---
title: "Dive computer brands in New Zealand: Which are searched most?"
description: "Compare the dive computer brands people buy. Share of Search among Suunto, Garmin, Scubapro, Cressi, Mares and Shearwater, the dive computer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-dive-computer-brands"
publisher: "Brandwave"
---

# Dive computer brands in New Zealand: Which are searched most?

Compare the dive computer brands people buy. Share of Search among Suunto, Garmin, Scubapro, Cressi, Mares and Shearwater, the dive computer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dive computer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Suunto, 72%

## Which brand is most popular in search among dive computer brands in New Zealand?

- In September 2026, Suunto was the most searched among dive computer brands in New Zealand, with an estimated 720 branded searches, 72% of all searches for the six we track.
- Garmin is in 2nd place, 63 percentage points behind at 9%.
- Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand increased from 64.3% to 72%.
- Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand decreased from 12.5% to 9%.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive computer brands in New Zealand increased from 7.1% to 8%.
- Across the 12 months ending September 2026, Cressi’s share of searches among dive computer brands in New Zealand decreased from 9.8% to 7%.
- Across the 12 months ending September 2026, Mares’ share of searches among dive computer brands in New Zealand decreased from 2.7% to 2%.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive computer brands in New Zealand decreased from 3.6% to 2%.
- Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand peaked at 72% in September 2026 and was lowest at 49.6% in December 2025.
- Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand peaked at 17.6% in December 2025 and was lowest at 9% in September 2026.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive computer brands in New Zealand peaked at 10.9% in January 2026 and was lowest at 7.1% in October 2025.
- Across the 12 months ending September 2026, Cressi’s share of searches among dive computer brands in New Zealand peaked at 15.2% in January 2026 and was lowest at 5.4% in April 2026.
- Across the 12 months ending September 2026, Mares’ share of searches among dive computer brands in New Zealand peaked at 4.2% in December 2025 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive computer brands in New Zealand peaked at 5.4% in April 2026 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Scubapro rose from 4th to 3rd among dive computer brands in New Zealand.
- Across the 12 months ending September 2026, Cressi fell from 3rd to 4th among dive computer brands in New Zealand.
- Across the 12 months ending September 2026, Mares rose from 6th to 5th among dive computer brands in New Zealand.
- Across the 12 months ending September 2026, Shearwater fell from 5th to 6th among dive computer brands in New Zealand.

## Top dive computer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Suunto and Shearwater appeared every time. Shearwater was recommended most often, coming first in all four answers that gave a list. Garmin was second, and Suunto was third. Scubapro, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shearwater | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Suunto | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Mares | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Scubapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cressi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dive computer brands

- Asked ChatGPT "Which dive computer brand should I buy in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto
- Asked ChatGPT "What are the best dive computer brands in New Zealand?": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares
- Asked ChatGPT "What's the best dive computer brand in New Zealand for recreational diving?": 1. Shearwater, 2. Garmin, 3. Suunto
- Searched Google, AI Overview "best dive computer": 1. Shearwater, 2. Garmin, 3. Suunto, 4. Mares
- Searched Google, AI Overview "dive computer for beginners": 1. Shearwater, 2. Suunto, 3. Mares

Not named in any answer: Scubapro and Cressi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Suunto vs Garmin: compare search popularity](/demand/nz/compare/garmin-vs-suunto): 72% against 9% Share of Search.
- [Suunto vs Scubapro: compare search popularity](/demand/nz/compare/scubapro-vs-suunto): 72% against 8% Share of Search.
- [Suunto vs Cressi: compare search popularity](/demand/nz/compare/cressi-vs-suunto): 72% against 7% Share of Search.
- [Suunto vs Mares: compare search popularity](/demand/nz/compare/mares-vs-suunto): 72% against 2% Share of Search.
- [Garmin vs Scubapro: compare search popularity](/demand/nz/compare/garmin-vs-scubapro): 9% against 8% Share of Search.
- [Garmin vs Cressi: compare search popularity](/demand/nz/compare/cressi-vs-garmin): 9% against 7% Share of Search.
- [Garmin vs Mares: compare search popularity](/demand/nz/compare/garmin-vs-mares): 9% against 2% Share of Search.
- [Scubapro vs Cressi: compare search popularity](/demand/nz/compare/cressi-vs-scubapro): 8% against 7% Share of Search.
- [Scubapro vs Mares: compare search popularity](/demand/nz/compare/mares-vs-scubapro): 8% against 2% Share of Search.
- [Cressi vs Mares: compare search popularity](/demand/nz/compare/cressi-vs-mares): 7% against 2% Share of Search.

