---
title: "Dog bed brands in New Zealand: Which are searched most?"
description: "Compare the dog bed brands New Zealanders buy. Share of Search among KONG, EzyDog, The Brooklyn, Kazoo, Wild One and Snooza, the dog bed brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dog-bed-brands"
publisher: "Brandwave"
---

# Dog bed brands in New Zealand: Which are searched most?

Compare the dog bed brands New Zealanders buy. Share of Search among KONG, EzyDog, The Brooklyn, Kazoo, Wild One and Snooza, the dog bed brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog bed brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KONG, 53.9%

## Which brand is most popular in search among dog bed brands in New Zealand?

- In September 2026, KONG was the most searched among dog bed brands in New Zealand, with an estimated 890 branded searches, 53.9% of all searches for the six we track.
- EzyDog is in 2nd place, 38.2 percentage points behind at 15.8%.
- Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand increased from 45.1% to 53.9%.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog bed brands in New Zealand decreased from 19.8% to 15.8%.
- Across the 12 months ending September 2026, Kazoo’s share of searches among dog bed brands in New Zealand decreased from 7.4% to 6.7%.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog bed brands in New Zealand decreased from 10.5% to 6.7%.
- Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand peaked at 53.9% in September 2026 and was lowest at 44% in January 2026.
- Across the 12 months ending September 2026, EzyDog’s share of searches among dog bed brands in New Zealand peaked at 19.8% in October 2025 and was lowest at 12% in May 2026.
- Across the 12 months ending September 2026, The Brooklyn’s share of searches among dog bed brands in New Zealand peaked at 22.3% in May 2026 and was lowest at 14.2% in December 2025.
- Across the 12 months ending September 2026, Kazoo’s share of searches among dog bed brands in New Zealand peaked at 8% in June 2026 and was lowest at 6.3% in July 2026.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog bed brands in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.8% in July 2026.
- Across the 12 months ending September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand.
- Across the 12 months ending September 2026, Wild One fell from 4th to 5th among dog bed brands in New Zealand.
- Across the 12 months ending September 2026, The Brooklyn and Snooza held steady: their share of searches among dog bed brands in New Zealand each moved less than 0.5 percentage points.

## Top dog bed brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Brooklyn, Kazoo and Snooza were mentioned most often, in three of the five answers. The Brooklyn was recommended most often, coming first in three out of four answers that gave a list. Snooza was second, and Kazoo was third. KONG, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Brooklyn | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Snooza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Kazoo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| EzyDog | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dog bed brands

- Asked ChatGPT "Which dog bed brand should I buy in New Zealand?": 1. Snooza, 2. Kazoo, 3. EzyDog
- Asked ChatGPT "What are the best dog bed brands in New Zealand?": 1. The Brooklyn, 2. Snooza, 3. EzyDog, 4. Kazoo
- Asked ChatGPT "What's the best dog bed brand in New Zealand for a comfortable sleeper?": 1. The Brooklyn, 2. Snooza
- Searched Google, AI Overview "orthopedic dog bed": named none of the brands we track
- Searched Google, AI Overview "dog beds nz": 1. The Brooklyn, 2. Kazoo

Not named in any answer: KONG and Wild One.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [KONG vs EzyDog: compare search popularity](/demand/nz/compare/ezydog-vs-kong): 53.9% against 15.8% Share of Search.
- [KONG vs The Brooklyn: compare search popularity](/demand/nz/compare/kong-vs-the-brooklyn): 53.9% against 15.8% Share of Search.
- [KONG vs Kazoo: compare search popularity](/demand/nz/compare/kazoo-pets-vs-kong): 53.9% against 6.7% Share of Search.
- [KONG vs Wild One: compare search popularity](/demand/nz/compare/kong-vs-wild-one): 53.9% against 6.7% Share of Search.
- [EzyDog vs The Brooklyn: compare search popularity](/demand/nz/compare/ezydog-vs-the-brooklyn): 15.8% Share of Search each.
- [EzyDog vs Kazoo: compare search popularity](/demand/nz/compare/ezydog-vs-kazoo-pets): 15.8% against 6.7% Share of Search.
- [EzyDog vs Wild One: compare search popularity](/demand/nz/compare/ezydog-vs-wild-one): 15.8% against 6.7% Share of Search.
- [The Brooklyn vs Kazoo: compare search popularity](/demand/nz/compare/kazoo-pets-vs-the-brooklyn): 15.8% against 6.7% Share of Search.
- [The Brooklyn vs Wild One: compare search popularity](/demand/nz/compare/the-brooklyn-vs-wild-one): 15.8% against 6.7% Share of Search.
- [Kazoo vs Wild One: compare search popularity](/demand/nz/compare/kazoo-pets-vs-wild-one): 6.7% Share of Search each.

