%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among earth auger brands in New Zealand decreased from 36.6% to 26.5%.
- Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands in New Zealand increased from 24.6% to 25.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among earth auger brands in New Zealand increased from 14.8% to 18%.
- Across the 12 months ending September 2026, Makita’s share of searches among earth auger brands in New Zealand peaked at 29.2% in September 2026 and was lowest at 20.9% in November 2025.
- Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands in New Zealand peaked at 30.5% in May 2026 and was lowest at 24.6% in October 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among earth auger brands in New Zealand peaked at 20.1% in June 2026 and was lowest at 14.8% in October 2025.
- Across the 12 months ending September 2026, Makita rose from 3rd to 1st among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 2nd to 3rd among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Hyundai rose from 8th to 7th among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, Greenworks fell from 7th to 8th among earth auger brands in New Zealand.
- Across the 12 months ending September 2026, ECHO and Honda held steady: their share of searches among earth auger brands in New Zealand each moved less than 0.5 percentage points.

## Top earth auger brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Stihl and Honda appeared every time. Stihl and Honda tied as the most recommended. Hyundai was third. Husqvarna, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stihl | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Honda | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Hyundai | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| ECHO | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Makita | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Husqvarna | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Greenworks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about earth auger brands

- Asked ChatGPT "Which earth auger brand should I buy in New Zealand?": 1. Honda, 2. Stihl, 3. Hyundai, 4. Makita
- Asked ChatGPT "What are the best earth auger brands in New Zealand?": 1. Stihl, 2. Honda, 3. ECHO, 4. Hyundai
- Asked ChatGPT "What's the best earth auger brand in New Zealand for digging fence holes?": 1. Honda, 2. Stihl
- Searched Google, AI Overview "earth auger nz": 1. Stihl, 2. Honda

Not named in any answer: Husqvarna, DeWalt and Greenworks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-makita): 29.2% against 26.5% Share of Search.
- [Makita vs Stihl: compare search popularity](/demand/nz/compare/makita-vs-stihl): 29.2% against 25.6% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 29.2% against 18% Share of Search.
- [Husqvarna vs Stihl: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 26.5% against 25.6% Share of Search.
- [Husqvarna vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-husqvarna): 26.5% against 18% Share of Search.
- [Stihl vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-stihl): 25.6% against 18% Share of Search.

