---
title: "Dunedin accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Dunedin accounting firms using branded search demand from across New Zealand. Share of Search among Polson Higgs, Target Accounting, Embark Accounting and Saxton Chartered Accountants, the dunedin accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dunedin-accounting-firms"
publisher: "Brandwave"
---

# Dunedin accounting firms in New Zealand: Which brands are most popular in search?

Compare Dunedin accounting firms using branded search demand from across New Zealand. Share of Search among Polson Higgs, Target Accounting, Embark Accounting and Saxton Chartered Accountants, the dunedin accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dunedin accounting firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Polson Higgs, 61%

## Which brand is most popular in search among dunedin accounting firms in New Zealand?

- In August 2026, Polson Higgs was the most searched among dunedin accounting firms in New Zealand, with an estimated 610 branded searches and 61% estimated Share of Search within this set.
- Target Accounting is in 2nd place, 31 percentage points behind at 30% Share of Search.
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand increased from 56% to 61%.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand decreased from 32% to 30%.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand decreased from 10.7% to 8%.
- Across the 11 months ending August 2026, Polson Higgs’ estimated Share of Search among dunedin accounting firms in New Zealand peaked at 64.8% in April 2026 and was lowest at 43.6% in January 2026.
- Across the 11 months ending August 2026, Target Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 34.5% in December 2025 and was lowest at 25% in July 2026.
- Across the 11 months ending August 2026, Embark Accounting’s estimated Share of Search among dunedin accounting firms in New Zealand peaked at 25.6% in January 2026 and was lowest at 7.4% in April 2026.
- Across the 11 months ending August 2026, Saxton Chartered Accountants held steady: its estimated Share of Search among dunedin accounting firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Polson Higgs vs Target Accounting: compare search popularity](/demand/nz/compare/polson-higgs-vs-target-accounting): 61% against 30% Share of Search.
- [Polson Higgs vs Embark Accounting: compare search popularity](/demand/nz/compare/embark-accounting-vs-polson-higgs): 61% against 8% Share of Search.
- [Target Accounting vs Embark Accounting: compare search popularity](/demand/nz/compare/embark-accounting-vs-target-accounting): 30% against 8% Share of Search.

