--- title: "Dollhouse brands in New Zealand: Which are searched most?" description: "Compare the dollhouse brands people buy. Share of Search among Little Tikes, Fisher-Price, Hape, Melissa & Doug, Le Toy Van, Tender Leaf Toys and KidKraft, the dollhouse brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dollhouse-brands" publisher: "Brandwave" --- # Dollhouse brands in New Zealand: Which are searched most? Compare the dollhouse brands people buy. Share of Search among Little Tikes, Fisher-Price, Hape, Melissa & Doug, Le Toy Van, Tender Leaf Toys and KidKraft, the dollhouse brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dollhouse brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Little Tikes, 33.9% ## Which brand is most popular in search among dollhouse brands in New Zealand? - In September 2026, Little Tikes was the most searched among dollhouse brands in New Zealand, with an estimated 1.3K branded searches, 33.9% of all searches for the seven we track. - Fisher-Price is in 2nd place, 4.2 percentage points behind at 29.7%. - Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand decreased from 34.4% to 33.9%. - Across the 12 months ending September 2026, Fisher-Price’s share of searches among dollhouse brands in New Zealand decreased from 35.2% to 29.7%. - Across the 12 months ending September 2026, Hape’s share of searches among dollhouse brands in New Zealand increased from 12.7% to 22.9%. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dollhouse brands in New Zealand decreased from 10.3% to 8.3%. - Across the 12 months ending September 2026, Le Toy Van’s share of searches among dollhouse brands in New Zealand decreased from 5.6% to 2.9%. - Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand increased from 1.1% to 1.8%. - Across the 12 months ending September 2026, Little Tikes’ share of searches among dollhouse brands in New Zealand peaked at 36.9% in November 2025 and was lowest at 27.3% in January 2026. - Across the 12 months ending September 2026, Fisher-Price’s share of searches among dollhouse brands in New Zealand peaked at 37.5% in January 2026 and was lowest at 29.7% in September 2026. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dollhouse brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 8.3% in September 2026. - Across the 12 months ending September 2026, Le Toy Van’s share of searches among dollhouse brands in New Zealand peaked at 6.5% in August 2026 and was lowest at 2.9% in September 2026. - Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand peaked at 3% in July 2026 and was lowest at 1.1% in October 2025. - Across the 12 months ending September 2026, Little Tikes rose from 2nd to 1st among dollhouse brands in New Zealand. - Across the 12 months ending September 2026, Fisher-Price fell from 1st to 2nd among dollhouse brands in New Zealand. - Across the 12 months ending September 2026, KidKraft held steady: its share of searches among dollhouse brands in New Zealand moved less than 0.5 percentage points. ## Top dollhouse brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Hape and Le Toy Van were mentioned most often, in four of the five answers. Le Toy Van was recommended most often, coming first in three out of four answers that gave a list. Hape was second, and Tender Leaf Toys was third. Little Tikes, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Le Toy Van | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hape | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tender Leaf Toys | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | KidKraft | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dollhouse brands - Asked ChatGPT "Which dollhouse brand should I buy in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft - Asked ChatGPT "What are the best dollhouse brands in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft, 4. Tender Leaf Toys - Asked ChatGPT "What's the best dollhouse brand in New Zealand for a child’s playroom?": 1. Le Toy Van, 2. Tender Leaf Toys, 