--- title: "Drum machine brands in New Zealand: Which are searched most?" description: "Compare the drum machine brands people buy. Share of Search among Korg, Moog, Akai, Arturia, Alesis, Elektron, Roland and Boss, the drum machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-drum-machine-brands" publisher: "Brandwave" --- # Drum machine brands in New Zealand: Which are searched most? Compare the drum machine brands people buy. Share of Search among Korg, Moog, Akai, Arturia, Alesis, Elektron, Roland and Boss, the drum machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Drum machine brands - **Market**: New Zealand - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Korg, 42.6% ## Which brand is most popular in search among drum machine brands in New Zealand? - In September 2026, Korg was the most searched among drum machine brands in New Zealand, with an estimated 920 branded searches, 42.6% of all searches for the eight we track. - Moog is in 2nd place, 21.3 percentage points behind at 21.3%. - Across the 12 months ending September 2026, Korg’s share of searches among drum machine brands in New Zealand increased from 33.2% to 42.6%. - Across the 12 months ending September 2026, Akai’s share of searches among drum machine brands in New Zealand decreased from 14.2% to 9.7%. - Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands in New Zealand decreased from 11.5% to 9.7%. - Across the 12 months ending September 2026, Alesis’ share of searches among drum machine brands in New Zealand decreased from 8.8% to 7.4%. - Across the 12 months ending September 2026, Roland’s share of searches among drum machine brands in New Zealand decreased from 4.9% to 2.3%. - Across the 12 months ending September 2026, Korg’s share of searches among drum machine brands in New Zealand peaked at 46.2% in August 2026 and was lowest at 33.2% in October 2025. - Across the 12 months ending September 2026, Moog’s share of searches among drum machine brands in New Zealand peaked at 21.3% in September 2026 and was lowest at 11.3% in November 2025. - Across the 12 months ending September 2026, Akai’s share of searches among drum machine brands in New Zealand peaked at 14.2% in October 2025 and was lowest at 9% in August 2026. - Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands in New Zealand peaked at 19.1% in November 2025 and was lowest at 9.7% in September 2026. - Across the 12 months ending September 2026, Alesis’ share of searches among drum machine brands in New Zealand peaked at 11.1% in December 2025 and was lowest at 7.4% in September 2026. - Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands in New Zealand peaked at 8.4% in March 2026 and was lowest at 4.7% in December 2025. - Across the 12 months ending September 2026, Roland’s share of searches among drum machine brands in New Zealand peaked at 4.9% in October 2025 and was lowest at 1.5% in November 2025. - Across the 12 months ending September 2026, Moog, Elektron and Boss held steady: their share of searches among drum machine brands in New Zealand each moved less than 0.5 percentage points. ## Top drum machine brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Roland appeared every time. Roland was recommended most often, coming first in two out of four answers that gave a list. Elektron was second, and Korg was third. Moog, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roland | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Elektron | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Korg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Arturia | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Alesis | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Akai | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Moog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drum machine brands - Asked ChatGPT "Which drum machine brand should I buy in New Zealand?": 1. Roland, 2. Korg, 3. Elektron, 4. Arturia, 5. Alesis - Asked ChatGPT "What are the best drum machine brands in New Zealand?": 1. Elektron, 2. Roland, 3. Korg, 4. Arturia, 5. Akai - Asked ChatGPT "What's the best drum machine brand in New Zealand for beat making?": 1. Roland, 2. Elektron, 3. Akai, 4. Korg - Searched Google, AI Overview "best drum machine": 1. Roland, 2. Arturia, 3. Alesis - Searched Google, AI Overview "electronic drum machine": 1. Alesis, 2. Roland, 3. Elektron, 4. Arturia, 5. Korg Not named in any answer: Moog and Boss. