---
title: "Door handle brands in New Zealand: Which are searched most?"
description: "Compare the door handle brands New Zealanders buy. Share of Search among Windsor Hardware, Yale, Halliday + Baillie, Lockwood and Gainsborough, the door handle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-door-handle-brands"
publisher: "Brandwave"
---

# Door handle brands in New Zealand: Which are searched most?

Compare the door handle brands New Zealanders buy. Share of Search among Windsor Hardware, Yale, Halliday + Baillie, Lockwood and Gainsborough, the door handle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Door handle brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Windsor Hardware, 36.5%

## Which brand is most popular in search among door handle brands in New Zealand?

- Windsor Hardware and Yale share the highest share of searches among door handle brands in New Zealand, at 36.5% in September 2026.
- Across the 12 months ending September 2026, Windsor Hardware’s share of searches among door handle brands in New Zealand decreased from 39.6% to 36.5%.
- Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand increased from 32.4% to 36.5%.
- Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand decreased from 21.6% to 19.8%.
- Across the 12 months ending September 2026, Lockwood’s share of searches among door handle brands in New Zealand increased from 3.6% to 4.6%.
- Across the 12 months ending September 2026, Windsor Hardware’s share of searches among door handle brands in New Zealand peaked at 41.7% in March 2026 and was lowest at 28.9% in December 2025.
- Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand peaked at 43.4% in December 2025 and was lowest at 28% in March 2026.
- Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand peaked at 23.2% in August 2026 and was lowest at 17% in April 2026.
- Across the 12 months ending September 2026, Lockwood’s share of searches among door handle brands in New Zealand peaked at 5.9% in February 2026 and was lowest at 3.6% in October 2025.
- Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand peaked at 3% in May 2026 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Gainsborough held steady: its share of searches among door handle brands in New Zealand moved less than 0.5 percentage points.

## Top door handle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Windsor Hardware was mentioned most often, in four of the five answers. Windsor Hardware was recommended most often, coming first in two out of three answers that gave a list. Lockwood was second, and Halliday + Baillie was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about door handle brands

- Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie
- Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale
- Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie
- Searched Google, AI Overview "door handles nz": 1. Windsor Hardware
- Searched Google, AI Overview "interior door handles": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Windsor Hardware vs Yale: compare search popularity](/demand/nz/compare/windsor-hardware-vs-yale): 36.5% Share of Search each.
- [Windsor Hardware vs Halliday + Baillie: compare search popularity](/demand/nz/compare/halliday-baillie-vs-windsor-hardware): 36.5% against 19.8% Share of Search.
- [Windsor Hardware vs Lockwood: compare search popularity](/demand/nz/compare/lockwood-vs-windsor-hardware): 36.5% against 4.6% Share of Search.
- [Windsor Hardware vs Gainsborough: compare search popularity](/demand/nz/compare/gainsborough-vs-windsor-hardware): 36.5% against 2.5% Share of Search.
- [Yale vs Halliday + Baillie: compare search popularity](/demand/nz/compare/halliday-baillie-vs-yale): 36.5% against 19.8% Share of Search.
- [Yale vs Lockwood: compare search popularity](/demand/nz/compare/lockwood-vs-yale): 36.5% against 4.6% Share of Search.
- [Yale vs Gainsborough: compare search popularity](/demand/nz/compare/gainsborough-vs-yale): 36.5% against 2.5% Share of Search.
- [Halliday + Baillie vs Lockwood: compare search popularity](/demand/nz/compare/halliday-baillie-vs-lockwood): 19.8% against 4.6% Share of Search.
- [Halliday + Baillie vs Gainsborough: compare search popularity](/demand/nz/compare/gainsborough-vs-halliday-baillie): 19.8% against 2.5% Share of Search.
- [Lockwood vs Gainsborough: compare search popularity](/demand/nz/compare/gainsborough-vs-lockwood): 4.6% against 2.5% Share of Search.