3. KidKraft - Searched Google, AI Overview "dollhouses nz": 1. Hape - Searched Google, AI Overview "wooden dollhouse": 1. Hape, 2. Le Toy Van, 3. Tender Leaf Toys Not named in any answer: Little Tikes, Fisher-Price and Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Little Tikes vs Fisher-Price: compare search popularity](/demand/nz/compare/fisher-price-vs-little-tikes): 33.9% against 29.7% Share of Search. - [Little Tikes vs Hape: compare search popularity](/demand/nz/compare/hape-vs-little-tikes): 33.9% against 22.9% Share of Search. - [Little Tikes vs Melissa & Doug: compare search popularity](/demand/nz/compare/little-tikes-vs-melissa-and-doug): 33.9% against 8.3% Share of Search. - [Little Tikes vs Le Toy Van: compare search popularity](/demand/nz/compare/le-toy-van-vs-little-tikes): 33.9% against 2.9% Share of Search. - [Fisher-Price vs Hape: compare search popularity](/demand/nz/compare/fisher-price-vs-hape): 29.7% against 22.9% Share of Search. - [Fisher-Price vs Melissa & Doug: compare search popularity](/demand/nz/compare/fisher-price-vs-melissa-and-doug): 29.7% against 8.3% Share of Search. - [Fisher-Price vs Le Toy Van: compare search popularity](/demand/nz/compare/fisher-price-vs-le-toy-van): 29.7% against 2.9% Share of Search. - [Hape vs Melissa & Doug: compare search popularity](/demand/nz/compare/hape-vs-melissa-and-doug): 22.9% against 8.3% Share of Search. - [Hape vs Le Toy Van: compare search popularity](/demand/nz/compare/hape-vs-le-toy-van): 22.9% against 2.9% Share of Search. - [Melissa & Doug vs Le Toy Van: compare search popularity](/demand/nz/compare/le-toy-van-vs-melissa-and-doug): 8.3% against 2.9% Share of Search. ## How did search popularity change for New Zealand dollhouse brands in September 2026? - In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches. - In September 2026, Hape gained share of searches among dollhouse brands in New Zealand, from 14.8% to 22.9%. - In September 2026, Fisher-Price lost share of searches among dollhouse brands in New Zealand, from 35.8% to 29.7%. - In September 2026, Le Toy Van lost share of searches among dollhouse brands in New Zealand, from 6.5% to 2.9%. - In September 2026, Melissa & Doug lost share of searches among dollhouse brands in New Zealand, from 9.9% to 8.3%. - Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. - Estimated monthly branded searches for KidKraft in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Little Tikes | 33.9% | 1.3K | +30.0% | Little Tikes | | 2 | Fisher-Price | 29.7% | 1.1K | -1.7% | Mattel | | 3 | Hape | 22.9% | 880 | +83.3% | Hape | | 4 | Melissa & Doug | 8.3% | 320 | 0.0% | Melissa & Doug | | 5 | Le Toy Van | 2.9% | 110 | -47.6% | Le Toy Van | | 6 | Tender Leaf Toys | 1.8% | 70 | +40.0% | Tender Leaf Toys | | 7 | KidKraft | 0.52% | 20 | 0.0% | KidKraft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fisher-Price | 1.3K | 35.2% | 1 | | Oct 2025 | Little Tikes | 1.3K | 34.4% | 2 | | Oct 2025 | Hape | 480 | 12.7% | 3 | | Oct 2025 | Melissa & Doug | 390 | 10.3% | 4 | | Oct 2025 | Le Toy Van | 210 | 5.6% | 5 | | Oct 2025 | Tender Leaf Toys | 40 | 1.1% | 6 | | Oct 2025 | KidKraft | 30 | 0.79% | 7 | | Nov 2025 | Little Tikes | 1.9K | 36.9% | 1 | | Nov 2025 | Fisher-Price | 1.6K | 31.8% | 2 | | Nov 2025 | Hape | 720 | 14% | 3 | | Nov 2025 | Melissa & Doug | 480 | 9.3% | 4 | | Nov 2025 | Le Toy Van | 260 | 5% | 5 | | Nov 2025 | Tender Leaf Toys | 110 | 2.1% | 6 | | Nov 2025 | KidKraft | 40 | 0.78% | 7 | | Dec 2025 | Fisher-Price | 1.4K | 35.9% | 1 | | Dec 2025 | Little Tikes | 1.3K | 32.2% | 2 | | Dec 2025 | Hape | 590 | 14.6% | 3 | | Dec 2025 | Melissa & Doug | 390 | 9.7% | 4 | | Dec 2025 | Le Toy Van | 210 | 5.2% | 5 | | Dec 2025 | Tender Leaf Toys | 70 | 1.7% | 6 | | Dec 2025 | KidKraft | 30 | 0.74% | 7 | | Jan 2026 | Fisher-Price | 990 | 37.5% | 1 | | Jan 2026 | Little Tikes | 720 | 27.3% | 2 | | Jan 2026 | Hape | 390 | 14.8% | 3 | | Jan 2026 | Melissa & Doug | 320 | 12.1% | 4 | | Jan 2026 | Le Toy Van | 140 | 5.3% | 5 | | Jan 2026 | Tender Leaf