## How did search popularity change for New Zealand dog bed brands in September 2026?

- In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%.
- In September 2026, Wild One lost share of searches among dog bed brands in New Zealand, from 8.3% to 6.7%.
- In September 2026, Kazoo rose from 5th to 4th among dog bed brands in New Zealand.
- Estimated monthly branded searches for EzyDog in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KONG | 53.9% | 890 | 0.0% | The KONG Company |
| 2 | EzyDog | 15.8% | 260 | 0.0% | EzyDog |
| 3 | The Brooklyn | 15.8% | 260 | 0.0% | The Brooklyn |
| 4 | Kazoo | 6.7% | 110 | 0.0% | Kazoo |
| 5 | Wild One | 6.7% | 110 | -21.4% | Wild One |
| 6 | Snooza | 1.2% | 20 | 0.0% | Snooza |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KONG | 730 | 45.1% | 1 |
| Oct 2025 | EzyDog | 320 | 19.8% | 2 |
| Oct 2025 | The Brooklyn | 260 | 16% | 3 |
| Oct 2025 | Wild One | 170 | 10.5% | 4 |
| Oct 2025 | Kazoo | 120 | 7.4% | 5 |
| Oct 2025 | Snooza | 20 | 1.2% | 6 |
| Nov 2025 | KONG | 730 | 44.2% | 1 |
| Nov 2025 | EzyDog | 320 | 19.4% | 2 |
| Nov 2025 | The Brooklyn | 320 | 19.4% | 3 |
| Nov 2025 | Wild One | 140 | 8.5% | 4 |
| Nov 2025 | Kazoo | 120 | 7.3% | 5 |
| Nov 2025 | Snooza | 20 | 1.2% | 6 |
| Dec 2025 | KONG | 730 | 49.3% | 1 |
| Dec 2025 | EzyDog | 260 | 17.6% | 2 |
| Dec 2025 | The Brooklyn | 210 | 14.2% | 3 |
| Dec 2025 | Wild One | 140 | 9.5% | 4 |
| Dec 2025 | Kazoo | 110 | 7.4% | 5 |
| Dec 2025 | Snooza | 30 | 2% | 6 |
| Jan 2026 | KONG | 730 | 44% | 1 |
| Jan 2026 | EzyDog | 320 | 19.3% | 2 |
| Jan 2026 | The Brooklyn | 320 | 19.3% | 3 |
| Jan 2026 | Wild One | 140 | 8.4% | 4 |
| Jan 2026 | Kazoo | 120 | 7.2% | 5 |
| Jan 2026 | Snooza | 30 | 1.8% | 6 |
| Feb 2026 | KONG | 730 | 52.9% | 1 |
| Feb 2026 | EzyDog | 210 | 15.2% | 2 |
| Feb 2026 | The Brooklyn | 210 | 15.2% | 3 |
| Feb 2026 | Wild One | 110 | 8% | 4 |
| Feb 2026 | Kazoo | 100 | 7.2% | 5 |
| Feb 2026 | Snooza | 20 | 1.4% | 6 |
| Mar 2026 | KONG | 890 | 53% | 1 |
| Mar 2026 | EzyDog | 260 | 15.5% | 2 |
| Mar 2026 | The Brooklyn | 260 | 15.5% | 3 |
| Mar 2026 | Wild One | 140 | 8.3% | 4 |
| Mar 2026 | Kazoo | 110 | 6.5% | 5 |
| Mar 2026 | Snooza | 20 | 1.2% | 6 |
| Apr 2026 | KONG | 890 | 51.7% | 1 |
| Apr 2026 | The Brooklyn | 320 | 18.6% | 2 |
| Apr 2026 | EzyDog | 260 | 15.1% | 3 |
| Apr 2026 | Kazoo | 120 | 7% | 4 |
| Apr 2026 | Wild One | 110 | 6.4% | 5 |
| Apr 2026 | Snooza | 20 | 1.2% | 6 |
