---
title: "Dive gear brands in New Zealand: Which are searched most?"
description: "Compare the dive gear brands New Zealanders buy. Share of Search among Aqua Lung, Scubapro, Mares, Shearwater and Apeks, the dive gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dive-gear-brands"
publisher: "Brandwave"
---

# Dive gear brands in New Zealand: Which are searched most?

Compare the dive gear brands New Zealanders buy. Share of Search among Aqua Lung, Scubapro, Mares, Shearwater and Apeks, the dive gear brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dive gear brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Aqua Lung, 56.7%

## Which brand is most popular in search among dive gear brands in New Zealand?

- In September 2026, Aqua Lung was the most searched among dive gear brands in New Zealand, with an estimated 170 branded searches, 56.7% of all searches for the five we track.
- Scubapro is in 2nd place, 30 percentage points behind at 26.7%.
- Across the 12 months ending September 2026, Aqua Lung’s share of searches among dive gear brands in New Zealand increased from 50% to 56.7%.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand increased from 22.2% to 26.7%.
- Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands in New Zealand decreased from 8.3% to 6.7%.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands in New Zealand decreased from 11.1% to 6.7%.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand decreased from 8.3% to 3.3%.
- Across the 12 months ending September 2026, Aqua Lung’s share of searches among dive gear brands in New Zealand peaked at 56.7% in September 2026 and was lowest at 45.5% in April 2026.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand peaked at 27.8% in January 2026 and was lowest at 19.5% in February 2026.
- Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.6% in May 2026.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands in New Zealand peaked at 15.2% in April 2026 and was lowest at 6.7% in September 2026.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand peaked at 11.4% in March 2026 and was lowest at 2.8% in June 2026.
- Across the 12 months ending September 2026, Mares rose from 5th to 3rd among dive gear brands in New Zealand.
- Across the 12 months ending September 2026, Shearwater fell from 3rd to 4th among dive gear brands in New Zealand.
- Across the 12 months ending September 2026, Apeks fell from 4th to 5th among dive gear brands in New Zealand.

## Top dive gear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Mares appeared every time. Scubapro was recommended most often, coming first in all three answers that gave a list. Apeks was second, and Mares was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Scubapro | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Apeks | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Mares | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Shearwater | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Aqua Lung | 5th | 3 of 3 | 0 of 1 | 3 of 4 |

## Every AI answer about dive gear brands

- Asked ChatGPT "Which dive gear brand should I buy in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung
- Asked ChatGPT "What are the best dive gear brands in New Zealand?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung
- Asked ChatGPT "What's the best dive gear brand in New Zealand for recreational diving?": 1. Scubapro, 2. Apeks, 3. Mares, 4. Shearwater, 5. Aqua Lung
- Searched Google, AI Overview "cheap dive gear": 1. Mares

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Aqua Lung vs Scubapro: compare search popularity](/demand/nz/compare/aqua-lung-vs-scubapro): 56.7% against 26.7% Share of Search.
- [Aqua Lung vs Mares: compare search popularity](/demand/nz/compare/aqua-lung-vs-mares): 56.7% against 6.7% Share of Search.
- [Aqua Lung vs Shearwater: compare search popularity](/demand/nz/compare/aqua-lung-vs-shearwater): 56.7% against 6.7% Share of Search.
- [Aqua Lung vs Apeks: compare search popularity](/demand/nz/compare/apeks-vs-aqua-lung): 56.7% against 3.3% Share of Search.
- [Scubapro vs Mares: compare search popularity](/demand/nz/compare/mares-vs-scubapro): 26.7% against 6.7% Share of Search.
- [Scubapro vs Shearwater: compare search popularity](/demand/nz/compare/scubapro-vs-shearwater): 26.7% against 6.7% Share of Search.
- [Scubapro vs Apeks: compare search popularity](/demand/nz/compare/apeks-vs-scubapro): 26.7% against 3.3% Share of Search.
- [Mares vs Shearwater: compare search popularity](/demand/nz/compare/mares-vs-shearwater): 6.7% Share of Search each.
- [Mares vs Apeks: compare search popularity](/demand/nz/compare/apeks-vs-mares): 6.7% against 3.3% Share of Search.
- [Shearwater vs Apeks: compare search popularity](/demand/nz/compare/apeks-vs-shearwater): 6.7% against 3.3% Share of Search.

