---
title: "Dunedin law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Dunedin law firms using branded search demand from across New Zealand. Share of Search among Anderson Lloyd, O’Neill Devereux, Downie Stewart Lawyers, Wilkinson Rodgers, Webb Farry, Klinkert Law, Craig Paddon Lawyer and Lucas & Lucas, the dunedin law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dunedin-law-firms"
publisher: "Brandwave"
---

# Dunedin law firms in New Zealand: Which brands are most popular in search?

Compare Dunedin law firms using branded search demand from across New Zealand. Share of Search among Anderson Lloyd, O’Neill Devereux, Downie Stewart Lawyers, Wilkinson Rodgers, Webb Farry, Klinkert Law, Craig Paddon Lawyer and Lucas & Lucas, the dunedin law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dunedin law firms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Anderson Lloyd, 47.5%

## Which brand is most popular in search among dunedin law firms in New Zealand?

- In August 2026, Anderson Lloyd was the most searched among dunedin law firms in New Zealand, with an estimated 3K branded searches and 47.5% estimated Share of Search within this set.
- O’Neill Devereux is in 2nd place, 31.6 percentage points behind at 15.9% Share of Search.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among dunedin law firms in New Zealand increased from 45.8% to 47.5%.
- Across the 11 months ending August 2026, Downie Stewart Lawyers’ estimated Share of Search among dunedin law firms in New Zealand increased from 11% to 12%.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand increased from 7.8% to 9.7%.
- Across the 11 months ending August 2026, Webb Farry’s estimated Share of Search among dunedin law firms in New Zealand decreased from 11.2% to 9.4%.
- Across the 11 months ending August 2026, Klinkert Law’s estimated Share of Search among dunedin law firms in New Zealand decreased from 4.2% to 2.4%.
- Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand decreased from 2.1% to 1.4%.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among dunedin law firms in New Zealand peaked at 60.7% in March 2026 and was lowest at 41.4% in June 2026.
- Across the 11 months ending August 2026, O’Neill Devereux’s estimated Share of Search among dunedin law firms in New Zealand peaked at 20.1% in November 2025 and was lowest at 13.4% in March 2026.
- Across the 11 months ending August 2026, Downie Stewart Lawyers’ estimated Share of Search among dunedin law firms in New Zealand peaked at 17.4% in June 2026 and was lowest at 8.1% in March 2026.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand peaked at 9.7% in August 2026 and was lowest at 5.4% in March 2026.
- Across the 11 months ending August 2026, Webb Farry’s estimated Share of Search among dunedin law firms in New Zealand peaked at 11.6% in June 2026 and was lowest at 7.7% in March 2026.
- Across the 11 months ending August 2026, Klinkert Law’s estimated Share of Search among dunedin law firms in New Zealand peaked at 4.2% in October 2025 and was lowest at 1.9% in March 2026.
- Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand peaked at 2.6% in January 2026 and was lowest at 1.4% in August 2026.
- Across the 11 months ending August 2026, Downie Stewart Lawyers rose from 4th to 3rd among dunedin law firms in New Zealand.
- Across the 11 months ending August 2026, Wilkinson Rodgers rose from 5th to 4th among dunedin law firms in New Zealand.
- Across the 11 months ending August 2026, Webb Farry fell from 3rd to 5th among dunedin law firms in New Zealand.
- Across the 11 months ending August 2026, Craig Paddon Lawyer rose from 8th to 7th among dunedin law firms in New Zealand.
- Across the 11 months ending August 2026, Lucas & Lucas fell from 7th to 8th among dunedin law firms in New Zealand.
- Across the 11 months ending August 2026, O’Neill Devereux held steady: its estimated Share of Search among dunedin law firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Anderson Lloyd vs O’Neill Devereux: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-oneill-devereux): 47.5% against 15.9% Share of Search.
- [Anderson Lloyd vs Downie Stewart Lawyers: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-downie-stewart-lawyers): 47.5% against 12% Share of Search.
- [Anderson Lloyd vs Wilkinson Rodgers: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-wilkinson-rodgers): 47.5% against 9.7% Share of Search.
- [Anderson Lloyd vs Webb Farry: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-webb-farry): 47.5% against 9.4% Share of Search.
- [O’Neill Devereux vs Downie Stewart Lawyers: compare search popularity](/demand/nz/compare/downie-stewart-lawyers-vs-oneill-devereux): 15.9% against 12% Share of Search.
- [O’Neill Devereux vs Wilkinson Rodgers: compare search popularity](/demand/nz/compare/oneill-devereux-vs-wilkinson-rodgers): 15.9% against 9.7% Share of Search.
- [O’Neill Devereux vs Webb Farry: compare search popularity](/demand/nz/compare/oneill-devereux-vs-webb-farry): 15.9% against 9.4% Share of Search.
- [Downie Stewart Lawyers vs Wilkinson Rodgers: compare search popularity](/demand/nz/compare/downie-stewart-lawyers-vs-wilkinson-rodgers): 12% against 9.7% Share of Search.
- [Downie Stewart Lawyers vs Webb Farry: compare search popularity](/demand/nz/compare/downie-stewart-lawyers-vs-webb-farry): 12% against 9.4% Share of Search.
- [Wilkinson Rodgers vs Webb Farry: compare search popularity](/demand/nz/compare/webb-farry-vs-wilkinson-rodgers): 9.7% against 9.4% Share of Search.

