---
title: "Dust extractor brands in New Zealand: Which are searched most?"
description: "Compare the dust extractor brands people buy. Share of Search among Makita, DeWalt, Festool, Milwaukee, Hilti, Mirka, Bosch and Nilfisk, the dust extractor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands"
publisher: "Brandwave"
---

# Dust extractor brands in New Zealand: Which are searched most?

Compare the dust extractor brands people buy. Share of Search among Makita, DeWalt, Festool, Milwaukee, Hilti, Mirka, Bosch and Nilfisk, the dust extractor brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dust extractor brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 41.3%

## Which brand is most popular in search among dust extractor brands in New Zealand?

- In September 2026, Makita was the most searched among dust extractor brands in New Zealand, with an estimated 9.1K branded searches, 41.3% of all searches for the eight we track.
- DeWalt is in 2nd place, 18.7 percentage points behind at 22.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among dust extractor brands in New Zealand increased from 40.7% to 41.3%.
- Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand increased from 11.7% to 13.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand increased from 11.8% to 13.4%.
- Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand decreased from 12.9% to 8.6%.
- Across the 12 months ending September 2026, Makita’s share of searches among dust extractor brands in New Zealand peaked at 43.9% in December 2025 and was lowest at 36.9% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among dust extractor brands in New Zealand peaked at 29.4% in November 2025 and was lowest at 22.4% in May 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands in New Zealand peaked at 13.5% in September 2026 and was lowest at 9.2% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among dust extractor brands in New Zealand peaked at 18.2% in August 2026 and was lowest at 10.4% in January 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand peaked at 14.9% in March 2026 and was lowest at 8.6% in September 2026.
- Across the 12 months ending September 2026, Festool rose from 5th to 3rd among dust extractor brands in New Zealand.
- Across the 12 months ending September 2026, Hilti fell from 3rd to 5th among dust extractor brands in New Zealand.
- Across the 12 months ending September 2026, DeWalt, Mirka, Bosch and Nilfisk held steady: their share of searches among dust extractor brands in New Zealand each moved less than 0.5 percentage points.

## Top dust extractor brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Festool was mentioned most often, in four of the five answers. Festool was recommended most often, coming first in all four answers that gave a list. Makita was second, and Bosch was third. DeWalt, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Festool | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Nilfisk | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Hilti | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mirka | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dust extractor brands

- Asked ChatGPT "Which dust extractor brand should I buy in New Zealand?": 1. Festool, 2. Makita, 3. Bosch, 4. Mirka
- Asked ChatGPT "What are the best dust extractor brands in New Zealand?": 1. Festool, 2. Nilfisk, 3. Mirka, 4. Makita, 5. Bosch
- Asked ChatGPT "What's the best dust extractor brand in New Zealand for fine dust control?": 1. Festool, 2. Bosch, 3. Makita, 4. Hilti, 5. Nilfisk
- Searched Google, AI Overview "dust extractor nz": 1. Festool, 2. Hilti
- Searched Google, AI Overview "woodworking dust extractor": named none of the brands we track

Not named in any answer: DeWalt and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 41.3% against 22.7% Share of Search.
- [Makita vs Festool: compare search popularity](/demand/nz/compare/festool-vs-makita): 41.3% against 13.5% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 41.3% against 13.4% Share of Search.
- [Makita vs Hilti: compare search popularity](/demand/nz/compare/hilti-vs-makita): 41.3% against 8.6% Share of Search.
- [DeWalt vs Festool: compare search popularity](/demand/nz/compare/dewalt-vs-festool): 22.7% against 13.5% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 22.7% against 13.4% Share of Search.
- [DeWalt vs Hilti: compare search popularity](/demand/nz/compare/dewalt-vs-hilti): 22.7% against 8.6% Share of Search.
- [Festool vs Milwaukee: compare search popularity](/demand/nz/compare/festool-vs-milwaukee): 13.5% against 13.4% Share of Search.
- [Festool vs Hilti: compare search popularity](/demand/nz/compare/festool-vs-hilti): 13.5% against 8.6% Share of Search.
- [Milwaukee vs Hilti: compare search popularity](/demand/nz/compare/hilti-vs-milwaukee): 13.4% against 8.6% Share of Search.