## How did search popularity change for New Zealand dive gear brands in September 2026?

- In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%.
- In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%.
- In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%.
- In September 2026, Mares lost share of searches among dive gear brands in New Zealand, from 7.7% to 6.7%.
- Aqua Lung’s share of searches among dive gear brands in New Zealand has gained ground for 3 months in a row, from 50% to 56.7% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aqua Lung | 56.7% | 170 | -22.7% | Aqua Lung |
| 2 | Scubapro | 26.7% | 80 | 0.0% | Scubapro |
| 3 | Mares | 6.7% | 20 | -33.3% | Mares |
| 4 | Shearwater | 6.7% | 20 | -50.0% | Shearwater |
| 5 | Apeks | 3.3% | 10 | -50.0% | Apeks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aqua Lung | 180 | 50% | 1 |
| Oct 2025 | Scubapro | 80 | 22.2% | 2 |
| Oct 2025 | Shearwater | 40 | 11.1% | 3 |
| Oct 2025 | Apeks | 30 | 8.3% | 4 |
| Oct 2025 | Mares | 30 | 8.3% | 5 |
| Nov 2025 | Aqua Lung | 220 | 51.2% | 1 |
| Nov 2025 | Scubapro | 100 | 23.3% | 2 |
| Nov 2025 | Mares | 40 | 9.3% | 3 |
| Nov 2025 | Shearwater | 40 | 9.3% | 4 |
| Nov 2025 | Apeks | 30 | 7% | 5 |
| Dec 2025 | Aqua Lung | 220 | 46.8% | 1 |
| Dec 2025 | Scubapro | 120 | 25.5% | 2 |
| Dec 2025 | Mares | 50 | 10.6% | 3 |
| Dec 2025 | Shearwater | 50 | 10.6% | 4 |
| Dec 2025 | Apeks | 30 | 6.4% | 5 |
| Jan 2026 | Aqua Lung | 270 | 50% | 1 |
| Jan 2026 | Scubapro | 150 | 27.8% | 2 |
| Jan 2026 | Shearwater | 50 | 9.3% | 3 |
| Jan 2026 | Mares | 40 | 7.4% | 4 |
| Jan 2026 | Apeks | 30 | 5.6% | 5 |
| Feb 2026 | Aqua Lung | 220 | 53.7% | 1 |
| Feb 2026 | Scubapro | 80 | 19.5% | 2 |
| Feb 2026 | Mares | 40 | 9.8% | 3 |
| Feb 2026 | Shearwater | 40 | 9.8% | 4 |
| Feb 2026 | Apeks | 30 | 7.3% | 5 |
| Mar 2026 | Aqua Lung | 180 | 51.4% | 1 |
| Mar 2026 | Scubapro | 80 | 22.9% | 2 |
| Mar 2026 | Apeks | 40 | 11.4% | 3 |
| Mar 2026 | Shearwater | 30 | 8.6% | 4 |
| Mar 2026 | Mares | 20 | 5.7% | 5 |
| Apr 2026 | Aqua Lung | 150 | 45.5% | 1 |
| Apr 2026 | Scubapro | 80 | 24.2% | 2 |
| Apr 2026 | Shearwater | 50 | 15.2% | 3 |
| Apr 2026 | Apeks | 30 | 9.1% | 4 |
| Apr 2026 | Mares | 20 | 6.1% | 5 |
| May 2026 | Aqua Lung | 180 | 50% | 1 |
| May 2026 | Scubapro | 90 | 25% | 2 |
| May 2026 | Shearwater | 40 | 11.1% | 3 |
| May 2026 | Apeks | 30 | 8.3% | 4 |
| May 2026 | Mares | 20 | 5.6% | 5 |
| Jun 2026 | Aqua Lung | 180 | 50% | 1 |
| Jun 2026 | Scubapro | 100 | 27.8% | 2 |
| Jun 2026 | Shearwater | 50 | 13.9% | 3 |
| Jun 2026 | Mares | 20 | 5.6% | 4 |
| Jun 2026 | Apeks | 10 | 2.8% | 5 |
| Jul 2026 | Aqua Lung | 180 | 52.9% | 1 |
| Jul 2026 | Scubapro | 80 | 23.5% | 2 |
| Jul 2026 | Mares | 30 | 8.8% | 3 |
| Jul 2026 | Shearwater | 30 | 8.8% | 4 |
| Jul 2026 | Apeks | 20 | 5.9% | 5 |
| Aug 2026 | Aqua Lung | 220 | 56.4% | 1 |
| Aug 2026 | Scubapro | 80 | 20.5% | 2 |
| Aug 2026 | Shearwater | 40 | 10.3% | 3 |
| Aug 2026 | Mares | 30 | 7.7% | 4 |
| Aug 2026 | Apeks | 20 | 5.1% | 5 |
| Sep 2026 | Aqua Lung | 170 | 56.7% | 1 |
| Sep 2026 | Scubapro | 80 | 26.7% | 2 |
| Sep 2026 | Mares | 20 | 6.7% | 3 |
| Sep 2026 | Shearwater | 20 | 6.7% | 4 |
| Sep 2026 | Apeks | 10 | 3.3% | 5 |

## What is being compared

- **Apeks**: Measured on the search term “apeks”.
- **Aqua Lung**: Measured on the search terms “aqua lung” and “aqualung dive gear”, summed into one figure.
- **Mares**: Measured on the search terms “mares dive computer” and “mares dive gear”, summed into one figure.
- **Scubapro**: Measured on the search terms “scubapro” and “scubapro dive gear”, summed into one figure.
- **Shearwater**: Measured on the search terms “shearwater dive computer” and “shearwater perdix”, summed into one figure.

- [Apeks](/demand/nz/brands/apeks)
- [Aqua Lung](/demand/nz/brands/aqua-lung)
- [Mares](/demand/nz/brands/mares)
- [Scubapro](/demand/nz/brands/scubapro)
- [Shearwater](/demand/nz/brands/shearwater)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dive gear brands in New Zealand?

In September 2026, Aqua Lung was the most searched among dive gear brands in New Zealand, with an estimated 170 branded searches, 56.7% of all searches for the five we track.

## Cite this page

Brandwave. "Dive gear brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dive-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dive-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.