---
title: "Downhill bike brands in New Zealand: Which are searched most?"
description: "Compare the downhill bike brands people buy. Share of Search among KTM, Commencal, Santa Cruz, Canyon, Giant, Trek, Cube and Specialized, the downhill bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-downhill-bike-brands"
publisher: "Brandwave"
---

# Downhill bike brands in New Zealand: Which are searched most?

Compare the downhill bike brands people buy. Share of Search among KTM, Commencal, Santa Cruz, Canyon, Giant, Trek, Cube and Specialized, the downhill bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Downhill bike brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: KTM, 27%

## Which brand is most popular in search among downhill bike brands in New Zealand?

- In September 2026, KTM was the most searched among downhill bike brands in New Zealand, with an estimated 2.5K branded searches, 27% of all searches for the eight we track.
- Commencal is in 2nd place, 0.8 percentage points behind at 26.2%.
- Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand decreased from 30.1% to 27%.
- Across the 12 months ending September 2026, Trek’s share of searches among downhill bike brands in New Zealand increased from 5.2% to 6.4%.
- Across the 12 months ending September 2026, Cube’s share of searches among downhill bike brands in New Zealand increased from 2.8% to 4.3%.
- Across the 12 months ending September 2026, KTM’s share of searches among downhill bike brands in New Zealand peaked at 31.3% in February 2026 and was lowest at 22.2% in April 2026.
- Across the 12 months ending September 2026, Commencal’s share of searches among downhill bike brands in New Zealand peaked at 27.6% in August 2026 and was lowest at 20.5% in December 2025.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among downhill bike brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 8.9% in January 2026.
- Across the 12 months ending September 2026, Canyon’s share of searches among downhill bike brands in New Zealand peaked at 16% in January 2026 and was lowest at 10.1% in June 2026.
- Across the 12 months ending September 2026, Giant’s share of searches among downhill bike brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 8.9% in February 2026.
- Across the 12 months ending September 2026, Trek’s share of searches among downhill bike brands in New Zealand peaked at 13.1% in June 2026 and was lowest at 5.2% in October 2025.
- Across the 12 months ending September 2026, Cube’s share of searches among downhill bike brands in New Zealand peaked at 4.6% in July 2026 and was lowest at 2.7% in March 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among downhill bike brands in New Zealand peaked at 4.3% in February 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Commencal, Santa Cruz, Canyon, Giant and Specialized held steady: their share of searches among downhill bike brands in New Zealand each moved less than 0.5 percentage points.

## Top downhill bike brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Specialized appeared every time. Specialized was recommended most often, though no answer put it first. Santa Cruz was second, and Trek was third. KTM, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Specialized | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Santa Cruz | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Trek | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Canyon | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Commencal | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Giant | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| KTM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about downhill bike brands

- Asked ChatGPT "Which downhill bike brand should I buy in New Zealand?": 1. Trek, 2. Specialized, 3. Canyon, 4. Commencal, 5. Giant
- Asked ChatGPT "What are the best downhill bike brands in New Zealand?": 1. Trek, 2. Specialized, 3. Santa Cruz, 4. Commencal, 5. Giant, 6. Canyon
- Asked ChatGPT "What's the best downhill bike brand in New Zealand for steep trails?": 1. Santa Cruz, 2. Specialized, 3. Trek, 4. Commencal
- Searched Google, AI Overview "downhill bike brands": 1. Santa Cruz, 2. Specialized, 3. Trek, 4. Canyon, 5. Commencal
- Searched Google, AI Overview "best downhill bike": 1. Canyon, 2. Santa Cruz, 3. Specialized

Not named in any answer: KTM and Cube.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [KTM vs Commencal: compare search popularity](/demand/nz/compare/commencal-vs-ktm): 27% against 26.2% Share of Search.
- [KTM vs Santa Cruz: compare search popularity](/demand/nz/compare/ktm-vs-santa-cruz): 27% against 11.5% Share of Search.
- [KTM vs Canyon: compare search popularity](/demand/nz/compare/canyon-bikes-vs-ktm): 27% against 10.9% Share of Search.
- [KTM vs Giant: compare search popularity](/demand/nz/compare/giant-vs-ktm): 27% against 10.9% Share of Search.
- [Commencal vs Santa Cruz: compare search popularity](/demand/nz/compare/commencal-vs-santa-cruz): 26.2% against 11.5% Share of Search.
- [Commencal vs Canyon: compare search popularity](/demand/nz/compare/canyon-bikes-vs-commencal): 26.2% against 10.9% Share of Search.
- [Commencal vs Giant: compare search popularity](/demand/nz/compare/commencal-vs-giant): 26.2% against 10.9% Share of Search.
- [Santa Cruz vs Canyon: compare search popularity](/demand/nz/compare/canyon-bikes-vs-santa-cruz): 11.5% against 10.9% Share of Search.
- [Santa Cruz vs Giant: compare search popularity](/demand/nz/compare/giant-vs-santa-cruz): 11.5% against 10.9% Share of Search.
- [Canyon vs Giant: compare search popularity](/demand/nz/compare/canyon-bikes-vs-giant): 10.9% Share of Search each.