## How did search popularity change for New Zealand earth auger brands in September 2026?

- In September 2026, Makita overtook Stihl and Husqvarna to become the leader among earth auger brands in New Zealand, with 29.2% of the searches.
- In September 2026, Stihl lost share of searches among earth auger brands in New Zealand, from 27.8% to 25.6%.
- In September 2026, DeWalt lost share of searches among earth auger brands in New Zealand, from 19.3% to 18%.
- Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
- Estimated monthly branded searches for Greenworks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
- Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 29.2% | 8.1K | +22.7% | Makita |
| 2 | Husqvarna | 26.5% | 7.3K | +7.2% | Husqvarna |
| 3 | Stihl | 25.6% | 7.1K | -1.5% | Stihl |
| 4 | DeWalt | 18% | 5K | 0.0% | DeWalt |
| 5 | ECHO | 0.51% | 140 | +16.7% | ECHO |
| 6 | Honda | 0.22% | 60 | -25.0% | Honda |
| 7 | Hyundai | 0.04% | 10 | 0.0% | Hyundai |
| 8 | Greenworks | 0% | 0 | — | Greenworks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 10.4K | 36.6% | 1 |
| Oct 2025 | Stihl | 7K | 24.6% | 2 |
| Oct 2025 | Makita | 6.6K | 23.3% | 3 |
| Oct 2025 | DeWalt | 4.2K | 14.8% | 4 |
| Oct 2025 | ECHO | 120 | 0.42% | 5 |
| Oct 2025 | Honda | 60 | 0.21% | 6 |
| Oct 2025 | Greenworks | 10 | 0.04% | 7 |
| Oct 2025 | Hyundai | 10 | 0.04% | 8 |
| Nov 2025 | Husqvarna | 10.4K | 32.8% | 1 |
| Nov 2025 | Stihl | 8.4K | 26.6% | 2 |
| Nov 2025 | Makita | 6.6K | 20.9% | 3 |
| Nov 2025 | DeWalt | 6K | 19% | 4 |
| Nov 2025 | ECHO | 140 | 0.44% | 5 |
| Nov 2025 | Honda | 50 | 0.16% | 6 |
| Nov 2025 | Hyundai | 10 | 0.03% | 7 |
| Nov 2025 | Greenworks | 0 | 0% | 8 |
| Dec 2025 | Husqvarna | 8.6K | 30.7% | 1 |
| Dec 2025 | Stihl | 8.4K | 29.7% | 2 |
| Dec 2025 | Makita | 6.6K | 23.5% | 3 |
| Dec 2025 | DeWalt | 4.3K | 15.4% | 4 |
| Dec 2025 | ECHO | 140 | 0.5% | 5 |
| Dec 2025 | Honda | 40 | 0.14% | 6 |
| Dec 2025 | Greenworks | 10 | 0.04% | 7 |
| Dec 2025 | Hyundai | 10 | 0.04% | 8 |
| Jan 2026 | Husqvarna | 8.6K | 30.8% | 1 |
| Jan 2026 | Stihl | 8.4K | 30% | 2 |
| Jan 2026 | Makita | 6.6K | 23.5% | 3 |
| Jan 2026 | DeWalt | 4.2K | 14.9% | 4 |
| Jan 2026 | ECHO | 130 | 0.46% | 5 |
| Jan 2026 | Honda | 50 | 0.18% | 6 |
| Jan 2026 | Greenworks | 10 | 0.04% | 7 |
| Jan 2026 | Hyundai | 10 | 0.04% | 8 |
| Feb 2026 | Husqvarna | 8.8K | 30.9% | 1 |
| Feb 2026 | Stihl | 8.5K | 29.9% | 2 |
| Feb 2026 | Makita | 6.6K | 23.3% | 3 |
| Feb 2026 | DeWalt | 4.3K | 15.2% | 4 |
| Feb 2026 | ECHO | 110 | 0.39% | 5 |
| Feb 2026 | Honda | 50 | 0.18% | 6 |
| Feb 2026 | Greenworks | 10 | 0.04% | 7 |
| Feb 2026 | Hyundai | 10 | 0.04% | 8 |
| Mar 2026 | Husqvarna | 8.6K | 32% | 1 |
| Mar 2026 | Stihl | 7K | 26% | 2 |
| Mar 2026 | Makita | 6.6K | 24.6% | 3 |
| Mar 2026 | DeWalt | 4.5K | 16.7% | 4 |
| Mar 2026 | ECHO | 120 | 0.45% | 5 |
| Mar 2026 | Honda | 60 | 0.22% | 6 |
| Mar 2026 | Hyundai | 10 | 0.04% | 7 |
| Mar 2026 | Greenworks | 0 | 0% | 8 |
| Apr 2026 | Husqvarna | 8.5K | 32.1% | 1 |
| Apr 2026 | Stihl | 7.1K | 26.7% | 2 |
