--- title: "EzyDog vs Rogz: Which is searched more in New Zealand?" description: "Is EzyDog or Rogz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dog-collar-brands/compare/ezydog-vs-rogz" publisher: "Brandwave" --- # EzyDog vs Rogz: Which is searched more in New Zealand? Is EzyDog or Rogz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EzyDog and Rogz - **Competitive set**: Dog collar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **EzyDog Share of Search**: 11.6% - **Rogz Share of Search**: 0.61% ## Is EzyDog or Rogz more popular in search? - In September 2026, EzyDog had more branded searches than Rogz among dog collar brands in New Zealand. EzyDog had about 190 branded searches, while Rogz had 10. EzyDog made up 11.6% of all dog collar brand searches we track, and Rogz accounted for 0.61%. - EzyDog was ahead of Rogz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EzyDog’s share of searches among dog collar brands in New Zealand moved from 18.8% to 11.6%, and its estimated monthly branded searches moved from 260 to 190. - Across the 12 months ending September 2026, Rogz’s share of searches among dog collar brands in New Zealand moved from 0% to 0.61%, and its estimated monthly branded searches moved from 0 to 10. ## Top dog collar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rogz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. EzyDog was listed before Rogz in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EzyDog | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rogz | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Ruffwear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog collar brands - Asked ChatGPT "Which dog collar brand should I buy in New Zealand?": 1. EzyDog, 2. Rogz, 3. Ruffwear - Asked ChatGPT "What are the best dog collar brands in New Zealand?": 1. EzyDog, 2. Rogz, 3. Ruffwear - Asked ChatGPT "What's the best dog collar brand in New Zealand for a strong puller?": 1. EzyDog, 2. Ruffwear - Searched Google, AI Overview "dog collars nz": 1. EzyDog - Searched Google, AI Overview "dog lead and collar": named none of the brands we track Not named in any answer: KONG and Julius-K9. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dog collar brands in September 2026? - In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%. - In September 2026, EzyDog lost share of searches among dog collar brands in New Zealand, from 15.5% to 11.6%. ## Month by month | Month | EzyDog estimated searches | EzyDog Share of Search | EzyDog rank | Rogz estimated searches | Rogz Share of Search | Rogz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 18.8% | 3 | 0 | 0% | 5 | | Nov 2025 | 160 | 11.4% | 3 | 10 | 0.71% | 5 | | Dec 2025 | 240 | 16.8% | 3 | 0 | 0% | 5 | | Jan 2026 | 240 | 15.3% | 3 | 10 | 0.64% | 5 | | Feb 2026 | 190 | 13.7% | 3 | 10 | 0.72% | 5 | | Mar 2026 | 190 | 12.4% | 3 | 10 | 0.65% | 5 | | Apr 2026 | 210 | 12.7% | 3 | 10 | 0.6% | 5 | | May 2026 | 240 | 14.3% | 3 | 0 | 0% | 5 | | Jun 2026 | 190 | 12.3% | 3 | 10 | 0.65% | 5 | | Jul 2026 | 240 | 14.1% | 3 | 10 | 0.59% | 5 | | Aug 2026 | 260 | 15.5% | 3 | 0 | 0% | 5 | | Sep 2026 | 190 | 11.6% | 3 | 10 | 0.61% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using EzyDog’s and Rogz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EzyDog**: Measured on the search terms “ezydog collar” and “ezydog lead”, summed into one figure. - **Rogz**: Measured on the search term “authentic rogz gear”. - [EzyDog profile](/demand/nz/brands/ezydog) - [Rogz profile](/demand/nz/brands/rogz) - [All dog collar brands in New Zealand](/demand/nz/categories/nz-dog-collar-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EzyDog or Rogz more popular in search? In September 2026, EzyDog had more branded searches than Rogz among dog collar brands in New Zealand. EzyDog had about 190 branded searches, while Rogz had 10. EzyDog made up 11.6% of all dog collar brand searches we track, and Rogz accounted for 0.61%. ## Cite this page Brandwave. "EzyDog vs Rogz: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dog-collar-brands/compare/ezydog-vs-rogz This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dog-collar-brands/compare/ezydog-vs-rogz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.