---
title: "DIY and Building Supplies Retailers in New Zealand: Share of Search"
description: "Share of Search among Bunnings, Mitre 10, PlaceMakers, Carters and ITM, the DIY and building supplies retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-diy-and-building-supplies"
publisher: "Brandwave"
---

# DIY and Building Supplies Retailers in New Zealand: Share of Search

Share of Search among Bunnings, Mitre 10, PlaceMakers, Carters and ITM, the DIY and building supplies retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: DIY and Building Supplies Retailers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bunnings, 47.4%

## Which brand has the highest Share of Search among DIY and building supplies retailers in New Zealand?

- Bunnings and Mitre 10 share the highest estimated Share of Search among DIY and building supplies retailers in New Zealand, at 47.4% in August 2026.
- Across the 12 months ending August 2026, PlaceMakers’ estimated Share of Search among DIY and building supplies retailers in New Zealand decreased from 4.2% to 3.5%.
- Across the 12 months ending August 2026, Bunnings’ estimated Share of Search among DIY and building supplies retailers in New Zealand peaked at 52% in July 2026 and was lowest at 47% in September 2025.
- Across the 12 months ending August 2026, Mitre 10’s estimated Share of Search among DIY and building supplies retailers in New Zealand peaked at 48% in December 2025 and was lowest at 42.4% in June 2026.
- Across the 12 months ending August 2026, PlaceMakers’ estimated Share of Search among DIY and building supplies retailers in New Zealand peaked at 4.2% in October 2025 and was lowest at 2.9% in December 2025.
- Across the 12 months ending August 2026, Bunnings, Mitre 10, Carters and ITM held steady: their estimated Share of Search among DIY and building supplies retailers in New Zealand each moved less than 0.5 percentage points.

