--- title: "DeWalt vs Festool: Which is searched more in New Zealand?" description: "Is DeWalt or Festool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands/compare/dewalt-vs-festool" publisher: "Brandwave" --- # DeWalt vs Festool: Which is searched more in New Zealand? Is DeWalt or Festool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dust extractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Festool - **Competitive set**: Dust extractor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 22.7% - **Festool Share of Search**: 13.5% ## Is DeWalt or Festool more popular in search? - In September 2026, DeWalt had more branded searches than Festool among dust extractor brands in New Zealand. DeWalt had about 4,990 branded searches, while Festool had 2,980. DeWalt made up 22.7% of all dust extractor brand searches we track, and Festool accounted for 13.5%. - DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among dust extractor brands in New Zealand moved from 22.4% to 22.7%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand moved from 11.7% to 13.5%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top dust extractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Festool | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nilfisk | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hilti | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mirka | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dust extractor brands - Asked ChatGPT "Which dust extractor brand should I buy in New Zealand?": 1. Festool, 2. Makita, 3. Bosch, 4. Mirka - Asked ChatGPT "What are the best dust extractor brands in New Zealand?": 1. Festool, 2. Nilfisk, 3. Mirka, 4. Makita, 5. Bosch - Asked ChatGPT "What's the best dust extractor brand in New Zealand for fine dust control?": 1. Festool, 2. Bosch, 3. Makita, 4. Hilti, 5. Nilfisk - Searched Google, AI Overview "dust extractor nz": 1. Festool, 2. Hilti - Searched Google, AI Overview "woodworking dust extractor": named none of the brands we track Not named in any answer: DeWalt and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dust extractor brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches. - In September 2026, DeWalt lost share of searches among dust extractor brands in New Zealand, from 24.2% to 22.7%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Festool estimated searches | Festool Share of Search | Festool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 22.4% | 2 | 2.2K | 11.7% | 5 | | Nov 2025 | 6K | 29.4% | 2 | 1.9K | 9.5% | 5 | | Dec 2025 | 4.3K | 24.9% | 2 | 1.6K | 9.2% | 4 | | Jan 2026 | 4.2K | 24.6% | 2 | 1.6K | 9.7% | 5 | | Feb 2026 | 4.3K | 24.1% | 2 | 2K | 11.2% | 4 | | Mar 2026 | 4.5K | 23% | 2 | 2.3K | 11.8% | 4 | | Apr 2026 | 4.2K | 23.2% | 2 | 1.8K | 9.9% | 5 | | May 2026 | 4.3K | 22.4% | 2 | 2.2K | 11.4% | 5 | | Jun 2026 | 5.3K | 26.3% | 2 | 2.5K | 12.2% | 4 | | Jul 2026 | 4.3K | 22.9% | 2 | 2.5K | 13% | 4 | | Aug 2026 | 5K | 24.2% | 2 | 2.3K | 10.9% | 4 | | Sep 2026 | 5K | 22.7% | 2 | 3K | 13.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Festool profile](/demand/nz/brands/festool) - [All dust extractor brands in New Zealand](/demand/nz/categories/nz-dust-extractor-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Festool more popular in search? In September 2026, DeWalt had more branded searches than Festool among dust extractor brands in New Zealand. DeWalt had about 4,990 branded searches, while Festool had 2,980. DeWalt made up 22.7% of all dust extractor brand searches we track, and Festool accounted for 13.5%. ## Cite this page Brandwave. "DeWalt vs Festool: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands/compare/dewalt-vs-festool This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands/compare/dewalt-vs-festool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.