## How did search popularity change for New Zealand downhill bike brands in September 2026?

- In September 2026, KTM overtook Commencal to become the leader among downhill bike brands in New Zealand, with 27% of the searches.
- In September 2026, Trek gained share of searches among downhill bike brands in New Zealand, from 5.5% to 6.4%.
- In September 2026, Commencal lost share of searches among downhill bike brands in New Zealand, from 27.6% to 26.2%.
- In September 2026, Santa Cruz lost share of searches among downhill bike brands in New Zealand, from 12.5% to 11.5%.
- In September 2026, Canyon lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.
- In September 2026, Giant lost share of searches among downhill bike brands in New Zealand, from 11.5% to 10.9%.
- Estimated monthly branded searches for Cube in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KTM | 27% | 2.5K | +18.2% | KTM |
| 2 | Commencal | 26.2% | 2.4K | 0.0% | Commencal |
| 3 | Santa Cruz | 11.5% | 1.1K | -3.7% | Santa Cruz |
| 4 | Canyon | 10.9% | 1K | 0.0% | Canyon |
| 5 | Giant | 10.9% | 1K | 0.0% | Giant |
| 6 | Trek | 6.4% | 590 | +22.9% | Trek |
| 7 | Cube | 4.3% | 390 | 0.0% | Cube |
| 8 | Specialized | 2.8% | 260 | 0.0% | Specialized |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KTM | 2.8K | 30.1% | 1 |
| Oct 2025 | Commencal | 2.4K | 25.8% | 2 |
| Oct 2025 | Santa Cruz | 1.1K | 11.7% | 3 |
| Oct 2025 | Canyon | 1K | 10.8% | 4 |
| Oct 2025 | Giant | 1K | 10.8% | 5 |
| Oct 2025 | Trek | 480 | 5.2% | 6 |
| Oct 2025 | Cube | 260 | 2.8% | 7 |
| Oct 2025 | Specialized | 260 | 2.8% | 8 |
| Nov 2025 | KTM | 3.1K | 29.8% | 1 |
| Nov 2025 | Commencal | 2.4K | 23.2% | 2 |
| Nov 2025 | Canyon | 1.3K | 12.6% | 3 |
| Nov 2025 | Giant | 1.3K | 12.6% | 4 |
| Nov 2025 | Santa Cruz | 1.1K | 10.5% | 5 |
| Nov 2025 | Trek | 590 | 5.7% | 6 |
| Nov 2025 | Cube | 320 | 3.1% | 7 |
| Nov 2025 | Specialized | 260 | 2.5% | 8 |
| Dec 2025 | KTM | 2.5K | 27.3% | 1 |
| Dec 2025 | Commencal | 1.9K | 20.5% | 2 |
| Dec 2025 | Canyon | 1.3K | 14% | 3 |
| Dec 2025 | Giant | 1.3K | 14% | 4 |
| Dec 2025 | Santa Cruz | 930 | 10% | 5 |
| Dec 2025 | Trek | 720 | 7.8% | 6 |
| Dec 2025 | Cube | 320 | 3.5% | 7 |
| Dec 2025 | Specialized | 260 | 2.8% | 8 |
| Jan 2026 | KTM | 2.6K | 25.8% | 1 |
| Jan 2026 | Commencal | 2.4K | 24% | 2 |
| Jan 2026 | Canyon | 1.6K | 16% | 3 |
| Jan 2026 | Giant | 1.3K | 13% | 4 |
| Jan 2026 | Santa Cruz | 890 | 8.9% | 5 |
| Jan 2026 | Trek | 590 | 5.9% | 6 |
| Jan 2026 | Cube | 320 | 3.2% | 7 |
| Jan 2026 | Specialized | 320 | 3.2% | 8 |
| Feb 2026 | KTM | 3.5K | 31.3% | 1 |
| Feb 2026 | Commencal | 2.4K | 21.4% | 2 |
| Feb 2026 | Canyon | 1.3K | 11.6% | 3 |
| Feb 2026 | Santa Cruz | 1.2K | 10.7% | 4 |
| Feb 2026 | Giant | 1K | 8.9% | 5 |
| Feb 2026 | Trek | 1K | 8.9% | 6 |
| Feb 2026 | Specialized | 480 | 4.3% | 7 |
| Feb 2026 | Cube | 320 | 2.9% | 8 |
| Mar 2026 | KTM | 3K | 25% | 1 |
| Mar 2026 | Commencal | 2.9K | 24.1% | 2 |
| Mar 2026 | Canyon | 1.6K | 13.3% | 3 |
| Mar 2026 | Giant | 1.6K | 13.3% | 4 |
| Mar 2026 | Santa Cruz | 1.3K | 11% | 5 |
| Mar 2026 | Trek | 880 | 7.3% | 6 |
| Mar 2026 | Specialized | 390 | 3.2% | 7 |
| Mar 2026 | Cube | 320 | 2.7% | 8 |
| Apr 2026 | Commencal | 2.9K | 25.9% | 1 |
| Apr 2026 | KTM | 2.5K | 22.2% | 2 |
| Apr 2026 | Giant | 1.6K | 14.3% | 3 |
| Apr 2026 | Canyon | 1.3K | 11.6% | 4 |
| Apr 2026 | Santa Cruz | 1.3K | 11.2% | 5 |
| Apr 2026 | Trek | 880 | 7.9% | 6 |
| Apr 2026 | Cube | 390 | 3.5% | 7 |
| Apr 2026 | Specialized | 390 | 3.5% | 8 |
| May 2026 | KTM | 3.1K | 26% | 1 |
| May 2026 | Commencal | 2.9K | 24.6% | 2 |
| May 2026 | Santa Cruz | 1.6K | 13.8% | 3 |
| May 2026 | Canyon | 1.3K | 11% | 4 |
| May 2026 | Giant | 1.3K | 11% | 5 |
| May 2026 | Trek | 880 | 7.5% | 6 |
| May 2026 | Cube | 390 | 3.3% | 7 |
| May 2026 | Specialized | 320 | 2.7% | 8 |
| Jun 2026 | Commencal | 2.4K | 24.1% | 1 |
| Jun 2026 | KTM | 2.4K | 24% | 2 |
| Jun 2026 | Trek | 1.3K | 13.1% | 3 |
| Jun 2026 | Santa Cruz | 1.1K | 11.5% | 4 |
| Jun 2026 | Canyon | 1K | 10.1% | 5 |
| Jun 2026 | Giant | 1K | 10.1% | 6 |
| Jun 2026 | Cube | 390 | 3.9% | 7 |
| Jun 2026 | Specialized | 320 | 3.2% | 8 |
| Jul 2026 | KTM | 2.1K | 25.1% | 1 |
| Jul 2026 | Commencal | 1.9K | 22.2% | 2 |
| Jul 2026 | Canyon | 1K | 11.7% | 3 |
| Jul 2026 | Giant | 1K | 11.7% | 4 |
| Jul 2026 | Santa Cruz | 980 | 11.4% | 5 |
| Jul 2026 | Trek | 880 | 10.3% | 6 |
| Jul 2026 | Cube | 390 | 4.6% | 7 |
| Jul 2026 | Specialized | 260 | 3% | 8 |
| Aug 2026 | Commencal | 2.4K | 27.6% | 1 |
| Aug 2026 | KTM | 2.1K | 24% | 2 |
| Aug 2026 | Santa Cruz | 1.1K | 12.5% | 3 |
| Aug 2026 | Canyon | 1K | 11.5% | 4 |
| Aug 2026 | Giant | 1K | 11.5% | 5 |
| Aug 2026 | Trek | 480 | 5.5% | 6 |
| Aug 2026 | Cube | 390 | 4.5% | 7 |
| Aug 2026 | Specialized | 260 | 3% | 8 |
| Sep 2026 | KTM | 2.5K | 27% | 1 |
| Sep 2026 | Commencal | 2.4K | 26.2% | 2 |
| Sep 2026 | Santa Cruz | 1.1K | 11.5% | 3 |
| Sep 2026 | Canyon | 1K | 10.9% | 4 |
| Sep 2026 | Giant | 1K | 10.9% | 5 |
| Sep 2026 | Trek | 590 | 6.4% | 6 |
| Sep 2026 | Cube | 390 | 4.3% | 7 |
| Sep 2026 | Specialized | 260 | 2.8% | 8 |

