---
title: "E-bike brands in New Zealand: Which brands are most popular in search?"
description: "Compare the e-bike brands New Zealand riders commute and ride trails on. Share of Search among Smartmotion, Rad Power Bikes, Velectrix, Magnum Bikes, Fiido and Lekker, the e-bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-e-bike-brands"
publisher: "Brandwave"
---

# E-bike brands in New Zealand: Which brands are most popular in search?

Compare the e-bike brands New Zealand riders commute and ride trails on. Share of Search among Smartmotion, Rad Power Bikes, Velectrix, Magnum Bikes, Fiido and Lekker, the e-bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: E-bike brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Smartmotion, 59.1%

## Which brand is most popular in search among e-bike brands in New Zealand?

- In August 2026, Smartmotion was the most searched among e-bike brands in New Zealand, with an estimated 1.4K branded searches and 59.1% estimated Share of Search within this set.
- Rad Power Bikes is in 2nd place, 41.7 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among e-bike brands in New Zealand increased from 57.1% to 59.1%.
- Across the 11 months ending August 2026, Rad Power Bikes’ estimated Share of Search among e-bike brands in New Zealand decreased from 18.7% to 17.4%.
- Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among e-bike brands in New Zealand decreased from 11.4% to 8.5%.
- Across the 11 months ending August 2026, Magnum Bikes’ estimated Share of Search among e-bike brands in New Zealand increased from 7% to 8.1%.
- Across the 11 months ending August 2026, Fiido’s estimated Share of Search among e-bike brands in New Zealand increased from 5.1% to 6%.
- Across the 11 months ending August 2026, Smartmotion’s estimated Share of Search among e-bike brands in New Zealand peaked at 66.6% in June 2026 and was lowest at 51.1% in February 2026.
- Across the 11 months ending August 2026, Rad Power Bikes’ estimated Share of Search among e-bike brands in New Zealand peaked at 28.8% in February 2026 and was lowest at 15.4% in December 2025.
- Across the 11 months ending August 2026, Velectrix’s estimated Share of Search among e-bike brands in New Zealand peaked at 11.4% in October 2025 and was lowest at 6.6% in June 2026.
- Across the 11 months ending August 2026, Magnum Bikes’ estimated Share of Search among e-bike brands in New Zealand peaked at 9.3% in January 2026 and was lowest at 4.8% in March 2026.
- Across the 11 months ending August 2026, Fiido’s estimated Share of Search among e-bike brands in New Zealand peaked at 8.8% in March 2026 and was lowest at 3.3% in November 2025.
- Across the 11 months ending August 2026, Lekker held steady: its estimated Share of Search among e-bike brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Smartmotion vs Rad Power Bikes: compare search popularity](/demand/nz/compare/rad-power-bikes-vs-smartmotion): 59.1% against 17.4% Share of Search.
- [Smartmotion vs Velectrix: compare search popularity](/demand/nz/compare/smartmotion-vs-velectrix): 59.1% against 8.5% Share of Search.
- [Smartmotion vs Magnum Bikes: compare search popularity](/demand/nz/compare/magnum-bikes-vs-smartmotion): 59.1% against 8.1% Share of Search.
- [Smartmotion vs Fiido: compare search popularity](/demand/nz/compare/fiido-vs-smartmotion): 59.1% against 6% Share of Search.
- [Rad Power Bikes vs Velectrix: compare search popularity](/demand/nz/compare/rad-power-bikes-vs-velectrix): 17.4% against 8.5% Share of Search.
- [Rad Power Bikes vs Magnum Bikes: compare search popularity](/demand/nz/compare/magnum-bikes-vs-rad-power-bikes): 17.4% against 8.1% Share of Search.
- [Rad Power Bikes vs Fiido: compare search popularity](/demand/nz/compare/fiido-vs-rad-power-bikes): 17.4% against 6% Share of Search.
- [Velectrix vs Magnum Bikes: compare search popularity](/demand/nz/compare/magnum-bikes-vs-velectrix): 8.5% against 8.1% Share of Search.
- [Velectrix vs Fiido: compare search popularity](/demand/nz/compare/fiido-vs-velectrix): 8.5% against 6% Share of Search.
- [Magnum Bikes vs Fiido: compare search popularity](/demand/nz/compare/fiido-vs-magnum-bikes): 8.1% against 6% Share of Search.