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Korg vs Moog: compare search popularity](/demand/nz/compare/korg-vs-moog): 42.6% against 21.3% Share of Search. - [Korg vs Akai: compare search popularity](/demand/nz/compare/akai-vs-korg): 42.6% against 9.7% Share of Search. - [Korg vs Arturia: compare search popularity](/demand/nz/compare/arturia-vs-korg): 42.6% against 9.7% Share of Search. - [Korg vs Alesis: compare search popularity](/demand/nz/compare/alesis-vs-korg): 42.6% against 7.4% Share of Search. - [Moog vs Akai: compare search popularity](/demand/nz/compare/akai-vs-moog): 21.3% against 9.7% Share of Search. - [Moog vs Arturia: compare search popularity](/demand/nz/compare/arturia-vs-moog): 21.3% against 9.7% Share of Search. - [Moog vs Alesis: compare search popularity](/demand/nz/compare/alesis-vs-moog): 21.3% against 7.4% Share of Search. - [Akai vs Arturia: compare search popularity](/demand/nz/compare/akai-vs-arturia): 9.7% Share of Search each. - [Akai vs Alesis: compare search popularity](/demand/nz/compare/akai-vs-alesis): 9.7% against 7.4% Share of Search. - [Arturia vs Alesis: compare search popularity](/demand/nz/compare/alesis-vs-arturia): 9.7% against 7.4% Share of Search. ## How did search popularity change for New Zealand drum machine brands in September 2026? - In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches. - In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%. - In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%. - In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%. - In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%. - Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Korg | 42.6% | 920 | -14.8% | Korg | | 2 | Moog | 21.3% | 460 | +24.3% | Moog | | 3 | Akai | 9.7% | 210 | 0.0% | Akai | | 4 | Arturia | 9.7% | 210 | -19.2% | Arturia | | 5 | Alesis | 7.4% | 160 | -27.3% | Alesis | | 6 | Elektron | 6.5% | 140 | 0.0% | Elektron | | 7 | Roland | 2.3% | 50 | 0.0% | Roland | | 8 | Boss | 0.46% | 10 | 0.0% | Boss | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Korg | 750 | 33.2% | 1 | | Oct 2025 | Moog | 470 | 20.8% | 2 | | Oct 2025 | Akai | 320 | 14.2% | 3 | | Oct 2025 | Arturia | 260 | 11.5% | 4 | | Oct 2025 | Alesis | 200 | 8.8% | 5 | | Oct 2025 | Elektron | 140 | 6.2% | 6 | | Oct 2025 | Roland | 110 | 4.9% | 7 | | Oct 2025 | Boss | 10 | 0.44% | 8 | | Nov 2025 | Korg | 800 | 39.2% | 1 | | Nov 2025 | Arturia | 390 | 19.1% | 2 | | Nov 2025 | Akai | 260 | 12.7% | 3 | | Nov 2025 | Moog | 230 | 11.3% | 4 | | Nov 2025 | Alesis | 210 | 10.3% | 5 | | Nov 2025 | Elektron | 110 | 5.4% | 6 | | Nov 2025 | Roland | 30 | 1.5% | 7 | | Nov 2025 | Boss | 10 | 0.49% | 8 | | Dec 2025 | Korg | 710 | 37.4% | 1 | | Dec 2025 | Moog | 320 | 16.8% | 2 | | Dec 2025 | Akai | 260 | 13.7% | 3 | | Dec 2025 | Arturia | 260 | 13.7% | 4 | | Dec 2025 | Alesis | 210 | 11.1% | 5 | | Dec 2025 | Elektron | 90 | 4.7% | 6 | | Dec 2025 | Roland | 40 | 2.1% | 7 | | Dec 2025 | Boss | 10 | 0.53% | 8 | | Jan 2026 | Korg | 770 | 39.5% | 1 | | Jan 2026 | Arturia | 320 | 16.4% | 2 | | Jan 2026 | Akai | 260 | 13.3% | 3 | | Jan 2026 | Moog | 260 | 13.3% | 4 | | Jan 2026 | Alesis | 180 | 9.2% | 5 | | Jan 2026 | Elektron | 110 | 5.6% | 6 | | Jan 2026 | Roland | 40 | 2.1% | 7 | | Jan 2026 | Boss | 10 | 0.51% | 8 | | Feb 2026 | Korg | 640 | 38.6% | 