Toys | 50 | 1.9% | 6 | | Jan 2026 | KidKraft | 30 | 1.1% | 7 | | Feb 2026 | Fisher-Price | 850 | 37.4% | 1 | | Feb 2026 | Little Tikes | 720 | 31.7% | 2 | | Feb 2026 | Hape | 320 | 14.1% | 3 | | Feb 2026 | Melissa & Doug | 210 | 9.3% | 4 | | Feb 2026 | Le Toy Van | 110 | 4.8% | 5 | | Feb 2026 | Tender Leaf Toys | 40 | 1.8% | 6 | | Feb 2026 | KidKraft | 20 | 0.88% | 7 | | Mar 2026 | Fisher-Price | 1K | 35.6% | 1 | | Mar 2026 | Little Tikes | 880 | 30.4% | 2 | | Mar 2026 | Hape | 480 | 16.6% | 3 | | Mar 2026 | Melissa & Doug | 260 | 9% | 4 | | Mar 2026 | Le Toy Van | 170 | 5.9% | 5 | | Mar 2026 | Tender Leaf Toys | 50 | 1.7% | 6 | | Mar 2026 | KidKraft | 20 | 0.69% | 7 | | Apr 2026 | Fisher-Price | 880 | 32.5% | 1 | | Apr 2026 | Little Tikes | 880 | 32.5% | 2 | | Apr 2026 | Hape | 480 | 17.7% | 3 | | Apr 2026 | Melissa & Doug | 260 | 9.6% | 4 | | Apr 2026 | Le Toy Van | 140 | 5.2% | 5 | | Apr 2026 | Tender Leaf Toys | 50 | 1.8% | 6 | | Apr 2026 | KidKraft | 20 | 0.74% | 7 | | May 2026 | Fisher-Price | 880 | 32.5% | 1 | | May 2026 | Little Tikes | 880 | 32.5% | 2 | | May 2026 | Hape | 480 | 17.7% | 3 | | May 2026 | Melissa & Doug | 260 | 9.6% | 4 | | May 2026 | Le Toy Van | 140 | 5.2% | 5 | | May 2026 | Tender Leaf Toys | 50 | 1.8% | 6 | | May 2026 | KidKraft | 20 | 0.74% | 7 | | Jun 2026 | Little Tikes | 880 | 33% | 1 | | Jun 2026 | Fisher-Price | 840 | 31.5% | 2 | | Jun 2026 | Hape | 480 | 18% | 3 | | Jun 2026 | Melissa & Doug | 260 | 9.7% | 4 | | Jun 2026 | Le Toy Van | 110 | 4.1% | 5 | | Jun 2026 | Tender Leaf Toys | 70 | 2.6% | 6 | | Jun 2026 | KidKraft | 30 | 1.1% | 7 | | Jul 2026 | Little Tikes | 1K | 33% | 1 | | Jul 2026 | Fisher-Price | 960 | 31.7% | 2 | | Jul 2026 | Hape | 480 | 15.8% | 3 | | Jul 2026 | Melissa & Doug | 320 | 10.6% | 4 | | Jul 2026 | Le Toy Van | 170 | 5.6% | 5 | | Jul 2026 | Tender Leaf Toys | 90 | 3% | 6 | | Jul 2026 | KidKraft | 10 | 0.33% | 7 | | Aug 2026 | Fisher-Price | 1.2K | 35.8% | 1 | | Aug 2026 | Little Tikes | 1K | 30.9% | 2 | | Aug 2026 | Hape | 480 | 14.8% | 3 | | Aug 2026 | Melissa & Doug | 320 | 9.9% | 4 | | Aug 2026 | Le Toy Van | 210 | 6.5% | 5 | | Aug 2026 | Tender Leaf Toys | 50 | 1.5% | 6 | | Aug 2026 | KidKraft | 20 | 0.62% | 7 | | Sep 2026 | Little Tikes | 1.3K | 33.9% | 1 | | Sep 2026 | Fisher-Price | 1.1K | 29.7% | 2 | | Sep 2026 | Hape | 880 | 22.9% | 3 | | Sep 2026 | Melissa & Doug | 320 | 8.3% | 4 | | Sep 2026 | Le Toy Van | 110 | 2.9% | 5 | | Sep 2026 | Tender Leaf Toys | 70 | 1.8% | 6 | | Sep 2026 | KidKraft | 20 | 0.52% | 7 | ## What is being compared - **Fisher-Price**: Measured on the search terms “bus fisher price”, “fisher price”, “fisher price cars”, “fisher price castle”, “fisher price dj”, “fisher price farm”, “fisher price walker” and “fisherprice”, summed into one figure. - **Hape**: Measured on the search term “hape toys”. - **KidKraft**: Measured on the search term “kidkraft”. - **Le Toy Van**: Measured on the search term “le toy van”. - **Little Tikes**: Measured on the search term “little tikes”. - **Melissa & Doug**: Measured on the search terms “melissa & doug”, “melissa doug” and “melissadoug”, summed into one figure. - **Tender Leaf Toys**: Measured on the search term “tender leaf toys”. - [Fisher-Price](/demand/nz/brands/fisher-price) - [Hape](/demand/nz/brands/hape) - [KidKraft](/demand/nz/brands/kidkraft) - [Le Toy Van](/demand/nz/brands/le-toy-van) - [Little Tikes](/demand/nz/brands/little-tikes) - [Melissa & Doug](/demand/nz/brands/melissa-and-doug) - [Tender Leaf Toys](/demand/nz/brands/tender-leaf-toys) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dollhouse brands in New Zealand? In September 2026, Little Tikes was the most searched among dollhouse brands in New Zealand, with an estimated 1.3K branded searches, 33.9% of all searches for the seven we track. ## Cite this page Brandwave. "Dollhouse brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dollhouse-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dollhouse-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.