---
title: "Document storage and destruction providers in New Zealand: Which are searched most?"
description: "Document storage, digitisation and secure destruction providers in New Zealand. Share of Search among TIMG, Iron Mountain, Crown Information Management and Docu-Store Records Management, the document storage and destruction providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-document-storage-and-destruction-providers"
publisher: "Brandwave"
---

# Document storage and destruction providers in New Zealand: Which are searched most?

Document storage, digitisation and secure destruction providers in New Zealand. Share of Search among TIMG, Iron Mountain, Crown Information Management and Docu-Store Records Management, the document storage and destruction providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Document storage and destruction providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: TIMG, 71.9%

## Which brand is most popular in search among document storage and destruction providers in New Zealand?

- In September 2026, TIMG was the most searched among document storage and destruction providers in New Zealand, with an estimated 2.7K branded searches, 71.9% of all searches for the four we track.
- Iron Mountain is in 2nd place, 47 percentage points behind at 24.9%.
- Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand increased from 68.2% to 71.9%.
- Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand decreased from 29.3% to 24.9%.
- Across the 12 months ending September 2026, Crown Information Management’s share of searches among document storage and destruction providers in New Zealand increased from 2.3% to 3%.
- Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand peaked at 71.9% in September 2026 and was lowest at 63.4% in July 2026.
- Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand peaked at 32.6% in February 2026 and was lowest at 24.9% in September 2026.
- Across the 12 months ending September 2026, Crown Information Management’s share of searches among document storage and destruction providers in New Zealand peaked at 4.9% in May 2026 and was lowest at 2.3% in October 2025.
- Across the 12 months ending September 2026, Docu-Store Records Management held steady: its share of searches among document storage and destruction providers in New Zealand moved less than 0.5 percentage points.

## Top document storage and destruction providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, TIMG and Iron Mountain appeared every time. Iron Mountain was recommended most often, coming first in two out of four answers. TIMG was second, and Crown Information Management was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Iron Mountain | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| TIMG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Crown Information Management | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Docu-Store Records Management | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about document storage and destruction providers

- Asked ChatGPT "Which document storage and destruction provider should I hire in New Zealand?": 1. Iron Mountain, 2. TIMG, 3. Crown Information Management
- Asked ChatGPT "What are the best document storage and destruction providers in New Zealand?": 1. Crown Information Management, 2. Iron Mountain, 3. TIMG, 4. Docu-Store Records Management
- Asked ChatGPT "What's the best document storage and destruction provider in New Zealand for secure records?": 1. Iron Mountain, 2. TIMG, 3. Docu-Store Records Management, 4. Crown Information Management
- Searched Google, AI Overview "secure document destruction": 1. TIMG, 2. Iron Mountain

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [TIMG vs Iron Mountain: compare search popularity](/demand/nz/compare/iron-mountain-vs-timg): 71.9% against 24.9% Share of Search.
- [TIMG vs Crown Information Management: compare search popularity](/demand/nz/compare/crown-information-management-vs-timg): 71.9% against 3% Share of Search.
- [Iron Mountain vs Crown Information Management: compare search popularity](/demand/nz/compare/crown-information-management-vs-iron-mountain): 24.9% against 3% Share of Search.

