---
title: "Document management software in New Zealand: Which brands are most popular in search?"
description: "Compare the document management systems New Zealand firms and teams store and control files in. Share of Search among SharePoint, M-Files, Objective, DocuWare and FYI, the document management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-document-management-software"
publisher: "Brandwave"
---

# Document management software in New Zealand: Which brands are most popular in search?

Compare the document management systems New Zealand firms and teams store and control files in. Share of Search among SharePoint, M-Files, Objective, DocuWare and FYI, the document management software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Document management software
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: SharePoint, 98.9%

## Which brand is most popular in search among document management software in New Zealand?

- In August 2026, SharePoint was the most searched among document management software in New Zealand, with an estimated 19.9K branded searches and 98.9% estimated Share of Search within this set.
- M-Files is in 2nd place, 98.1 percentage points behind at 0.75% Share of Search.
- Across the 11 months ending August 2026, SharePoint, M-Files, Objective, DocuWare and FYI held steady: their estimated Share of Search among document management software in New Zealand each moved less than 0.5 percentage points.

## How did search popularity change for New Zealand document management software in August 2026?

- Estimated monthly branded searches for DocuWare in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.
- Estimated monthly branded searches for M-Files in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SharePoint | 98.9% | 19.9K | +0.3% | Microsoft |
| 2 | M-Files | 0.75% | 150 | -21.1% | M-Files |
| 3 | Objective | 0.2% | 40 | 0.0% | Objective |
| 4 | DocuWare | 0.15% | 30 | +50.0% | DocuWare |
| 5 | FYI | 0.05% | 10 | 0.0% | FYI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SharePoint | 20.1K | 98.8% | 1 |
| Oct 2025 | M-Files | 190 | 0.93% | 2 |
| Oct 2025 | Objective | 40 | 0.2% | 3 |
| Oct 2025 | DocuWare | 10 | 0.05% | 4 |
| Oct 2025 | FYI | 10 | 0.05% | 5 |
| Nov 2025 | SharePoint | 16.6K | 98.5% | 1 |
| Nov 2025 | M-Files | 170 | 1% | 2 |
| Nov 2025 | Objective | 50 | 0.3% | 3 |
| Nov 2025 | DocuWare | 30 | 0.18% | 4 |
| Nov 2025 | FYI | 10 | 0.06% | 5 |
| Dec 2025 | SharePoint | 11.3K | 98.5% | 1 |
| Dec 2025 | M-Files | 110 | 0.96% | 2 |
| Dec 2025 | Objective | 30 | 0.26% | 3 |
| Dec 2025 | DocuWare | 20 | 0.17% | 4 |
| Dec 2025 | FYI | 10 | 0.09% | 5 |
| Jan 2026 | SharePoint | 13.6K | 98.5% | 1 |
| Jan 2026 | M-Files | 150 | 1.1% | 2 |
| Jan 2026 | Objective | 30 | 0.22% | 3 |
| Jan 2026 | DocuWare | 20 | 0.14% | 4 |
| Jan 2026 | FYI | 10 | 0.07% | 5 |
| Feb 2026 | SharePoint | 16.6K | 98.6% | 1 |
| Feb 2026 | M-Files | 170 | 1% | 2 |
| Feb 2026 | Objective | 40 | 0.24% | 3 |
| Feb 2026 | DocuWare | 20 | 0.12% | 4 |
| Feb 2026 | FYI | 0 | 0% | 5 |
| Mar 2026 | SharePoint | 20K | 98.6% | 1 |
| Mar 2026 | M-Files | 200 | 0.98% | 2 |
| Mar 2026 | Objective | 40 | 0.2% | 3 |
| Mar 2026 | DocuWare | 30 | 0.15% | 4 |
| Mar 2026 | FYI | 10 | 0.05% | 5 |
| Apr 2026 | SharePoint | 19.5K | 98.7% | 1 |
| Apr 2026 | M-Files | 180 | 0.91% | 2 |
| Apr 2026 | Objective | 40 | 0.2% | 3 |
| Apr 2026 | DocuWare | 30 | 0.15% | 4 |
| Apr 2026 | FYI | 10 | 0.05% | 5 |
| May 2026 | SharePoint | 19.9K | 98.9% | 1 |
| May 2026 | M-Files | 140 | 0.69% | 2 |
| May 2026 | Objective | 40 | 0.2% | 3 |
| May 2026 | DocuWare | 30 | 0.15% | 4 |
| May 2026 | FYI | 10 | 0.05% | 5 |
| Jun 2026 | SharePoint | 19.9K | 98.8% | 1 |
| Jun 2026 | M-Files | 170 | 0.84% | 2 |
| Jun 2026 | Objective | 40 | 0.2% | 3 |
| Jun 2026 | DocuWare | 30 | 0.15% | 4 |
| Jun 2026 | FYI | 10 | 0.05% | 5 |
| Jul 2026 | SharePoint | 19.9K | 98.7% | 1 |
| Jul 2026 | M-Files | 190 | 0.94% | 2 |
| Jul 2026 | Objective | 40 | 0.2% | 3 |
| Jul 2026 | DocuWare | 20 | 0.1% | 4 |
| Jul 2026 | FYI | 10 | 0.05% | 5 |
| Aug 2026 | SharePoint | 19.9K | 98.9% | 1 |
| Aug 2026 | M-Files | 150 | 0.75% | 2 |
| Aug 2026 | Objective | 40 | 0.2% | 3 |
| Aug 2026 | DocuWare | 30 | 0.15% | 4 |
| Aug 2026 | FYI | 10 | 0.05% | 5 |
| Sep 2026 | DocuWare | — | — | — |
| Sep 2026 | FYI | — | — | — |
| Sep 2026 | M-Files | — | — | — |
| Sep 2026 | Objective | — | — | — |
| Sep 2026 | SharePoint | — | — | — |

## What is being compared

- **DocuWare**: Measured on the search terms “docuware”, “docuware dms” and “docuware document management”, summed into one figure.
- **FYI**: Measured on the search term “fyi document management”.
- **M-Files**: Measured on the search terms “m files”, “m files com”, “m files document management”, “m files download”, “m files nz”, “m files records management”, “mfiles” and “mfiles document management”, summed into one figure.
- **Objective**: Measured on the search terms “objective dms”, “objective document management”, “objective ecm”, “objective records management” and “objective software”, summed into one figure.
- **SharePoint**: Measured on the search terms “how do i use sharepoint”, “massey sharepoint”, “my sharepoint”, “ryman sharepoint”, “sharepoint”, “sharepoint 365”, “sharepoint administrator”, “sharepoint application”, “sharepoint dms”, “sharepoint intranet”, “sharepoint list”, “sharepoint massey”, “sharepoint near me”, “sharepoint nz”, “sharepoint online”, “sharepoint records management”, “sharepoint web” and “sharepoint workflow”, summed into one figure.

- [DocuWare](/demand/nz/brands/docuware)
- [FYI](/demand/nz/brands/fyi)
- [M-Files](/demand/nz/brands/m-files)
- [Objective](/demand/nz/brands/objective)
- [SharePoint](/demand/nz/brands/sharepoint)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among document management software in New Zealand?

In August 2026, SharePoint was the most searched among document management software in New Zealand, with an estimated 19.9K branded searches and 98.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Document management software in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-document-management-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-document-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.