--- title: "Mares vs Scubapro: Which is searched more in New Zealand?" description: "Is Mares or Scubapro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dive gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dive-gear-brands/compare/mares-vs-scubapro" publisher: "Brandwave" --- # Mares vs Scubapro: Which is searched more in New Zealand? Is Mares or Scubapro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dive gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mares and Scubapro - **Competitive set**: Dive gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mares Share of Search**: 6.7% - **Scubapro Share of Search**: 26.7% ## Is Mares or Scubapro more popular in search? - In September 2026, Scubapro had more branded searches than Mares among dive gear brands in New Zealand. Scubapro had about 80 branded searches, while Mares had 20. Scubapro made up 26.7% of all dive gear brand searches we track, and Mares accounted for 6.7%. - Scubapro was ahead of Mares in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands in New Zealand moved from 8.3% to 6.7%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand moved from 22.2% to 26.7%, and its estimated monthly branded searches held steady at 80. ## Top dive gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mares appeared in all four answers. Scubapro was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Scubapro was listed before Mares in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scubapro | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Apeks | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mares | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Shearwater | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Aqua Lung | 5th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about dive gear brands - Asked ChatGPT "Which dive gear brand should I buy in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Asked ChatGPT "What are the best dive gear brands in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Asked ChatGPT "What's the best dive gear brand in New Zealand for recreational diving?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung - Searched Google, AI Overview "cheap dive gear": 1. Mares Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dive gear brands in September 2026? - In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%. - In September 2026, Mares lost share of searches among dive gear brands in New Zealand, from 7.7% to 6.7%. ## Month by month | Month | Mares estimated searches | Mares Share of Search | Mares rank | Scubapro estimated searches | Scubapro Share of Search | Scubapro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 8.3% | 5 | 80 | 22.2% | 2 | | Nov 2025 | 40 | 9.3% | 3 | 100 | 23.3% | 2 | | Dec 2025 | 50 | 10.6% | 3 | 120 | 25.5% | 2 | | Jan 2026 | 40 | 7.4% | 4 | 150 | 27.8% | 2 | | Feb 2026 | 40 | 9.8% | 3 | 80 | 19.5% | 2 | | Mar 2026 | 20 | 5.7% | 5 | 80 | 22.9% | 2 | | Apr 2026 | 20 | 6.1% | 5 | 80 | 24.2% | 2 | | May 2026 | 20 | 5.6% | 5 | 90 | 25% | 2 | | Jun 2026 | 20 | 5.6% | 4 | 100 | 27.8% | 2 | | Jul 2026 | 30 | 8.8% | 3 | 80 | 23.5% | 2 | | Aug 2026 | 30 | 7.7% | 4 | 80 | 20.5% | 2 | | Sep 2026 | 20 | 6.7% | 3 | 80 | 26.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mares’ and Scubapro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mares**: Measured on the search terms “mares dive computer” and “mares dive gear”, summed into one figure. - **Scubapro**: Measured on the search terms “scubapro” and “scubapro dive gear”, summed into one figure. - [Mares profile](/demand/nz/brands/mares) - [Scubapro profile](/demand/nz/brands/scubapro) - [All dive gear brands in New Zealand](/demand/nz/categories/nz-dive-gear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mares or Scubapro more popular in search? In September 2026, Scubapro had more branded searches than Mares among dive gear brands in New Zealand. Scubapro had about 80 branded searches, while Mares had 20. Scubapro made up 26.7% of all dive gear brand searches we track, and Mares accounted for 6.7%. ## Cite this page Brandwave. "Mares vs Scubapro: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dive-gear-brands/compare/mares-vs-scubapro This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dive-gear-brands/compare/mares-vs-scubapro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.