---
title: "Dog biscuits brands in New Zealand: Which are searched most?"
description: "Compare the dog biscuits brands people buy. Share of Search among Royal Canin, Black Hawk and Purina, the dog biscuits brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dog-biscuits-brands"
publisher: "Brandwave"
---

# Dog biscuits brands in New Zealand: Which are searched most?

Compare the dog biscuits brands people buy. Share of Search among Royal Canin, Black Hawk and Purina, the dog biscuits brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog biscuits brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Royal Canin, 60.7%

## Which brand is most popular in search among dog biscuits brands in New Zealand?

- In September 2026, Royal Canin was the most searched among dog biscuits brands in New Zealand, with an estimated 3.1K branded searches, 60.7% of all searches for the three we track.
- Black Hawk is in 2nd place, 35.6 percentage points behind at 25%.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among dog biscuits brands in New Zealand decreased from 67.6% to 60.7%.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand increased from 19% to 25%.
- Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand increased from 13.4% to 14.3%.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand peaked at 25% in September 2026 and was lowest at 18.5% in May 2026.
- Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand peaked at 19.9% in January 2026 and was lowest at 13.4% in October 2025.

## Top dog biscuits brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, none of the three brands we track was mentioned.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Royal Canin | 0 of 3 | 0 of 2 | 0 of 5 |
| Black Hawk | 0 of 3 | 0 of 2 | 0 of 5 |
| Purina | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dog biscuits brands

- Asked ChatGPT "Which dog biscuits brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best dog biscuits brands in New Zealand?": named none of the brands we track
- Asked ChatGPT "What's the best dog biscuits brand in New Zealand for a fussy eater?": named none of the brands we track
- Searched Google, AI Overview "dog biscuits nz": named none of the brands we track
- Searched Google, AI Overview "grain free dog biscuits": named none of the brands we track

Not named in any answer: Royal Canin, Black Hawk and Purina.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Royal Canin vs Black Hawk: compare search popularity](/demand/nz/compare/black-hawk-vs-royal-canin): 60.7% against 25% Share of Search.
- [Royal Canin vs Purina: compare search popularity](/demand/nz/compare/purina-vs-royal-canin): 60.7% against 14.3% Share of Search.
- [Black Hawk vs Purina: compare search popularity](/demand/nz/compare/black-hawk-vs-purina): 25% against 14.3% Share of Search.

## How did search popularity change for New Zealand dog biscuits brands in September 2026?

- In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%.
- In September 2026, Royal Canin lost share of searches among dog biscuits brands in New Zealand, from 64% to 60.7%.
- In September 2026, Purina lost share of searches among dog biscuits brands in New Zealand, from 15.3% to 14.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Royal Canin | 60.7% | 3.1K | +1.9% | Mars |
| 2 | Black Hawk | 25% | 1.3K | +30.0% | Black Hawk |
| 3 | Purina | 14.3% | 740 | 0.0% | Nestlé |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royal Canin | 3.1K | 67.6% | 1 |
| Oct 2025 | Black Hawk | 880 | 19% | 2 |
| Oct 2025 | Purina | 620 | 13.4% | 3 |
| Nov 2025 | Royal Canin | 2.5K | 62.3% | 1 |
| Nov 2025 | Black Hawk | 880 | 21.7% | 2 |
| Nov 2025 | Purina | 650 | 16% | 3 |
| Dec 2025 | Royal Canin | 2.7K | 63% | 1 |
| Dec 2025 | Black Hawk | 880 | 20.8% | 2 |
| Dec 2025 | Purina | 690 | 16.3% | 3 |
| Jan 2026 | Royal Canin | 2.8K | 60.8% | 1 |
| Jan 2026 | Purina | 910 | 19.9% | 2 |
| Jan 2026 | Black Hawk | 880 | 19.3% | 3 |
| Feb 2026 | Royal Canin | 2.8K | 63.4% | 1 |
| Feb 2026 | Black Hawk | 880 | 19.9% | 2 |
| Feb 2026 | Purina | 740 | 16.7% | 3 |
| Mar 2026 | Royal Canin | 3.5K | 64.6% | 1 |
| Mar 2026 | Black Hawk | 1K | 18.6% | 2 |
| Mar 2026 | Purina | 910 | 16.9% | 3 |
| Apr 2026 | Royal Canin | 3.4K | 64.1% | 1 |
| Apr 2026 | Black Hawk | 1K | 18.8% | 2 |
| Apr 2026 | Purina | 910 | 17.1% | 3 |
| May 2026 | Royal Canin | 3K | 62.3% | 1 |
| May 2026 | Purina | 910 | 19.2% | 2 |
| May 2026 | Black Hawk | 880 | 18.5% | 3 |
| Jun 2026 | Royal Canin | 2.9K | 61.9% | 1 |
| Jun 2026 | Purina | 910 | 19.4% | 2 |
| Jun 2026 | Black Hawk | 880 | 18.7% | 3 |
| Jul 2026 | Royal Canin | 3K | 61.7% | 1 |
| Jul 2026 | Black Hawk | 1K | 20.5% | 2 |
| Jul 2026 | Purina | 870 | 17.8% | 3 |
| Aug 2026 | Royal Canin | 3.1K | 64% | 1 |
| Aug 2026 | Black Hawk | 1K | 20.7% | 2 |
| Aug 2026 | Purina | 740 | 15.3% | 3 |
| Sep 2026 | Royal Canin | 3.1K | 60.7% | 1 |
| Sep 2026 | Black Hawk | 1.3K | 25% | 2 |
| Sep 2026 | Purina | 740 | 14.3% | 3 |

## What is being compared

- **Black Hawk**: Measured on the search term “black hawk”.
- **Purina**: Measured on the search terms “purina” and “purina kitten food”, summed into one figure.
- **Royal Canin**: Measured on the search terms “royal canin”, “royal canin gi”, “royal canin hypo”, “royal canin kitten” and “royalcanin”, summed into one figure.

- [Black Hawk](/demand/nz/brands/black-hawk)
- [Purina](/demand/nz/brands/purina)
- [Royal Canin](/demand/nz/brands/royal-canin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog biscuits brands in New Zealand?

In September 2026, Royal Canin was the most searched among dog biscuits brands in New Zealand, with an estimated 3.1K branded searches, 60.7% of all searches for the three we track.

## Cite this page

Brandwave. "Dog biscuits brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dog-biscuits-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dog-biscuits-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.