1 | | Feb 2026 | Arturia | 260 | 15.7% | 2 | | Feb 2026 | Moog | 260 | 15.7% | 3 | | Feb 2026 | Akai | 210 | 12.7% | 4 | | Feb 2026 | Alesis | 160 | 9.6% | 5 | | Feb 2026 | Elektron | 90 | 5.4% | 6 | | Feb 2026 | Roland | 30 | 1.8% | 7 | | Feb 2026 | Boss | 10 | 0.6% | 8 | | Mar 2026 | Korg | 730 | 36% | 1 | | Mar 2026 | Moog | 350 | 17.2% | 2 | | Mar 2026 | Akai | 260 | 12.8% | 3 | | Mar 2026 | Arturia | 260 | 12.8% | 4 | | Mar 2026 | Alesis | 180 | 8.9% | 5 | | Mar 2026 | Elektron | 170 | 8.4% | 6 | | Mar 2026 | Roland | 70 | 3.4% | 7 | | Mar 2026 | Boss | 10 | 0.49% | 8 | | Apr 2026 | Korg | 760 | 36.9% | 1 | | Apr 2026 | Moog | 350 | 17% | 2 | | Apr 2026 | Akai | 260 | 12.6% | 3 | | Apr 2026 | Arturia | 260 | 12.6% | 4 | | Apr 2026 | Alesis | 180 | 8.7% | 5 | | Apr 2026 | Elektron | 170 | 8.3% | 6 | | Apr 2026 | Roland | 70 | 3.4% | 7 | | Apr 2026 | Boss | 10 | 0.49% | 8 | | May 2026 | Korg | 840 | 38.5% | 1 | | May 2026 | Moog | 400 | 18.3% | 2 | | May 2026 | Akai | 260 | 11.9% | 3 | | May 2026 | Arturia | 260 | 11.9% | 4 | | May 2026 | Alesis | 200 | 9.2% | 5 | | May 2026 | Elektron | 140 | 6.4% | 6 | | May 2026 | Roland | 70 | 3.2% | 7 | | May 2026 | Boss | 10 | 0.46% | 8 | | Jun 2026 | Korg | 820 | 39.4% | 1 | | Jun 2026 | Moog | 350 | 16.8% | 2 | | Jun 2026 | Akai | 260 | 12.5% | 3 | | Jun 2026 | Arturia | 260 | 12.5% | 4 | | Jun 2026 | Alesis | 200 | 9.6% | 5 | | Jun 2026 | Elektron | 140 | 6.7% | 6 | | Jun 2026 | Roland | 40 | 1.9% | 7 | | Jun 2026 | Boss | 10 | 0.48% | 8 | | Jul 2026 | Korg | 870 | 42.6% | 1 | | Jul 2026 | Moog | 310 | 15.2% | 2 | | Jul 2026 | Arturia | 260 | 12.7% | 3 | | Jul 2026 | Akai | 210 | 10.3% | 4 | | Jul 2026 | Alesis | 180 | 8.8% | 5 | | Jul 2026 | Elektron | 140 | 6.9% | 6 | | Jul 2026 | Roland | 50 | 2.5% | 7 | | Jul 2026 | Boss | 20 | 0.98% | 8 | | Aug 2026 | Korg | 1.1K | 46.2% | 1 | | Aug 2026 | Moog | 370 | 15.8% | 2 | | Aug 2026 | Arturia | 260 | 11.1% | 3 | | Aug 2026 | Alesis | 220 | 9.4% | 4 | | Aug 2026 | Akai | 210 | 9% | 5 | | Aug 2026 | Elektron | 140 | 6% | 6 | | Aug 2026 | Roland | 50 | 2.1% | 7 | | Aug 2026 | Boss | 10 | 0.43% | 8 | | Sep 2026 | Korg | 920 | 42.6% | 1 | | Sep 2026 | Moog | 460 | 21.3% | 2 | | Sep 2026 | Akai | 210 | 9.7% | 3 | | Sep 2026 | Arturia | 210 | 9.7% | 4 | | Sep 2026 | Alesis | 160 | 7.4% | 5 | | Sep 2026 | Elektron | 140 | 6.5% | 6 | | Sep 2026 | Roland | 50 | 2.3% | 7 | | Sep 2026 | Boss | 10 | 0.46% | 8 | ## What is being compared - **Akai**: Measured on the search term “akai”. - **Alesis**: Measured on the search terms “alesis” and “alesis electronic drums”, summed into one figure. - **Arturia**: Measured on the search term “arturia”. - **Boss**: Measured on the search term “boss drum machine”. - **Elektron**: Measured on the search term “elektron”. - **Korg**: Measured on the search terms “korg”, “korg kronos”, “korg m”, “korg minilogue”, “korg minilogue xd” and “korg synthesizer”, summed into one figure. - **Moog**: Measured on the search terms “moog” and “moog synthesizer”, summed into one figure. - **Roland**: Measured on the search term “roland drum machine”. - [Akai](/demand/nz/brands/akai) - [Alesis](/demand/nz/brands/alesis) - [Arturia](/demand/nz/brands/arturia) - [Boss](/demand/nz/brands/boss-pedals) - [Elektron](/demand/nz/brands/elektron) - [Korg](/demand/nz/brands/korg) - [Moog](/demand/nz/brands/moog) - [Roland](/demand/nz/brands/roland) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among drum machine brands in New Zealand? In September 2026, Korg was the most searched among drum machine brands in New Zealand, with an estimated 920 branded searches, 42.6% of all searches for the eight we track. ## Cite this page Brandwave. "Drum machine brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-drum-machine-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-drum-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.