## How did search popularity change for New Zealand dust extractor brands in September 2026?

- In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches.
- In September 2026, Makita gained share of searches among dust extractor brands in New Zealand, from 36.9% to 41.3%.
- In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 18.2% to 13.4%.
- In September 2026, DeWalt lost share of searches among dust extractor brands in New Zealand, from 24.2% to 22.7%.
- In September 2026, Hilti lost share of searches among dust extractor brands in New Zealand, from 9.2% to 8.6%.
- Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 41.3% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 22.7% | 5K | 0.0% | DeWalt |
| 3 | Festool | 13.5% | 3K | +32.4% | Festool |
| 4 | Milwaukee | 13.4% | 3K | -21.3% | Milwaukee |
| 5 | Hilti | 8.6% | 1.9K | 0.0% | Hilti |
| 6 | Mirka | 0.32% | 70 | 0.0% | Mirka |
| 7 | Bosch | 0.09% | 20 | 0.0% | Bosch |
| 8 | Nilfisk | 0.05% | 10 | 0.0% | Nilfisk |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 40.7% | 1 |
| Oct 2025 | DeWalt | 4.2K | 22.4% | 2 |
| Oct 2025 | Hilti | 2.4K | 12.9% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 11.8% | 4 |
| Oct 2025 | Festool | 2.2K | 11.7% | 5 |
| Oct 2025 | Mirka | 70 | 0.37% | 6 |
| Oct 2025 | Bosch | 10 | 0.05% | 7 |
| Oct 2025 | Nilfisk | 10 | 0.05% | 8 |
| Nov 2025 | Makita | 7.6K | 37.2% | 1 |
| Nov 2025 | DeWalt | 6K | 29.4% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 12% | 3 |
| Nov 2025 | Hilti | 2.4K | 11.7% | 4 |
| Nov 2025 | Festool | 1.9K | 9.5% | 5 |
| Nov 2025 | Mirka | 20 | 0.1% | 6 |
| Nov 2025 | Bosch | 10 | 0.05% | 7 |
| Nov 2025 | Nilfisk | 10 | 0.05% | 8 |
| Dec 2025 | Makita | 7.6K | 43.9% | 1 |
| Dec 2025 | DeWalt | 4.3K | 24.9% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 12.3% | 3 |
| Dec 2025 | Festool | 1.6K | 9.2% | 4 |
| Dec 2025 | Hilti | 1.6K | 9.2% | 5 |
| Dec 2025 | Mirka | 50 | 0.29% | 6 |
| Dec 2025 | Bosch | 20 | 0.12% | 7 |
| Dec 2025 | Nilfisk | 10 | 0.06% | 8 |
| Jan 2026 | Makita | 7.5K | 43.8% | 1 |
| Jan 2026 | DeWalt | 4.2K | 24.6% | 2 |
| Jan 2026 | Hilti | 1.9K | 11.1% | 3 |
| Jan 2026 | Milwaukee | 1.8K | 10.4% | 4 |
| Jan 2026 | Festool | 1.6K | 9.7% | 5 |
| Jan 2026 | Mirka | 50 | 0.29% | 6 |
| Jan 2026 | Bosch | 10 | 0.06% | 7 |
| Jan 2026 | Nilfisk | 10 | 0.06% | 8 |
| Feb 2026 | Makita | 7.5K | 41.7% | 1 |
| Feb 2026 | DeWalt | 4.3K | 24.1% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 12% | 3 |
| Feb 2026 | Festool | 2K | 11.2% | 4 |
| Feb 2026 | Hilti | 1.9K | 10.6% | 5 |
| Feb 2026 | Mirka | 70 | 0.39% | 6 |
| Feb 2026 | Bosch | 10 | 0.06% | 7 |
| Feb 2026 | Nilfisk | 10 | 0.06% | 8 |
| Mar 2026 | Makita | 7.5K | 38.4% | 1 |
| Mar 2026 | DeWalt | 4.5K | 23% | 2 |
| Mar 2026 | Hilti | 2.9K | 14.9% | 3 |
| Mar 2026 | Festool | 2.3K | 11.8% | 4 |
| Mar 2026 | Milwaukee | 2.3K | 11.6% | 5 |
| Mar 2026 | Mirka | 50 | 0.26% | 6 |
| Mar 2026 | Bosch | 10 | 0.05% | 7 |
| Mar 2026 | Nilfisk | 10 | 0.05% | 8 |