## How did search popularity change for New Zealand dunedin law firms in August 2026?

- In August 2026, O’Neill Devereux overtook Downie Stewart Lawyers to rank 2nd among dunedin law firms in New Zealand, at 15.9%.
- In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
- In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.
- In August 2026, Anderson Lloyd gained estimated Share of Search among dunedin law firms in New Zealand, from 45% to 47.5%.
- In August 2026, Downie Stewart Lawyers lost estimated Share of Search among dunedin law firms in New Zealand, from 15.6% to 12%.
- In August 2026, Webb Farry lost estimated Share of Search among dunedin law firms in New Zealand, from 10.9% to 9.4%.
- In August 2026, Klinkert Law lost estimated Share of Search among dunedin law firms in New Zealand, from 3.3% to 2.4%.
- Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Anderson Lloyd | 47.5% | 3K | 0.0% | Anderson Lloyd |
| 2 | O’Neill Devereux | 15.9% | 1K | -1.0% | O’Neill Devereux |
| 3 | Downie Stewart Lawyers | 12% | 750 | -27.2% | Downie Stewart Lawyers |
| 4 | Wilkinson Rodgers | 9.7% | 610 | +22.0% | Wilkinson Rodgers |
| 5 | Webb Farry | 9.4% | 590 | -18.1% | Webb Farry |
| 6 | Klinkert Law | 2.4% | 150 | -31.8% | Klinkert Law |
| 7 | Craig Paddon Lawyer | 1.6% | 100 | +66.7% | Craig Paddon Lawyer |
| 8 | Lucas & Lucas | 1.4% | 90 | -10.0% | Lucas & Lucas |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Anderson Lloyd | 2.4K | 45.8% | 1 |
| Oct 2025 | O’Neill Devereux | 860 | 16.3% | 2 |
| Oct 2025 | Webb Farry | 590 | 11.2% | 3 |
| Oct 2025 | Downie Stewart Lawyers | 580 | 11% | 4 |
| Oct 2025 | Wilkinson Rodgers | 410 | 7.8% | 5 |
| Oct 2025 | Klinkert Law | 220 | 4.2% | 6 |
| Oct 2025 | Lucas & Lucas | 110 | 2.1% | 7 |
| Oct 2025 | Craig Paddon Lawyer | 80 | 1.5% | 8 |
| Nov 2025 | Anderson Lloyd | 2.8K | 45.6% | 1 |
| Nov 2025 | O’Neill Devereux | 1.2K | 20.1% | 2 |
| Nov 2025 | Downie Stewart Lawyers | 640 | 10.5% | 3 |
| Nov 2025 | Webb Farry | 590 | 9.6% | 4 |
| Nov 2025 | Wilkinson Rodgers | 500 | 8.2% | 5 |
| Nov 2025 | Klinkert Law | 180 | 2.9% | 6 |
| Nov 2025 | Lucas & Lucas | 110 | 1.8% | 7 |
| Nov 2025 | Craig Paddon Lawyer | 80 | 1.3% | 8 |
| Dec 2025 | Anderson Lloyd | 2.3K | 47.6% | 1 |
| Dec 2025 | O’Neill Devereux | 800 | 16.4% | 2 |
| Dec 2025 | Downie Stewart Lawyers | 570 | 11.7% | 3 |
| Dec 2025 | Webb Farry | 480 | 9.8% | 4 |
| Dec 2025 | Wilkinson Rodgers | 410 | 8.4% | 5 |
| Dec 2025 | Klinkert Law | 150 | 3.1% | 6 |
| Dec 2025 | Lucas & Lucas | 100 | 2% | 7 |
| Dec 2025 | Craig Paddon Lawyer | 50 | 1% | 8 |
| Jan 2026 | Anderson Lloyd | 2.1K | 45.1% | 1 |
| Jan 2026 | O’Neill Devereux | 810 | 17.7% | 2 |
| Jan 2026 | Downie Stewart Lawyers | 500 | 10.9% | 3 |
| Jan 2026 | Webb Farry | 480 | 10.5% | 4 |
| Jan 2026 | Wilkinson Rodgers | 410 | 9% | 5 |
| Jan 2026 | Klinkert Law | 120 | 2.6% | 6 |
| Jan 2026 | Lucas & Lucas | 120 | 2.6% | 7 |
| Jan 2026 | Craig Paddon Lawyer | 70 | 1.5% | 8 |
| Feb 2026 | Anderson Lloyd | 2.9K | 49.3% | 1 |
