---
title: "Drum stick brands in New Zealand: Which are searched most?"
description: "Compare the drum stick brands New Zealanders buy. Share of Search among Zildjian, Vic Firth, Promark and Vater, the drum stick brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-drum-stick-brands"
publisher: "Brandwave"
---

# Drum stick brands in New Zealand: Which are searched most?

Compare the drum stick brands New Zealanders buy. Share of Search among Zildjian, Vic Firth, Promark and Vater, the drum stick brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Drum stick brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Zildjian, 44.7%

## Which brand is most popular in search among drum stick brands in New Zealand?

- In September 2026, Zildjian was the most searched among drum stick brands in New Zealand, with an estimated 170 branded searches, 44.7% of all searches for the four we track.
- Vic Firth is in 2nd place, 15.8 percentage points behind at 28.9%.
- Across the 12 months ending September 2026, Zildjian’s share of searches among drum stick brands in New Zealand decreased from 51.5% to 44.7%.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand increased from 21.2% to 28.9%.
- Across the 12 months ending September 2026, Promark’s share of searches among drum stick brands in New Zealand increased from 15.2% to 15.8%.
- Across the 12 months ending September 2026, Vater’s share of searches among drum stick brands in New Zealand decreased from 12.1% to 10.5%.
- Across the 12 months ending September 2026, Zildjian’s share of searches among drum stick brands in New Zealand peaked at 51.5% in October 2025 and was lowest at 35.4% in May 2026.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand peaked at 45.8% in June 2026 and was lowest at 21.2% in October 2025.
- Across the 12 months ending September 2026, Promark’s share of searches among drum stick brands in New Zealand peaked at 15.8% in September 2026 and was lowest at 8.3% in June 2026.
- Across the 12 months ending September 2026, Vater’s share of searches among drum stick brands in New Zealand peaked at 16.2% in March 2026 and was lowest at 9.8% in February 2026.

## Top drum stick brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Vic Firth and Promark appeared every time. Vic Firth was recommended most often, coming first in three out of four answers. Promark was second, and Vater was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vic Firth | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Promark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Vater | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Zildjian | 4th | 2 of 3 | 1 of 1 | 3 of 4 |

## Every AI answer about drum stick brands

- Asked ChatGPT "Which drum stick brand should I buy in New Zealand?": 1. Vic Firth, 2. Promark, 3. Zildjian
- Asked ChatGPT "What are the best drum stick brands in New Zealand?": 1. Vic Firth, 2. Vater, 3. Promark, 4. Zildjian
- Asked ChatGPT "What's the best drum stick brand in New Zealand for a drummer?": 1. Vic Firth, 2. Promark, 3. Vater
- Searched Google, AI Overview "drum sticks nz": 1. Vater, 2. Promark, 3. Vic Firth, 4. Zildjian

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Zildjian vs Vic Firth: compare search popularity](/demand/nz/compare/vic-firth-vs-zildjian): 44.7% against 28.9% Share of Search.
- [Zildjian vs Promark: compare search popularity](/demand/nz/compare/promark-vs-zildjian): 44.7% against 15.8% Share of Search.
- [Zildjian vs Vater: compare search popularity](/demand/nz/compare/vater-vs-zildjian): 44.7% against 10.5% Share of Search.
- [Vic Firth vs Promark: compare search popularity](/demand/nz/compare/promark-vs-vic-firth): 28.9% against 15.8% Share of Search.
- [Vic Firth vs Vater: compare search popularity](/demand/nz/compare/vater-vs-vic-firth): 28.9% against 10.5% Share of Search.
- [Promark vs Vater: compare search popularity](/demand/nz/compare/promark-vs-vater): 15.8% against 10.5% Share of Search.

