---
title: "DJ equipment brands in New Zealand: Which brands are most popular in search?"
description: "Compare the DJ controller and equipment brands New Zealand DJs play on. Share of Search among Numark, Native Instruments, AlphaTheta, Rane and Denon DJ, the DJ equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dj-equipment-brands"
publisher: "Brandwave"
---

# DJ equipment brands in New Zealand: Which brands are most popular in search?

Compare the DJ controller and equipment brands New Zealand DJs play on. Share of Search among Numark, Native Instruments, AlphaTheta, Rane and Denon DJ, the DJ equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: DJ equipment brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Numark, 43.8%

## Which brand is most popular in search among DJ equipment brands in New Zealand?

- In August 2026, Numark was the most searched among DJ equipment brands in New Zealand, with an estimated 700 branded searches and 43.8% estimated Share of Search within this set.
- Native Instruments is in 2nd place, 17.5 percentage points behind at 26.3% Share of Search.
- Across the 11 months ending August 2026, Numark’s estimated Share of Search among DJ equipment brands in New Zealand increased from 39.2% to 43.8%.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand decreased from 34% to 26.3%.
- Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand increased from 10.5% to 13.1%.
- Across the 11 months ending August 2026, Denon DJ’s estimated Share of Search among DJ equipment brands in New Zealand increased from 5.2% to 6.3%.
- Across the 11 months ending August 2026, Numark’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 46.8% in June 2026 and was lowest at 28.5% in January 2026.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among DJ equipment brands in New Zealand peaked at 38.7% in November 2025 and was lowest at 24.6% in July 2026.
- Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 21.1% in January 2026 and was lowest at 9.6% in February 2026.
- Across the 11 months ending August 2026, Rane’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 11.7% in May 2026 and was lowest at 8.6% in December 2025.
- Across the 11 months ending August 2026, Denon DJ’s estimated Share of Search among DJ equipment brands in New Zealand peaked at 7.3% in July 2026 and was lowest at 3.7% in January 2026.
- Across the 11 months ending August 2026, AlphaTheta rose from 4th to 3rd among DJ equipment brands in New Zealand.
- Across the 11 months ending August 2026, Rane fell from 3rd to 4th among DJ equipment brands in New Zealand.

## Compare search popularity between leading brands

- [Numark vs Native Instruments: compare search popularity](/demand/nz/compare/native-instruments-vs-numark): 43.8% against 26.3% Share of Search.
- [Numark vs AlphaTheta: compare search popularity](/demand/nz/compare/alphatheta-vs-numark): 43.8% against 13.1% Share of Search.
- [Numark vs Rane: compare search popularity](/demand/nz/compare/numark-vs-rane): 43.8% against 10.6% Share of Search.
- [Numark vs Denon DJ: compare search popularity](/demand/nz/compare/denon-dj-vs-numark): 43.8% against 6.3% Share of Search.
- [Native Instruments vs AlphaTheta: compare search popularity](/demand/nz/compare/alphatheta-vs-native-instruments): 26.3% against 13.1% Share of Search.
- [Native Instruments vs Rane: compare search popularity](/demand/nz/compare/native-instruments-vs-rane): 26.3% against 10.6% Share of Search.
- [Native Instruments vs Denon DJ: compare search popularity](/demand/nz/compare/denon-dj-vs-native-instruments): 26.3% against 6.3% Share of Search.
- [AlphaTheta vs Rane: compare search popularity](/demand/nz/compare/alphatheta-vs-rane): 13.1% against 10.6% Share of Search.
- [AlphaTheta vs Denon DJ: compare search popularity](/demand/nz/compare/alphatheta-vs-denon-dj): 13.1% against 6.3% Share of Search.
- [Rane vs Denon DJ: compare search popularity](/demand/nz/compare/denon-dj-vs-rane): 10.6% against 6.3% Share of Search.

