---
title: "Ear thermometer brands in New Zealand: Which are searched most?"
description: "Compare the ear thermometer brands people buy. Share of Search among Omron, Braun and Beurer, the ear thermometer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ear-thermometer-brands"
publisher: "Brandwave"
---

# Ear thermometer brands in New Zealand: Which are searched most?

Compare the ear thermometer brands people buy. Share of Search among Omron, Braun and Beurer, the ear thermometer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ear thermometer brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Omron, 53.6%

## Which brand is most popular in search among ear thermometer brands in New Zealand?

- In September 2026, Omron was the most searched among ear thermometer brands in New Zealand, with an estimated 590 branded searches, 53.6% of all searches for the three we track.
- Braun is in 2nd place, 30 percentage points behind at 23.6%.
- Across the 12 months ending September 2026, Omron’s share of searches among ear thermometer brands in New Zealand decreased from 60.8% to 53.6%.
- Across the 12 months ending September 2026, Braun’s share of searches among ear thermometer brands in New Zealand increased from 17.5% to 23.6%.
- Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand increased from 21.6% to 22.7%.
- Across the 12 months ending September 2026, Omron’s share of searches among ear thermometer brands in New Zealand peaked at 68.6% in June 2026 and was lowest at 53.6% in September 2026.
- Across the 12 months ending September 2026, Braun’s share of searches among ear thermometer brands in New Zealand peaked at 23.9% in August 2026 and was lowest at 9.8% in January 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand peaked at 32.9% in December 2025 and was lowest at 18.1% in June 2026.
- Across the 12 months ending September 2026, Braun rose from 3rd to 2nd among ear thermometer brands in New Zealand.
- Across the 12 months ending September 2026, Beurer fell from 2nd to 3rd among ear thermometer brands in New Zealand.

## Top ear thermometer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Braun appeared every time. Braun was recommended most often, coming first in all three answers that gave a list. Omron was second. Beurer, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Braun | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Omron | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Beurer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ear thermometer brands

- Asked ChatGPT "Which ear thermometer brand should I buy in New Zealand?": 1. Braun, 2. Omron
- Asked ChatGPT "What are the best ear thermometer brands in New Zealand?": 1. Braun, 2. Omron
- Asked ChatGPT "What's the best ear thermometer brand in New Zealand for a baby?": 1. Braun, 2. Omron
- Searched Google, AI Overview "ear thermometer nz": 1. Braun
- Searched Google, AI Overview "digital ear thermometer": 1. Braun

Not named in any answer: Beurer.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Omron vs Braun: compare search popularity](/demand/nz/compare/braun-vs-omron-healthcare): 53.6% against 23.6% Share of Search.
- [Omron vs Beurer: compare search popularity](/demand/nz/compare/beurer-vs-omron-healthcare): 53.6% against 22.7% Share of Search.
- [Braun vs Beurer: compare search popularity](/demand/nz/compare/beurer-vs-braun): 23.6% against 22.7% Share of Search.

## How did search popularity change for New Zealand ear thermometer brands in September 2026?

- Omron’s share of searches among ear thermometer brands in New Zealand has lost ground for 3 months in a row, from 68.6% to 53.6% in September 2026.
- Estimated monthly branded searches for Braun in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
- Estimated monthly branded searches for Beurer in New Zealand rose 19% over 12 measured months, from 210 to 250 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Omron | 53.6% | 590 | -18.1% | Omron |
| 2 | Braun | 23.6% | 260 | -18.8% | Procter & Gamble |
| 3 | Beurer | 22.7% | 250 | -16.7% | Beurer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Omron | 590 | 60.8% | 1 |
| Oct 2025 | Beurer | 210 | 21.6% | 2 |
| Oct 2025 | Braun | 170 | 17.5% | 3 |
| Nov 2025 | Omron | 480 | 55.8% | 1 |
| Nov 2025 | Beurer | 240 | 27.9% | 2 |
| Nov 2025 | Braun | 140 | 16.3% | 3 |
| Dec 2025 | Omron | 480 | 56.5% | 1 |
| Dec 2025 | Beurer | 280 | 32.9% | 2 |
| Dec 2025 | Braun | 90 | 10.6% | 3 |
| Jan 2026 | Omron | 590 | 64.1% | 1 |
| Jan 2026 | Beurer | 240 | 26.1% | 2 |
| Jan 2026 | Braun | 90 | 9.8% | 3 |
| Feb 2026 | Omron | 480 | 60% | 1 |
| Feb 2026 | Beurer | 230 | 28.7% | 2 |
| Feb 2026 | Braun | 90 | 11.3% | 3 |
| Mar 2026 | Omron | 590 | 62.8% | 1 |
| Mar 2026 | Beurer | 240 | 25.5% | 2 |
| Mar 2026 | Braun | 110 | 11.7% | 3 |
| Apr 2026 | Omron | 590 | 64.8% | 1 |
| Apr 2026 | Beurer | 230 | 25.3% | 2 |
| Apr 2026 | Braun | 90 | 9.9% | 3 |
| May 2026 | Omron | 590 | 60.8% | 1 |
| May 2026 | Beurer | 240 | 24.7% | 2 |
| May 2026 | Braun | 140 | 14.4% | 3 |
| Jun 2026 | Omron | 720 | 68.6% | 1 |
| Jun 2026 | Beurer | 190 | 18.1% | 2 |
| Jun 2026 | Braun | 140 | 13.3% | 3 |
| Jul 2026 | Omron | 720 | 61.5% | 1 |
| Jul 2026 | Beurer | 280 | 23.9% | 2 |
| Jul 2026 | Braun | 170 | 14.5% | 3 |
| Aug 2026 | Omron | 720 | 53.7% | 1 |
| Aug 2026 | Braun | 320 | 23.9% | 2 |
| Aug 2026 | Beurer | 300 | 22.4% | 3 |
| Sep 2026 | Omron | 590 | 53.6% | 1 |
| Sep 2026 | Braun | 260 | 23.6% | 2 |
| Sep 2026 | Beurer | 250 | 22.7% | 3 |

## What is being compared

- **Beurer**: Measured on the search terms “beurer” and “beurer thermometer”, summed into one figure.
- **Braun**: Measured on the search term “braun ear thermometer”.
- **Omron**: Measured on the search term “omron”.

- [Beurer](/demand/nz/brands/beurer)
- [Braun](/demand/nz/brands/braun)
- [Omron](/demand/nz/brands/omron-healthcare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ear thermometer brands in New Zealand?

In September 2026, Omron was the most searched among ear thermometer brands in New Zealand, with an estimated 590 branded searches, 53.6% of all searches for the three we track.

## Cite this page

Brandwave. "Ear thermometer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-ear-thermometer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ear-thermometer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
