--- title: "Dunedin funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare funeral directors families can choose between in Dunedin, New Zealand. Share of Search among Hope and Sons, Gillions and Campbell & Sons, the dunedin funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dunedin-funeral-directors" publisher: "Brandwave" --- # Dunedin funeral directors in New Zealand: Which brands are most popular in search? Compare funeral directors families can choose between in Dunedin, New Zealand. Share of Search among Hope and Sons, Gillions and Campbell & Sons, the dunedin funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dunedin funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hope and Sons, 82.9% ## Which brand is most popular in search among dunedin funeral directors in New Zealand? - In August 2026, Hope and Sons was the most searched among dunedin funeral directors in New Zealand, with an estimated 16.4K branded searches and 82.9% estimated Share of Search within this set. - Gillions is in 2nd place, 66.2 percentage points behind at 16.7% Share of Search. - Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand decreased from 86.7% to 82.9%. - Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand increased from 13.3% to 16.7%. - Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand peaked at 89% in January 2026 and was lowest at 78.5% in May 2026. - Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand peaked at 21.4% in May 2026 and was lowest at 10.9% in January 2026. - Across the 11 months ending August 2026, Campbell & Sons held steady: its estimated Share of Search among dunedin funeral directors in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hope and Sons vs Gillions: compare search popularity](/demand/nz/compare/gillions-vs-hope-and-sons): 82.9% against 16.7% Share of Search. ## How did search popularity change for New Zealand dunedin funeral directors in August 2026? - In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%. - In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%. - Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hope and Sons | 82.9% | 16.4K | +0.2% | Hope and Sons | | 2 | Gillions | 16.7% | 3.3K | +21.3% | Gillions | | 3 | Campbell & Sons | 0.35% | 70 | +40.0% | Campbell & Sons | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hope and Sons | 13.3K | 86.7% | 1 | | Oct 2025 | Gillions | 2K | 13.3% | 2 | | Oct 2025 | Campbell & Sons | 10 | 0.07% | 3 | | Nov 2025 | Hope and Sons | 13.3K | 86.4% | 1 | | Nov 2025 | Gillions | 2.1K | 13.5% | 2 | | Nov 2025 | Campbell & Sons | 20 | 0.13% | 3 | | Dec 2025 | Hope and Sons | 10.9K | 84.4% | 1 | | Dec 2025 | Gillions | 2K | 15.2% | 2 | | Dec 2025 | Campbell & Sons | 50 | 0.39% | 3 | | Jan 2026 | Hope and Sons | 16.4K | 89% | 1 | | Jan 2026 | Gillions | 2K | 10.9% | 2 | | Jan 2026 | Campbell & Sons | 20 | 0.11% | 3 | | Feb 2026 | Hope and Sons | 10.9K | 83% | 1 | | Feb 2026 | Gillions | 2.2K | 16.9% | 2 | | Feb 2026 | Campbell & Sons | 10 | 0.08% | 3 | | Mar 2026 | Hope and Sons | 13.3K | 84.6% | 1 | | Mar 2026 | Gillions | 2.4K | 15.2% | 2 | | Mar 2026 | Campbell & Sons | 40 | 0.25% | 3 | | Apr 2026 | Hope and Sons | 10.9K | 85.2% | 1 | | Apr 2026 | Gillions | 1.9K | 14.7% | 2 | | Apr 2026 | Campbell & Sons | 20 | 0.16% | 3 | | May 2026 | Hope and Sons | 8.9K | 78.5% | 1 | | May 2026 | Gillions | 2.4K | 21.4% | 2 | | May 2026 | Campbell & Sons | 10 | 0.09% | 3 | | Jun 2026 | Hope and Sons | 13.3K | 85% | 1 | | Jun 2026 | Gillions | 2.3K | 14.8% | 2 | | Jun 2026 | Campbell & Sons | 30 | 0.19% | 3 | | Jul 2026 | Hope and Sons | 16.3K | 85.5% | 1 | | Jul 2026 | Gillions | 2.7K | 14.2% | 2 | | Jul 2026 | Campbell & Sons | 50 | 0.26% | 3 | | Aug 2026 | Hope and Sons | 16.4K | 82.9% | 1 | | Aug 2026 | Gillions | 3.3K | 16.7% | 2 | | Aug 2026 | Campbell & Sons | 70 | 0.35% | 3 | | Sep 2026 | Campbell & Sons | — | — | — | | Sep 2026 | Gillions | — | — | — | | Sep 2026 | Hope and Sons | — | — | — | ## What is being compared - **Campbell & Sons**: Measured on the search term “campbell and sons funeral”. - **Gillions**: Measured on the search terms “gillions”, “gillions and sons”, “gillions dunedin”, “gillions funeral”, “gillions funeral directors”, “gillions funeral service” and “gillions funerals”, summed into one figure. - **Hope and Sons**: Measured on the search terms “hope & sons”, “hope & sons funeral directors”, “hope and sons”, “hope and sons crematorium”, “hope and sons dunedin”, “hope and sons funeral”, “hopeandsons” and “hopeandsons co nz”, summed into one figure. - [Campbell & Sons](/demand/nz/brands/campbell-and-sons) - [Gillions](/demand/nz/brands/gillions) - [Hope and Sons](/demand/nz/brands/hope-and-sons) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dunedin funeral directors in New Zealand? In August 2026, Hope and Sons was the most searched among dunedin funeral directors in New Zealand, with an estimated 16.4K branded searches and 82.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Dunedin funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dunedin-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dunedin-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.