| Feb 2026 | O’Neill Devereux | 1K | 17.2% | 2 |
| Feb 2026 | Downie Stewart Lawyers | 690 | 11.9% | 3 |
| Feb 2026 | Webb Farry | 480 | 8.2% | 4 |
| Feb 2026 | Wilkinson Rodgers | 410 | 7% | 5 |
| Feb 2026 | Klinkert Law | 180 | 3.1% | 6 |
| Feb 2026 | Lucas & Lucas | 110 | 1.9% | 7 |
| Feb 2026 | Craig Paddon Lawyer | 80 | 1.4% | 8 |
| Mar 2026 | Anderson Lloyd | 5.7K | 60.7% | 1 |
| Mar 2026 | O’Neill Devereux | 1.3K | 13.4% | 2 |
| Mar 2026 | Downie Stewart Lawyers | 750 | 8.1% | 3 |
| Mar 2026 | Webb Farry | 720 | 7.7% | 4 |
| Mar 2026 | Wilkinson Rodgers | 500 | 5.4% | 5 |
| Mar 2026 | Klinkert Law | 180 | 1.9% | 6 |
| Mar 2026 | Lucas & Lucas | 160 | 1.7% | 7 |
| Mar 2026 | Craig Paddon Lawyer | 100 | 1.1% | 8 |
| Apr 2026 | Anderson Lloyd | 2.8K | 48.3% | 1 |
| Apr 2026 | O’Neill Devereux | 1K | 17.5% | 2 |
| Apr 2026 | Downie Stewart Lawyers | 690 | 12.1% | 3 |
| Apr 2026 | Wilkinson Rodgers | 490 | 8.6% | 4 |
| Apr 2026 | Webb Farry | 480 | 8.4% | 5 |
| Apr 2026 | Klinkert Law | 120 | 2.1% | 6 |
| Apr 2026 | Lucas & Lucas | 100 | 1.7% | 7 |
| Apr 2026 | Craig Paddon Lawyer | 80 | 1.4% | 8 |
| May 2026 | Anderson Lloyd | 2.9K | 46.4% | 1 |
| May 2026 | O’Neill Devereux | 1K | 15.8% | 2 |
| May 2026 | Downie Stewart Lawyers | 790 | 12.5% | 3 |
| May 2026 | Webb Farry | 720 | 11.4% | 4 |
| May 2026 | Wilkinson Rodgers | 500 | 7.9% | 5 |
| May 2026 | Klinkert Law | 180 | 2.8% | 6 |
| May 2026 | Lucas & Lucas | 130 | 2.1% | 7 |
| May 2026 | Craig Paddon Lawyer | 80 | 1.3% | 8 |
| Jun 2026 | Anderson Lloyd | 2.6K | 41.4% | 1 |
| Jun 2026 | Downie Stewart Lawyers | 1.1K | 17.4% | 2 |
| Jun 2026 | O’Neill Devereux | 1K | 16.3% | 3 |
| Jun 2026 | Webb Farry | 720 | 11.6% | 4 |
| Jun 2026 | Wilkinson Rodgers | 500 | 8.1% | 5 |
| Jun 2026 | Klinkert Law | 150 | 2.4% | 6 |
| Jun 2026 | Lucas & Lucas | 120 | 1.9% | 7 |
| Jun 2026 | Craig Paddon Lawyer | 50 | 0.81% | 8 |
| Jul 2026 | Anderson Lloyd | 3K | 45% | 1 |
| Jul 2026 | Downie Stewart Lawyers | 1K | 15.6% | 2 |
| Jul 2026 | O’Neill Devereux | 1K | 15.3% | 3 |
| Jul 2026 | Webb Farry | 720 | 10.9% | 4 |
| Jul 2026 | Wilkinson Rodgers | 500 | 7.6% | 5 |
| Jul 2026 | Klinkert Law | 220 | 3.3% | 6 |
| Jul 2026 | Lucas & Lucas | 100 | 1.5% | 7 |
| Jul 2026 | Craig Paddon Lawyer | 60 | 0.91% | 8 |
| Aug 2026 | Anderson Lloyd | 3K | 47.5% | 1 |
| Aug 2026 | O’Neill Devereux | 1K | 15.9% | 2 |
| Aug 2026 | Downie Stewart Lawyers | 750 | 12% | 3 |
| Aug 2026 | Wilkinson Rodgers | 610 | 9.7% | 4 |
| Aug 2026 | Webb Farry | 590 | 9.4% | 5 |
| Aug 2026 | Klinkert Law | 150 | 2.4% | 6 |
| Aug 2026 | Craig Paddon Lawyer | 100 | 1.6% | 7 |
| Aug 2026 | Lucas & Lucas | 90 | 1.4% | 8 |
| Sep 2026 | Anderson Lloyd | — | — | — |
| Sep 2026 | Craig Paddon Lawyer | — | — | — |
| Sep 2026 | Downie Stewart Lawyers | — | — | — |
| Sep 2026 | Klinkert Law | — | — | — |
| Sep 2026 | Lucas & Lucas | — | — | — |
| Sep 2026 | O’Neill Devereux | — | — | — |
| Sep 2026 | Webb Farry | — | — | — |
| Sep 2026 | Wilkinson Rodgers | — | — | — |

