---
title: "E-signature tools in New Zealand: Which brands are most popular in search?"
description: "Compare the e-signature tools New Zealand businesses sign contracts with. Share of Search among Docusign, Adobe Acrobat Sign, Dropbox Sign, signNow and PandaDoc, the e-signature tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-e-signature-tools"
publisher: "Brandwave"
---

# E-signature tools in New Zealand: Which brands are most popular in search?

Compare the e-signature tools New Zealand businesses sign contracts with. Share of Search among Docusign, Adobe Acrobat Sign, Dropbox Sign, signNow and PandaDoc, the e-signature tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: E-signature tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Docusign, 72.4%

## Which brand is most popular in search among e-signature tools in New Zealand?

- In August 2026, Docusign was the most searched among e-signature tools in New Zealand, with an estimated 11.7K branded searches and 72.4% estimated Share of Search within this set.
- Adobe Acrobat Sign is in 2nd place, 62.9 percentage points behind at 9.6% Share of Search.
- Across the 11 months ending August 2026, Docusign’s estimated Share of Search among e-signature tools in New Zealand increased from 70.1% to 72.4%.
- Across the 11 months ending August 2026, Adobe Acrobat Sign’s estimated Share of Search among e-signature tools in New Zealand increased from 9% to 9.6%.
- Across the 11 months ending August 2026, Dropbox Sign’s estimated Share of Search among e-signature tools in New Zealand decreased from 8.1% to 6.9%.
- Across the 11 months ending August 2026, PandaDoc’s estimated Share of Search among e-signature tools in New Zealand decreased from 6.2% to 4.9%.
- Across the 11 months ending August 2026, Docusign’s estimated Share of Search among e-signature tools in New Zealand peaked at 72.4% in August 2026 and was lowest at 69% in January 2026.
- Across the 11 months ending August 2026, Adobe Acrobat Sign’s estimated Share of Search among e-signature tools in New Zealand peaked at 11.1% in July 2026 and was lowest at 8.8% in November 2025.
- Across the 11 months ending August 2026, Dropbox Sign’s estimated Share of Search among e-signature tools in New Zealand peaked at 8.1% in October 2025 and was lowest at 6.8% in May 2026.
- Across the 11 months ending August 2026, signNow’s estimated Share of Search among e-signature tools in New Zealand peaked at 8% in February 2026 and was lowest at 5.7% in April 2026.
- Across the 11 months ending August 2026, signNow held steady: its estimated Share of Search among e-signature tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Docusign vs Adobe Acrobat Sign: compare search popularity](/demand/nz/compare/adobe-acrobat-sign-vs-docusign): 72.4% against 9.6% Share of Search.
- [Docusign vs Dropbox Sign: compare search popularity](/demand/nz/compare/docusign-vs-dropbox-sign): 72.4% against 6.9% Share of Search.
- [Docusign vs signNow: compare search popularity](/demand/nz/compare/docusign-vs-signnow): 72.4% against 6.2% Share of Search.
- [Docusign vs PandaDoc: compare search popularity](/demand/nz/compare/docusign-vs-pandadoc): 72.4% against 4.9% Share of Search.
- [Adobe Acrobat Sign vs Dropbox Sign: compare search popularity](/demand/nz/compare/adobe-acrobat-sign-vs-dropbox-sign): 9.6% against 6.9% Share of Search.
- [Adobe Acrobat Sign vs signNow: compare search popularity](/demand/nz/compare/adobe-acrobat-sign-vs-signnow): 9.6% against 6.2% Share of Search.
- [Adobe Acrobat Sign vs PandaDoc: compare search popularity](/demand/nz/compare/adobe-acrobat-sign-vs-pandadoc): 9.6% against 4.9% Share of Search.
- [Dropbox Sign vs signNow: compare search popularity](/demand/nz/compare/dropbox-sign-vs-signnow): 6.9% against 6.2% Share of Search.
- [Dropbox Sign vs PandaDoc: compare search popularity](/demand/nz/compare/dropbox-sign-vs-pandadoc): 6.9% against 4.9% Share of Search.
- [signNow vs PandaDoc: compare search popularity](/demand/nz/compare/pandadoc-vs-signnow): 6.2% against 4.9% Share of Search.