## How did search popularity change for New Zealand dunedin accounting firms in August 2026?

- In August 2026, Target Accounting gained estimated Share of Search among dunedin accounting firms in New Zealand, from 25% to 30%.
- In August 2026, Polson Higgs lost estimated Share of Search among dunedin accounting firms in New Zealand, from 64.6% to 61%.
- In August 2026, Embark Accounting lost estimated Share of Search among dunedin accounting firms in New Zealand, from 9.4% to 8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Polson Higgs | 61% | 610 | -1.6% | Polson Higgs |
| 2 | Target Accounting | 30% | 300 | +25.0% | Target Accounting |
| 3 | Embark Accounting | 8% | 80 | -11.1% | Embark Accounting |
| 4 | Saxton Chartered Accountants | 1% | 10 | 0.0% | Saxton Chartered Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Polson Higgs | 420 | 56% | 1 |
| Oct 2025 | Target Accounting | 240 | 32% | 2 |
| Oct 2025 | Embark Accounting | 80 | 10.7% | 3 |
| Oct 2025 | Saxton Chartered Accountants | 10 | 1.3% | 4 |
| Nov 2025 | Polson Higgs | 520 | 57.8% | 1 |
| Nov 2025 | Target Accounting | 290 | 32.2% | 2 |
| Nov 2025 | Embark Accounting | 80 | 8.9% | 3 |
| Nov 2025 | Saxton Chartered Accountants | 10 | 1.1% | 4 |
| Dec 2025 | Polson Higgs | 270 | 49.1% | 1 |
| Dec 2025 | Target Accounting | 190 | 34.5% | 2 |
| Dec 2025 | Embark Accounting | 80 | 14.5% | 3 |
| Dec 2025 | Saxton Chartered Accountants | 10 | 1.8% | 4 |
| Jan 2026 | Polson Higgs | 340 | 43.6% | 1 |
| Jan 2026 | Target Accounting | 230 | 29.5% | 2 |
| Jan 2026 | Embark Accounting | 200 | 25.6% | 3 |
| Jan 2026 | Saxton Chartered Accountants | 10 | 1.3% | 4 |
| Feb 2026 | Polson Higgs | 510 | 56% | 1 |
| Feb 2026 | Target Accounting | 290 | 31.9% | 2 |
| Feb 2026 | Embark Accounting | 100 | 11% | 3 |
| Feb 2026 | Saxton Chartered Accountants | 10 | 1.1% | 4 |
| Mar 2026 | Polson Higgs | 620 | 56.9% | 1 |
| Mar 2026 | Target Accounting | 360 | 33% | 2 |
| Mar 2026 | Embark Accounting | 100 | 9.2% | 3 |
| Mar 2026 | Saxton Chartered Accountants | 10 | 0.92% | 4 |
| Apr 2026 | Polson Higgs | 700 | 64.8% | 1 |
| Apr 2026 | Target Accounting | 280 | 25.9% | 2 |
| Apr 2026 | Embark Accounting | 80 | 7.4% | 3 |
| Apr 2026 | Saxton Chartered Accountants | 20 | 1.9% | 4 |
| May 2026 | Polson Higgs | 630 | 61.8% | 1 |
| May 2026 | Target Accounting | 280 | 27.5% | 2 |
| May 2026 | Embark Accounting | 100 | 9.8% | 3 |
| May 2026 | Saxton Chartered Accountants | 10 | 0.98% | 4 |
| Jun 2026 | Polson Higgs | 620 | 58.5% | 1 |
| Jun 2026 | Target Accounting | 300 | 28.3% | 2 |
| Jun 2026 | Embark Accounting | 120 | 11.3% | 3 |
| Jun 2026 | Saxton Chartered Accountants | 20 | 1.9% | 4 |
| Jul 2026 | Polson Higgs | 620 | 64.6% | 1 |
| Jul 2026 | Target Accounting | 240 | 25% | 2 |
| Jul 2026 | Embark Accounting | 90 | 9.4% | 3 |
| Jul 2026 | Saxton Chartered Accountants | 10 | 1% | 4 |
| Aug 2026 | Polson Higgs | 610 | 61% | 1 |
| Aug 2026 | Target Accounting | 300 | 30% | 2 |
| Aug 2026 | Embark Accounting | 80 | 8% | 3 |
| Aug 2026 | Saxton Chartered Accountants | 10 | 1% | 4 |
| Sep 2026 | Embark Accounting | — | — | — |
| Sep 2026 | Polson Higgs | — | — | — |
| Sep 2026 | Saxton Chartered Accountants | — | — | — |
| Sep 2026 | Target Accounting | — | — | — |

## What is being compared

- **Embark Accounting**: Measured on the search terms “embark accounting” and “embark accounting dunedin”, summed into one figure.
- **Polson Higgs**: Measured on the search terms “ph.co.nz”, “polson higgs” and “polson higgs wealth management”, summed into one figure.
- **Saxton Chartered Accountants**: Measured on the search term “saxton chartered accountants”.
- **Target Accounting**: Measured on the search terms “target accounting” and “target accounting dunedin”, summed into one figure.

- [Embark Accounting](/demand/nz/brands/embark-accounting)
- [Polson Higgs](/demand/nz/brands/polson-higgs)
- [Saxton Chartered Accountants](/demand/nz/brands/saxton-chartered-accountants)
- [Target Accounting](/demand/nz/brands/target-accounting)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dunedin accounting firms in New Zealand?

In August 2026, Polson Higgs was the most searched among dunedin accounting firms in New Zealand, with an estimated 610 branded searches and 61% estimated Share of Search within this set.

## Cite this page

Brandwave. "Dunedin accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dunedin-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dunedin-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.