## What is being compared

- **Canyon**: Measured on the search term “canyon bikes”.
- **Commencal**: Measured on the search term “commencal”.
- **Cube**: Measured on the search term “cube bike”.
- **Giant**: Measured on the search term “giant bike”.
- **KTM**: Measured on the search terms “ktm”, “ktm bow”, “ktm duke” and “ktm ebike”, summed into one figure.
- **Santa Cruz**: Measured on the search terms “santa cruz bikes” and “santa cruz mountain bike”, summed into one figure.
- **Specialized**: Measured on the search term “specialized mountain bike”.
- **Trek**: Measured on the search term “trek mtb bikes”.

- [Canyon](/demand/nz/brands/canyon-bikes)
- [Commencal](/demand/nz/brands/commencal)
- [Cube](/demand/nz/brands/cube)
- [Giant](/demand/nz/brands/giant)
- [KTM](/demand/nz/brands/ktm)
- [Santa Cruz](/demand/nz/brands/santa-cruz)
- [Specialized](/demand/nz/brands/specialized)
- [Trek](/demand/nz/brands/trek)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among downhill bike brands in New Zealand?

In September 2026, KTM was the most searched among downhill bike brands in New Zealand, with an estimated 2.5K branded searches, 27% of all searches for the eight we track.

## Cite this page

Brandwave. "Downhill bike brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-downhill-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-downhill-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.