---
title: "Dunedin optometrists in New Zealand: Which brands are most popular in search?"
description: "Compare Dunedin optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Bailey Nelson, Matthews Eyecare, Bridgman Eyecare, Milburn & Neill Optometrists and Stewart Caithness Gray Optometrists, the dunedin optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dunedin-optometrists"
publisher: "Brandwave"
---

# Dunedin optometrists in New Zealand: Which brands are most popular in search?

Compare Dunedin optometrists using branded search demand from across New Zealand. Share of Search among Specsavers, OPSM, Bailey Nelson, Matthews Eyecare, Bridgman Eyecare, Milburn & Neill Optometrists and Stewart Caithness Gray Optometrists, the dunedin optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dunedin optometrists
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Specsavers, 67%

## Which brand is most popular in search among dunedin optometrists in New Zealand?

- In August 2026, Specsavers was the most searched among dunedin optometrists in New Zealand, with an estimated 97K branded searches and 67% estimated Share of Search within this set.
- OPSM is in 2nd place, 45.9 percentage points behind at 21.1% Share of Search.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand decreased from 69.3% to 67%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand increased from 20% to 21.1%.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand increased from 2.3% to 3%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand peaked at 71.3% in April 2026 and was lowest at 66.3% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 22.3% in December 2025 and was lowest at 18.7% in April 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 9.3% in June 2026 and was lowest at 7.3% in April 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 3% in August 2026 and was lowest at 1.9% in May 2026.
- Across the 11 months ending August 2026, Milburn & Neill Optometrists rose from 7th to 6th among dunedin optometrists in New Zealand.
- Across the 11 months ending August 2026, Stewart Caithness Gray Optometrists fell from 6th to 7th among dunedin optometrists in New Zealand.
- Across the 11 months ending August 2026, Bailey Nelson and Bridgman Eyecare held steady: their estimated Share of Search among dunedin optometrists in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Specsavers vs OPSM: compare search popularity](/demand/nz/compare/opsm-vs-specsavers): 67% against 21.1% Share of Search.
- [Specsavers vs Bailey Nelson: compare search popularity](/demand/nz/compare/bailey-nelson-vs-specsavers): 67% against 8% Share of Search.
- [Specsavers vs Matthews Eyecare: compare search popularity](/demand/nz/compare/matthews-eyecare-vs-specsavers): 67% against 3% Share of Search.
- [OPSM vs Bailey Nelson: compare search popularity](/demand/nz/compare/bailey-nelson-vs-opsm): 21.1% against 8% Share of Search.
- [OPSM vs Matthews Eyecare: compare search popularity](/demand/nz/compare/matthews-eyecare-vs-opsm): 21.1% against 3% Share of Search.
- [Bailey Nelson vs Matthews Eyecare: compare search popularity](/demand/nz/compare/bailey-nelson-vs-matthews-eyecare): 8% against 3% Share of Search.