## What changed among DIY and building supplies retailers in New Zealand?

- In August 2026, Mitre 10 gained estimated Share of Search among DIY and building supplies retailers in New Zealand, from 42.5% to 47.4%.
- In August 2026, Bunnings lost estimated Share of Search among DIY and building supplies retailers in New Zealand, from 52% to 47.4%.
- Estimated monthly branded searches for ITM in New Zealand fell 18.8% over 12 measured months, from 5.5K to 4.5K in August 2026.
- Estimated monthly branded searches for PlaceMakers in New Zealand fell 18.2% over 12 measured months, from 33.1K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bunnings | 47.4% | 368K | +0.0% | BUNNINGS (NZ) LIMITED |
| 2 | Mitre 10 | 47.4% | 368K | +22.3% | MITRE 10 (NEW ZEALAND) LIMITED |
| 3 | PlaceMakers | 3.5% | 27.1K | -0.0% | PLACEMAKERS LIMITED |
| 4 | Carters | 1.1% | 8.6K | +21.2% | CARTERS BUILDING SUPPLIES LIMITED |
| 5 | ITM | 0.57% | 4.5K | +0.7% | INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Bunnings | 368K | 47% | 1 |
| Sep 2025 | Mitre 10 | 368K | 47% | 2 |
| Sep 2025 | PlaceMakers | 33.1K | 4.2% | 3 |
| Sep 2025 | Carters | 8.6K | 1.1% | 4 |
| Sep 2025 | ITM | 5.5K | 0.7% | 5 |
| Oct 2025 | Bunnings | 450K | 47.1% | 1 |
| Oct 2025 | Mitre 10 | 450K | 47.1% | 2 |
| Oct 2025 | PlaceMakers | 40.5K | 4.2% | 3 |
| Oct 2025 | Carters | 8.6K | 0.9% | 4 |
| Oct 2025 | ITM | 6.7K | 0.7% | 5 |
| Nov 2025 | Bunnings | 550K | 47.6% | 1 |
| Nov 2025 | Mitre 10 | 550K | 47.6% | 2 |
| Nov 2025 | PlaceMakers | 40.5K | 3.5% | 3 |
| Nov 2025 | Carters | 8.5K | 0.74% | 4 |
| Nov 2025 | ITM | 5.5K | 0.48% | 5 |
| Dec 2025 | Bunnings | 550K | 48.1% | 1 |
| Dec 2025 | Mitre 10 | 550K | 48% | 2 |
| Dec 2025 | PlaceMakers | 33.1K | 2.9% | 3 |
| Dec 2025 | Carters | 7.1K | 0.62% | 4 |
| Dec 2025 | ITM | 4.5K | 0.39% | 5 |
| Jan 2026 | Bunnings | 450K | 47.6% | 1 |
| Jan 2026 | Mitre 10 | 450K | 47.6% | 2 |
| Jan 2026 | PlaceMakers | 33.1K | 3.5% | 3 |
| Jan 2026 | Carters | 8.6K | 0.91% | 4 |
| Jan 2026 | ITM | 4.5K | 0.47% | 5 |
| Feb 2026 | Bunnings | 368K | 47.1% | 1 |
| Feb 2026 | Mitre 10 | 368K | 47.1% | 2 |
| Feb 2026 | PlaceMakers | 33.1K | 4.2% | 3 |
| Feb 2026 | Carters | 8.5K | 1.1% | 4 |
| Feb 2026 | ITM | 4.4K | 0.57% | 5 |
| Mar 2026 | Bunnings | 368K | 47.1% | 1 |
| Mar 2026 | Mitre 10 | 368K | 47.1% | 2 |
| Mar 2026 | PlaceMakers | 33.1K | 4.2% | 3 |
| Mar 2026 | Carters | 8.5K | 1.1% | 4 |
| Mar 2026 | ITM | 4.5K | 0.57% | 5 |
| Apr 2026 | Bunnings | 368K | 47.5% | 1 |
| Apr 2026 | Mitre 10 | 368K | 47.5% | 2 |
| Apr 2026 | PlaceMakers | 27.1K | 3.5% | 3 |
| Apr 2026 | Carters | 7.1K | 0.92% | 4 |
| Apr 2026 | ITM | 4.5K | 0.58% | 5 |
| May 2026 | Bunnings | 368K | 47.4% | 1 |
| May 2026 | Mitre 10 | 368K | 47.4% | 2 |
| May 2026 | PlaceMakers | 27.1K | 3.5% | 3 |
| May 2026 | Carters | 8.5K | 1.1% | 4 |
| May 2026 | ITM | 4.5K | 0.57% | 5 |
| Jun 2026 | Bunnings | 368K | 51.9% | 1 |
| Jun 2026 | Mitre 10 | 301K | 42.4% | 2 |
| Jun 2026 | PlaceMakers | 27.1K | 3.8% | 3 |
| Jun 2026 | Carters | 8.5K | 1.2% | 4 |
| Jun 2026 | ITM | 4.4K | 0.63% | 5 |
| Jul 2026 | Bunnings | 368K | 52% | 1 |
| Jul 2026 | Mitre 10 | 301K | 42.5% | 2 |
| Jul 2026 | PlaceMakers | 27.1K | 3.8% | 3 |
| Jul 2026 | Carters | 7.1K | 1% | 4 |
| Jul 2026 | ITM | 4.4K | 0.63% | 5 |
| Aug 2026 | Bunnings | 368K | 47.4% | 1 |
| Aug 2026 | Mitre 10 | 368K | 47.4% | 2 |
| Aug 2026 | PlaceMakers | 27.1K | 3.5% | 3 |
| Aug 2026 | Carters | 8.6K | 1.1% | 4 |
| Aug 2026 | ITM | 4.5K | 0.57% | 5 |

## Compare two brands head-to-head

- [Bunnings vs Mitre 10](/demand/nz/compare/bunnings-vs-mitre-10): 47.4% against 47.4% Share of Search.
- [Bunnings vs PlaceMakers](/demand/nz/compare/bunnings-vs-placemakers): 47.4% against 3.5% Share of Search.
- [Mitre 10 vs PlaceMakers](/demand/nz/compare/mitre-10-vs-placemakers): 47.4% against 3.5% Share of Search.

## What is being compared

- **Bunnings**: Measured on the search terms “Bunnings”, “bunnings building supplies”, “bunnings hardware” and “bunnings home improvement”, summed into one figure.
- **Carters**: Measured on the search terms “Carters”, “carters building supplies” and “carters hardware”, summed into one figure.
- **ITM**: Measured on the search terms “Itm”, “itm building supplies” and “itm hardware”, summed into one figure.
- **Mitre 10**: Measured on the search terms “Mitre 10”, “mitre 10 building supplies” and “mitre 10 hardware”, summed into one figure.
- **PlaceMakers**: Measured on the search terms “PlaceMakers” and “placemakers building supplies”, summed into one figure.

- [Bunnings](/demand/nz/brands/bunnings)
- [Carters](/demand/nz/brands/carters)
- [ITM](/demand/nz/brands/itm)
- [Mitre 10](/demand/nz/brands/mitre-10)
- [PlaceMakers](/demand/nz/brands/placemakers)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Bunnings, Carters, ITM, Mitre 10 and PlaceMakers using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "DIY and Building Supplies Retailers in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-diy-and-building-supplies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-diy-and-building-supplies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.