---
title: "E-reader brands in New Zealand: Which brands are most popular in search?"
description: "Compare the e-reader brands New Zealand readers use. Share of Search among Kindle, reMarkable, Kobo, Boox and PocketBook, the e-reader brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-e-reader-brands"
publisher: "Brandwave"
---

# E-reader brands in New Zealand: Which brands are most popular in search?

Compare the e-reader brands New Zealand readers use. Share of Search among Kindle, reMarkable, Kobo, Boox and PocketBook, the e-reader brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: E-reader brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kindle, 39.5%

## Which brand is most popular in search among e-reader brands in New Zealand?

- In August 2026, Kindle was the most searched among e-reader brands in New Zealand, with an estimated 36.6K branded searches and 39.5% estimated Share of Search within this set.
- reMarkable is in 2nd place, 0.6 percentage points behind at 38.9% Share of Search.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand decreased from 56.9% to 39.5%.
- Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand increased from 19.4% to 38.9%.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand decreased from 21.5% to 19.9%.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand peaked at 62.9% in November 2025 and was lowest at 39.5% in August 2026.
- Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among e-reader brands in New Zealand peaked at 38.9% in August 2026 and was lowest at 9.9% in December 2025.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among e-reader brands in New Zealand peaked at 27.3% in April 2026 and was lowest at 19.9% in August 2026.
- Across the 11 months ending August 2026, reMarkable rose from 3rd to 2nd among e-reader brands in New Zealand.
- Across the 11 months ending August 2026, Kobo fell from 2nd to 3rd among e-reader brands in New Zealand.
- Across the 11 months ending August 2026, Boox and PocketBook held steady: their estimated Share of Search among e-reader brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kindle vs reMarkable: compare search popularity](/demand/nz/compare/kindle-vs-remarkable): 39.5% against 38.9% Share of Search.
- [Kindle vs Kobo: compare search popularity](/demand/nz/compare/kindle-vs-kobo): 39.5% against 19.9% Share of Search.
- [reMarkable vs Kobo: compare search popularity](/demand/nz/compare/kobo-vs-remarkable): 38.9% against 19.9% Share of Search.

## How did search popularity change for New Zealand e-reader brands in August 2026?

- In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%.
- In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%.
- In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%.
- Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kindle | 39.5% | 36.6K | -5.4% | Amazon |
| 2 | reMarkable | 38.9% | 36K | +19.2% | reMarkable |
| 3 | Kobo | 19.9% | 18.4K | +0.5% | Kobo |
| 4 | Boox | 1.4% | 1.3K | -16.1% | Boox |
| 5 | PocketBook | 0.3% | 280 | -24.3% | PocketBook |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kindle | 37.1K | 56.9% | 1 |
| Oct 2025 | Kobo | 14K | 21.5% | 2 |
| Oct 2025 | reMarkable | 12.7K | 19.4% | 3 |
| Oct 2025 | Boox | 1.1K | 1.7% | 4 |
| Oct 2025 | PocketBook | 310 | 0.48% | 5 |
| Nov 2025 | Kindle | 51.4K | 62.9% | 1 |
| Nov 2025 | Kobo | 19.1K | 23.4% | 2 |
| Nov 2025 | reMarkable | 9.7K | 11.8% | 3 |
| Nov 2025 | Boox | 1.2K | 1.5% | 4 |
| Nov 2025 | PocketBook | 320 | 0.39% | 5 |
| Dec 2025 | Kindle | 51.5K | 61.5% | 1 |
| Dec 2025 | Kobo | 22.4K | 26.8% | 2 |
| Dec 2025 | reMarkable | 8.3K | 9.9% | 3 |
| Dec 2025 | Boox | 1.2K | 1.4% | 4 |
| Dec 2025 | PocketBook | 350 | 0.42% | 5 |
| Jan 2026 | Kindle | 52K | 62.8% | 1 |
| Jan 2026 | Kobo | 20.6K | 24.8% | 2 |
| Jan 2026 | reMarkable | 8.4K | 10.1% | 3 |
| Jan 2026 | Boox | 1.5K | 1.8% | 4 |
| Jan 2026 | PocketBook | 380 | 0.46% | 5 |
| Feb 2026 | Kindle | 35K | 60.1% | 1 |
| Feb 2026 | Kobo | 13.9K | 23.8% | 2 |
| Feb 2026 | reMarkable | 8K | 13.8% | 3 |
| Feb 2026 | Boox | 1.1K | 1.8% | 4 |
| Feb 2026 | PocketBook | 310 | 0.53% | 5 |
| Mar 2026 | Kindle | 37.6K | 61.5% | 1 |
| Mar 2026 | Kobo | 14.3K | 23.4% | 2 |
| Mar 2026 | reMarkable | 7.9K | 13% | 3 |
| Mar 2026 | Boox | 1K | 1.7% | 4 |
| Mar 2026 | PocketBook | 270 | 0.44% | 5 |
| Apr 2026 | Kindle | 38.7K | 57.2% | 1 |
| Apr 2026 | Kobo | 18.4K | 27.3% | 2 |
| Apr 2026 | reMarkable | 9K | 13.3% | 3 |
| Apr 2026 | Boox | 1.2K | 1.8% | 4 |
| Apr 2026 | PocketBook | 320 | 0.47% | 5 |
| May 2026 | Kindle | 39.5K | 57.3% | 1 |
| May 2026 | Kobo | 18.2K | 26.5% | 2 |
| May 2026 | reMarkable | 9.4K | 13.6% | 3 |
| May 2026 | Boox | 1.5K | 2.2% | 4 |
| May 2026 | PocketBook | 310 | 0.45% | 5 |
| Jun 2026 | Kindle | 42.1K | 48.8% | 1 |
| Jun 2026 | reMarkable | 24.9K | 28.9% | 2 |
| Jun 2026 | Kobo | 17.8K | 20.6% | 3 |
| Jun 2026 | Boox | 1.3K | 1.4% | 4 |
| Jun 2026 | PocketBook | 250 | 0.29% | 5 |
| Jul 2026 | Kindle | 38.7K | 43.4% | 1 |
| Jul 2026 | reMarkable | 30.2K | 33.9% | 2 |
| Jul 2026 | Kobo | 18.3K | 20.6% | 3 |
| Jul 2026 | Boox | 1.6K | 1.7% | 4 |
| Jul 2026 | PocketBook | 370 | 0.41% | 5 |
| Aug 2026 | Kindle | 36.6K | 39.5% | 1 |
| Aug 2026 | reMarkable | 36K | 38.9% | 2 |
| Aug 2026 | Kobo | 18.4K | 19.9% | 3 |
| Aug 2026 | Boox | 1.3K | 1.4% | 4 |
| Aug 2026 | PocketBook | 280 | 0.3% | 5 |
| Sep 2026 | Boox | — | — | — |
| Sep 2026 | Kindle | — | — | — |
| Sep 2026 | Kobo | — | — | — |
| Sep 2026 | PocketBook | — | — | — |
| Sep 2026 | reMarkable | — | — | — |