## How did search popularity change for New Zealand dunedin optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.
- In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.
- Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.
- Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Specsavers | 67% | 97K | +1.3% | Specsavers |
| 2 | OPSM | 21.1% | 30.6K | -1.5% | OPSM |
| 3 | Bailey Nelson | 8% | 11.6K | +1.8% | Bailey Nelson |
| 4 | Matthews Eyecare | 3% | 4.3K | +35.7% | Matthews Eyecare |
| 5 | Bridgman Eyecare | 0.45% | 650 | +12.1% | Bridgman Eyecare |
| 6 | Milburn & Neill Optometrists | 0.2% | 290 | +26.1% | Milburn & Neill Optometrists |
| 7 | Stewart Caithness Gray Optometrists | 0.18% | 260 | +18.2% | Stewart Caithness Gray Optometrists |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Specsavers | 98.4K | 69.3% | 1 |
| Oct 2025 | OPSM | 28.4K | 20% | 2 |
| Oct 2025 | Bailey Nelson | 11K | 7.8% | 3 |
| Oct 2025 | Matthews Eyecare | 3.3K | 2.3% | 4 |
| Oct 2025 | Bridgman Eyecare | 520 | 0.37% | 5 |
| Oct 2025 | Stewart Caithness Gray Optometrists | 260 | 0.18% | 6 |
| Oct 2025 | Milburn & Neill Optometrists | 200 | 0.14% | 7 |
| Nov 2025 | Specsavers | 107K | 67.5% | 1 |
| Nov 2025 | OPSM | 33.6K | 21.1% | 2 |
| Nov 2025 | Bailey Nelson | 13.7K | 8.6% | 3 |
| Nov 2025 | Matthews Eyecare | 3.4K | 2.1% | 4 |
| Nov 2025 | Bridgman Eyecare | 640 | 0.4% | 5 |
| Nov 2025 | Stewart Caithness Gray Optometrists | 240 | 0.15% | 6 |
| Nov 2025 | Milburn & Neill Optometrists | 170 | 0.11% | 7 |
| Dec 2025 | Specsavers | 90.3K | 66.3% | 1 |
| Dec 2025 | OPSM | 30.4K | 22.3% | 2 |
| Dec 2025 | Bailey Nelson | 11.3K | 8.3% | 3 |
| Dec 2025 | Matthews Eyecare | 3.3K | 2.4% | 4 |
| Dec 2025 | Bridgman Eyecare | 470 | 0.35% | 5 |
| Dec 2025 | Stewart Caithness Gray Optometrists | 240 | 0.18% | 6 |
| Dec 2025 | Milburn & Neill Optometrists | 120 | 0.09% | 7 |
| Jan 2026 | Specsavers | 107K | 69.5% | 1 |
| Jan 2026 | OPSM | 31.2K | 20.2% | 2 |
| Jan 2026 | Bailey Nelson | 11.8K | 7.6% | 3 |
| Jan 2026 | Matthews Eyecare | 3.3K | 2.1% | 4 |
| Jan 2026 | Bridgman Eyecare | 470 | 0.3% | 5 |
| Jan 2026 | Stewart Caithness Gray Optometrists | 250 | 0.16% | 6 |
| Jan 2026 | Milburn & Neill Optometrists | 120 | 0.08% | 7 |
| Feb 2026 | Specsavers | 94.6K | 69.3% | 1 |
| Feb 2026 | OPSM | 26.1K | 19.1% | 2 |
| Feb 2026 | Bailey Nelson | 11.5K | 8.4% | 3 |
| Feb 2026 | Matthews Eyecare | 3.3K | 2.4% | 4 |
| Feb 2026 | Bridgman Eyecare | 580 | 0.42% | 5 |
| Feb 2026 | Stewart Caithness Gray Optometrists | 320 | 0.23% | 6 |
| Feb 2026 | Milburn & Neill Optometrists | 160 | 0.12% | 7 |
| Mar 2026 | Specsavers | 114K | 69.8% | 1 |
| Mar 2026 | OPSM | 30.8K | 18.9% | 2 |
| Mar 2026 | Bailey Nelson | 13.6K | 8.4% | 3 |
| Mar 2026 | Matthews Eyecare | 3.5K | 2.1% | 4 |
| Mar 2026 | Bridgman Eyecare | 530 | 0.33% | 5 |
| Mar 2026 | Milburn & Neill Optometrists | 410 | 0.25% | 6 |
| Mar 2026 | Stewart Caithness Gray Optometrists | 260 | 0.16% | 7 |
| Apr 2026 | Specsavers | 111K | 71.3% | 1 |
| Apr 2026 | OPSM | 29.2K | 18.7% | 2 |
| Apr 2026 | Bailey Nelson | 11.3K | 7.3% | 3 |
| Apr 2026 | Matthews Eyecare | 3.2K | 2% | 4 |
| Apr 2026 | Bridgman Eyecare | 470 | 0.3% | 5 |
| Apr 2026 | Milburn & Neill Optometrists | 350 | 0.22% | 6 |
| Apr 2026 | Stewart Caithness Gray Optometrists | 290 | 0.19% | 7 |
| May 2026 | Specsavers | 112K | 69.7% | 1 |
| May 2026 | OPSM | 31.3K | 19.4% | 2 |
| May 2026 | Bailey Nelson | 13.4K | 8.3% | 3 |
| May 2026 | Matthews Eyecare | 3.1K | 1.9% | 4 |
| May 2026 | Bridgman Eyecare | 420 | 0.26% | 5 |
| May 2026 | Milburn & Neill Optometrists | 330 | 0.2% | 6 |
| May 2026 | Stewart Caithness Gray Optometrists | 290 | 0.18% | 7 |
| Jun 2026 | Specsavers | 97.3K | 66.6% | 1 |
| Jun 2026 | OPSM | 30.7K | 21% | 2 |
| Jun 2026 | Bailey Nelson | 13.6K | 9.3% | 3 |
| Jun 2026 | Matthews Eyecare | 3.3K | 2.2% | 4 |
| Jun 2026 | Bridgman Eyecare | 470 | 0.32% | 5 |
| Jun 2026 | Stewart Caithness Gray Optometrists | 320 | 0.22% | 6 |
| Jun 2026 | Milburn & Neill Optometrists | 280 | 0.19% | 7 |
| Jul 2026 | Specsavers | 95.7K | 67.2% | 1 |
| Jul 2026 | OPSM | 31.1K | 21.8% | 2 |
| Jul 2026 | Bailey Nelson | 11.4K | 8% | 3 |
| Jul 2026 | Matthews Eyecare | 3.2K | 2.2% | 4 |
| Jul 2026 | Bridgman Eyecare | 580 | 0.41% | 5 |
| Jul 2026 | Milburn & Neill Optometrists | 230 | 0.16% | 6 |
| Jul 2026 | Stewart Caithness Gray Optometrists | 220 | 0.15% | 7 |
| Aug 2026 | Specsavers | 97K | 67% | 1 |
| Aug 2026 | OPSM | 30.6K | 21.1% | 2 |
| Aug 2026 | Bailey Nelson | 11.6K | 8% | 3 |
| Aug 2026 | Matthews Eyecare | 4.3K | 3% | 4 |
| Aug 2026 | Bridgman Eyecare | 650 | 0.45% | 5 |
| Aug 2026 | Milburn & Neill Optometrists | 290 | 0.2% | 6 |
| Aug 2026 | Stewart Caithness Gray Optometrists | 260 | 0.18% | 7 |
| Sep 2026 | Bailey Nelson | — | — | — |
| Sep 2026 | Bridgman Eyecare | — | — | — |
| Sep 2026 | Matthews Eyecare | — | — | — |
| Sep 2026 | Milburn & Neill Optometrists | — | — | — |
| Sep 2026 | OPSM | — | — | — |
| Sep 2026 | Specsavers | — | — | — |
| Sep 2026 | Stewart Caithness Gray Optometrists | — | — | — |

