--- title: "DJ software in New Zealand: Which are searched most?" description: "Compare DJ mixing software for laptops, tablets, and phones, measured through worldwide English-language branded search demand. Share of Search among Serato, rekordbox, VirtualDJ, djay, Mixxx, Traktor and Engine DJ, the DJ software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dj-software" publisher: "Brandwave" --- # DJ software in New Zealand: Which are searched most? Compare DJ mixing software for laptops, tablets, and phones, measured through worldwide English-language branded search demand. Share of Search among Serato, rekordbox, VirtualDJ, djay, Mixxx, Traktor and Engine DJ, the DJ software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: DJ software - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Serato, 38.8% ## Which brand is most popular in search among DJ software in New Zealand? - In September 2026, Serato was the most searched among DJ software in New Zealand, with an estimated 1K branded searches, 38.8% of all searches for the seven we track. - rekordbox is in 2nd place, 4.7 percentage points behind at 34.1%. - Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand increased from 33.9% to 38.8%. - Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand decreased from 16.3% to 15.1%. - Across the 12 months ending September 2026, djay’s share of searches among DJ software in New Zealand decreased from 4.7% to 3.5%. - Across the 12 months ending September 2026, Traktor’s share of searches among DJ software in New Zealand decreased from 5.8% to 3.5%. - Across the 12 months ending September 2026, Serato’s share of searches among DJ software in New Zealand peaked at 53.5% in August 2026 and was lowest at 33.9% in October 2025. - Across the 12 months ending September 2026, rekordbox’s share of searches among DJ software in New Zealand peaked at 35.5% in April 2026 and was lowest at 24.1% in July 2026. - Across the 12 months ending September 2026, VirtualDJ’s share of searches among DJ software in New Zealand peaked at 16.4% in December 2025 and was lowest at 10.7% in July 2026. - Across the 12 months ending September 2026, djay’s share of searches among DJ software in New Zealand peaked at 5% in April 2026 and was lowest at 3% in July 2026. - Across the 12 months ending September 2026, Mixxx’s share of searches among DJ software in New Zealand peaked at 4.4% in March 2026 and was lowest at 2.3% in July 2026. - Across the 12 months ending September 2026, Traktor’s share of searches among DJ software in New Zealand peaked at 5.8% in December 2025 and was lowest at 3.1% in August 2026. - Across the 12 months ending September 2026, Engine DJ’s share of searches among DJ software in New Zealand peaked at 2.7% in May 2026 and was lowest at 1.3% in March 2026. - Across the 12 months ending September 2026, Serato rose from 2nd to 1st among DJ software in New Zealand. - Across the 12 months ending September 2026, rekordbox fell from 1st to 2nd among DJ software in New Zealand. - Across the 12 months ending September 2026, djay rose from 5th to 4th among DJ software in New Zealand. - Across the 12 months ending September 2026, Mixxx rose from 6th to 5th among DJ software in New Zealand. - Across the 12 months ending September 2026, Traktor fell from 4th to 6th among DJ software in New Zealand. - Across the 12 months ending September 2026, Engine DJ held steady: its share of searches among DJ software in New Zealand moved less than 0.5 percentage points. ## Top DJ software in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Serato, rekordbox, VirtualDJ and Mixxx appeared every time. rekordbox was recommended most often, coming first in three out of five answers. Serato was second, and VirtualDJ was third. Engine DJ, which ranked seventh in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | rekordbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Serato | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VirtualDJ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | djay | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Traktor | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Mixxx | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Engine DJ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about DJ software - Asked ChatGPT "Which DJ software should I use in New Zealand?": 1. rekordbox, 2. Serato, 3. VirtualDJ, 4. djay, 5. Mixxx - Asked ChatGPT "What are the best DJ software brands in New Zealand?": 1. Serato, 2. rekordbox, 3. Traktor, 4. VirtualDJ, 5. djay, 6. Mixxx - Asked ChatGPT "What's the best DJ software in New Zealand for mixing music?": 1. rekordbox, 2. Serato, 3. Mixxx, 4. VirtualDJ, 5. Traktor - Searched Google, AI Overview "best dj software": 1. rekordbox, 2. Serato, 3. djay, 4. Traktor, 5. VirtualDJ, 6. Mixxx - Searched Google, AI Overview "dj mixing software": 1. Serato, 2. VirtualDJ, 3. rekordbox, 4. djay, 5. Traktor, 6. Mixxx Not named in any answer: Engine DJ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Serato vs rekordbox: compare search popularity](/demand/nz/compare/rekordbox-vs-serato): 38.8% against 34.1% Share of Search. - [Serato vs VirtualDJ: compare search popularity](/demand/nz/compare/serato-vs-virtualdj): 38.8% against 15.1% Share of Search. - [Serato vs djay: compare search popularity](/demand/nz/compare/djay-vs-serato): 38.8% against 3.5% Share of Search. - [Serato vs Mixxx: compare search popularity](/demand/nz/compare/mixxx-vs-serato): 38.8% against 3.5% Share of Search. - [rekordbox vs VirtualDJ: compare search popularity](/demand/nz/compare/rekordbox-vs-virtualdj): 34.1% against 15.1% Share of Search. - [rekordbox vs djay: compare search popularity](/demand/nz/compare/djay-vs-rekordbox): 34.1% against 3.5% Share of Search. - [rekordbox vs Mixxx: compare search popularity](/demand/nz/compare/mixxx-vs-rekordbox): 34.1% against 3.5% Share of Search. - [VirtualDJ vs djay: compare search popularity](/demand/nz/compare/djay-vs-virtualdj): 15.1% against 3.5% Share of Search. - [VirtualDJ vs Mixxx: compare search popularity](/demand/nz/compare/mixxx-vs-virtualdj): 15.1% against 3.5% Share of Search. - [djay vs Mixxx: compare search popularity](/demand/nz/compare/djay-vs-mixxx): 3.5% Share of Search each. ## How did search popularity change for New Zealand DJ software in September 2026? - In September 2026, rekordbox gained share of searches among DJ software in New Zealand, from 24.8% to 34.1%. - In September 2026, VirtualDJ gained share of searches among DJ software in New Zealand, from 11% to 15.1%. - In September 2026, Serato lost share of searches among DJ software in New Zealand, from 53.5% to 38.8%. - Estimated monthly branded searches for Traktor in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in September 2026. - Estimated monthly branded searches for djay in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. - Estimated monthly branded searches for Engine DJ in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. - Estimated monthly branded searches for Mixxx in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Serato | 38.8% | 1K | -47.4% | Serato | | 2 | rekordbox | 34.1% | 880 | 0.0% | AlphaTheta | | 3 | VirtualDJ | 15.1% | 390 | 0.0% | Atomix Productions | | 4 | djay | 3.5% | 90 | -18.2% | Algoriddim | | 5 | Mixxx | 3.5% | 90 | -18.2% | Mixxx | | 6 | Traktor | 3.5% | 90 | -18.2% | Native Instruments | | 7 | Engine DJ | 1.6% | 40 | -20.0% | AlphaTheta | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | rekordbox | 1K | 33.9% | 1 | | Oct 2025 | Serato | 1K | 33.9% | 2 | | Oct 2025 | VirtualDJ | 480 | 16.3% | 3 | | Oct 2025 | Traktor | 170 | 5.8% | 4 | | Oct 2025 | djay | 140 | 4.7% | 5 | | Oct 2025 | Mixxx | 110 | 3.7% | 6 | | Oct 2025 | Engine DJ | 50 | 1.7% | 7 | | Nov 2025 | Serato | 1.3K | 43.9% | 1 | | Nov 2025 | rekordbox | 880 | 29.7% | 2 | | Nov 2025 | VirtualDJ | 390 | 13.2% | 3 | | Nov 2025 | Traktor | 140 | 4.7% | 4 | | Nov 2025 | djay | 110 | 3.7% | 5 | | Nov 2025 | Mixxx | 90 | 3% | 6 | | Nov 2025 | Engine DJ | 50 | 1.7% | 7 | | Dec 2025 | rekordbox | 1K | 34.2% | 1 | | Dec 2025 | Serato | 1K | 34.2% | 2 | | Dec 2025 | VirtualDJ | 480 | 16.4% | 3 | | Dec 2025 | Traktor | 170 | 5.8% | 4 | | Dec 2025 | djay | 110 | 3.8% | 5 | | Dec 2025 | Mixxx | 110 | 3.8% | 6 | | Dec 2025 | Engine DJ | 50 | 1.7% | 7 | | Jan 2026 | Serato | 1.3K | 41.4% | 1 | | Jan 2026 | rekordbox | 1K | 31.8% | 2 | | Jan 2026 | VirtualDJ | 390 | 12.4% | 3 | | Jan 2026 | Traktor | 170 | 5.4% | 4 | | Jan 2026 | djay | 110 | 3.5% | 5 | | Jan 2026 | Mixxx | 90 | 2.9% | 6 | | Jan 2026 | Engine DJ | 80 | 2.5% | 7 | | Feb 2026 | Serato | 1K | 37.6% | 1 | | Feb 2026 | rekordbox | 880 | 33.1% | 2 | | Feb 2026 | VirtualDJ | 390 | 14.7% | 3 | | Feb 2026 | Traktor | 140 | 5.3% | 4 | | Feb 2026 | djay | 110 | 4.1% | 5 | | Feb 2026 | Mixxx | 90 | 3.4% | 6 | | Feb 2026 | Engine DJ | 50 | 1.9% | 7 | | Mar 2026 | Serato | 1.3K | 41.3% | 1 | | Mar 2026 | rekordbox | 1K | 31.7% | 2 | | Mar 2026 | VirtualDJ | 390 | 12.4% | 3 | | Mar 2026 | djay | 140 | 4.4% | 4 | | Mar 2026 | Mixxx | 140 | 4.4% | 5 | | Mar 2026 | Traktor | 140 | 4.4% | 6 | | Mar 2026 | Engine DJ | 40 | 1.3% | 7 | | Apr 2026 | rekordbox | 1K | 35.5% | 1 | | Apr 2026 | Serato | 1K | 35.5% | 2 | | Apr 2026 | VirtualDJ | 390 | 13.8% | 3 | | Apr 2026 | djay | 140 | 5% | 4 | | Apr 2026 | Traktor | 140 | 5% | 5 | | Apr 2026 | Mixxx | 110 | 3.9% | 6 | | Apr 2026 | Engine DJ | 40 | 1.4% | 7 | | May 2026 | Serato | 1.3K | 43.2% | 1 | | May 2026 | rekordbox | 880 | 29.2% | 2 | | May 2026 | VirtualDJ | 390 | 13% | 3 | | May 2026 | djay | 140 | 4.7% | 4 | | May 2026 | Mixxx | 110 | 3.7% | 5 | | May 2026 | Traktor | 110 | 3.7% | 6 | | May 2026 | Engine DJ | 80 | 2.7% | 7 | | Jun 2026 | Serato | 1K | 37.9% | 1 | | Jun 2026 | rekordbox | 880 | 33.3% | 2 | | Jun 2026 | VirtualDJ | 390 | 14.8% | 3 | | Jun 2026 | djay | 110 | 4.2% | 4 | | Jun 2026 | Traktor | 110 | 4.2% | 5 | | Jun 2026 | Mixxx | 90 | 3.4% | 6 | | Jun 2026 | Engine DJ | 60 | 2.3% | 7 | | Jul 2026 | Serato | 1.6K | 53.5% | 1 | | Jul 2026 | rekordbox | 720 | 24.1% | 2 | | Jul 2026 | VirtualDJ | 320 | 10.7% | 3 | | Jul 2026 | Traktor | 140 | 4.7% | 4 | | Jul 2026 | djay | 90 | 3% | 5 | | Jul 2026 | Mixxx | 70 | 2.3% | 6 | | Jul 2026 | Engine DJ | 50 | 1.7% | 7 | | Aug 2026 | Serato | 1.9K | 53.5% | 1 | | Aug 2026 | rekordbox | 880 | 24.8% | 2 | | Aug 2026 | VirtualDJ | 390 | 11% | 3 | | Aug 2026 | djay | 110 | 3.1% | 4 | | Aug 2026 | Mixxx | 110 | 3.1% | 5 | | Aug 2026 | Traktor | 110 | 3.1% | 6 | | Aug 2026 | Engine DJ | 50 | 1.4% | 7 | | Sep 2026 | Serato | 1K | 38.8% | 1 | | Sep 2026 | rekordbox | 880 | 34.1% | 2 | | Sep 2026 | VirtualDJ | 390 | 15.1% | 3 | | Sep 2026 | djay | 90 | 3.5% | 4 | | Sep 2026 | Mixxx | 90 | 3.5% | 5 | | Sep 2026 | Traktor | 90 | 3.5% | 6 | | Sep 2026 | Engine DJ | 40 | 1.6% | 7 | ## What is being compared - **djay**: Measured on the search term “djay”. - **Engine DJ**: Measured on the search terms “engine dj” and “enginedj”, summed into one figure. - **Mixxx**: Measured on the search term “mixxx”. - **rekordbox**: Measured on the search term “rekordbox”. - **Serato**: Measured on the search term “serato”. - **Traktor**: Measured on the search term “traktor”. - **VirtualDJ**: Measured on the search term “virtualdj”. - [djay](/demand/nz/brands/djay) - [Engine DJ](/demand/nz/brands/engine-dj) - [Mixxx](/demand/nz/brands/mixxx) - [rekordbox](/demand/nz/brands/rekordbox) - [Serato](/demand/nz/brands/serato) - [Traktor](/demand/nz/brands/traktor) - [VirtualDJ](/demand/nz/brands/virtualdj) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among DJ software in New Zealand? In September 2026, Serato was the most searched among DJ software in New Zealand, with an estimated 1K branded searches, 38.8% of all searches for the seven we track. ## Cite this page Brandwave. "DJ software in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dj-software This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dj-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.