## How did search popularity change for New Zealand DJ equipment brands in August 2026?

- In August 2026, Numark gained estimated Share of Search among DJ equipment brands in New Zealand, from 41.3% to 43.8%.
- In August 2026, Rane gained estimated Share of Search among DJ equipment brands in New Zealand, from 8.9% to 10.6%.
- In August 2026, Native Instruments gained estimated Share of Search among DJ equipment brands in New Zealand, from 24.6% to 26.3%.
- In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.
- In August 2026, Denon DJ lost estimated Share of Search among DJ equipment brands in New Zealand, from 7.3% to 6.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Numark | 43.8% | 700 | -5.4% | Numark |
| 2 | Native Instruments | 26.3% | 420 | -4.5% | Native Instruments |
| 3 | AlphaTheta | 13.1% | 210 | -34.4% | AlphaTheta |
| 4 | Rane | 10.6% | 170 | +6.3% | Rane |
| 5 | Denon DJ | 6.3% | 100 | -23.1% | Denon DJ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Numark | 600 | 39.2% | 1 |
| Oct 2025 | Native Instruments | 520 | 34% | 2 |
| Oct 2025 | Rane | 170 | 11.1% | 3 |
| Oct 2025 | AlphaTheta | 160 | 10.5% | 4 |
| Oct 2025 | Denon DJ | 80 | 5.2% | 5 |
| Nov 2025 | Native Instruments | 650 | 38.7% | 1 |
| Nov 2025 | Numark | 620 | 36.9% | 2 |
| Nov 2025 | AlphaTheta | 170 | 10.1% | 3 |
| Nov 2025 | Rane | 170 | 10.1% | 4 |
| Nov 2025 | Denon DJ | 70 | 4.2% | 5 |
| Dec 2025 | Numark | 710 | 43.8% | 1 |
| Dec 2025 | Native Instruments | 520 | 32.1% | 2 |
| Dec 2025 | AlphaTheta | 160 | 9.9% | 3 |
| Dec 2025 | Rane | 140 | 8.6% | 4 |
| Dec 2025 | Denon DJ | 90 | 5.6% | 5 |
| Jan 2026 | Native Instruments | 920 | 38% | 1 |
| Jan 2026 | Numark | 690 | 28.5% | 2 |
| Jan 2026 | AlphaTheta | 510 | 21.1% | 3 |
| Jan 2026 | Rane | 210 | 8.7% | 4 |
| Jan 2026 | Denon DJ | 90 | 3.7% | 5 |
| Feb 2026 | Native Instruments | 640 | 38.3% | 1 |
| Feb 2026 | Numark | 640 | 38.3% | 2 |
| Feb 2026 | AlphaTheta | 160 | 9.6% | 3 |
| Feb 2026 | Rane | 150 | 9% | 4 |
| Feb 2026 | Denon DJ | 80 | 4.8% | 5 |
| Mar 2026 | Numark | 650 | 43.6% | 1 |
| Mar 2026 | Native Instruments | 440 | 29.5% | 2 |
| Mar 2026 | AlphaTheta | 160 | 10.7% | 3 |
| Mar 2026 | Rane | 160 | 10.7% | 4 |
| Mar 2026 | Denon DJ | 80 | 5.4% | 5 |
| Apr 2026 | Numark | 650 | 45.5% | 1 |
| Apr 2026 | Native Instruments | 420 | 29.4% | 2 |
| Apr 2026 | AlphaTheta | 140 | 9.8% | 3 |
| Apr 2026 | Rane | 140 | 9.8% | 4 |
| Apr 2026 | Denon DJ | 80 | 5.6% | 5 |
| May 2026 | Numark | 650 | 39.9% | 1 |
| May 2026 | Native Instruments | 510 | 31.3% | 2 |
| May 2026 | Rane | 190 | 11.7% | 3 |
| May 2026 | AlphaTheta | 170 | 10.4% | 4 |
| May 2026 | Denon DJ | 110 | 6.7% | 5 |
| Jun 2026 | Numark | 740 | 46.8% | 1 |
| Jun 2026 | Native Instruments | 420 | 26.6% | 2 |
| Jun 2026 | AlphaTheta | 180 | 11.4% | 3 |
| Jun 2026 | Rane | 140 | 8.9% | 4 |
| Jun 2026 | Denon DJ | 100 | 6.3% | 5 |
| Jul 2026 | Numark | 740 | 41.3% | 1 |
| Jul 2026 | Native Instruments | 440 | 24.6% | 2 |
| Jul 2026 | AlphaTheta | 320 | 17.9% | 3 |
| Jul 2026 | Rane | 160 | 8.9% | 4 |
| Jul 2026 | Denon DJ | 130 | 7.3% | 5 |
| Aug 2026 | Numark | 700 | 43.8% | 1 |
| Aug 2026 | Native Instruments | 420 | 26.3% | 2 |
| Aug 2026 | AlphaTheta | 210 | 13.1% | 3 |
| Aug 2026 | Rane | 170 | 10.6% | 4 |
| Aug 2026 | Denon DJ | 100 | 6.3% | 5 |
| Sep 2026 | AlphaTheta | — | — | — |
| Sep 2026 | Denon DJ | — | — | — |
| Sep 2026 | Native Instruments | — | — | — |
| Sep 2026 | Numark | — | — | — |
| Sep 2026 | Rane | — | — | — |

## What is being compared

- **AlphaTheta**: Measured on the search terms “alphatheta”, “alphatheta cdj”, “alphatheta com”, “alphatheta dj controller” and “alphatheta mixer”, summed into one figure.
- **Denon DJ**: Measured on the search terms “denon dj cdj”, “denon dj dj controller”, “denon dj mixer”, “denon dj nz” and “denondj”, summed into one figure.
- **Native Instruments**: Measured on the search terms “native instruments”, “native instruments cdj”, “native instruments com”, “native instruments dj controller”, “native instruments mixer”, “native instruments near me”, “native instruments nz” and “nativeinstruments”, summed into one figure.
- **Numark**: Measured on the search terms “numark”, “numark cdj”, “numark com”, “numark dj controller”, “numark dj decks”, “numark mixer”, “numark mixtrack platinum fx”, “numark mixtrack pro fx”, “numark mixtream pro”, “numark near me”, “numark ns4fx”, “numark nz”, “numark party mix”, “numark party mix 2” and “numark pro”, summed into one figure.
- **Rane**: Measured on the search terms “rane cdj”, “rane dj”, “rane dj controller”, “rane dj decks”, “rane mixer”, “rane one” and “rane one mk2”, summed into one figure.

- [AlphaTheta](/demand/nz/brands/alphatheta)
- [Denon DJ](/demand/nz/brands/denon-dj)
- [Native Instruments](/demand/nz/brands/native-instruments)
- [Numark](/demand/nz/brands/numark)
- [Rane](/demand/nz/brands/rane)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among DJ equipment brands in New Zealand?

In August 2026, Numark was the most searched among DJ equipment brands in New Zealand, with an estimated 700 branded searches and 43.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "DJ equipment brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-dj-equipment-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dj-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.