| Apr 2026 | Makita | 6.6K | 24.8% | 3 |
| Apr 2026 | DeWalt | 4.2K | 15.8% | 4 |
| Apr 2026 | ECHO | 100 | 0.38% | 5 |
| Apr 2026 | Honda | 50 | 0.19% | 6 |
| Apr 2026 | Hyundai | 10 | 0.04% | 7 |
| Apr 2026 | Greenworks | 0 | 0% | 8 |
| May 2026 | Stihl | 8.6K | 30.5% | 1 |
| May 2026 | Husqvarna | 8.4K | 29.9% | 2 |
| May 2026 | Makita | 6.6K | 23.5% | 3 |
| May 2026 | DeWalt | 4.3K | 15.4% | 4 |
| May 2026 | ECHO | 140 | 0.5% | 5 |
| May 2026 | Honda | 60 | 0.21% | 6 |
| May 2026 | Hyundai | 10 | 0.04% | 7 |
| May 2026 | Greenworks | 0 | 0% | 8 |
| Jun 2026 | Stihl | 7.1K | 27% | 1 |
| Jun 2026 | Husqvarna | 7K | 26.8% | 2 |
| Jun 2026 | Makita | 6.6K | 25.2% | 3 |
| Jun 2026 | DeWalt | 5.3K | 20.1% | 4 |
| Jun 2026 | ECHO | 120 | 0.46% | 5 |
| Jun 2026 | Honda | 90 | 0.34% | 6 |
| Jun 2026 | Hyundai | 10 | 0.04% | 7 |
| Jun 2026 | Greenworks | 0 | 0% | 8 |
| Jul 2026 | Stihl | 7.1K | 28.3% | 1 |
| Jul 2026 | Husqvarna | 6.8K | 27.3% | 2 |
| Jul 2026 | Makita | 6.6K | 26.4% | 3 |
| Jul 2026 | DeWalt | 4.3K | 17.3% | 4 |
| Jul 2026 | ECHO | 100 | 0.4% | 5 |
| Jul 2026 | Honda | 60 | 0.24% | 6 |
| Jul 2026 | Hyundai | 10 | 0.04% | 7 |
| Jul 2026 | Greenworks | 0 | 0% | 8 |
| Aug 2026 | Stihl | 7.2K | 27.8% | 1 |
| Aug 2026 | Husqvarna | 6.8K | 26.5% | 2 |
| Aug 2026 | Makita | 6.6K | 25.6% | 3 |
| Aug 2026 | DeWalt | 5K | 19.3% | 4 |
| Aug 2026 | ECHO | 120 | 0.46% | 5 |
| Aug 2026 | Honda | 80 | 0.31% | 6 |
| Aug 2026 | Hyundai | 10 | 0.04% | 7 |
| Aug 2026 | Greenworks | 0 | 0% | 8 |
| Sep 2026 | Makita | 8.1K | 29.2% | 1 |
| Sep 2026 | Husqvarna | 7.3K | 26.5% | 2 |
| Sep 2026 | Stihl | 7.1K | 25.6% | 3 |
| Sep 2026 | DeWalt | 5K | 18% | 4 |
| Sep 2026 | ECHO | 140 | 0.51% | 5 |
| Sep 2026 | Honda | 60 | 0.22% | 6 |
| Sep 2026 | Hyundai | 10 | 0.04% | 7 |
| Sep 2026 | Greenworks | 0 | 0% | 8 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure.
- **Greenworks**: Measured on the search term “greenworks earth auger”.
- **Honda**: Measured on the search terms “honda auger” and “honda post hole borer”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.
- **Hyundai**: Measured on the search term “hyundai auger”.
- **Makita**: Measured on the search term “makita”.
- **Stihl**: Measured on the search terms “500i stihl” and “stihl”, summed into one figure.

- [DeWalt](/demand/nz/brands/dewalt)
- [ECHO](/demand/nz/brands/echo)
- [Greenworks](/demand/nz/brands/greenworks)
- [Honda](/demand/nz/brands/honda)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Hyundai](/demand/nz/brands/hyundai)
- [Makita](/demand/nz/brands/makita)
- [Stihl](/demand/nz/brands/stihl)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among earth auger brands in New Zealand?

In September 2026, Makita was the most searched among earth auger brands in New Zealand, with an estimated 8.1K branded searches, 29.2% of all searches for the eight we track.

## Cite this page

Brandwave. "Earth auger brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-earth-auger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.