---
title: "Dunedin mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Dunedin mortgage advisers using branded search demand from across New Zealand. Share of Search among Mortgage Link, Custom Mortgages, Total Mortgages and Mortgage Me, the dunedin mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dunedin-mortgage-advisers"
publisher: "Brandwave"
---

# Dunedin mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Dunedin mortgage advisers using branded search demand from across New Zealand. Share of Search among Mortgage Link, Custom Mortgages, Total Mortgages and Mortgage Me, the dunedin mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dunedin mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mortgage Link, 32.6%

## Which brand is most popular in search among dunedin mortgage advisers in New Zealand?

- In August 2026, Mortgage Link was the most searched among dunedin mortgage advisers in New Zealand, with an estimated 600 branded searches and 32.6% estimated Share of Search within this set.
- Custom Mortgages is in 2nd place, 6.5 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand decreased from 40.4% to 32.6%.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand increased from 9.9% to 26.1%.
- Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand decreased from 32.4% to 23.9%.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 40.4% in October 2025 and was lowest at 31.3% in January 2026.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 28.8% in April 2026 and was lowest at 9.9% in October 2025.
- Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 32.4% in October 2025 and was lowest at 20.1% in April 2026.
- Across the 11 months ending August 2026, Mortgage Me’s estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 21.1% in November 2025 and was lowest at 16.6% in May 2026.
- Across the 11 months ending August 2026, Custom Mortgages rose from 4th to 2nd among dunedin mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Total Mortgages fell from 2nd to 3rd among dunedin mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Mortgage Me fell from 3rd to 4th among dunedin mortgage advisers in New Zealand.

## Compare search popularity between leading brands

- [Mortgage Link vs Custom Mortgages: compare search popularity](/demand/nz/compare/custom-mortgages-vs-mortgage-link): 32.6% against 26.1% Share of Search.
- [Mortgage Link vs Total Mortgages: compare search popularity](/demand/nz/compare/mortgage-link-vs-total-mortgages): 32.6% against 23.9% Share of Search.
- [Mortgage Link vs Mortgage Me: compare search popularity](/demand/nz/compare/mortgage-link-vs-mortgage-me): 32.6% against 17.4% Share of Search.
- [Custom Mortgages vs Total Mortgages: compare search popularity](/demand/nz/compare/custom-mortgages-vs-total-mortgages): 26.1% against 23.9% Share of Search.
- [Custom Mortgages vs Mortgage Me: compare search popularity](/demand/nz/compare/custom-mortgages-vs-mortgage-me): 26.1% against 17.4% Share of Search.
- [Total Mortgages vs Mortgage Me: compare search popularity](/demand/nz/compare/mortgage-me-vs-total-mortgages): 23.9% against 17.4% Share of Search.