## How did search popularity change for New Zealand dive computer brands in September 2026?

- In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.
- In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%.
- In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.
- In September 2026, Shearwater lost share of searches among dive computer brands in New Zealand, from 4.3% to 2%.
- In September 2026, Mares lost share of searches among dive computer brands in New Zealand, from 3.2% to 2%.
- In September 2026, Scubapro lost share of searches among dive computer brands in New Zealand, from 8.5% to 8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Suunto | 72% | 720 | +22.0% | Suunto |
| 2 | Garmin | 9% | 90 | -18.2% | Garmin |
| 3 | Scubapro | 8% | 80 | 0.0% | Scubapro |
| 4 | Cressi | 7% | 70 | -22.2% | Cressi |
| 5 | Mares | 2% | 20 | -33.3% | Mares |
| 6 | Shearwater | 2% | 20 | -50.0% | Shearwater |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Suunto | 720 | 64.3% | 1 |
| Oct 2025 | Garmin | 140 | 12.5% | 2 |
| Oct 2025 | Cressi | 110 | 9.8% | 3 |
| Oct 2025 | Scubapro | 80 | 7.1% | 4 |
| Oct 2025 | Shearwater | 40 | 3.6% | 5 |
| Oct 2025 | Mares | 30 | 2.7% | 6 |
| Nov 2025 | Suunto | 720 | 56.3% | 1 |
| Nov 2025 | Garmin | 210 | 16.4% | 2 |
| Nov 2025 | Cressi | 170 | 13.3% | 3 |
| Nov 2025 | Scubapro | 100 | 7.8% | 4 |
| Nov 2025 | Mares | 40 | 3.1% | 5 |
| Nov 2025 | Shearwater | 40 | 3.1% | 6 |
| Dec 2025 | Suunto | 590 | 49.6% | 1 |
| Dec 2025 | Garmin | 210 | 17.6% | 2 |
| Dec 2025 | Cressi | 170 | 14.3% | 3 |
| Dec 2025 | Scubapro | 120 | 10.1% | 4 |
| Dec 2025 | Mares | 50 | 4.2% | 5 |
| Dec 2025 | Shearwater | 50 | 4.2% | 6 |
| Jan 2026 | Suunto | 720 | 52.2% | 1 |
| Jan 2026 | Cressi | 210 | 15.2% | 2 |
| Jan 2026 | Garmin | 210 | 15.2% | 3 |
| Jan 2026 | Scubapro | 150 | 10.9% | 4 |
| Jan 2026 | Shearwater | 50 | 3.6% | 5 |
| Jan 2026 | Mares | 40 | 2.9% | 6 |
| Feb 2026 | Suunto | 590 | 59% | 1 |
| Feb 2026 | Garmin | 140 | 14% | 2 |
| Feb 2026 | Cressi | 110 | 11% | 3 |
| Feb 2026 | Scubapro | 80 | 8% | 4 |
| Feb 2026 | Mares | 40 | 4% | 5 |
| Feb 2026 | Shearwater | 40 | 4% | 6 |
| Mar 2026 | Suunto | 590 | 63.4% | 1 |
| Mar 2026 | Garmin | 140 | 15.1% | 2 |
| Mar 2026 | Scubapro | 80 | 8.6% | 3 |
| Mar 2026 | Cressi | 70 | 7.5% | 4 |
| Mar 2026 | Shearwater | 30 | 3.2% | 5 |
| Mar 2026 | Mares | 20 | 2.2% | 6 |
| Apr 2026 | Suunto | 590 | 63.4% | 1 |
| Apr 2026 | Garmin | 140 | 15.1% | 2 |
| Apr 2026 | Scubapro | 80 | 8.6% | 3 |
| Apr 2026 | Cressi | 50 | 5.4% | 4 |