## How did search popularity change for New Zealand document storage and destruction providers in September 2026?

- In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%.
- In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%.
- Estimated monthly branded searches for Crown Information Management in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TIMG | 71.9% | 2.7K | +25.5% | Freightways |
| 2 | Iron Mountain | 24.9% | 920 | +3.4% | Iron Mountain |
| 3 | Crown Information Management | 3% | 110 | +22.2% | Crown Worldwide New Zealand |
| 4 | Docu-Store Records Management | 0.27% | 10 | 0.0% | Docu-Store Records Management |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TIMG | 2.1K | 68.2% | 1 |
| Oct 2025 | Iron Mountain | 910 | 29.3% | 2 |
| Oct 2025 | Crown Information Management | 70 | 2.3% | 3 |
| Oct 2025 | Docu-Store Records Management | 10 | 0.32% | 4 |
| Nov 2025 | TIMG | 2.1K | 67.7% | 1 |
| Nov 2025 | Iron Mountain | 930 | 29.4% | 2 |
| Nov 2025 | Crown Information Management | 80 | 2.5% | 3 |
| Nov 2025 | Docu-Store Records Management | 10 | 0.32% | 4 |
| Dec 2025 | TIMG | 1.8K | 68% | 1 |
| Dec 2025 | Iron Mountain | 750 | 28.2% | 2 |
| Dec 2025 | Crown Information Management | 80 | 3% | 3 |
| Dec 2025 | Docu-Store Records Management | 20 | 0.75% | 4 |
| Jan 2026 | TIMG | 2.2K | 67.9% | 1 |
| Jan 2026 | Iron Mountain | 920 | 28.9% | 2 |
| Jan 2026 | Crown Information Management | 90 | 2.8% | 3 |
| Jan 2026 | Docu-Store Records Management | 10 | 0.31% | 4 |
| Feb 2026 | TIMG | 1.8K | 64.5% | 1 |
| Feb 2026 | Iron Mountain | 920 | 32.6% | 2 |
| Feb 2026 | Crown Information Management | 70 | 2.5% | 3 |
| Feb 2026 | Docu-Store Records Management | 10 | 0.35% | 4 |
| Mar 2026 | TIMG | 2.1K | 66.5% | 1 |
| Mar 2026 | Iron Mountain | 930 | 29.4% | 2 |
| Mar 2026 | Crown Information Management | 110 | 3.5% | 3 |
| Mar 2026 | Docu-Store Records Management | 20 | 0.63% | 4 |
| Apr 2026 | TIMG | 1.7K | 66.9% | 1 |
| Apr 2026 | Iron Mountain | 760 | 29.2% | 2 |
| Apr 2026 | Crown Information Management | 80 | 3.1% | 3 |
| Apr 2026 | Docu-Store Records Management | 20 | 0.77% | 4 |
| May 2026 | TIMG | 2.1K | 69.4% | 1 |
| May 2026 | Iron Mountain | 780 | 25.4% | 2 |
| May 2026 | Crown Information Management | 150 | 4.9% | 3 |
| May 2026 | Docu-Store Records Management | 10 | 0.33% | 4 |
| Jun 2026 | TIMG | 2.1K | 71.1% | 1 |
| Jun 2026 | Iron Mountain | 760 | 25.2% | 2 |
| Jun 2026 | Crown Information Management | 100 | 3.3% | 3 |
| Jun 2026 | Docu-Store Records Management | 10 | 0.33% | 4 |
| Jul 2026 | TIMG | 1.8K | 63.4% | 1 |
| Jul 2026 | Iron Mountain | 920 | 32.4% | 2 |
| Jul 2026 | Crown Information Management | 110 | 3.9% | 3 |
| Jul 2026 | Docu-Store Records Management | 10 | 0.35% | 4 |
| Aug 2026 | TIMG | 2.1K | 68.2% | 1 |
| Aug 2026 | Iron Mountain | 890 | 28.6% | 2 |
| Aug 2026 | Crown Information Management | 90 | 2.9% | 3 |
| Aug 2026 | Docu-Store Records Management | 10 | 0.32% | 4 |
| Sep 2026 | TIMG | 2.7K | 71.9% | 1 |
| Sep 2026 | Iron Mountain | 920 | 24.9% | 2 |
| Sep 2026 | Crown Information Management | 110 | 3% | 3 |
| Sep 2026 | Docu-Store Records Management | 10 | 0.27% | 4 |

## What is being compared

- **Crown Information Management**: Measured on the search terms “crown document destruction”, “crown document storage”, “crown file management”, “crown information management”, “crown records management”, “crown records management boxes”, “crown shredding” and “crownrms”, summed into one figure.
- **Docu-Store Records Management**: Measured on the search term “docu store”.
- **Iron Mountain**: Measured on the search terms “iron mountain”, “iron mountain bins”, “iron mountain containers”, “iron mountain destruction”, “iron mountain digitization”, “iron mountain disposal”, “iron mountain paper”, “iron mountain paper shredding”, “iron mountain paper shredding company”, “iron mountain recycle”, “iron mountain scanning”, “iron mountain shredding” and “iron mountain shredding company”, summed into one figure.
- **TIMG**: Measured on the search terms “timg”, “timg bins”, “timg destruction bins”, “timg document destruction”, “timg penrose” and “timg porirua”, summed into one figure.

- [Crown Information Management](/demand/nz/brands/crown-information-management)
- [Docu-Store Records Management](/demand/nz/brands/docu-store)
- [Iron Mountain](/demand/nz/brands/iron-mountain)
- [TIMG](/demand/nz/brands/timg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among document storage and destruction providers in New Zealand?

In September 2026, TIMG was the most searched among document storage and destruction providers in New Zealand, with an estimated 2.7K branded searches, 71.9% of all searches for the four we track.

## Cite this page

Brandwave. "Document storage and destruction providers in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-document-storage-and-destruction-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-document-storage-and-destruction-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.