--- title: "Earth Choice vs Finish: Which is searched more in New Zealand?" description: "Is Earth Choice or Finish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher powder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-dishwasher-powder-brands/compare/earth-choice-vs-finish-dishwashing" publisher: "Brandwave" --- # Earth Choice vs Finish: Which is searched more in New Zealand? Is Earth Choice or Finish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher powder brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Earth Choice and Finish - **Competitive set**: Dishwasher powder brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Earth Choice Share of Search**: 1.4% - **Finish Share of Search**: 14.4% ## Is Earth Choice or Finish more popular in search? - In September 2026, Finish had more branded searches than Earth Choice among dishwasher powder brands in New Zealand. Finish had about 500 branded searches, while Earth Choice had 50. Finish made up 14.4% of all dishwasher powder brand searches we track, and Earth Choice accounted for 1.4%. - Finish was ahead of Earth Choice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Earth Choice’s share of searches among dishwasher powder brands in New Zealand moved from 0.63% to 1.4%, and its estimated monthly branded searches moved from 20 to 50. - Across the 12 months ending September 2026, Finish’s share of searches among dishwasher powder brands in New Zealand moved from 11.7% to 14.4%, and its estimated monthly branded searches moved from 370 to 500. ## Top dishwasher powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Finish was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Earth Choice did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Finish | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ecostore | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Earth Choice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher powder brands - Asked ChatGPT "Which dishwasher powder brand should I buy in New Zealand?": 1. Finish, 2. ecostore - Asked ChatGPT "What are the best dishwasher powder brands in New Zealand?": 1. ecostore, 2. Finish - Asked ChatGPT "What's the best dishwasher powder brand in New Zealand for everyday cleaning?": 1. Finish - Searched Google, AI Overview "dishwasher powder nz": 1. Finish, 2. ecostore - Searched Google, AI Overview "eco dishwasher powder": 1. ecostore Not named in any answer: Earth Choice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dishwasher powder brands in September 2026? - In September 2026, Earth Choice gained share of searches among dishwasher powder brands in New Zealand, from 0.82% to 1.4%. - Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026. ## Month by month | Month | Earth Choice estimated searches | Earth Choice Share of Search | Earth Choice rank | Finish estimated searches | Finish Share of Search | Finish rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.63% | 3 | 370 | 11.7% | 2 | | Nov 2025 | 20 | 0.53% | 3 | 400 | 10.6% | 2 | | Dec 2025 | 30 | 1% | 3 | 330 | 11.1% | 2 | | Jan 2026 | 30 | 0.9% | 3 | 400 | 12% | 2 | | Feb 2026 | 30 | 0.96% | 3 | 420 | 13.4% | 2 | | Mar 2026 | 30 | 0.9% | 3 | 630 | 18.8% | 2 | | Apr 2026 | 50 | 1.5% | 3 | 390 | 11.9% | 2 | | May 2026 | 40 | 1.2% | 3 | 500 | 14.9% | 2 | | Jun 2026 | 30 | 0.92% | 3 | 400 | 12.3% | 2 | | Jul 2026 | 50 | 1.5% | 3 | 540 | 16.1% | 2 | | Aug 2026 | 30 | 0.82% | 3 | 520 | 14.3% | 2 | | Sep 2026 | 50 | 1.4% | 3 | 500 | 14.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Earth Choice’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Earth Choice**: Measured on the search terms “earth choice” and “earth choice dishwashing”, summed into one figure. - **Finish**: Measured on the search terms “finish powerball”, “finish powerball quantum”, “finish powerball ultimate” and “finish quantum”, summed into one figure. - [Earth Choice profile](/demand/nz/brands/earth-choice) - [Finish profile](/demand/nz/brands/finish-dishwashing) - [All dishwasher powder brands in New Zealand](/demand/nz/categories/nz-dishwasher-powder-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Earth Choice or Finish more popular in search? In September 2026, Finish had more branded searches than Earth Choice among dishwasher powder brands in New Zealand. Finish had about 500 branded searches, while Earth Choice had 50. Finish made up 14.4% of all dishwasher powder brand searches we track, and Earth Choice accounted for 1.4%. ## Cite this page Brandwave. "Earth Choice vs Finish: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-dishwasher-powder-brands/compare/earth-choice-vs-finish-dishwashing This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-dishwasher-powder-brands/compare/earth-choice-vs-finish-dishwashing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.