---
title: "Dunedin recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Dunedin recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, Hays, Platinum Recruitment, Select Recruitment and DKW Recruitment Group, the dunedin recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dunedin-recruitment-agencies"
publisher: "Brandwave"
---

# Dunedin recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Dunedin recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Adecco, Hays, Platinum Recruitment, Select Recruitment and DKW Recruitment Group, the dunedin recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dunedin recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 46.4%

## Which brand is most popular in search among dunedin recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among dunedin recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 46.4% estimated Share of Search within this set.
- Adecco is in 2nd place, 16.2 percentage points behind at 30.3% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among dunedin recruitment agencies in New Zealand decreased from 49.9% to 46.4%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among dunedin recruitment agencies in New Zealand increased from 26.6% to 30.3%.
- Across the 11 months ending August 2026, Select Recruitment’s estimated Share of Search among dunedin recruitment agencies in New Zealand decreased from 1.8% to 1%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 49.9% in October 2025 and was lowest at 43.8% in April 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 30.9% in July 2026 and was lowest at 26.5% in November 2025.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 21.9% in April 2026 and was lowest at 17.5% in December 2025.
- Across the 11 months ending August 2026, DKW Recruitment Group’s estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 2.2% in December 2025 and was lowest at 0.46% in August 2026.
- Across the 11 months ending August 2026, Hays, Platinum Recruitment and DKW Recruitment Group held steady: their estimated Share of Search among dunedin recruitment agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs Adecco: compare search popularity](/demand/nz/compare/adecco-vs-onestaff): 46.4% against 30.3% Share of Search.
- [OneStaff vs Hays: compare search popularity](/demand/nz/compare/hays-vs-onestaff): 46.4% against 18.8% Share of Search.
- [OneStaff vs Platinum Recruitment: compare search popularity](/demand/nz/compare/onestaff-vs-platinum-recruitment): 46.4% against 3% Share of Search.
- [Adecco vs Hays: compare search popularity](/demand/nz/compare/adecco-vs-hays): 30.3% against 18.8% Share of Search.
- [Adecco vs Platinum Recruitment: compare search popularity](/demand/nz/compare/adecco-vs-platinum-recruitment): 30.3% against 3% Share of Search.
- [Hays vs Platinum Recruitment: compare search popularity](/demand/nz/compare/hays-vs-platinum-recruitment): 18.8% against 3% Share of Search.