## How did search popularity change for New Zealand e-signature tools in August 2026?

- In August 2026, Docusign gained estimated Share of Search among e-signature tools in New Zealand, from 69.6% to 72.4%.
- In August 2026, Adobe Acrobat Sign lost estimated Share of Search among e-signature tools in New Zealand, from 11.1% to 9.6%.
- In August 2026, signNow lost estimated Share of Search among e-signature tools in New Zealand, from 6.7% to 6.2%.
- In August 2026, Dropbox Sign lost estimated Share of Search among e-signature tools in New Zealand, from 7.5% to 6.9%.
- PandaDoc’s estimated Share of Search among e-signature tools in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.9% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Docusign | 72.4% | 11.7K | +12.0% | Docusign |
| 2 | Adobe Acrobat Sign | 9.6% | 1.6K | -7.2% | Adobe Acrobat Sign |
| 3 | Dropbox Sign | 6.9% | 1.1K | 0.0% | Dropbox |
| 4 | signNow | 6.2% | 1K | -1.0% | signNow |
| 5 | PandaDoc | 4.9% | 790 | +2.6% | PandaDoc |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Docusign | 10.9K | 70.1% | 1 |
| Oct 2025 | Adobe Acrobat Sign | 1.4K | 9% | 2 |
| Oct 2025 | Dropbox Sign | 1.3K | 8.1% | 3 |
| Oct 2025 | signNow | 1K | 6.5% | 4 |
| Oct 2025 | PandaDoc | 970 | 6.2% | 5 |
| Nov 2025 | Docusign | 10.9K | 71.5% | 1 |
| Nov 2025 | Adobe Acrobat Sign | 1.3K | 8.8% | 2 |
| Nov 2025 | Dropbox Sign | 1.1K | 6.9% | 3 |
| Nov 2025 | signNow | 1K | 6.6% | 4 |
| Nov 2025 | PandaDoc | 950 | 6.2% | 5 |
| Dec 2025 | Docusign | 9K | 71.2% | 1 |
| Dec 2025 | Adobe Acrobat Sign | 1.2K | 9.2% | 2 |
| Dec 2025 | Dropbox Sign | 930 | 7.4% | 3 |
| Dec 2025 | signNow | 890 | 7% | 4 |
| Dec 2025 | PandaDoc | 660 | 5.2% | 5 |
| Jan 2026 | Docusign | 9K | 69% | 1 |
| Jan 2026 | Adobe Acrobat Sign | 1.3K | 10.2% | 2 |
| Jan 2026 | Dropbox Sign | 1.1K | 8.1% | 3 |
| Jan 2026 | signNow | 890 | 6.8% | 4 |
| Jan 2026 | PandaDoc | 770 | 5.9% | 5 |
| Feb 2026 | Docusign | 11.4K | 69.2% | 1 |
| Feb 2026 | Adobe Acrobat Sign | 1.5K | 9.2% | 2 |
| Feb 2026 | signNow | 1.3K | 8% | 3 |
| Feb 2026 | Dropbox Sign | 1.3K | 7.8% | 4 |
| Feb 2026 | PandaDoc | 950 | 5.8% | 5 |
| Mar 2026 | Docusign | 14K | 71.9% | 1 |
| Mar 2026 | Adobe Acrobat Sign | 1.8K | 9.3% | 2 |
| Mar 2026 | Dropbox Sign | 1.4K | 7.1% | 3 |
| Mar 2026 | signNow | 1.3K | 6.8% | 4 |
| Mar 2026 | PandaDoc | 970 | 5% | 5 |
| Apr 2026 | Docusign | 11.2K | 71.3% | 1 |
| Apr 2026 | Adobe Acrobat Sign | 1.5K | 9.7% | 2 |
| Apr 2026 | Dropbox Sign | 1.1K | 7.1% | 3 |
| Apr 2026 | PandaDoc | 970 | 6.2% | 4 |
| Apr 2026 | signNow | 900 | 5.7% | 5 |
| May 2026 | Docusign | 12.1K | 72.3% | 1 |
| May 2026 | Adobe Acrobat Sign | 1.6K | 9.3% | 2 |
| May 2026 | Dropbox Sign | 1.1K | 6.8% | 3 |
| May 2026 | signNow | 1K | 6% | 4 |
| May 2026 | PandaDoc | 960 | 5.7% | 5 |
| Jun 2026 | Docusign | 12.3K | 70.2% | 1 |
| Jun 2026 | Adobe Acrobat Sign | 1.9K | 11.1% | 2 |
| Jun 2026 | Dropbox Sign | 1.3K | 7.4% | 3 |
| Jun 2026 | signNow | 1K | 5.8% | 4 |
| Jun 2026 | PandaDoc | 970 | 5.5% | 5 |
| Jul 2026 | Docusign | 10.5K | 69.6% | 1 |
| Jul 2026 | Adobe Acrobat Sign | 1.7K | 11.1% | 2 |
| Jul 2026 | Dropbox Sign | 1.1K | 7.5% | 3 |
| Jul 2026 | signNow | 1K | 6.7% | 4 |
| Jul 2026 | PandaDoc | 770 | 5.1% | 5 |
| Aug 2026 | Docusign | 11.7K | 72.4% | 1 |
| Aug 2026 | Adobe Acrobat Sign | 1.6K | 9.6% | 2 |
| Aug 2026 | Dropbox Sign | 1.1K | 6.9% | 3 |
| Aug 2026 | signNow | 1K | 6.2% | 4 |
| Aug 2026 | PandaDoc | 790 | 4.9% | 5 |
| Sep 2026 | Adobe Acrobat Sign | — | — | — |
| Sep 2026 | Docusign | — | — | — |
| Sep 2026 | Dropbox Sign | — | — | — |
| Sep 2026 | PandaDoc | — | — | — |
| Sep 2026 | signNow | — | — | — |