| Apr 2026 | Makita | 7.5K | 41.4% | 1 |
| Apr 2026 | DeWalt | 4.2K | 23.2% | 2 |
| Apr 2026 | Hilti | 2.4K | 13.3% | 3 |
| Apr 2026 | Milwaukee | 2.1K | 11.7% | 4 |
| Apr 2026 | Festool | 1.8K | 9.9% | 5 |
| Apr 2026 | Mirka | 50 | 0.28% | 6 |
| Apr 2026 | Bosch | 20 | 0.11% | 7 |
| Apr 2026 | Nilfisk | 10 | 0.06% | 8 |
| May 2026 | Makita | 7.6K | 39.4% | 1 |
| May 2026 | DeWalt | 4.3K | 22.4% | 2 |
| May 2026 | Milwaukee | 2.7K | 14% | 3 |
| May 2026 | Hilti | 2.4K | 12.4% | 4 |
| May 2026 | Festool | 2.2K | 11.4% | 5 |
| May 2026 | Mirka | 40 | 0.21% | 6 |
| May 2026 | Bosch | 30 | 0.16% | 7 |
| May 2026 | Nilfisk | 10 | 0.05% | 8 |
| Jun 2026 | Makita | 7.6K | 37.8% | 1 |
| Jun 2026 | DeWalt | 5.3K | 26.3% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 13.8% | 3 |
| Jun 2026 | Festool | 2.5K | 12.2% | 4 |
| Jun 2026 | Hilti | 1.9K | 9.4% | 5 |
| Jun 2026 | Mirka | 70 | 0.35% | 6 |
| Jun 2026 | Bosch | 10 | 0.05% | 7 |
| Jun 2026 | Nilfisk | 10 | 0.05% | 8 |
| Jul 2026 | Makita | 7.5K | 39.7% | 1 |
| Jul 2026 | DeWalt | 4.3K | 22.9% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 13.8% | 3 |
| Jul 2026 | Festool | 2.5K | 13% | 4 |
| Jul 2026 | Hilti | 1.9K | 10.1% | 5 |
| Jul 2026 | Mirka | 70 | 0.37% | 6 |
| Jul 2026 | Bosch | 10 | 0.05% | 7 |
| Jul 2026 | Nilfisk | 10 | 0.05% | 8 |
| Aug 2026 | Makita | 7.6K | 36.9% | 1 |
| Aug 2026 | DeWalt | 5K | 24.2% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 18.2% | 3 |
| Aug 2026 | Festool | 2.3K | 10.9% | 4 |
| Aug 2026 | Hilti | 1.9K | 9.2% | 5 |
| Aug 2026 | Mirka | 70 | 0.34% | 6 |
| Aug 2026 | Bosch | 20 | 0.1% | 7 |
| Aug 2026 | Nilfisk | 10 | 0.05% | 8 |
| Sep 2026 | Makita | 9.1K | 41.3% | 1 |
| Sep 2026 | DeWalt | 5K | 22.7% | 2 |
| Sep 2026 | Festool | 3K | 13.5% | 3 |
| Sep 2026 | Milwaukee | 3K | 13.4% | 4 |
| Sep 2026 | Hilti | 1.9K | 8.6% | 5 |
| Sep 2026 | Mirka | 70 | 0.32% | 6 |
| Sep 2026 | Bosch | 20 | 0.09% | 7 |
| Sep 2026 | Nilfisk | 10 | 0.05% | 8 |

## What is being compared

- **Bosch**: Measured on the search term “bosch dust extractor”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Hilti**: Measured on the search term “hilti”.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Mirka**: Measured on the search term “mirka”.
- **Nilfisk**: Measured on the search term “nilfisk dust extractor”.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Festool](/demand/nz/brands/festool)
- [Hilti](/demand/nz/brands/hilti)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Mirka](/demand/nz/brands/mirka)
- [Nilfisk](/demand/nz/brands/nilfisk)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dust extractor brands in New Zealand?

In September 2026, Makita was the most searched among dust extractor brands in New Zealand, with an estimated 9.1K branded searches, 41.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Dust extractor brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dust-extractor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.