--- title: "Hilti vs Milwaukee: Which is searched more in New Zealand?" description: "Is Hilti or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands/compare/hilti-vs-milwaukee" publisher: "Brandwave" --- # Hilti vs Milwaukee: Which is searched more in New Zealand? Is Hilti or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilti and Milwaukee - **Competitive set**: Dust extractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hilti Share of Search**: 8.6% - **Milwaukee Share of Search**: 13.4% ## Is Hilti or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Hilti among dust extractor brands in New Zealand. Milwaukee had about 2,950 branded searches, while Hilti had 1,900. Milwaukee made up 13.4% of all dust extractor brand searches we track, and Hilti accounted for 8.6%. - The lead changed hands 5 times in the 12 months ending September 2026: Milwaukee took it in November 2025, Hilti took it in January 2026, Milwaukee took it in February 2026, Hilti took it in March 2026, Milwaukee took it in May 2026. - Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand moved from 12.9% to 8.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand moved from 11.8% to 13.4%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top dust extractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Festool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nilfisk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hilti | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mirka | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dust extractor brands - Asked ChatGPT "Which dust extractor brand should I buy in New Zealand?": 1. Festool, 2. Makita, 3. Bosch, 4. Mirka - Asked ChatGPT "What are the best dust extractor brands in New Zealand?": 1. Festool, 2. Nilfisk, 3. Mirka, 4. Makita, 5. Bosch - Asked ChatGPT "What's the best dust extractor brand in New Zealand for fine dust control?": 1. Festool, 2. Bosch, 3. Makita, 4. Hilti, 5. Nilfisk - Searched Google, AI Overview "dust extractor nz": 1. Festool, 2. Hilti - Searched Google, AI Overview "woodworking dust extractor": named none of the brands we track Not named in any answer: DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dust extractor brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches. - In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 18.2% to 13.4%. - In September 2026, Hilti lost share of searches among dust extractor brands in New Zealand, from 9.2% to 8.6%. ## Month by month | Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 12.9% | 3 | 2.2K | 11.8% | 4 | | Nov 2025 | 2.4K | 11.7% | 4 | 2.5K | 12% | 3 | | Dec 2025 | 1.6K | 9.2% | 5 | 2.1K | 12.3% | 3 | | Jan 2026 | 1.9K | 11.1% | 3 | 1.8K | 10.4% | 4 | | Feb 2026 | 1.9K | 10.6% | 5 | 2.1K | 12% | 3 | | Mar 2026 | 2.9K | 14.9% | 3 | 2.3K | 11.6% | 5 | | Apr 2026 | 2.4K | 13.3% | 3 | 2.1K | 11.7% | 4 | | May 2026 | 2.4K | 12.4% | 4 | 2.7K | 14% | 3 | | Jun 2026 | 1.9K | 9.4% | 5 | 2.8K | 13.8% | 3 | | Jul 2026 | 1.9K | 10.1% | 5 | 2.6K | 13.8% | 3 | | Aug 2026 | 1.9K | 9.2% | 5 | 3.8K | 18.2% | 3 | | Sep 2026 | 1.9K | 8.6% | 5 | 3K | 13.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hilti’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilti**: Measured on the search term “hilti”. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Hilti profile](/demand/nz/brands/hilti) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All dust extractor brands in New Zealand](/demand/nz/categories/nz-dust-extractor-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hilti or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Hilti among dust extractor brands in New Zealand. Milwaukee had about 2,950 branded searches, while Hilti had 1,900. Milwaukee made up 13.4% of all dust extractor brand searches we track, and Hilti accounted for 8.6%. ## Cite this page Brandwave. "Hilti vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands/compare/hilti-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands/compare/hilti-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.