## How did search popularity change for New Zealand dunedin mortgage advisers in August 2026?

- In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.1%.
- In August 2026, Mortgage Link lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 35.6% to 32.6%.
- In August 2026, Mortgage Me lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 20% to 17.4%.
- In August 2026, Total Mortgages lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 26.1% to 23.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mortgage Link | 32.6% | 600 | -6.3% | Mortgage Link |
| 2 | Custom Mortgages | 26.1% | 480 | +45.5% | Custom Mortgages |
| 3 | Total Mortgages | 23.9% | 440 | -6.4% | Total Mortgages |
| 4 | Mortgage Me | 17.4% | 320 | -11.1% | Mortgage Me |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mortgage Link | 860 | 40.4% | 1 |
| Oct 2025 | Total Mortgages | 690 | 32.4% | 2 |
| Oct 2025 | Mortgage Me | 370 | 17.4% | 3 |
| Oct 2025 | Custom Mortgages | 210 | 9.9% | 4 |
| Nov 2025 | Mortgage Link | 680 | 36.8% | 1 |
| Nov 2025 | Total Mortgages | 570 | 30.8% | 2 |
| Nov 2025 | Mortgage Me | 390 | 21.1% | 3 |
| Nov 2025 | Custom Mortgages | 210 | 11.4% | 4 |
| Dec 2025 | Mortgage Link | 560 | 38.1% | 1 |
| Dec 2025 | Total Mortgages | 460 | 31.3% | 2 |
| Dec 2025 | Mortgage Me | 280 | 19% | 3 |
| Dec 2025 | Custom Mortgages | 170 | 11.6% | 4 |
| Jan 2026 | Mortgage Link | 730 | 31.3% | 1 |
| Jan 2026 | Custom Mortgages | 640 | 27.5% | 2 |
| Jan 2026 | Total Mortgages | 560 | 24% | 3 |
| Jan 2026 | Mortgage Me | 400 | 17.2% | 4 |
| Feb 2026 | Mortgage Link | 800 | 38.8% | 1 |
| Feb 2026 | Total Mortgages | 550 | 26.7% | 2 |
| Feb 2026 | Mortgage Me | 400 | 19.4% | 3 |
| Feb 2026 | Custom Mortgages | 310 | 15% | 4 |
| Mar 2026 | Mortgage Link | 860 | 35.2% | 1 |
| Mar 2026 | Custom Mortgages | 560 | 23% | 2 |
| Mar 2026 | Total Mortgages | 560 | 23% | 3 |
| Mar 2026 | Mortgage Me | 460 | 18.9% | 4 |
| Apr 2026 | Mortgage Link | 720 | 31.4% | 1 |
| Apr 2026 | Custom Mortgages | 660 | 28.8% | 2 |
| Apr 2026 | Total Mortgages | 460 | 20.1% | 3 |
| Apr 2026 | Mortgage Me | 450 | 19.7% | 4 |
| May 2026 | Mortgage Link | 840 | 37.7% | 1 |
| May 2026 | Total Mortgages | 570 | 25.6% | 2 |
| May 2026 | Custom Mortgages | 450 | 20.2% | 3 |
| May 2026 | Mortgage Me | 370 | 16.6% | 4 |
| Jun 2026 | Mortgage Link | 760 | 31.8% | 1 |
| Jun 2026 | Custom Mortgages | 640 | 26.8% | 2 |
| Jun 2026 | Total Mortgages | 550 | 23% | 3 |
| Jun 2026 | Mortgage Me | 440 | 18.4% | 4 |
| Jul 2026 | Mortgage Link | 640 | 35.6% | 1 |
| Jul 2026 | Total Mortgages | 470 | 26.1% | 2 |
| Jul 2026 | Mortgage Me | 360 | 20% | 3 |
| Jul 2026 | Custom Mortgages | 330 | 18.3% | 4 |
| Aug 2026 | Mortgage Link | 600 | 32.6% | 1 |
| Aug 2026 | Custom Mortgages | 480 | 26.1% | 2 |
| Aug 2026 | Total Mortgages | 440 | 23.9% | 3 |
| Aug 2026 | Mortgage Me | 320 | 17.4% | 4 |
| Sep 2026 | Custom Mortgages | — | — | — |
| Sep 2026 | Mortgage Link | — | — | — |
| Sep 2026 | Mortgage Me | — | — | — |
| Sep 2026 | Total Mortgages | — | — | — |

## What is being compared

- **Custom Mortgages**: Measured on the search terms “custom mortgages”, “custom mortgages dunedin” and “custom mortgages queenstown”, summed into one figure.
- **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure.
- **Mortgage Me**: Measured on the search terms “mortgage me”, “mortgage me dunedin” and “mortgageme”, summed into one figure.
- **Total Mortgages**: Measured on the search terms “total mortgages”, “total mortgages nz”, “total nz”, “total.nz” and “totalmortgage”, summed into one figure.

- [Custom Mortgages](/demand/nz/brands/custom-mortgages)
- [Mortgage Link](/demand/nz/brands/mortgage-link)
- [Mortgage Me](/demand/nz/brands/mortgage-me)
- [Total Mortgages](/demand/nz/brands/total-mortgages)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dunedin mortgage advisers in New Zealand?

In August 2026, Mortgage Link was the most searched among dunedin mortgage advisers in New Zealand, with an estimated 600 branded searches and 32.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dunedin mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dunedin-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dunedin-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.