## How did search popularity change for New Zealand drum stick brands in September 2026?

- In September 2026, Promark gained share of searches among drum stick brands in New Zealand, from 14.6% to 15.8%.
- In September 2026, Zildjian gained share of searches among drum stick brands in New Zealand, from 43.8% to 44.7%.
- In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zildjian | 44.7% | 170 | -19.0% | Zildjian |
| 2 | Vic Firth | 28.9% | 110 | -26.7% | Vic Firth |
| 3 | Promark | 15.8% | 60 | -14.3% | Promark |
| 4 | Vater | 10.5% | 40 | -20.0% | Vater |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zildjian | 170 | 51.5% | 1 |
| Oct 2025 | Vic Firth | 70 | 21.2% | 2 |
| Oct 2025 | Promark | 50 | 15.2% | 3 |
| Oct 2025 | Vater | 40 | 12.1% | 4 |
| Nov 2025 | Zildjian | 170 | 51.5% | 1 |
| Nov 2025 | Vic Firth | 70 | 21.2% | 2 |
| Nov 2025 | Promark | 50 | 15.2% | 3 |
| Nov 2025 | Vater | 40 | 12.1% | 4 |
| Dec 2025 | Zildjian | 210 | 48.8% | 1 |
| Dec 2025 | Vic Firth | 110 | 25.6% | 2 |
| Dec 2025 | Promark | 60 | 14% | 3 |
| Dec 2025 | Vater | 50 | 11.6% | 4 |
| Jan 2026 | Zildjian | 170 | 48.6% | 1 |
| Jan 2026 | Vic Firth | 90 | 25.7% | 2 |
| Jan 2026 | Promark | 50 | 14.3% | 3 |
| Jan 2026 | Vater | 40 | 11.4% | 4 |
| Feb 2026 | Zildjian | 170 | 41.5% | 1 |
| Feb 2026 | Vic Firth | 150 | 36.6% | 2 |
| Feb 2026 | Promark | 50 | 12.2% | 3 |
| Feb 2026 | Vater | 40 | 9.8% | 4 |
| Mar 2026 | Zildjian | 170 | 45.9% | 1 |
| Mar 2026 | Vic Firth | 100 | 27% | 2 |
| Mar 2026 | Vater | 60 | 16.2% | 3 |
| Mar 2026 | Promark | 40 | 10.8% | 4 |
| Apr 2026 | Zildjian | 210 | 46.7% | 1 |
| Apr 2026 | Vic Firth | 130 | 28.9% | 2 |
| Apr 2026 | Vater | 60 | 13.3% | 3 |
| Apr 2026 | Promark | 50 | 11.1% | 4 |
| May 2026 | Vic Firth | 200 | 41.7% | 1 |
| May 2026 | Zildjian | 170 | 35.4% | 2 |
| May 2026 | Vater | 60 | 12.5% | 3 |
| May 2026 | Promark | 50 | 10.4% | 4 |
| Jun 2026 | Vic Firth | 220 | 45.8% | 1 |
| Jun 2026 | Zildjian | 170 | 35.4% | 2 |
| Jun 2026 | Vater | 50 | 10.4% | 3 |
| Jun 2026 | Promark | 40 | 8.3% | 4 |
| Jul 2026 | Zildjian | 140 | 40% | 1 |
| Jul 2026 | Vic Firth | 120 | 34.3% | 2 |
| Jul 2026 | Vater | 50 | 14.3% | 3 |
| Jul 2026 | Promark | 40 | 11.4% | 4 |
| Aug 2026 | Zildjian | 210 | 43.8% | 1 |
| Aug 2026 | Vic Firth | 150 | 31.3% | 2 |
| Aug 2026 | Promark | 70 | 14.6% | 3 |
| Aug 2026 | Vater | 50 | 10.4% | 4 |
| Sep 2026 | Zildjian | 170 | 44.7% | 1 |
| Sep 2026 | Vic Firth | 110 | 28.9% | 2 |
| Sep 2026 | Promark | 60 | 15.8% | 3 |
| Sep 2026 | Vater | 40 | 10.5% | 4 |

## What is being compared

- **Promark**: Measured on the search terms “promark” and “promark drumsticks”, summed into one figure.
- **Vater**: Measured on the search terms “vater” and “vater drumsticks”, summed into one figure.
- **Vic Firth**: Measured on the search terms “vic firth” and “vic firth drumsticks”, summed into one figure.
- **Zildjian**: Measured on the search term “zildjian”.

- [Promark](/demand/nz/brands/promark)
- [Vater](/demand/nz/brands/vater)
- [Vic Firth](/demand/nz/brands/vic-firth)
- [Zildjian](/demand/nz/brands/zildjian)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among drum stick brands in New Zealand?

In September 2026, Zildjian was the most searched among drum stick brands in New Zealand, with an estimated 170 branded searches, 44.7% of all searches for the four we track.

## Cite this page

Brandwave. "Drum stick brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-drum-stick-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-drum-stick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.