## How did search popularity change for New Zealand door handle brands in September 2026?

- In September 2026, Windsor Hardware gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.
- In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%.
- In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%.
- Estimated monthly branded searches for Lockwood in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
- Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Windsor Hardware | 36.5% | 720 | 0.0% | Windsor Hardware |
| 2 | Yale | 36.5% | 720 | 0.0% | Yale |
| 3 | Halliday + Baillie | 19.8% | 390 | -18.8% | Halliday + Baillie |
| 4 | Lockwood | 4.6% | 90 | 0.0% | Lockwood |
| 5 | Gainsborough | 2.5% | 50 | -16.7% | Gainsborough |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Windsor Hardware | 880 | 39.6% | 1 |
| Oct 2025 | Yale | 720 | 32.4% | 2 |
| Oct 2025 | Halliday + Baillie | 480 | 21.6% | 3 |
| Oct 2025 | Lockwood | 80 | 3.6% | 4 |
| Oct 2025 | Gainsborough | 60 | 2.7% | 5 |
| Nov 2025 | Windsor Hardware | 880 | 39.6% | 1 |
| Nov 2025 | Yale | 720 | 32.4% | 2 |
| Nov 2025 | Halliday + Baillie | 480 | 21.6% | 3 |
| Nov 2025 | Lockwood | 90 | 4.1% | 4 |
| Nov 2025 | Gainsborough | 50 | 2.3% | 5 |
| Dec 2025 | Yale | 720 | 43.4% | 1 |
| Dec 2025 | Windsor Hardware | 480 | 28.9% | 2 |
| Dec 2025 | Halliday + Baillie | 320 | 19.3% | 3 |
| Dec 2025 | Lockwood | 90 | 5.4% | 4 |
| Dec 2025 | Gainsborough | 50 | 3% | 5 |
| Jan 2026 | Yale | 720 | 40.9% | 1 |
| Jan 2026 | Windsor Hardware | 590 | 33.5% | 2 |
| Jan 2026 | Halliday + Baillie | 320 | 18.2% | 3 |
| Jan 2026 | Lockwood | 80 | 4.5% | 4 |
| Jan 2026 | Gainsborough | 50 | 2.8% | 5 |
| Feb 2026 | Windsor Hardware | 720 | 38.9% | 1 |
| Feb 2026 | Yale | 590 | 31.9% | 2 |
| Feb 2026 | Halliday + Baillie | 390 | 21.1% | 3 |
| Feb 2026 | Lockwood | 110 | 5.9% | 4 |
| Feb 2026 | Gainsborough | 40 | 2.2% | 5 |
| Mar 2026 | Windsor Hardware | 880 | 41.7% | 1 |
| Mar 2026 | Yale | 590 | 28% | 2 |
| Mar 2026 | Halliday + Baillie | 480 | 22.7% | 3 |
| Mar 2026 | Lockwood | 110 | 5.2% | 4 |
| Mar 2026 | Gainsborough | 50 | 2.4% | 5 |
| Apr 2026 | Windsor Hardware | 720 | 38.3% | 1 |
| Apr 2026 | Yale | 720 | 38.3% | 2 |
| Apr 2026 | Halliday + Baillie | 320 | 17% | 3 |
| Apr 2026 | Lockwood | 90 | 4.8% | 4 |
| Apr 2026 | Gainsborough | 30 | 1.6% | 5 |
| May 2026 | Windsor Hardware | 720 | 36.5% | 1 |
| May 2026 | Yale | 720 | 36.5% | 2 |
| May 2026 | Halliday + Baillie | 390 | 19.8% | 3 |
| May 2026 | Lockwood | 80 | 4.1% | 4 |
| May 2026 | Gainsborough | 60 | 3% | 5 |
| Jun 2026 | Windsor Hardware | 880 | 39.3% | 1 |
| Jun 2026 | Yale | 720 | 32.1% | 2 |
| Jun 2026 | Halliday + Baillie | 480 | 21.4% | 3 |
| Jun 2026 | Lockwood | 110 | 4.9% | 4 |
| Jun 2026 | Gainsborough | 50 | 2.2% | 5 |
| Jul 2026 | Windsor Hardware | 720 | 36.5% | 1 |
| Jul 2026 | Yale | 720 | 36.5% | 2 |
| Jul 2026 | Halliday + Baillie | 390 | 19.8% | 3 |
| Jul 2026 | Lockwood | 90 | 4.6% | 4 |
| Jul 2026 | Gainsborough | 50 | 2.5% | 5 |
| Aug 2026 | Windsor Hardware | 720 | 34.8% | 1 |
| Aug 2026 | Yale | 720 | 34.8% | 2 |
| Aug 2026 | Halliday + Baillie | 480 | 23.2% | 3 |
| Aug 2026 | Lockwood | 90 | 4.3% | 4 |
| Aug 2026 | Gainsborough | 60 | 2.9% | 5 |
| Sep 2026 | Windsor Hardware | 720 | 36.5% | 1 |
| Sep 2026 | Yale | 720 | 36.5% | 2 |
| Sep 2026 | Halliday + Baillie | 390 | 19.8% | 3 |
| Sep 2026 | Lockwood | 90 | 4.6% | 4 |
| Sep 2026 | Gainsborough | 50 | 2.5% | 5 |

## What is being compared

- **Gainsborough**: Measured on the search terms “gainsborough door handle” and “gainsborough hardware”, summed into one figure.
- **Halliday + Baillie**: Measured on the search term “halliday baillie”.
- **Lockwood**: Measured on the search terms “lockwood deadlock” and “lockwood lock”, summed into one figure.
- **Windsor Hardware**: Measured on the search term “windsor hardware”.
- **Yale**: Measured on the search term “yale lock”.

- [Gainsborough](/demand/nz/brands/gainsborough)
- [Halliday + Baillie](/demand/nz/brands/halliday-baillie)
- [Lockwood](/demand/nz/brands/lockwood)
- [Windsor Hardware](/demand/nz/brands/windsor-hardware)
- [Yale](/demand/nz/brands/yale)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among door handle brands in New Zealand?

Windsor Hardware and Yale share the highest share of searches among door handle brands in New Zealand, at 36.5% in September 2026.

## Cite this page

Brandwave. "Door handle brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-door-handle-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-door-handle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.