## What is being compared

- **Anderson Lloyd**: Measured on the search terms “al.nz”, “Anderson Lloyd”, “anderson lloyd auckland”, “anderson lloyd chch”, “anderson lloyd christchurch”, “anderson lloyd dunedin”, “anderson lloyd lawyers”, “anderson lloyd lawyers queenstown”, “anderson lloyd new zealand”, “anderson lloyd nz”, “anderson lloyd queenstown”, “anderson lloyd solicitors”, “anderson lloyd solicitors queenstown” and “andersonlloyd”, summed into one figure.
- **Craig Paddon Lawyer**: Measured on the search terms “craig paddon dunedin” and “craig paddon lawyer”, summed into one figure.
- **Downie Stewart Lawyers**: Measured on the search terms “downie stewart”, “downie stewart dunedin”, “downie stewart lawyers” and “downie stewart lawyers dunedin”, summed into one figure.
- **Klinkert Law**: Measured on the search terms “klinkert law” and “klinkert law dunedin”, summed into one figure.
- **Lucas & Lucas**: Measured on the search terms “lucas & lucas”, “lucas & lucas dunedin”, “lucas and lucas”, “lucas and lucas dunedin”, “lucas and lucas lawyers”, “lucas.co.nz” and “lucas&lucas”, summed into one figure.
- **O’Neill Devereux**: Measured on the search terms “o neill devereux”, “o'neill devereux”, “o’neill devereux”, “o'neill devereux dunedin”, “o’neill devereux lawyer”, “o’neill devereux solicitors” and “oneill devereux”, summed into one figure.
- **Webb Farry**: Measured on the search term “webb farry”.
- **Wilkinson Rodgers**: Measured on the search terms “wilkinson rodgers”, “wilkinson rodgers dunedin” and “wilkinson rodgers law”, summed into one figure.

- [Anderson Lloyd](/demand/nz/brands/anderson-lloyd)
- [Craig Paddon Lawyer](/demand/nz/brands/craig-paddon-lawyer)
- [Downie Stewart Lawyers](/demand/nz/brands/downie-stewart-lawyers)
- [Klinkert Law](/demand/nz/brands/klinkert-law)
- [Lucas & Lucas](/demand/nz/brands/lucas-lucas)
- [O’Neill Devereux](/demand/nz/brands/oneill-devereux)
- [Webb Farry](/demand/nz/brands/webb-farry)
- [Wilkinson Rodgers](/demand/nz/brands/wilkinson-rodgers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dunedin law firms in New Zealand?

In August 2026, Anderson Lloyd was the most searched among dunedin law firms in New Zealand, with an estimated 3K branded searches and 47.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dunedin law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dunedin-law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dunedin-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.