--- title: "Bunnings vs Mitre 10: Which is searched more in New Zealand?" description: "Is Bunnings or Mitre 10 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DIY and building supplies retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-diy-and-building-supplies/compare/bunnings-vs-mitre-10" publisher: "Brandwave" --- # Bunnings vs Mitre 10: Which is searched more in New Zealand? Is Bunnings or Mitre 10 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DIY and building supplies retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bunnings and Mitre 10 - **Competitive set**: DIY and building supplies retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bunnings Share of Search**: 47.4% - **Mitre 10 Share of Search**: 47.4% ## Is Bunnings or Mitre 10 more popular in search? - In September 2026, Bunnings and Mitre 10 were level in searches among DIY and building supplies retailers in New Zealand, with an estimated 368K branded searches each, at 47.4% of the total each. - Bunnings was ahead of Mitre 10 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bunnings’ share of searches among DIY and building supplies retailers in New Zealand moved from 47.1% to 47.4%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, Mitre 10’s share of searches among DIY and building supplies retailers in New Zealand moved from 47.1% to 47.4%, and its estimated monthly branded searches moved from 450K to 368K. ## Top DIY and building supplies retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bunnings and Mitre 10 were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bunnings was listed before Mitre 10 in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bunnings | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Mitre 10 | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | ITM | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | PlaceMakers | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Carters | 5th | 3 of 3 | 1 of 1 | 4 of 4 | ## Every AI answer about DIY and building supplies retailers - Asked ChatGPT "Which DIY and building supplies retailer should I shop at in New Zealand?": 1. Bunnings, 2. Mitre 10, 3. ITM, 4. PlaceMakers, 5. Carters - Asked ChatGPT "What are the best DIY and building supplies retailers in New Zealand?": 1. Bunnings, 2. Mitre 10, 3. PlaceMakers, 4. ITM, 5. Carters - Asked ChatGPT "What's the best DIY and building supplies retailer in New Zealand for home renovations?": 1. Mitre 10, 2. Bunnings, 3. PlaceMakers, 4. ITM, 5. Carters - Searched Google, AI Overview "building supplies nz": 1. Carters, 2. ITM, 3. PlaceMakers Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand DIY and building supplies retailers in September 2026? - Mitre 10’s share of searches among DIY and building supplies retailers in New Zealand has gained ground for 3 months in a row, from 42.4% to 47.4% in September 2026. - Estimated monthly branded searches for Bunnings in New Zealand fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Month by month | Month | Bunnings estimated searches | Bunnings Share of Search | Bunnings rank | Mitre 10 estimated searches | Mitre 10 Share of Search | Mitre 10 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 47.1% | 1 | 450K | 47.1% | 2 | | Nov 2025 | 550K | 47.6% | 1 | 550K | 47.6% | 2 | | Dec 2025 | 550K | 48.1% | 1 | 550K | 48% | 2 | | Jan 2026 | 450K | 47.6% | 1 | 450K | 47.6% | 2 | | Feb 2026 | 368K | 47.1% | 1 | 368K | 47.1% | 2 | | Mar 2026 | 368K | 47.1% | 1 | 368K | 47.1% | 2 | | Apr 2026 | 368K | 47.5% | 1 | 368K | 47.5% | 2 | | May 2026 | 368K | 47.4% | 1 | 368K | 47.4% | 2 | | Jun 2026 | 368K | 51.9% | 1 | 301K | 42.4% | 2 | | Jul 2026 | 368K | 52% | 1 | 301K | 42.5% | 2 | | Aug 2026 | 368K | 47.4% | 1 | 368K | 47.4% | 2 | | Sep 2026 | 368K | 47.4% | 1 | 368K | 47.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bunnings’ and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bunnings**: Measured on the search terms “Bunnings”, “bunnings building supplies”, “bunnings hardware” and “bunnings home improvement”, summed into one figure. - **Mitre 10**: Measured on the search terms “Mitre 10” and “mitre 10 hardware”, summed into one figure. - [Bunnings profile](/demand/nz/brands/bunnings) - [Mitre 10 profile](/demand/nz/brands/mitre-10) - [All DIY and building supplies retailers in New Zealand](/demand/nz/categories/nz-diy-and-building-supplies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bunnings or Mitre 10 more popular in search? In September 2026, Bunnings and Mitre 10 were level in searches among DIY and building supplies retailers in New Zealand, with an estimated 368K branded searches each, at 47.4% of the total each. ## Cite this page Brandwave. "Bunnings vs Mitre 10: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-diy-and-building-supplies/compare/bunnings-vs-mitre-10 This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-diy-and-building-supplies/compare/bunnings-vs-mitre-10. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.