## What is being compared

- **Bailey Nelson**: Measured on the search terms “bailey nelson”, “bailey nelson accessories”, “bailey nelson blue light”, “bailey nelson blue light glasses”, “bailey nelson contact”, “bailey nelson contact lenses”, “bailey nelson deals”, “bailey nelson dunedin”, “bailey nelson eye test”, “bailey nelson eye test cost”, “bailey nelson eyewear”, “bailey nelson glasses”, “bailey nelson hours”, “bailey nelson lenses”, “bailey nelson markova”, “bailey nelson near me”, “bailey nelson new zealand”, “bailey nelson online”, “bailey nelson opticians”, “bailey nelson optometrist”, “bailey nelson prices”, “bailey nelson progressive lenses”, “bailey nelson sale”, “bailey nelson shop”, “bailey nelson stores”, “bailey nelson sun glasses”, “bailey nelson sunnies” and “baileynelson”, summed into one figure.
- **Bridgman Eyecare**: Measured on the search terms “bridgman eyecare” and “bridgman eyecare dunedin”, summed into one figure.
- **Matthews Eyecare**: Measured on the search terms “matthews eyecare”, “matthews eyecare blenheim”, “matthews eyecare cambridge”, “matthews eyecare christchurch”, “matthews eyecare dunedin”, “matthews eyecare invercargill”, “matthews eyecare motueka”, “matthews eyecare nelson”, “matthews eyecare new plymouth”, “matthews eyecare richmond”, “matthews eyecare taupo”, “matthews eyecare tauranga”, “matthews eyecare te awamutu”, “matthews eyecare te puke”, “matthews eyecare wellington”, “matthews eyecare whangarei”, “matthews eyewear”, “matthews eyewear and eyecare” and “matthews optometrists”, summed into one figure.
- **Milburn & Neill Optometrists**: Measured on the search terms “milburn & neill optometrists” and “milburn and neill optometrists”, summed into one figure.
- **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure.
- **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure.
- **Stewart Caithness Gray Optometrists**: Measured on the search terms “stewart caithness gray”, “stewart caithness gray optometrists” and “stewart caithness gray optometrists dunedin”, summed into one figure.

- [Bailey Nelson](/demand/nz/brands/bailey-nelson)
- [Bridgman Eyecare](/demand/nz/brands/bridgman-eyecare)
- [Matthews Eyecare](/demand/nz/brands/matthews-eyecare)
- [Milburn & Neill Optometrists](/demand/nz/brands/milburn-neill-optometrists)
- [OPSM](/demand/nz/brands/opsm)
- [Specsavers](/demand/nz/brands/specsavers)
- [Stewart Caithness Gray Optometrists](/demand/nz/brands/stewart-caithness-gray-optometrists)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dunedin optometrists in New Zealand?

In August 2026, Specsavers was the most searched among dunedin optometrists in New Zealand, with an estimated 97K branded searches and 67% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dunedin optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dunedin-optometrists

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dunedin-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.