| May 2026 | KONG | 890 | 50.9% | 1 |
| May 2026 | The Brooklyn | 390 | 22.3% | 2 |
| May 2026 | EzyDog | 210 | 12% | 3 |
| May 2026 | Kazoo | 120 | 6.9% | 4 |
| May 2026 | Wild One | 110 | 6.3% | 5 |
| May 2026 | Snooza | 30 | 1.7% | 6 |
| Jun 2026 | KONG | 890 | 47.3% | 1 |
| Jun 2026 | The Brooklyn | 390 | 20.7% | 2 |
| Jun 2026 | EzyDog | 260 | 13.8% | 3 |
| Jun 2026 | Wild One | 170 | 9% | 4 |
| Jun 2026 | Kazoo | 150 | 8% | 5 |
| Jun 2026 | Snooza | 20 | 1.1% | 6 |
| Jul 2026 | KONG | 1K | 53.4% | 1 |
| Jul 2026 | EzyDog | 320 | 16.9% | 2 |
| Jul 2026 | The Brooklyn | 320 | 16.9% | 3 |
| Jul 2026 | Kazoo | 120 | 6.3% | 4 |
| Jul 2026 | Wild One | 90 | 4.8% | 5 |
| Jul 2026 | Snooza | 30 | 1.6% | 6 |
| Aug 2026 | KONG | 890 | 53% | 1 |
| Aug 2026 | EzyDog | 260 | 15.5% | 2 |
| Aug 2026 | The Brooklyn | 260 | 15.5% | 3 |
| Aug 2026 | Wild One | 140 | 8.3% | 4 |
| Aug 2026 | Kazoo | 110 | 6.5% | 5 |
| Aug 2026 | Snooza | 20 | 1.2% | 6 |
| Sep 2026 | KONG | 890 | 53.9% | 1 |
| Sep 2026 | EzyDog | 260 | 15.8% | 2 |
| Sep 2026 | The Brooklyn | 260 | 15.8% | 3 |
| Sep 2026 | Kazoo | 110 | 6.7% | 4 |
| Sep 2026 | Wild One | 110 | 6.7% | 5 |
| Sep 2026 | Snooza | 20 | 1.2% | 6 |

## What is being compared

- **EzyDog**: Measured on the search term “ezydog”.
- **Kazoo**: Measured on the search terms “kazoo dog bed” and “kazoo pet”, summed into one figure.
- **KONG**: Measured on the search terms “kong dog bed” and “kong dog toy”, summed into one figure.
- **Snooza**: Measured on the search terms “snooza” and “snooza dog bed”, summed into one figure.
- **The Brooklyn**: Measured on the search term “the brooklyn dog bed”.
- **Wild One**: Measured on the search term “wild one”.

- [EzyDog](/demand/nz/brands/ezydog)
- [Kazoo](/demand/nz/brands/kazoo-pets)
- [KONG](/demand/nz/brands/kong)
- [Snooza](/demand/nz/brands/snooza)
- [The Brooklyn](/demand/nz/brands/the-brooklyn)
- [Wild One](/demand/nz/brands/wild-one)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog bed brands in New Zealand?

In September 2026, KONG was the most searched among dog bed brands in New Zealand, with an estimated 890 branded searches, 53.9% of all searches for the six we track.

## Cite this page

Brandwave. "Dog bed brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dog-bed-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dog-bed-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.