--- title: "EzyDog vs KONG: Which is searched more in New Zealand?" description: "Is EzyDog or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dog-bed-brands/compare/ezydog-vs-kong" publisher: "Brandwave" --- # EzyDog vs KONG: Which is searched more in New Zealand? Is EzyDog or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog bed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EzyDog and KONG - **Competitive set**: Dog bed brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **EzyDog Share of Search**: 15.8% - **KONG Share of Search**: 53.9% ## Is EzyDog or KONG more popular in search? - In September 2026, KONG had more branded searches than EzyDog among dog bed brands in New Zealand. KONG had about 890 branded searches, while EzyDog had 260. KONG made up 53.9% of all dog bed brand searches we track, and EzyDog accounted for 15.8%. - KONG was ahead of EzyDog in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EzyDog’s share of searches among dog bed brands in New Zealand moved from 19.8% to 15.8%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand moved from 45.1% to 53.9%, and its estimated monthly branded searches moved from 730 to 890. ## Top dog bed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KONG did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Brooklyn | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Snooza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kazoo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | EzyDog | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog bed brands - Asked ChatGPT "Which dog bed brand should I buy in New Zealand?": 1. Snooza, 2. Kazoo, 3. EzyDog - Asked ChatGPT "What are the best dog bed brands in New Zealand?": 1. The Brooklyn, 2. Snooza, 3. EzyDog, 4. Kazoo - Asked ChatGPT "What's the best dog bed brand in New Zealand for a comfortable sleeper?": 1. The Brooklyn, 2. Snooza - Searched Google, AI Overview "orthopedic dog bed": named none of the brands we track - Searched Google, AI Overview "dog beds nz": 1. The Brooklyn, 2. Kazoo Not named in any answer: KONG and Wild One. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dog bed brands in September 2026? - In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%. - Estimated monthly branded searches for EzyDog in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | EzyDog estimated searches | EzyDog Share of Search | EzyDog rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 19.8% | 2 | 730 | 45.1% | 1 | | Nov 2025 | 320 | 19.4% | 2 | 730 | 44.2% | 1 | | Dec 2025 | 260 | 17.6% | 2 | 730 | 49.3% | 1 | | Jan 2026 | 320 | 19.3% | 2 | 730 | 44% | 1 | | Feb 2026 | 210 | 15.2% | 2 | 730 | 52.9% | 1 | | Mar 2026 | 260 | 15.5% | 2 | 890 | 53% | 1 | | Apr 2026 | 260 | 15.1% | 3 | 890 | 51.7% | 1 | | May 2026 | 210 | 12% | 3 | 890 | 50.9% | 1 | | Jun 2026 | 260 | 13.8% | 3 | 890 | 47.3% | 1 | | Jul 2026 | 320 | 16.9% | 2 | 1K | 53.4% | 1 | | Aug 2026 | 260 | 15.5% | 2 | 890 | 53% | 1 | | Sep 2026 | 260 | 15.8% | 2 | 890 | 53.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using EzyDog’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EzyDog**: Measured on the search term “ezydog”. - **KONG**: Measured on the search terms “kong dog bed” and “kong dog toy”, summed into one figure. - [EzyDog profile](/demand/nz/brands/ezydog) - [KONG profile](/demand/nz/brands/kong) - [All dog bed brands in New Zealand](/demand/nz/categories/nz-dog-bed-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EzyDog or KONG more popular in search? In September 2026, KONG had more branded searches than EzyDog among dog bed brands in New Zealand. KONG had about 890 branded searches, while EzyDog had 260. KONG made up 53.9% of all dog bed brand searches we track, and EzyDog accounted for 15.8%. ## Cite this page Brandwave. "EzyDog vs KONG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dog-bed-brands/compare/ezydog-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dog-bed-brands/compare/ezydog-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.