| Apr 2026 | Shearwater | 50 | 5.4% | 5 |
| Apr 2026 | Mares | 20 | 2.2% | 6 |
| May 2026 | Suunto | 590 | 65.6% | 1 |
| May 2026 | Garmin | 90 | 10% | 2 |
| May 2026 | Scubapro | 90 | 10% | 3 |
| May 2026 | Cressi | 70 | 7.8% | 4 |
| May 2026 | Shearwater | 40 | 4.4% | 5 |
| May 2026 | Mares | 20 | 2.2% | 6 |
| Jun 2026 | Suunto | 590 | 62.8% | 1 |
| Jun 2026 | Garmin | 110 | 11.7% | 2 |
| Jun 2026 | Scubapro | 100 | 10.6% | 3 |
| Jun 2026 | Cressi | 70 | 7.4% | 4 |
| Jun 2026 | Shearwater | 50 | 5.3% | 5 |
| Jun 2026 | Mares | 20 | 2.1% | 6 |
| Jul 2026 | Suunto | 480 | 63.2% | 1 |
| Jul 2026 | Garmin | 90 | 11.8% | 2 |
| Jul 2026 | Scubapro | 80 | 10.5% | 3 |
| Jul 2026 | Cressi | 50 | 6.6% | 4 |
| Jul 2026 | Mares | 30 | 3.9% | 5 |
| Jul 2026 | Shearwater | 30 | 3.9% | 6 |
| Aug 2026 | Suunto | 590 | 62.8% | 1 |
| Aug 2026 | Garmin | 110 | 11.7% | 2 |
| Aug 2026 | Cressi | 90 | 9.6% | 3 |
| Aug 2026 | Scubapro | 80 | 8.5% | 4 |
| Aug 2026 | Shearwater | 40 | 4.3% | 5 |
| Aug 2026 | Mares | 30 | 3.2% | 6 |
| Sep 2026 | Suunto | 720 | 72% | 1 |
| Sep 2026 | Garmin | 90 | 9% | 2 |
| Sep 2026 | Scubapro | 80 | 8% | 3 |
| Sep 2026 | Cressi | 70 | 7% | 4 |
| Sep 2026 | Mares | 20 | 2% | 5 |
| Sep 2026 | Shearwater | 20 | 2% | 6 |

## What is being compared

- **Cressi**: Measured on the search term “cressi”.
- **Garmin**: Measured on the search term “garmin descent”.
- **Mares**: Measured on the search terms “mares dive computer” and “mares dive gear”, summed into one figure.
- **Scubapro**: Measured on the search terms “scubapro” and “scubapro dive gear”, summed into one figure.
- **Shearwater**: Measured on the search terms “shearwater dive computer” and “shearwater perdix”, summed into one figure.
- **Suunto**: Measured on the search term “suunto”.

- [Cressi](/demand/nz/brands/cressi)
- [Garmin](/demand/nz/brands/garmin)
- [Mares](/demand/nz/brands/mares)
- [Scubapro](/demand/nz/brands/scubapro)
- [Shearwater](/demand/nz/brands/shearwater)
- [Suunto](/demand/nz/brands/suunto)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dive computer brands in New Zealand?

In September 2026, Suunto was the most searched among dive computer brands in New Zealand, with an estimated 720 branded searches, 72% of all searches for the six we track.

## Cite this page

Brandwave. "Dive computer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-dive-computer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dive-computer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.