## What is being compared

- **Boox**: Measured on the search terms “boox ereader”, “boox tablet” and “onyx boox”, summed into one figure.
- **Kindle**: Measured on the search terms “kindle”, “kindle 11th generation”, “kindle app”, “kindle au”, “kindle audiobooks”, “kindle cloud reader”, “kindle e reader”, “kindle ebooks”, “kindle ereader”, “kindle nz”, “kindle on line”, “kindle paperwhite”, “kindle paperwhite 11th generation”, “kindle paperwhite 12th generation”, “kindle paperwhite e reader”, “kindle store” and “kindle unlimited”, summed into one figure.
- **Kobo**: Measured on the search terms “e reader kobo”, “kobo”, “kobo app”, “kobo audiobooks”, “kobo clara”, “kobo clara cover”, “kobo clara2e”, “kobo colour”, “kobo com”, “kobo cover”, “kobo ebooks”, “kobo inc”, “kobo libra”, “kobo libra 2”, “kobo nia”, “kobo nz”, “kobo online”, “kobo sage” and “kobo stylus”, summed into one figure.
- **PocketBook**: Measured on the search terms “ereader pocketbook”, “pocketbook”, “pocketbook de”, “pocketbook nz”, “pocketbook online” and “small pocketbook”, summed into one figure.
- **reMarkable**: Measured on the search terms “my remarkable”, “remarkable”, “remarkable 2”, “remarkable com”, “remarkable ereader”, “remarkable marker”, “remarkable near me”, “remarkable new zealand”, “remarkable notebooks”, “remarkable nz”, “remarkable online”, “remarkable pro”, “remarkable shop”, “remarkable tablet” and “the remarkable”, summed into one figure.

- [Boox](/demand/nz/brands/boox)
- [Kindle](/demand/nz/brands/kindle)
- [Kobo](/demand/nz/brands/kobo)
- [PocketBook](/demand/nz/brands/pocketbook)
- [reMarkable](/demand/nz/brands/remarkable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among e-reader brands in New Zealand?

In August 2026, Kindle was the most searched among e-reader brands in New Zealand, with an estimated 36.6K branded searches and 39.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "E-reader brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-e-reader-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-e-reader-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.