--- title: "Custom Mortgages vs Total Mortgages: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Custom Mortgages or Total Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dunedin-mortgage-advisers/compare/custom-mortgages-vs-total-mortgages" publisher: "Brandwave" --- # Custom Mortgages vs Total Mortgages: Which is more popular by branded search in New Zealand? Which is more popular in search, Custom Mortgages or Total Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Custom Mortgages and Total Mortgages - **Competitive set**: Dunedin mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Custom Mortgages Share of Search**: 26.1% - **Total Mortgages Share of Search**: 23.9% ## Which is more popular in search, Custom Mortgages or Total Mortgages? - In August 2026, Custom Mortgages had more branded searches than Total Mortgages among dunedin mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to Total Mortgages’ 440, and held a 26.1% Share of Search versus Total Mortgages’ 23.9%. - The lead changed hands 7 times in the 11 months ending August 2026: Custom Mortgages took it in January 2026, Total Mortgages took it in February 2026, Custom Mortgages took it in April 2026, Total Mortgages took it in May 2026, Custom Mortgages took it in June 2026, Total Mortgages took it in July 2026, Custom Mortgages took it in August 2026. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand moved from 9.9% to 26.1%, and its estimated monthly branded searches moved from 210 to 480. - Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand moved from 32.4% to 23.9%, and its estimated monthly branded searches moved from 690 to 440. ## How did search popularity change for New Zealand dunedin mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.1%. - In August 2026, Total Mortgages lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 26.1% to 23.9%. ## Month by month | Month | Custom Mortgages estimated searches | Custom Mortgages Share of Search | Custom Mortgages rank | Total Mortgages estimated searches | Total Mortgages Share of Search | Total Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 9.9% | 4 | 690 | 32.4% | 2 | | Nov 2025 | 210 | 11.4% | 4 | 570 | 30.8% | 2 | | Dec 2025 | 170 | 11.6% | 4 | 460 | 31.3% | 2 | | Jan 2026 | 640 | 27.5% | 2 | 560 | 24% | 3 | | Feb 2026 | 310 | 15% | 4 | 550 | 26.7% | 2 | | Mar 2026 | 560 | 23% | 2 | 560 | 23% | 3 | | Apr 2026 | 660 | 28.8% | 2 | 460 | 20.1% | 3 | | May 2026 | 450 | 20.2% | 3 | 570 | 25.6% | 2 | | Jun 2026 | 640 | 26.8% | 2 | 550 | 23% | 3 | | Jul 2026 | 330 | 18.3% | 4 | 470 | 26.1% | 2 | | Aug 2026 | 480 | 26.1% | 2 | 440 | 23.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Custom Mortgages’ and Total Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Custom Mortgages**: Measured on the search terms “custom mortgages”, “custom mortgages dunedin” and “custom mortgages queenstown”, summed into one figure. - **Total Mortgages**: Measured on the search terms “total mortgages”, “total mortgages nz”, “total nz”, “total.nz” and “totalmortgage”, summed into one figure. - [Custom Mortgages profile](/demand/nz/brands/custom-mortgages) - [Total Mortgages profile](/demand/nz/brands/total-mortgages) - [All dunedin mortgage advisers in New Zealand](/demand/nz/categories/nz-dunedin-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Custom Mortgages or Total Mortgages? In August 2026, Custom Mortgages had more branded searches than Total Mortgages among dunedin mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to Total Mortgages’ 440, and held a 26.1% Share of Search versus Total Mortgages’ 23.9%. ## Cite this page Brandwave. "Custom Mortgages vs Total Mortgages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dunedin-mortgage-advisers/compare/custom-mortgages-vs-total-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dunedin-mortgage-advisers/compare/custom-mortgages-vs-total-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.