---
title: "Drone brands in New Zealand: Which brands are most popular in search?"
description: "Compare the camera drone brands New Zealanders fly. Share of Search among DJI, Potensic, Skydio, Autel Robotics and Holy Stone, the drone brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-drone-brands"
publisher: "Brandwave"
---

# Drone brands in New Zealand: Which brands are most popular in search?

Compare the camera drone brands New Zealanders fly. Share of Search among DJI, Potensic, Skydio, Autel Robotics and Holy Stone, the drone brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Drone brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: DJI, 99%

## Which brand is most popular in search among drone brands in New Zealand?

- In August 2026, DJI was the most searched among drone brands in New Zealand, with an estimated 27.6K branded searches and 99% estimated Share of Search within this set.
- Potensic is in 2nd place, 98.7 percentage points behind at 0.32% Share of Search.
- Across the 11 months ending August 2026, Potensic rose from 4th to 2nd among drone brands in New Zealand.
- Across the 11 months ending August 2026, Skydio fell from 2nd to 3rd among drone brands in New Zealand.
- Across the 11 months ending August 2026, Autel Robotics fell from 3rd to 4th among drone brands in New Zealand.
- Across the 11 months ending August 2026, DJI and Holy Stone held steady: their estimated Share of Search among drone brands in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand drone brands in August 2026?

- In August 2026, Potensic rose from 5th to 2nd among drone brands in New Zealand.
- In August 2026, Autel Robotics fell from 3rd to 4th among drone brands in New Zealand.
- In August 2026, Holy Stone fell from 4th to 5th among drone brands in New Zealand.
- In August 2026, Skydio fell from 2nd to 3rd among drone brands in New Zealand.
- Estimated monthly branded searches for DJI in New Zealand rose 15.9% over 11 measured months, from 23.8K to 27.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DJI | 99% | 27.6K | +0.1% | DJI |
| 2 | Potensic | 0.32% | 90 | +50.0% | Potensic |
| 3 | Skydio | 0.32% | 90 | +12.5% | Skydio |
| 4 | Autel Robotics | 0.22% | 60 | 0.0% | Autel Robotics |
| 5 | Holy Stone | 0.14% | 40 | -33.3% | Holy Stone |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DJI | 23.8K | 99% | 1 |
| Oct 2025 | Skydio | 90 | 0.37% | 2 |
| Oct 2025 | Autel Robotics | 60 | 0.25% | 3 |
| Oct 2025 | Potensic | 50 | 0.21% | 4 |
| Oct 2025 | Holy Stone | 30 | 0.12% | 5 |
| Nov 2025 | DJI | 28K | 98.9% | 1 |
| Nov 2025 | Skydio | 120 | 0.42% | 2 |
| Nov 2025 | Autel Robotics | 70 | 0.25% | 3 |
| Nov 2025 | Potensic | 70 | 0.25% | 4 |
| Nov 2025 | Holy Stone | 40 | 0.14% | 5 |
| Dec 2025 | DJI | 30.1K | 98.6% | 1 |
| Dec 2025 | Skydio | 220 | 0.72% | 2 |
| Dec 2025 | Autel Robotics | 90 | 0.3% | 3 |
| Dec 2025 | Potensic | 80 | 0.26% | 4 |
| Dec 2025 | Holy Stone | 50 | 0.16% | 5 |
| Jan 2026 | DJI | 26.5K | 99% | 1 |
| Jan 2026 | Skydio | 110 | 0.41% | 2 |
| Jan 2026 | Potensic | 80 | 0.3% | 3 |
| Jan 2026 | Autel Robotics | 60 | 0.22% | 4 |
| Jan 2026 | Holy Stone | 10 | 0.04% | 5 |
| Feb 2026 | DJI | 22.1K | 98.9% | 1 |
| Feb 2026 | Skydio | 140 | 0.63% | 2 |
| Feb 2026 | Autel Robotics | 50 | 0.22% | 3 |
| Feb 2026 | Potensic | 40 | 0.18% | 4 |
| Feb 2026 | Holy Stone | 20 | 0.09% | 5 |
| Mar 2026 | DJI | 22.6K | 98.7% | 1 |
| Mar 2026 | Skydio | 160 | 0.7% | 2 |
| Mar 2026 | Autel Robotics | 60 | 0.26% | 3 |
| Mar 2026 | Potensic | 50 | 0.22% | 4 |
| Mar 2026 | Holy Stone | 20 | 0.09% | 5 |
| Apr 2026 | DJI | 25.4K | 99.1% | 1 |
| Apr 2026 | Skydio | 110 | 0.43% | 2 |
| Apr 2026 | Potensic | 50 | 0.19% | 3 |
| Apr 2026 | Autel Robotics | 40 | 0.16% | 4 |
| Apr 2026 | Holy Stone | 20 | 0.08% | 5 |
| May 2026 | DJI | 23.2K | 98.7% | 1 |
| May 2026 | Skydio | 170 | 0.72% | 2 |
| May 2026 | Autel Robotics | 70 | 0.3% | 3 |
| May 2026 | Potensic | 40 | 0.17% | 4 |
| May 2026 | Holy Stone | 30 | 0.13% | 5 |
| Jun 2026 | DJI | 25.5K | 99% | 1 |
| Jun 2026 | Skydio | 130 | 0.51% | 2 |
| Jun 2026 | Autel Robotics | 50 | 0.19% | 3 |
| Jun 2026 | Potensic | 50 | 0.19% | 4 |
| Jun 2026 | Holy Stone | 40 | 0.16% | 5 |
| Jul 2026 | DJI | 27.6K | 99.1% | 1 |
| Jul 2026 | Skydio | 80 | 0.29% | 2 |
| Jul 2026 | Autel Robotics | 60 | 0.22% | 3 |
| Jul 2026 | Holy Stone | 60 | 0.22% | 4 |
| Jul 2026 | Potensic | 60 | 0.22% | 5 |
| Aug 2026 | DJI | 27.6K | 99% | 1 |
| Aug 2026 | Potensic | 90 | 0.32% | 2 |
| Aug 2026 | Skydio | 90 | 0.32% | 3 |
| Aug 2026 | Autel Robotics | 60 | 0.22% | 4 |
| Aug 2026 | Holy Stone | 40 | 0.14% | 5 |
| Sep 2026 | Autel Robotics | — | — | — |
| Sep 2026 | DJI | — | — | — |
| Sep 2026 | Holy Stone | — | — | — |
| Sep 2026 | Potensic | — | — | — |
| Sep 2026 | Skydio | — | — | — |

