--- title: "Timberland vs UGG: Which is searched more in New Zealand?" description: "Is Timberland or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dress-boots-brands/compare/timberland-vs-ugg" publisher: "Brandwave" --- # Timberland vs UGG: Which is searched more in New Zealand? Is Timberland or UGG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Timberland and UGG - **Competitive set**: Dress boots brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Timberland Share of Search**: 15.5% - **UGG Share of Search**: 50.7% ## Is Timberland or UGG more popular in search? - In September 2026, UGG had more branded searches than Timberland among dress boots brands in New Zealand. UGG had about 29,600 branded searches, while Timberland had 9,040. UGG made up 50.7% of all dress boots brand searches we track, and Timberland accounted for 15.5%. - UGG was ahead of Timberland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Timberland’s share of searches among dress boots brands in New Zealand moved from 15% to 15.5%, and its estimated monthly branded searches moved from 8.6K to 9K. - Across the 12 months ending September 2026, UGG’s share of searches among dress boots brands in New Zealand moved from 50.4% to 50.7%, and its estimated monthly branded searches moved from 28.7K to 29.6K. ## Top dress boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Timberland nor UGG showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | R.M.Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Florsheim | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Merchant 1948 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Blundstone | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timberland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dress boots brands - Asked ChatGPT "Which dress boots brand should I buy in New Zealand?": 1. R.M.Williams, 2. Merchant 1948, 3. Florsheim, 4. Blundstone - Asked ChatGPT "What are the best dress boots brands in New Zealand?": 1. R.M.Williams, 2. Florsheim, 3. Merchant 1948 - Asked ChatGPT "What's the best dress boots brand in New Zealand for everyday wear?": 1. R.M.Williams, 2. Blundstone, 3. Florsheim, 4. Merchant 1948 - Searched Google, AI Overview "boots for work": 1. Blundstone - Searched Google, AI Overview "dress boots nz": 1. R.M.Williams, 2. Florsheim, 3. Merchant 1948 Not named in any answer: UGG and Timberland. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dress boots brands in September 2026? - In September 2026, Timberland gained share of searches among dress boots brands in New Zealand, from 14.1% to 15.5%. - In September 2026, UGG lost share of searches among dress boots brands in New Zealand, from 57.1% to 50.7%. ## Month by month | Month | Timberland estimated searches | Timberland Share of Search | Timberland rank | UGG estimated searches | UGG Share of Search | UGG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.6K | 15% | 3 | 28.7K | 50.4% | 1 | | Nov 2025 | 10.4K | 13.2% | 3 | 41.9K | 53% | 1 | | Dec 2025 | 10.8K | 12.4% | 3 | 50.4K | 58% | 1 | | Jan 2026 | 8.7K | 14.4% | 3 | 34K | 56.4% | 1 | | Feb 2026 | 7.2K | 13.6% | 3 | 28.5K | 54% | 1 | | Mar 2026 | 8.7K | 13.5% | 3 | 36.5K | 56.6% | 1 | | Apr 2026 | 10.6K | 13.6% | 3 | 46.1K | 59.3% | 1 | | May 2026 | 10.5K | 12.1% | 3 | 55.4K | 63.7% | 1 | | Jun 2026 | 8.7K | 11.5% | 3 | 45.8K | 60.7% | 1 | | Jul 2026 | 10.6K | 13.6% | 3 | 46.3K | 59.2% | 1 | | Aug 2026 | 10.9K | 14.1% | 3 | 44.1K | 57.1% | 1 | | Sep 2026 | 9K | 15.5% | 3 | 29.6K | 50.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Timberland’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Timberland**: Measured on the search terms “timberland”, “timberland loafers”, “timberland sale” and “timberland sylvia park”, summed into one figure. - **UGG**: Measured on the search terms “australian ugg”, “ugg”, “ugg clogs”, “ugg outlet”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure. - [Timberland profile](/demand/nz/brands/timberland) - [UGG profile](/demand/nz/brands/ugg) - [All dress boots brands in New Zealand](/demand/nz/categories/nz-dress-boots-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Timberland or UGG more popular in search? In September 2026, UGG had more branded searches than Timberland among dress boots brands in New Zealand. UGG had about 29,600 branded searches, while Timberland had 9,040. UGG made up 50.7% of all dress boots brand searches we track, and Timberland accounted for 15.5%. ## Cite this page Brandwave. "Timberland vs UGG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dress-boots-brands/compare/timberland-vs-ugg This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dress-boots-brands/compare/timberland-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.