--- title: "DeWalt vs Sutton Tools: Which is searched more in New Zealand?" description: "Is DeWalt or Sutton Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill bits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-drill-bits-brands/compare/dewalt-vs-sutton-tools" publisher: "Brandwave" --- # DeWalt vs Sutton Tools: Which is searched more in New Zealand? Is DeWalt or Sutton Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drill bits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Sutton Tools - **Competitive set**: Drill bits brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 59.5% - **Sutton Tools Share of Search**: 4.7% ## Is DeWalt or Sutton Tools more popular in search? - In September 2026, DeWalt had more branded searches than Sutton Tools among drill bits brands in New Zealand. DeWalt had about 4,990 branded searches, while Sutton Tools had 390. DeWalt made up 59.5% of all drill bits brand searches we track, and Sutton Tools accounted for 4.7%. - DeWalt was ahead of Sutton Tools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among drill bits brands in New Zealand moved from 60.6% to 59.5%, and its estimated monthly branded searches moved from 4.2K to 5K. - Across the 12 months ending September 2026, Sutton Tools’ share of searches among drill bits brands in New Zealand moved from 6.9% to 4.7%, and its estimated monthly branded searches moved from 480 to 390. ## Top drill bits brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sutton Tools was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sutton Tools was listed before DeWalt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sutton Tools | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Milwaukee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about drill bits brands - Asked ChatGPT "Which drill bits brand should I buy in New Zealand?": 1. Bosch, 2. Sutton Tools, 3. DeWalt, 4. Milwaukee - Asked ChatGPT "What are the best drill bits brands in New Zealand?": 1. Sutton Tools, 2. Bosch, 3. Milwaukee, 4. DeWalt - Asked ChatGPT "What's the best drill bits brand in New Zealand for clean holes?": 1. Bosch - Searched Google, AI Overview "wood drill bits": named none of the brands we track - Searched Google, AI Overview "drill bit set": 1. Bosch, 2. Milwaukee, 3. Sutton Tools Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand drill bits brands in September 2026? - In September 2026, DeWalt gained share of searches among drill bits brands in New Zealand, from 54.4% to 59.5%. - Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Sutton Tools estimated searches | Sutton Tools Share of Search | Sutton Tools rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 60.6% | 1 | 480 | 6.9% | 3 | | Nov 2025 | 6K | 67.6% | 1 | 390 | 4.4% | 3 | | Dec 2025 | 4.3K | 62.9% | 1 | 390 | 5.7% | 3 | | Jan 2026 | 4.2K | 66.3% | 1 | 320 | 5.1% | 3 | | Feb 2026 | 4.3K | 62.5% | 1 | 390 | 5.6% | 3 | | Mar 2026 | 4.5K | 61.7% | 1 | 480 | 6.6% | 3 | | Apr 2026 | 4.2K | 63% | 1 | 320 | 4.8% | 3 | | May 2026 | 4.3K | 57.2% | 1 | 480 | 6.4% | 3 | | Jun 2026 | 5.3K | 62.2% | 1 | 390 | 4.6% | 3 | | Jul 2026 | 4.3K | 58.9% | 1 | 390 | 5.3% | 3 | | Aug 2026 | 5K | 54.4% | 1 | 390 | 4.3% | 3 | | Sep 2026 | 5K | 59.5% | 1 | 390 | 4.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Sutton Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure. - **Sutton Tools**: Measured on the search term “sutton tools”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Sutton Tools profile](/demand/nz/brands/sutton-tools) - [All drill bits brands in New Zealand](/demand/nz/categories/nz-drill-bits-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Sutton Tools more popular in search? In September 2026, DeWalt had more branded searches than Sutton Tools among drill bits brands in New Zealand. DeWalt had about 4,990 branded searches, while Sutton Tools had 390. DeWalt made up 59.5% of all drill bits brand searches we track, and Sutton Tools accounted for 4.7%. ## Cite this page Brandwave. "DeWalt vs Sutton Tools: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-drill-bits-brands/compare/dewalt-vs-sutton-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-drill-bits-brands/compare/dewalt-vs-sutton-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.