## How did search popularity change for New Zealand e-bike brands in August 2026?

- In August 2026, Smartmotion gained estimated Share of Search among e-bike brands in New Zealand, from 56.1% to 59.1%.
- In August 2026, Magnum Bikes gained estimated Share of Search among e-bike brands in New Zealand, from 7% to 8.1%.
- In August 2026, Fiido gained estimated Share of Search among e-bike brands in New Zealand, from 4.9% to 6%.
- In August 2026, Rad Power Bikes lost estimated Share of Search among e-bike brands in New Zealand, from 22.5% to 17.4%.
- Estimated monthly branded searches for Velectrix in New Zealand fell 35.5% over 11 measured months, from 310 to 200 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smartmotion | 59.1% | 1.4K | +1.5% | Smartmotion |
| 2 | Rad Power Bikes | 17.4% | 410 | -25.5% | Rad Power Bikes |
| 3 | Velectrix | 8.5% | 200 | -4.8% | Velectrix |
| 4 | Magnum Bikes | 8.1% | 190 | +11.8% | Magnum Bikes |
| 5 | Fiido | 6% | 140 | +16.7% | Fiido |
| 6 | Lekker | 0.85% | 20 | 0.0% | Lekker |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartmotion | 1.6K | 57.1% | 1 |
| Oct 2025 | Rad Power Bikes | 510 | 18.7% | 2 |
| Oct 2025 | Velectrix | 310 | 11.4% | 3 |
| Oct 2025 | Magnum Bikes | 190 | 7% | 4 |
| Oct 2025 | Fiido | 140 | 5.1% | 5 |
| Oct 2025 | Lekker | 20 | 0.73% | 6 |
| Nov 2025 | Smartmotion | 2K | 64.3% | 1 |
| Nov 2025 | Rad Power Bikes | 500 | 16.4% | 2 |
| Nov 2025 | Magnum Bikes | 230 | 7.5% | 3 |
| Nov 2025 | Velectrix | 230 | 7.5% | 4 |
| Nov 2025 | Fiido | 100 | 3.3% | 5 |
| Nov 2025 | Lekker | 30 | 0.98% | 6 |
| Dec 2025 | Smartmotion | 1.7K | 62.2% | 1 |
| Dec 2025 | Rad Power Bikes | 410 | 15.4% | 2 |
| Dec 2025 | Velectrix | 240 | 9% | 3 |
| Dec 2025 | Magnum Bikes | 210 | 7.9% | 4 |
| Dec 2025 | Fiido | 130 | 4.9% | 5 |
| Dec 2025 | Lekker | 20 | 0.75% | 6 |
| Jan 2026 | Smartmotion | 2.1K | 59.3% | 1 |
| Jan 2026 | Rad Power Bikes | 610 | 17.2% | 2 |
| Jan 2026 | Magnum Bikes | 330 | 9.3% | 3 |
| Jan 2026 | Velectrix | 310 | 8.8% | 4 |
| Jan 2026 | Fiido | 160 | 4.5% | 5 |
| Jan 2026 | Lekker | 30 | 0.85% | 6 |
| Feb 2026 | Smartmotion | 1.6K | 51.1% | 1 |
| Feb 2026 | Rad Power Bikes | 900 | 28.8% | 2 |
| Feb 2026 | Velectrix | 250 | 8% | 3 |
| Feb 2026 | Magnum Bikes | 200 | 6.4% | 4 |
| Feb 2026 | Fiido | 160 | 5.1% | 5 |
| Feb 2026 | Lekker | 20 | 0.64% | 6 |
| Mar 2026 | Smartmotion | 2.6K | 55.4% | 1 |
| Mar 2026 | Rad Power Bikes | 990 | 20.8% | 2 |
| Mar 2026 | Velectrix | 450 | 9.5% | 3 |
| Mar 2026 | Fiido | 420 | 8.8% | 4 |
| Mar 2026 | Magnum Bikes | 230 | 4.8% | 5 |
| Mar 2026 | Lekker | 30 | 0.63% | 6 |
| Apr 2026 | Smartmotion | 2.5K | 61.9% | 1 |
| Apr 2026 | Rad Power Bikes | 650 | 16.2% | 2 |
| Apr 2026 | Velectrix | 380 | 9.5% | 3 |
| Apr 2026 | Fiido | 240 | 6% | 4 |
| Apr 2026 | Magnum Bikes | 230 | 5.7% | 5 |
| Apr 2026 | Lekker | 30 | 0.75% | 6 |
| May 2026 | Smartmotion | 2K | 61.6% | 1 |
| May 2026 | Rad Power Bikes | 640 | 19.5% | 2 |
| May 2026 | Velectrix | 230 | 7% | 3 |
| May 2026 | Magnum Bikes | 200 | 6.1% | 4 |
| May 2026 | Fiido | 170 | 5.2% | 5 |
| May 2026 | Lekker | 20 | 0.61% | 6 |
| Jun 2026 | Smartmotion | 1.9K | 66.6% | 1 |
| Jun 2026 | Rad Power Bikes | 470 | 16.4% | 2 |
| Jun 2026 | Velectrix | 190 | 6.6% | 3 |
| Jun 2026 | Magnum Bikes | 160 | 5.6% | 4 |
| Jun 2026 | Fiido | 120 | 4.2% | 5 |
| Jun 2026 | Lekker | 20 | 0.7% | 6 |
| Jul 2026 | Smartmotion | 1.4K | 56.1% | 1 |
| Jul 2026 | Rad Power Bikes | 550 | 22.5% | 2 |
| Jul 2026 | Velectrix | 210 | 8.6% | 3 |
| Jul 2026 | Magnum Bikes | 170 | 7% | 4 |
| Jul 2026 | Fiido | 120 | 4.9% | 5 |
| Jul 2026 | Lekker | 20 | 0.82% | 6 |
| Aug 2026 | Smartmotion | 1.4K | 59.1% | 1 |
| Aug 2026 | Rad Power Bikes | 410 | 17.4% | 2 |
| Aug 2026 | Velectrix | 200 | 8.5% | 3 |
| Aug 2026 | Magnum Bikes | 190 | 8.1% | 4 |
| Aug 2026 | Fiido | 140 | 6% | 5 |
| Aug 2026 | Lekker | 20 | 0.85% | 6 |
| Sep 2026 | Fiido | — | — | — |
| Sep 2026 | Lekker | — | — | — |
| Sep 2026 | Magnum Bikes | — | — | — |
| Sep 2026 | Rad Power Bikes | — | — | — |
| Sep 2026 | Smartmotion | — | — | — |
| Sep 2026 | Velectrix | — | — | — |

