--- title: "Promark vs Vic Firth: Which is searched more in New Zealand?" description: "Is Promark or Vic Firth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drum stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-drum-stick-brands/compare/promark-vs-vic-firth" publisher: "Brandwave" --- # Promark vs Vic Firth: Which is searched more in New Zealand? Is Promark or Vic Firth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drum stick brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Promark and Vic Firth - **Competitive set**: Drum stick brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Promark Share of Search**: 15.8% - **Vic Firth Share of Search**: 28.9% ## Is Promark or Vic Firth more popular in search? - In September 2026, Vic Firth had more branded searches than Promark among drum stick brands in New Zealand. Vic Firth had about 110 branded searches, while Promark had 60. Vic Firth made up 28.9% of all drum stick brand searches we track, and Promark accounted for 15.8%. - Vic Firth was ahead of Promark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Promark’s share of searches among drum stick brands in New Zealand moved from 15.2% to 15.8%, and its estimated monthly branded searches moved from 50 to 60. - Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand moved from 21.2% to 28.9%, and its estimated monthly branded searches moved from 70 to 110. ## Top drum stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Promark and Vic Firth showed up in all four answers. Vic Firth was listed before Promark in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vic Firth | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Promark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Vater | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Zildjian | 4th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about drum stick brands - Asked ChatGPT "Which drum stick brand should I buy in New Zealand?": 1. Vic Firth, 2. Promark, 3. Zildjian - Asked ChatGPT "What are the best drum stick brands in New Zealand?": 1. Vic Firth, 2. Vater, 3. Promark, 4. Zildjian - Asked ChatGPT "What's the best drum stick brand in New Zealand for a drummer?": 1. Vic Firth, 2. Promark, 3. Vater - Searched Google, AI Overview "drum sticks nz": 1. Vater, 2. Promark, 3. Vic Firth, 4. Zildjian Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand drum stick brands in September 2026? - In September 2026, Promark gained share of searches among drum stick brands in New Zealand, from 14.6% to 15.8%. - In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%. ## Month by month | Month | Promark estimated searches | Promark Share of Search | Promark rank | Vic Firth estimated searches | Vic Firth Share of Search | Vic Firth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 15.2% | 3 | 70 | 21.2% | 2 | | Nov 2025 | 50 | 15.2% | 3 | 70 | 21.2% | 2 | | Dec 2025 | 60 | 14% | 3 | 110 | 25.6% | 2 | | Jan 2026 | 50 | 14.3% | 3 | 90 | 25.7% | 2 | | Feb 2026 | 50 | 12.2% | 3 | 150 | 36.6% | 2 | | Mar 2026 | 40 | 10.8% | 4 | 100 | 27% | 2 | | Apr 2026 | 50 | 11.1% | 4 | 130 | 28.9% | 2 | | May 2026 | 50 | 10.4% | 4 | 200 | 41.7% | 1 | | Jun 2026 | 40 | 8.3% | 4 | 220 | 45.8% | 1 | | Jul 2026 | 40 | 11.4% | 4 | 120 | 34.3% | 2 | | Aug 2026 | 70 | 14.6% | 3 | 150 | 31.3% | 2 | | Sep 2026 | 60 | 15.8% | 3 | 110 | 28.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Promark’s and Vic Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Promark**: Measured on the search terms “promark” and “promark drumsticks”, summed into one figure. - **Vic Firth**: Measured on the search terms “vic firth” and “vic firth drumsticks”, summed into one figure. - [Promark profile](/demand/nz/brands/promark) - [Vic Firth profile](/demand/nz/brands/vic-firth) - [All drum stick brands in New Zealand](/demand/nz/categories/nz-drum-stick-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Promark or Vic Firth more popular in search? In September 2026, Vic Firth had more branded searches than Promark among drum stick brands in New Zealand. Vic Firth had about 110 branded searches, while Promark had 60. Vic Firth made up 28.9% of all drum stick brand searches we track, and Promark accounted for 15.8%. ## Cite this page Brandwave. "Promark vs Vic Firth: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-drum-stick-brands/compare/promark-vs-vic-firth This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-drum-stick-brands/compare/promark-vs-vic-firth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.