## What is being compared

- **Adobe Acrobat Sign**: Measured on the search terms “adobe acrobat sign documents”, “adobe acrobat sign e signature”, “adobe acrobat sign online”, “adobe acrobat sign pdf”, “adobe com”, “adobe sign”, “adobe sign fill”, “adobe sign free”, “adobe sign pdf” and “adobeacrobatsign”, summed into one figure.
- **Docusign**: Measured on the search terms “adobe docusign”, “docusign”, “docusign access documents”, “docusign com”, “docusign cost”, “docusign digital signature”, “docusign documents”, “docusign e signature”, “docusign esignature”, “docusign google docs”, “docusign in”, “docusign nz”, “docusign online” and “docusign pricing”, summed into one figure.
- **Dropbox Sign**: Measured on the search terms “dropbox sign”, “dropbox sign documents”, “dropbox sign e signature”, “dropboxsign”, “hellosign” and “sign dropbox com”, summed into one figure.
- **PandaDoc**: Measured on the search terms “pandadoc”, “pandadoc com”, “pandadoc documents”, “pandadoc e signature”, “pandadoc online”, “pandadoc pricing”, “pandadoc proposal software”, “pandadoc proposals”, “pandadoc quotes” and “pandadoc sign”, summed into one figure.
- **signNow**: Measured on the search terms “signnow”, “signnow com” and “signnow e signature”, summed into one figure.

- [Adobe Acrobat Sign](/demand/nz/brands/adobe-acrobat-sign)
- [Docusign](/demand/nz/brands/docusign)
- [Dropbox Sign](/demand/nz/brands/dropbox-sign)
- [PandaDoc](/demand/nz/brands/pandadoc)
- [signNow](/demand/nz/brands/signnow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among e-signature tools in New Zealand?

In August 2026, Docusign was the most searched among e-signature tools in New Zealand, with an estimated 11.7K branded searches and 72.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "E-signature tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-e-signature-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-e-signature-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.