--- title: "Docking station brands in New Zealand: Which are searched most?" description: "Compare the laptop docking station brands New Zealanders buy. Share of Search among Belkin, Kensington, Anker, UGREEN, Dell, CalDigit and Plugable, the docking station brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-docking-station-brands" publisher: "Brandwave" --- # Docking station brands in New Zealand: Which are searched most? Compare the laptop docking station brands New Zealanders buy. Share of Search among Belkin, Kensington, Anker, UGREEN, Dell, CalDigit and Plugable, the docking station brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Docking station brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Belkin, 34.9% ## Which brand is most popular in search among docking station brands in New Zealand? - In September 2026, Belkin was the most searched among docking station brands in New Zealand, with an estimated 2.8K branded searches, 34.9% of all searches for the seven we track. - Kensington is in 2nd place, 10.6 percentage points behind at 24.3%. - Across the 12 months ending September 2026, Belkin’s share of searches among docking station brands in New Zealand increased from 31.3% to 34.9%. - Across the 12 months ending September 2026, Kensington’s share of searches among docking station brands in New Zealand decreased from 34.6% to 24.3%. - Across the 12 months ending September 2026, Anker’s share of searches among docking station brands in New Zealand increased from 16.5% to 24%. - Across the 12 months ending September 2026, UGREEN’s share of searches among docking station brands in New Zealand increased from 11.1% to 12.5%. - Across the 12 months ending September 2026, Dell’s share of searches among docking station brands in New Zealand decreased from 5.5% to 3.5%. - Across the 12 months ending September 2026, Belkin’s share of searches among docking station brands in New Zealand peaked at 42.2% in December 2025 and was lowest at 30.8% in March 2026. - Across the 12 months ending September 2026, Anker’s share of searches among docking station brands in New Zealand peaked at 24% in September 2026 and was lowest at 16.4% in May 2026. - Across the 12 months ending September 2026, UGREEN’s share of searches among docking station brands in New Zealand peaked at 14.6% in March 2026 and was lowest at 11.1% in October 2025. - Across the 12 months ending September 2026, Belkin rose from 2nd to 1st among docking station brands in New Zealand. - Across the 12 months ending September 2026, Kensington fell from 1st to 2nd among docking station brands in New Zealand. - Across the 12 months ending September 2026, CalDigit and Plugable held steady: their share of searches among docking station brands in New Zealand each moved less than 0.5 percentage points. ## Top docking station brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Anker and Dell were mentioned most often, in four of the five answers. Kensington was recommended most often, coming first in two out of four answers that gave a list. Anker was second, and CalDigit was third. Belkin, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kensington | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Anker | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CalDigit | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dell | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Plugable | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | UGREEN | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Belkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about docking station brands - Asked ChatGPT "Which docking station brand should I buy in New Zealand?": 1. Kensington, 2. Anker, 3. Dell - Asked ChatGPT "What are the best docking station brands in New Zealand?": 1. Kensington, 2. Dell, 3. Plugable, 4. Anker, 5. CalDigit - Asked ChatGPT "What's the best docking station brand in New