## What is being compared

- **Autel Robotics**: Measured on the search terms “autel drone”, “autel robotics”, “autel robotics drone”, “autelrobotics” and “autelrobotics com”, summed into one figure.
- **DJI**: Measured on the search terms “dji”, “dji action camera”, “dji air 3s”, “dji camera”, “dji camera drone”, “dji com”, “dji drone”, “dji fly”, “dji fpv”, “dji gimbal”, “dji mavic 4”, “dji mic”, “dji mic 2”, “dji mini3 pro”, “dji near me”, “dji nz”, “dji online”, “dji osmo”, “dji osmo pocket”, “dji osmo pocket 3” and “dji pocket 3”, summed into one figure.
- **Holy Stone**: Measured on the search terms “holy stone camera drone” and “holy stone drone”, summed into one figure.
- **Potensic**: Measured on the search terms “potensic”, “potensic atom”, “potensic camera drone”, “potensic drone” and “potensic fpv”, summed into one figure.
- **Skydio**: Measured on the search terms “skydio”, “skydio camera drone”, “skydio drone” and “skydio nz”, summed into one figure.

- [Autel Robotics](/demand/nz/brands/autel-robotics)
- [DJI](/demand/nz/brands/dji)
- [Holy Stone](/demand/nz/brands/holy-stone)
- [Potensic](/demand/nz/brands/potensic)
- [Skydio](/demand/nz/brands/skydio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among drone brands in New Zealand?

In August 2026, DJI was the most searched among drone brands in New Zealand, with an estimated 27.6K branded searches and 99% estimated Share of Search within this set.

## Cite this page

Brandwave. "Drone brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-drone-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-drone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.