## What is being compared

- **Fiido**: Measured on the search terms “fiido”, “fiido com”, “fiido e bike”, “fiido ebike”, “fiido electric scooter”, “fiido near me”, “fiido nz” and “fiido q1s”, summed into one figure.
- **Lekker**: Measured on the search terms “lekker bike”, “lekker e bike” and “lekker ebike”, summed into one figure.
- **Magnum Bikes**: Measured on the search terms “magnum bike”, “magnum ebike” and “peak magnum ebike”, summed into one figure.
- **Rad Power Bikes**: Measured on the search terms “rad power bikes”, “rad power bikes e bike”, “rad power bikes ebike”, “rad power bikes near me”, “rad power bikes nz” and “radpowerbikes”, summed into one figure.
- **Smartmotion**: Measured on the search terms “electrify nz”, “smartmotion”, “smartmotion bike”, “smartmotion e bike”, “smartmotion e city”, “smartmotion nz”, “smartmotion xcity” and “smartmotion xcity neo”, summed into one figure.
- **Velectrix**: Measured on the search terms “velectrix”, “velectrix bike”, “velectrix ebike”, “velectrix mountain bike” and “velectrix nz”, summed into one figure.

- [Fiido](/demand/nz/brands/fiido)
- [Lekker](/demand/nz/brands/lekker)
- [Magnum Bikes](/demand/nz/brands/magnum-bikes)
- [Rad Power Bikes](/demand/nz/brands/rad-power-bikes)
- [Smartmotion](/demand/nz/brands/smartmotion)
- [Velectrix](/demand/nz/brands/velectrix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among e-bike brands in New Zealand?

In August 2026, Smartmotion was the most searched among e-bike brands in New Zealand, with an estimated 1.4K branded searches and 59.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "E-bike brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-e-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-e-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.