--- title: "Hape vs Little Tikes: Which is searched more in New Zealand?" description: "Is Hape or Little Tikes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dollhouse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dollhouse-brands/compare/hape-vs-little-tikes" publisher: "Brandwave" --- # Hape vs Little Tikes: Which is searched more in New Zealand? Is Hape or Little Tikes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dollhouse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hape and Little Tikes - **Competitive set**: Dollhouse brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hape Share of Search**: 22.9% - **Little Tikes Share of Search**: 33.9% ## Is Hape or Little Tikes more popular in search? - In September 2026, Little Tikes had more branded searches than Hape among dollhouse brands in New Zealand. Little Tikes had about 1,300 branded searches, while Hape had 880. Little Tikes made up 33.9% of all dollhouse brand searches we track, and Hape accounted for 22.9%. - Little Tikes was ahead of Hape in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hape’s share of searches among dollhouse brands in New Zealand moved from 12.7% to 22.9%, and its estimated monthly branded searches moved from 480 to 880. - Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand moved from 34.4% to 33.9%, and its estimated monthly branded searches held steady at 1.3K. ## Top dollhouse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hape was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Little Tikes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Le Toy Van | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hape | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tender Leaf Toys | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | KidKraft | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dollhouse brands - Asked ChatGPT "Which dollhouse brand should I buy in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft - Asked ChatGPT "What are the best dollhouse brands in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft, 4. Tender Leaf Toys - Asked ChatGPT "What's the best dollhouse brand in New Zealand for a child’s playroom?": 1. Le Toy Van, 2. Tender Leaf Toys, 3. KidKraft - Searched Google, AI Overview "dollhouses nz": 1. Hape - Searched Google, AI Overview "wooden dollhouse": 1. Hape, 2. Le Toy Van, 3. Tender Leaf Toys Not named in any answer: Little Tikes, Fisher-Price and Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dollhouse brands in September 2026? - In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches. - In September 2026, Hape gained share of searches among dollhouse brands in New Zealand, from 14.8% to 22.9%. ## Month by month | Month | Hape estimated searches | Hape Share of Search | Hape rank | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 12.7% | 3 | 1.3K | 34.4% | 2 | | Nov 2025 | 720 | 14% | 3 | 1.9K | 36.9% | 1 | | Dec 2025 | 590 | 14.6% | 3 | 1.3K | 32.2% | 2 | | Jan 2026 | 390 | 14.8% | 3 | 720 | 27.3% | 2 | | Feb 2026 | 320 | 14.1% | 3 | 720 | 31.7% | 2 | | Mar 2026 | 480 | 16.6% | 3 | 880 | 30.4% | 2 | | Apr 2026 | 480 | 17.7% | 3 | 880 | 32.5% | 2 | | May 2026 | 480 | 17.7% | 3 | 880 | 32.5% | 2 | | Jun 2026 | 480 | 18% | 3 | 880 | 33% | 1 | | Jul 2026 | 480 | 15.8% | 3 | 1K | 33% | 1 | | Aug 2026 | 480 | 14.8% | 3 | 1K | 30.9% | 2 | | Sep 2026 | 880 | 22.9% | 3 | 1.3K | 33.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hape’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hape**: Measured on the search term “hape toys”. - **Little Tikes**: Measured on the search term “little tikes”. - [Hape profile](/demand/nz/brands/hape) - [Little Tikes profile](/demand/nz/brands/little-tikes) - [All dollhouse brands in New Zealand](/demand/nz/categories/nz-dollhouse-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hape or Little Tikes more popular in search? In September 2026, Little Tikes had more branded searches than Hape among dollhouse brands in New Zealand. Little Tikes had about 1,300 branded searches, while Hape had 880. Little Tikes made up 33.9% of all dollhouse brand searches we track, and Hape accounted for 22.9%. ## Cite this page Brandwave. "Hape vs Little Tikes: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dollhouse-brands/compare/hape-vs-little-tikes This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dollhouse-brands/compare/hape-vs-little-tikes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.