Zealand for a laptop setup?": 1. CalDigit, 2. Kensington, 3. Anker, 4. Plugable, 5. Dell - Searched Google, AI Overview "best docking station": 1. Anker, 2. CalDigit, 3. UGREEN - Searched Google, AI Overview "laptop docking station nz": 1. Dell, 2. UGREEN Not named in any answer: Belkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Belkin vs Kensington: compare search popularity](/demand/nz/compare/belkin-vs-kensington-tech): 34.9% against 24.3% Share of Search. - [Belkin vs Anker: compare search popularity](/demand/nz/compare/anker-vs-belkin): 34.9% against 24% Share of Search. - [Belkin vs UGREEN: compare search popularity](/demand/nz/compare/belkin-vs-ugreen): 34.9% against 12.5% Share of Search. - [Belkin vs Dell: compare search popularity](/demand/nz/compare/belkin-vs-dell): 34.9% against 3.5% Share of Search. - [Kensington vs Anker: compare search popularity](/demand/nz/compare/anker-vs-kensington-tech): 24.3% against 24% Share of Search. - [Kensington vs UGREEN: compare search popularity](/demand/nz/compare/kensington-tech-vs-ugreen): 24.3% against 12.5% Share of Search. - [Kensington vs Dell: compare search popularity](/demand/nz/compare/dell-vs-kensington-tech): 24.3% against 3.5% Share of Search. - [Anker vs UGREEN: compare search popularity](/demand/nz/compare/anker-vs-ugreen): 24% against 12.5% Share of Search. - [Anker vs Dell: compare search popularity](/demand/nz/compare/anker-vs-dell): 24% against 3.5% Share of Search. - [UGREEN vs Dell: compare search popularity](/demand/nz/compare/dell-vs-ugreen): 12.5% against 3.5% Share of Search. ## How did search popularity change for New Zealand docking station brands in September 2026? - In September 2026, Anker gained share of searches among docking station brands in New Zealand, from 18.8% to 24%. - In September 2026, Belkin gained share of searches among docking station brands in New Zealand, from 32.7% to 34.9%. - In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%. - In September 2026, UGREEN lost share of searches among docking station brands in New Zealand, from 14.1% to 12.5%. - In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%. - CalDigit’s share of searches among docking station brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.63% in September 2026. - Estimated monthly branded searches for Plugable in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Belkin | 34.9% | 2.8K | -0.4% | Belkin | | 2 | Kensington | 24.3% | 1.9K | -20.6% | Kensington | | 3 | Anker | 24% | 1.9K | +18.8% | Anker | | 4 | UGREEN | 12.5% | 990 | -17.5% | UGREEN | | 5 | Dell | 3.5% | 280 | -31.7% | Dell | | 6 | CalDigit | 0.63% | 50 | -28.6% | CalDigit | | 7 | Plugable | 0.13% | 10 | 0.0% | Plugable | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kensington | 2.5K | 34.6% | 1 | | Oct 2025 | Belkin | 2.2K | 31.3% | 2 | | Oct 2025 | Anker | 1.2K | 16.5% | 3 | | Oct 2025 | UGREEN | 790 | 11.1% | 4 | | Oct 2025 | Dell | 390 | 5.5% | 5 | | Oct 2025 | CalDigit | 50 | 0.71% | 6 | | Oct 2025 | Plugable | 20 | 0.28% | 7 | | Nov 2025 | Belkin | 2.9K | 37.5% | 1 | | Nov 2025 | Kensington | 1.9K | 25.3% | 2 | | Nov 2025 | Anker | 1.3K | 17.6% | 3 | | Nov 2025 | UGREEN | 970 | 12.7% | 4 | | Nov 2025 | Dell | 410 | 5.4% | 5 | | Nov 2025 | CalDigit | 90 | 1.2% | 6 | | Nov 2025 | Plugable | 20 | 0.26% | 7 | | Dec 2025 | Belkin | 3.3K | 42.2% | 1 | | Dec 2025 | Kensington | 1.9K | 24.4% | 2 | | Dec 2025 | Anker | 1.3K | 16.6% | 3 | | Dec 2025 | UGREEN | 970 | 12.3% | 4 | | Dec 2025 | Dell | 280 | 3.5% | 5 | | Dec 2025 | CalDigit | 70 | 0.88% | 6 | | Dec 2025 | Plugable | 10 | 0.13% | 7 | | Jan 2026 | Belkin | 2.7K | 36.9% | 1 | | Jan 2026 | Kensington | 1.9K | 26.1% | 2 | | Jan 2026 | Anker | 1.3K | 17.6% | 3 | | Jan 2026 | UGREEN | 990 | 13.4% | 4 | | Jan 2026 | Dell | 330 | 4.5% | 5 | | Jan 2026 | CalDigit | 90 | 1.2% | 6 | | Jan 2026 | Plugable | 20 | 0.27% | 7 | | Feb 2026 | Belkin | 2.1K | 33.2% | 1 | | Feb 2026 | Kensington | 1.9K | 31.1% | 2 | | Feb 2026 | Anker | 1.1K | 17.1% | 3 | | Feb 2026 | UGREEN | 820 | 13.2% | 4 | | Feb 2026 | Dell | 280 | 4.5% | 5 | | Feb 2026 | CalDigit | 50 | 0.81% | 6 | | Feb 2026 | Plugable | 10 | 0.16% | 7 | | Mar 2026 | Belkin | 2.1K | 30.8% | 1 | | Mar 2026 | Kensington | 1.9K | 28.4% | 2 | | Mar 2026 | Anker | 1.3K | 19.2% | 3 | | Mar 2026 | UGREEN | 1K | 14.6% | 4 | | Mar 2026 | Dell | 350 | 5.1% | 5 | | Mar 2026 | CalDigit | 110 | 1.6% | 6 | | Mar 2026 | Plugable | 20 | 0.29% | 7 | | Apr 2026 | Belkin | 2.5K | 33.8% | 1 | | Apr 2026 | Kensington | 1.9K | 26.6% | 2 | | Apr 2026 | Anker | 1.4K | 18.8% | 3 | | Apr 2026 | UGREEN | 1K | 13.9% | 4 | | Apr 2026 | Dell | 390 | 5.4% | 5 | | Apr 2026 | CalDigit | 90 | 1.2% | 6 | | Apr 2026 | Plugable | 20 | 0.27% | 7 | | May 2026 | Kensington | 2.4K | 32.4% | 1 | | May 2026 | Belkin | 2.4K | 31.3% | 2 | | May 2026 | Anker | 1.2K | 16.4% | 3 | | May 2026 | UGREEN | 1K | 13.7% | 4 | | May 2026 | Dell | 350 | 4.7% | 5 | | May 2026 | CalDigit | 90 | 1.2% | 6 | | May 2026 | Plugable | 20 | 0.27% | 7 | | Jun 2026 | Belkin | 2.4K | 35.2% | 1 | | Jun 2026 | Kensington | 1.9K | 27.8% | 2 | | Jun 2026 | Anker | 1.3K | 18% | 3 | | Jun 2026 | UGREEN | 860 | 12.4% | 4 | | Jun 2026 | Dell | 350 | 5.1% | 5 | | Jun 2026 | CalDigit | 90 | 1.3% | 6 | | Jun 2026 | Plugable | 10 | 0.14% | 7 | | Jul 2026 | Belkin | 2.6K | 35.2% | 1 | | Jul 2026 | Kensington | 1.9K | 26.5% | 2 | | Jul 2026 | Anker | 1.4K | 18.7% | 3 | | Jul 2026 | UGREEN | 1K | 13.9% | 4 | | Jul 2026 | Dell | 330 | 4.5% | 5 | | Jul 2026 | CalDigit | 70 | 0.95% | 6 | | Jul 2026 | Plugable | 20 | 0.27% | 7 | | Aug 2026 | Belkin | 2.8K | 32.7% | 1 | | Aug 2026 | Kensington | 2.4K | 28.6% | 2 | | Aug 2026 | Anker | 1.6K | 18.8% | 3 | | Aug 2026 | UGREEN | 1.2K | 14.1% | 4 | | Aug 2026 | Dell | 410 | 4.8% | 5 | | Aug 2026 | CalDigit | 70 | 0.82% | 6 | | Aug 2026 | Plugable | 10 | 0.12% | 7 | | Sep 2026 | Belkin | 2.8K | 34.9% | 1 | | Sep 2026 | Kensington | 1.9K | 24.3% | 2 | | Sep 2026 | Anker | 1.9K | 24% | 3 | | Sep 2026 | UGREEN | 990 | 12.5% | 4 | | Sep 2026 | Dell | 280 | 3.5% | 5 | | Sep 2026 | CalDigit | 50 | 0.63% | 6 | | Sep 2026 | Plugable | 10 | 0.13% | 7 | ## What is being compared - **Anker**: Measured on the search terms “anker”, “anker nano”, “anker nebula” and “anker power station”, summed into one figure. - **Belkin**: Measured on the search terms “belkin”, “belkin boostcharge”, “belkin boostcharge pro”, “belkin earbuds”, “belkin headphones”, “belkin powerbank 20k”, “belkin powerboard”, “belkin qi”, “belkin soundform” and “belkin surge protector”, summed into one figure. - **CalDigit**: Measured on the search term “caldigit”. - **Dell**: Measured on the search terms “dell dock” and “dell docking station”, summed into one figure. - **Kensington**: Measured on the search terms “kensington” and “kensington docking station”, summed into one figure. - **Plugable**: Measured on the search term “plugable”. - **UGREEN**: Measured on the search terms “hub ugreen usb”, “ugreen”, “ugreen docking station” and “ugreen nexode”, summed into one figure. - [Anker](/demand/nz/brands/anker) - [Belkin](/demand/nz/brands/belkin) - [CalDigit](/demand/nz/brands/caldigit) - [Dell](/demand/nz/brands/dell) - [Kensington](/demand/nz/brands/kensington-tech) - [Plugable](/demand/nz/brands/plugable) - [UGREEN](/demand/nz/brands/ugreen) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among docking station brands in New Zealand? In September 2026, Belkin was the most searched among docking station brands in New Zealand, with an estimated 2.8K branded searches, 34.9% of all searches for the seven we track. ## Cite this page Brandwave. "Docking station brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-docking-station-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-docking-station-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.