---
title: "Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand?"
description: "Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Double wall oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-double-wall-oven-brands/compare/fisher-and-paykel-vs-kitchenaid"
publisher: "Brandwave"
---

# Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand?

Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Double wall oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher & Paykel and KitchenAid
- **Competitive set**: Double wall oven brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Fisher & Paykel Share of Search**: 60.1%
- **KitchenAid Share of Search**: 19.5%

## Is Fisher & Paykel or KitchenAid more popular in search?

- In September 2026, Fisher & Paykel had more branded searches than KitchenAid among double wall oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while KitchenAid had 6,530. Fisher & Paykel made up 60.1% of all double wall oven brand searches we track, and KitchenAid accounted for 19.5%.
- Fisher & Paykel was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among double wall oven brands in New Zealand moved from 60.5% to 60.1%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among double wall oven brands in New Zealand moved from 19.3% to 19.5%, and its estimated monthly branded searches moved from 6.6K to 6.5K.

## Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. KitchenAid did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| AEG | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Electrolux | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about double wall oven brands

- Asked ChatGPT "Which double wall oven brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Electrolux, 4. AEG
- Asked ChatGPT "What are the best double wall oven brands in New Zealand?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. AEG, 5. Electrolux
- Asked ChatGPT "What's the best double wall oven brand in New Zealand for a kitchen remodel?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. AEG
- Searched Google, AI Overview "double wall ovens nz": 1. Fisher & Paykel, 2. Bosch
- Searched Google, AI Overview "built in oven nz": 1. Fisher & Paykel, 2. Bosch, 3. Miele

Not named in any answer: KitchenAid, Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand double wall oven brands in September 2026?

- In September 2026, KitchenAid gained share of searches among double wall oven brands in New Zealand, from 16.8% to 19.5%.
- In September 2026, Fisher & Paykel lost share of searches among double wall oven brands in New Zealand, from 65.1% to 60.1%.

## Month by month

| Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.7K | 60.5% | 1 | 6.6K | 19.3% | 2 |
| Nov 2025 | 24.8K | 55.2% | 1 | 11.5K | 25.5% | 2 |
| Dec 2025 | 20.2K | 51.7% | 1 | 11.7K | 30.1% | 2 |
| Jan 2026 | 20.1K | 57.1% | 1 | 7.9K | 22.3% | 2 |
| Feb 2026 | 20.2K | 60.9% | 1 | 6.3K | 19% | 2 |
| Mar 2026 | 24.7K | 64.8% | 1 | 6.3K | 16.6% | 2 |
| Apr 2026 | 20.7K | 60.5% | 1 | 6.4K | 18.6% | 2 |
| May 2026 | 24.4K | 63.5% | 1 | 6.5K | 16.8% | 2 |
| Jun 2026 | 24.4K | 63.5% | 1 | 6.3K | 16.2% | 2 |
| Jul 2026 | 27.8K | 67.3% | 1 | 6.4K | 15.5% | 2 |
| Aug 2026 | 24.8K | 65.1% | 1 | 6.4K | 16.8% | 2 |
| Sep 2026 | 20.1K | 60.1% | 1 | 6.5K | 19.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.

- [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel)
- [KitchenAid profile](/demand/nz/brands/kitchenaid)
- [All double wall oven brands in New Zealand](/demand/nz/categories/nz-double-wall-oven-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fisher & Paykel or KitchenAid more popular in search?

In September 2026, Fisher & Paykel had more branded searches than KitchenAid among double wall oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while KitchenAid had 6,530. Fisher & Paykel made up 60.1% of all double wall oven brand searches we track, and KitchenAid accounted for 19.5%.

## Cite this page

Brandwave. "Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-double-wall-oven-brands/compare/fisher-and-paykel-vs-kitchenaid

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-double-wall-oven-brands/compare/fisher-and-paykel-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