## How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?

- In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 17.9% to 18.8%.
- In August 2026, OneStaff gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 45.6% to 46.4%.
- In August 2026, Adecco lost estimated Share of Search among dunedin recruitment agencies in New Zealand, from 30.9% to 30.3%.
- Estimated monthly branded searches for Select Recruitment in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.
- Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 46.4% | 10.1K | -1.8% | OneStaff |
| 2 | Adecco | 30.3% | 6.6K | -5.7% | Adecco |
| 3 | Hays | 18.8% | 4.1K | +1.2% | Hays |
| 4 | Platinum Recruitment | 3% | 660 | -8.3% | Platinum Recruitment |
| 5 | Select Recruitment | 1% | 220 | -35.3% | Select Recruitment |
| 6 | DKW Recruitment Group | 0.46% | 100 | -50.0% | DKW Recruitment Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 49.9% | 1 |
| Oct 2025 | Adecco | 6.4K | 26.6% | 2 |
| Oct 2025 | Hays | 4.4K | 18.3% | 3 |
| Oct 2025 | Platinum Recruitment | 650 | 2.7% | 4 |
| Oct 2025 | Select Recruitment | 420 | 1.8% | 5 |
| Oct 2025 | DKW Recruitment Group | 180 | 0.75% | 6 |
| Nov 2025 | OneStaff | 11.8K | 48.6% | 1 |
| Nov 2025 | Adecco | 6.4K | 26.5% | 2 |
| Nov 2025 | Hays | 4.7K | 19.3% | 3 |
| Nov 2025 | Platinum Recruitment | 740 | 3.1% | 4 |
| Nov 2025 | Select Recruitment | 420 | 1.7% | 5 |
| Nov 2025 | DKW Recruitment Group | 190 | 0.78% | 6 |
| Dec 2025 | OneStaff | 9.2K | 48.1% | 1 |
| Dec 2025 | Adecco | 5.4K | 28.2% | 2 |
| Dec 2025 | Hays | 3.3K | 17.5% | 3 |
| Dec 2025 | Platinum Recruitment | 480 | 2.5% | 4 |
| Dec 2025 | DKW Recruitment Group | 420 | 2.2% | 5 |
| Dec 2025 | Select Recruitment | 280 | 1.5% | 6 |
| Jan 2026 | OneStaff | 11.6K | 46.7% | 1 |
| Jan 2026 | Adecco | 7K | 28.2% | 2 |
| Jan 2026 | Hays | 5K | 20.2% | 3 |
| Jan 2026 | Platinum Recruitment | 720 | 2.9% | 4 |
| Jan 2026 | Select Recruitment | 340 | 1.4% | 5 |
| Jan 2026 | DKW Recruitment Group | 160 | 0.65% | 6 |
| Feb 2026 | OneStaff | 11.7K | 49.4% | 1 |
| Feb 2026 | Adecco | 6.5K | 27.3% | 2 |
| Feb 2026 | Hays | 4.4K | 18.8% | 3 |
| Feb 2026 | Platinum Recruitment | 720 | 3% | 4 |
| Feb 2026 | Select Recruitment | 220 | 0.93% | 5 |
| Feb 2026 | DKW Recruitment Group | 130 | 0.55% | 6 |
| Mar 2026 | OneStaff | 11.6K | 44.6% | 1 |
| Mar 2026 | Adecco | 7.8K | 29.8% | 2 |
| Mar 2026 | Hays | 5.5K | 21.2% | 3 |
| Mar 2026 | Platinum Recruitment | 660 | 2.5% | 4 |
| Mar 2026 | Select Recruitment | 280 | 1.1% | 5 |
| Mar 2026 | DKW Recruitment Group | 200 | 0.77% | 6 |
| Apr 2026 | OneStaff | 9.8K | 43.8% | 1 |
| Apr 2026 | Adecco | 6.4K | 28.6% | 2 |
| Apr 2026 | Hays | 4.9K | 21.9% | 3 |
| Apr 2026 | Platinum Recruitment | 660 | 2.9% | 4 |
| Apr 2026 | Select Recruitment | 420 | 1.9% | 5 |
| Apr 2026 | DKW Recruitment Group | 190 | 0.85% | 6 |
| May 2026 | OneStaff | 11.8K | 47.8% | 1 |
| May 2026 | Adecco | 7K | 28.2% | 2 |
| May 2026 | Hays | 4.7K | 19.1% | 3 |
| May 2026 | Platinum Recruitment | 660 | 2.7% | 4 |
| May 2026 | Select Recruitment | 340 | 1.4% | 5 |
| May 2026 | DKW Recruitment Group | 220 | 0.89% | 6 |
| Jun 2026 | OneStaff | 11.9K | 48.4% | 1 |
| Jun 2026 | Adecco | 7K | 28.3% | 2 |
| Jun 2026 | Hays | 4.4K | 17.7% | 3 |
| Jun 2026 | Platinum Recruitment | 750 | 3% | 4 |
| Jun 2026 | Select Recruitment | 420 | 1.7% | 5 |
| Jun 2026 | DKW Recruitment Group | 240 | 0.97% | 6 |
| Jul 2026 | OneStaff | 10.3K | 45.6% | 1 |
| Jul 2026 | Adecco | 7K | 30.9% | 2 |
| Jul 2026 | Hays | 4K | 17.9% | 3 |
| Jul 2026 | Platinum Recruitment | 720 | 3.2% | 4 |
| Jul 2026 | Select Recruitment | 340 | 1.5% | 5 |
| Jul 2026 | DKW Recruitment Group | 200 | 0.89% | 6 |
| Aug 2026 | OneStaff | 10.1K | 46.4% | 1 |
| Aug 2026 | Adecco | 6.6K | 30.3% | 2 |
| Aug 2026 | Hays | 4.1K | 18.8% | 3 |
| Aug 2026 | Platinum Recruitment | 660 | 3% | 4 |
| Aug 2026 | Select Recruitment | 220 | 1% | 5 |
| Aug 2026 | DKW Recruitment Group | 100 | 0.46% | 6 |
| Sep 2026 | Adecco | — | — | — |
| Sep 2026 | DKW Recruitment Group | — | — | — |
| Sep 2026 | Hays | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | Platinum Recruitment | — | — | — |
| Sep 2026 | Select Recruitment | — | — | — |

## What is being compared

- **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure.
- **DKW Recruitment Group**: Measured on the search terms “dkw dunedin”, “dkw recruitment”, “dkw recruitment dunedin”, “dkw recruitment group” and “dkw recruitment group dunedin”, summed into one figure.
- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **Platinum Recruitment**: Measured on the search terms “platinum recruitment”, “platinum recruitment dunedin”, “platinum recruitment new zealand”, “platinum recruitment nz” and “platinumrecruitment”, summed into one figure.
- **Select Recruitment**: Measured on the search terms “select recruitment dunedin” and “select recruitment nz”, summed into one figure.

- [Adecco](/demand/nz/brands/adecco)
- [DKW Recruitment Group](/demand/nz/brands/dkw-recruitment-group)
- [Hays](/demand/nz/brands/hays)
- [OneStaff](/demand/nz/brands/onestaff)
- [Platinum Recruitment](/demand/nz/brands/platinum-recruitment)
- [Select Recruitment](/demand/nz/brands/select-recruitment)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dunedin recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among dunedin recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 46.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dunedin recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dunedin-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dunedin-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.