--- title: "Black Hawk vs Purina: Which is searched more in New Zealand?" description: "Is Black Hawk or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog biscuits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dog-biscuits-brands/compare/black-hawk-vs-purina" publisher: "Brandwave" --- # Black Hawk vs Purina: Which is searched more in New Zealand? Is Black Hawk or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog biscuits brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black Hawk and Purina - **Competitive set**: Dog biscuits brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Black Hawk Share of Search**: 25% - **Purina Share of Search**: 14.3% ## Is Black Hawk or Purina more popular in search? - In September 2026, Black Hawk had more branded searches than Purina among dog biscuits brands in New Zealand. Black Hawk had about 1,300 branded searches, while Purina had 740. Black Hawk made up 25% of all dog biscuits brand searches we track, and Purina accounted for 14.3%. - The lead changed hands 4 times in the 12 months ending September 2026: Purina took it in January 2026, Black Hawk took it in February 2026, Purina took it in May 2026, Black Hawk took it in July 2026. - Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand moved from 19% to 25%, and its estimated monthly branded searches moved from 880 to 1.3K. - Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand moved from 13.4% to 14.3%, and its estimated monthly branded searches moved from 620 to 740. ## Top dog biscuits brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Black Hawk nor Purina showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Royal Canin | 0 of 3 | 0 of 2 | 0 of 5 | | Black Hawk | 0 of 3 | 0 of 2 | 0 of 5 | | Purina | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog biscuits brands - Asked ChatGPT "Which dog biscuits brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best dog biscuits brands in New Zealand?": named none of the brands we track - Asked ChatGPT "What's the best dog biscuits brand in New Zealand for a fussy eater?": named none of the brands we track - Searched Google, AI Overview "dog biscuits nz": named none of the brands we track - Searched Google, AI Overview "grain free dog biscuits": named none of the brands we track Not named in any answer: Royal Canin, Black Hawk and Purina. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dog biscuits brands in September 2026? - In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%. - In September 2026, Purina lost share of searches among dog biscuits brands in New Zealand, from 15.3% to 14.3%. ## Month by month | Month | Black Hawk estimated searches | Black Hawk Share of Search | Black Hawk rank | Purina estimated searches | Purina Share of Search | Purina rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 19% | 2 | 620 | 13.4% | 3 | | Nov 2025 | 880 | 21.7% | 2 | 650 | 16% | 3 | | Dec 2025 | 880 | 20.8% | 2 | 690 | 16.3% | 3 | | Jan 2026 | 880 | 19.3% | 3 | 910 | 19.9% | 2 | | Feb 2026 | 880 | 19.9% | 2 | 740 | 16.7% | 3 | | Mar 2026 | 1K | 18.6% | 2 | 910 | 16.9% | 3 | | Apr 2026 | 1K | 18.8% | 2 | 910 | 17.1% | 3 | | May 2026 | 880 | 18.5% | 3 | 910 | 19.2% | 2 | | Jun 2026 | 880 | 18.7% | 3 | 910 | 19.4% | 2 | | Jul 2026 | 1K | 20.5% | 2 | 870 | 17.8% | 3 | | Aug 2026 | 1K | 20.7% | 2 | 740 | 15.3% | 3 | | Sep 2026 | 1.3K | 25% | 2 | 740 | 14.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Black Hawk’s and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black Hawk**: Measured on the search term “black hawk”. - **Purina**: Measured on the search terms “purina” and “purina kitten food”, summed into one figure. - [Black Hawk profile](/demand/nz/brands/black-hawk) - [Purina profile](/demand/nz/brands/purina) - [All dog biscuits brands in New Zealand](/demand/nz/categories/nz-dog-biscuits-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black Hawk or Purina more popular in search? In September 2026, Black Hawk had more branded searches than Purina among dog biscuits brands in New Zealand. Black Hawk had about 1,300 branded searches, while Purina had 740. Black Hawk made up 25% of all dog biscuits brand searches we track, and Purina accounted for 14.3%. ## Cite this page Brandwave. "Black Hawk vs Purina: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dog-biscuits-brands/compare/black-hawk-vs-purina This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dog-biscuits-brands/compare/black-hawk-vs-purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.